Center for BrainHealth

What Center for BrainHealth does

Center for BrainHealth is a non-profit cognitive neuroscience research institute founded in 1999 and operating as part of The University of Texas at Dallas. Headquartered in Dallas, TX, with a staff of 51–100, the institute focuses on advancing brain health science through research, clinical programs, and consumer-facing interventions, and has produced more than 1,000 peer-reviewed publications over its history. Its core offerings include SMART Brain Training (a cognitive performance program), the BrainHealth Index (a proprietary assessment tool), and The BrainHealth Project (a longitudinal intervention study). The institute's research base spans participants across more than 60 countries, with a stated target enrollment of 100,000.

The institute serves a diversified customer base spanning U.S. military special operations (notably U.S. Special Operations Command warfighter cohorts, currently at 6,000+ with a 100,000 target), corporate wellness buyers, individual consumers reached via digital channels such as The Brain Gym, and academic research collaborators. Distribution is multi-modal, combining direct program delivery, a practitioner network (BrainHealth Network), membership through the Society for Brain Health, and digital health partnerships including the GoMo Health collaboration.

Center for BrainHealth is funded through a combination of philanthropic campaigns (including the recently concluded $60.5M "Limitless" campaign concluded August 2025), foundation grants such as the $3M Schlosberg Family Foundation award, federal research funding (over $100M cumulative public funding across 25 years), and corporate program revenue. The 501(c)(3) structure means the institute reinvests all funding into research, training programs, and ecosystem initiatives rather than distributing profit, and its activities are anchored by long-cycle research programs such as the BrainHealth Project and the newly launched Sleep Innovation Laboratories.

Name

Center for BrainHealth

Legal name

Center for BrainHealth

Website

https://centerforbrainhealth.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Center for BrainHealth is a UT Dallas-affiliated cognitive neuroscience research institute that develops brain training programs, assessments, and longitudinal studies serving military, corporate, individual, and academic customers.

Ownership category

akta.pro rank

Product category

Cognitive Neuroscience Research

NAICS

Research and Development in the Physical, Engineering, and Life Sciences (54171), Scientific Research and Development Services (5417)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Neurorehabilitation Centers (HLAFAFAH)

akta.pro secondary industries

Healthcare & Wellness Personalization (HDAAAGAI), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

Keywords

• Cognitive neuroscience research
• Brain health training
• Cognitive performance assessment
• Corporate brain wellness
• Military brain health programs

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Research Grants and Philanthropy: As a nonprofit research institute at UT Dallas, Center for BrainHealth is primarily funded through research grants ($100 million+ in public funding cited) and philanthropic donations. The Limitless campaign raised over $60.5 million from more than 2,300 donors.
2. Training Programs and Corporate Services: Revenue generated through BrainHealthy Workplace corporate wellness programs, SMART brain training workshops, and speaking engagements. Programs are customized for organizations to boost team cognitive performance.
3. BrainHealth Index Assessment: Concierge BrainHealth Index provides personalized brain health assessment and feedback, likely with associated program costs for individualized coaching and follow-up.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Center for BrainHealth conducts cognitive neuroscience research and delivers brain health training programs built on its proprietary SMART (Strategic Memory Advanced Reasoning Tactics) methodology and the BrainHealth Index, the world's first holistic measure of brain health. Offerings are delivered via a digital platform (mobile app and web), in-person at the Dallas campus, through corporate workplace programs, and via military and educational partnerships to individuals, enterprises, and government clients.

Product overview

Center for BrainHealth offers a comprehensive brain health platform centered on its proprietary SMART Brain Training methodology and the BrainHealth Index - the world's first holistic measure of brain health. The core offering consists of The BrainHealth Project, a landmark longitudinal study and digital platform enrolling up to 100,000 adults, combined with personalized coaching and the BrainHealth Index for tracking. Additional programs include BrainHealthy Workplace for corporate wellness, Optimal BrainHealth for Warfighters for military personnel, Charisma Virtual Social Coaching, The Brain Gym (with GoMo Health), and the Adolescent Reasoning Initiative. Supporting infrastructure includes the Sammons BrainHealth Imaging Center with two 3T MRI scanners, Sleep Innovation Laboratories launching in 2026, and the BrainHealth Network for research collaboration. The portfolio also includes public education through Know Brainers tips, BrainHealth Presents speaking events, and the annual BrainHealth Week conference.

Differentiator

Problem solved

Functional benefit

Brands

• SMART Brain Training: Strategic Memory Advanced Reasoning Tactics - proprietary brain training methodology grounded in over three decades of research
• BrainHealthy Workplace
• The BrainHealth Project
• Optimal BrainHealth for Warfighters
• BrainHealth Index
• Charisma
• Brainomics
• Sleep Innovation Laboratories

Products and services

• SMART Brain Training Proprietary brain training methodology grounded in more than three decades of research; teaches cognitive exercises that prime the brain, calibrate mental energy, reinforce strategic thinking, and ignite innovation by strengthening frontal networks supporting attention, planning, judgment, and emotional management.
• BrainHealth Index Assessment World's first holistic measure of brain health and performance, providing a composite score based on clarity, emotional balance, and connectedness using a proprietary algorithm that charts brain health trajectories over time. Available via Concierge assessment with personalized feedback.
• The BrainHealth Project Landmark longitudinal study and digital platform enrolling up to 100,000 healthy adults to track brain health for at least 10 years, combining brain strategy training, lifestyle tips, personalized coaching, and ongoing performance tracking via the BrainHealth Index.
• BrainHealthy Workplace Corporate wellness program offering customized training to boost team efficiency, productivity, and performance with practical tools to enhance brain health personally and professionally. Sold to enterprise clients through direct sales engagements.
• Optimal BrainHealth for Warfighters Program addressing cognitive and mental wellness challenges in U.S. Special Operations Command members, veterans, and their families, utilizing SMART Brain Training leveraging neuroplasticity to treat traumatic brain injury and PTSD. Has already reached 6,000+ military cohorts with a goal of expanding to 100,000 warriors in five years.
• Charisma Virtual Social Coaching Virtual social coaching program for individuals with autism spectrum disorder, social anxiety, and attention disorders; 90% of participants report gains in recognizing and managing emotions, with 75% nearly doubling their ability to understand intentions of others.
• The Brain Gym Workplace wellness program combining brain health research with GoMo Health's BehavioralRx technology to deliver personalized, bite-sized learning experiences that help employees boost cognitive performance, manage stress, and build mental resilience.
• Adolescent Reasoning Initiative Program working with secondary schools to train teachers and students to understand the developing brain, build skills in critical thinking and reasoning, and optimize student learning through SMART training.
• Sammons BrainHealth Imaging Center State-of-the-art research facility with two Siemens 3T Prisma MRI scanners dedicated to human brain imaging to measure changes in brain health and function, including advanced fMRI protocols. Available to researchers from UT Dallas and partner institutions.
• Sleep Innovation Laboratories Multi-disciplinary sleep research initiative uniting science, technology, and human performance to unlock the transformative power of sleep on brain health, led by Matthew Walker, PhD.
• BrainHealth Network Network of scientists and researchers working together to accelerate analysis of the world's largest human brain health data set, promoting new discoveries through transparency and collaborative innovation.
• BrainHealth App Mobile application available on iOS and Android plus web platform enabling participants to complete the BrainHealth Project study online, access brain training, receive coaching, and track their BrainHealth Index progress.

Quantifiable outcome

• 33% improvement in creative thinking capability
• +8 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GoMo HealthcoreStrategic or Co-development Partner · 1 April 2026Expanded partnership to launch 'The Brain Gym' workplace wellness program combining Center for BrainHealth's research with GoMo Health's BehavioralRx technology platform. Program launches April 2026 targeting employee cognitive performance, stress management, and mental resilience through personalized bite-sized learning experiences. Dallas Police Department is pilot organization in high-pressure work environments.
• Brain Healthy Campus CollaborativeminorStrategic or Co-development Partner · 1 February 2026UT System collaborative launched at BrainHealth Week 2026 to improve brain health on college campuses, administering the first-ever Brain Health Prize student competition.
• Matthew Walker, PhDcoreOthersInternationally acclaimed sleep scientist joins as inaugural director of Sleep Innovation Laboratories. Previously professor at Harvard and leader of UC Berkeley's Center for Human Sleep Science, author of NYT bestseller Why We Sleep. Joins UTD in 2026 to spearhead first-of-its-kind sleep research initiative uniting science, technology and human performance.
• U.S. Military/DefensecoreStrategic or Co-development PartnerOptimal BrainHealth for Warfighters program integrated into military readiness and post-service rehabilitation for U.S. Special Operations Command. Literature review in Military Medicine found cognitive training strengthens protective factors while reducing risk factors suitable for military populations.
• HKS Architecture FirmminorStrategic or Co-development PartnerArchitecture firm implementing brain training programs for employees and designing 'brain-healthy' spaces, demonstrating corporate adoption of brain health strategies.
• Society for Brain HealthcoreStrategic or Co-development PartnerFormal body of scientists, educators and policymakers launched during BrainHealth Week 2026 at Center for BrainHealth, serving as a formal international collaborative focused on enhancing cognitive capacity, longevity, and proactive health optimization.
• Corgan (Architecture Firm)minorStrategic or Co-development PartnerArchitecture firm providing conceptual designs for Sleep Innovation Laboratories facility, creating first-of-its-kind sleep ecosystem combining research, technology and human performance spaces.

Scale indicators15 records

Recent moves9 records

Expansion highlights7 records

Emerging players

• Alto Neuroscience: Precision psychiatry company using brain biomarkers to develop treatments; comparable in applying neuroscience research to measurable patient stratification and outcomes.
• Winterlight Labs: Speech-based digital biomarker company for cognitive health assessment; comparable in building AI-driven tools to measure and track brain health longitudinally.
• Click Therapeutics: Prescription digital therapeutics company targeting cognition and mental health; comparable as a clinically-validated digital intervention pipeline targeting similar therapeutic areas.
• Muse: Consumer EEG neurofeedback headband with meditation and focus training; overlaps with BrainHealth's measurable-performance and brain-training narrative for consumers.

Broad incumbents

• Headspace: Scaled consumer mental wellness and meditation platform with established corporate-wellness distribution; competes in adjacent mental-performance territory with far larger consumer reach.
• Calm: Mass-market meditation and sleep app with strong consumer brand; competes for the same proactive mental-wellness consumer spend and corporate-wellness RFPs.

Direct peers

• Cogstate: Cognitive assessment technology used in clinical trials and healthcare; directly comparable in computerized cognitive measurement and brain-health monitoring for research and clinical applications.
• Posit Science: Commercial brain-training software provider (BrainHQ) with clinically validated cognitive exercises for older adults; directly comparable as a science-driven brain-training offering targeting similar population segments.
• Akili Interactive: Digital therapeutics company developing FDA-cleared cognitive training (EndeavorRx) for ADHD; comparable as a regulated, evidence-based digital cognitive intervention targeting similar outcomes.
• Neurotrack: Digital cognitive assessment and brain-health platform focused on memory and dementia risk; comparable in offering consumer-facing cognitive screening and longitudinal brain-health tracking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brainhealth
• YouTubeyoutube.com/user/CenterforBrainHealth
• Facebookfacebook.com/CenterForBrainHealth
• LinkedInlinkedin.com/company/centerforbrainhealth
• Instagraminstagram.com/centerforbrainhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center for BrainHealth