What Boomerang for Gmail does

Boomerang for Gmail is a browser-extension productivity platform developed by Baydin, Inc., founded in 2010 in the San Francisco Bay Area. The product embeds directly into Gmail and Google Calendar to deliver scheduled send, email reminders/snooze, AI-assisted writing (Respondable), inbox pausing, email and link tracking (Read Receipts/Click Tracking), recurring messages, and a full meeting-coordination suite including Suggest Times, Meeting Poll, Bookable Schedule, Share Free/Busy, and the patented Magic Live Calendar. Distribution covers Chrome, Firefox, Safari, Opera, and Edge extension stores, plus native iOS and Android clients, a Google Workspace Marketplace listing with Premier Partner status, and an Outlook counterpart under the same corporate umbrella. Sub-brands under Baydin, Inc. extend the portfolio to GQueues task management.

The underlying technology integrates with Gmail's compose surface and Google Calendar APIs, hosting on Google Cloud and operating under Google's API Services User Data Policy. Magic Live Calendar, which embeds live availability into emails without requiring the recipient to install any software, is the company's central registered patent and a notable technical claim. Respondable analyzes outbound email text in real time using a machine-learning model trained on millions of messages to predict response likelihood and advise on tone.

Go-to-market is product-led: a free Basic tier (10 messages/month) sits in front of three subscription tiers - Personal at $4.98/month, Pro at $14.98/month, and Premium at $49.98/month, all billed annually - with a 30-day Pro trial that does not require a credit card. Premium adds Salesforce/CRM integration, advanced Respondable, recurring messages, and team tools. Distribution flows through browser extension marketplaces and the Google Workspace Marketplace, with self-serve Team/Organization subscriptions for centralized billing. The company holds SOC 2 Type 2 certification and is badged as a Google Cloud Premier Partner. No external funding rounds, acquisitions, or leadership changes are disclosed; operations are bootstrapped within an 11-50 employee band.

Name

Boomerang for Gmail

Legal name

Baydin, Inc.

Website

https://boomeranggmail.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Boomerang for Gmail is a browser extension from Baydin, Inc. that adds scheduled send, follow-up reminders, AI-powered writing assistance, and inbox management to Gmail for individual professionals, sales teams, and small organizations.

Ownership category

akta.pro rank

Product category

Email Productivity Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Email, Calendar & Scheduling (BPAMAMAC)

Keywords

• Email productivity software
• Email scheduling tools
• Meeting scheduling software
• Gmail browser extensions
• AI email assistant

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Revenue - Tiered Plans: Boomerang generates revenue through four subscription tiers: Basic (free, 10 messages/month), Personal ($4.98/month billed annually), Pro ($14.98/month billed annually), and Premium ($49.98/month billed annually). All paid plans include unlimited messages, Send Later, Boomerang Reminders, Response Tracking, Read Receipts, Click Tracking, Respondable, Inbox Pause, Meeting Scheduling, iOS/Android apps, and Notes. Premium adds advanced Respondable machine learning, advanced Inbox Pause features, recurring messages, track by default, premium support, toolbox, and Salesforce/CRM integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Boomerang for Gmail is a browser extension and mobile app productivity platform that integrates directly with Gmail and Google Calendar to provide scheduled email sending (Send Later), inbox snooze/reminders, an AI writing assistant (Respondable), inbox pause, read receipts, and meeting scheduling features (Meeting Poll, Bookable Schedule, Suggest Times, Magic Live Calendar). It operates under a freemium model with paid Personal, Pro, and Premium subscription tiers, targeting individual Gmail users and teams.

Product overview

Boomerang for Gmail is a browser extension productivity platform for Gmail and Google Workspace that offers two interconnected product lines: email productivity tools and meeting scheduling features. The email productivity suite includes Send Later (scheduled sending), Boomerang/Snooze (email reminders), Respondable (AI writing assistant), Inbox Pause (inbox management), Read Receipts, Click Tracking, and Recurring Messages. The meeting scheduling suite includes Meeting Poll (group voting), Bookable Schedule (reusable availability booking), Suggest Times (one-off meeting scheduling), Share Free/Busy, Add Event (email-to-calendar conversion), and the patented Magic Live Calendar. The platform is available as browser extensions for Chrome, Firefox, Safari, Opera, and Edge, with native mobile apps for iOS and Android, and a companion product for Outlook. Pricing tiers include Basic (free, 10 messages/month), Personal ($4.98/month), Pro ($14.98/month), and Premium ($49.98/month with team features and Salesforce integration). The company is Baydin, Inc.

Differentiator

Problem solved

Functional benefit

Brands

• Boomerang for Outlook: Email productivity and scheduling extension for Microsoft Outlook
• Boomerang for iOS
• Boomerang for Android
• GQueues

Quantifiable outcome

• Users report using Boomerang 20+ times daily for email productivity
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• Google (Gmail, Google Workspace, Google Calendar)coreTechnology or IntegrationBoomerang is a Chrome extension and Gmail add-on that integrates directly with Gmail and Google Calendar APIs. It operates within Google's ecosystem but is not affiliated with Google. The product is listed on Google Workspace Marketplace with Premier Partner status. Boomerang accesses Gmail and Google Calendar to enable email scheduling, meeting coordination, and inbox management features.
• Zoom Video CommunicationscoreTechnology or IntegrationBoomerang integrates with Zoom for meeting scheduling. Users can set Zoom as the meeting location when using Bookable Schedule or Suggest Times, and Boomerang automatically generates Zoom meeting links. Users can connect their Zoom account through Boomerang Calendar Settings and choose Zoom as default meeting location.
• Google MeetcoreTechnology or IntegrationBoomerang offers Google Meet integration as a meeting location option for Bookable Schedule and Suggest Times. Meeting links are automatically generated when Google Meet is selected as the location for scheduled meetings.
• Google Cloud PlatformcoreTechnology or IntegrationBoomerang is hosted on Google Cloud infrastructure and operates under Google API Services User Data Policy. Badged as Google Cloud Premier Partner. The product adheres to Google API Limited Use requirements for data handling.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mixmax: Email productivity and sales-engagement platform built natively inside Gmail. Overlaps directly with Boomerang on send-later, email tracking, and meeting scheduling, with a similar PLG motion targeting sales and revenue teams.
• Superhuman: Premium AI-powered email client for Gmail and Outlook with built-in scheduled send, reminders, read statuses, and AI triage. Direct overlap on core email productivity features and the same high-end individual buyer persona.
• Yesware: Gmail/Outlook email tracking, templates, and meeting scheduling extension used by sales teams. Competes head-to-head with Boomerang's read receipts, click tracking, and schedule-in-email features in the sales-user segment.
• Calendly: Direct competitor in meeting scheduling, offering one-click booking links integrated with Google Calendar and Outlook. Boomerang explicitly positions Bookable Schedule and Suggest Times against Calendly, and the homepage features a 'Why Boomerang is better than Calendly' link.
• Streak: Gmail-native CRM and sales pipeline tool with email tracking, mail merge, and scheduling. Shares the Gmail-embedded extension model and the sales-team buyer persona that Boomerang targets at the Premium tier.
• Mailbutler: Email productivity extension for Apple Mail, Gmail, and Outlook offering send later, snooze, tracking, and templates. Closely comparable product scope and pricing structure to Boomerang across email clients.

Emerging players

• Front: Shared inbox and email collaboration platform with built-in scheduling and AI assistance. Targets teams and organizations — a segment Boomerang is moving upmarket into — but with a different collaboration-first delivery model.

Broad incumbents

• HubSpot Sales Hub: Broader sales-engagement platform offering email tracking, sequences, and meeting scheduling as part of a full CRM suite. Competes with Boomerang's Premium sales-team features but as part of a much larger, integrated platform.
• Microsoft (Outlook + Viva): Owns the Outlook platform that Boomerang for Outlook extends. Native scheduled send, snooze, and Copilot AI features compete directly with Boomerang and create the same commoditization risk as Google in the Microsoft ecosystem.
• Google (Workspace / Gmail): Owns the underlying Gmail and Google Calendar platforms and has shipped native scheduled send, snooze, and AI writing features. The single largest competitive threat, since Gmail's free native features overlap directly with Boomerang's core offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/boomerang
• Facebookfacebook.com/101330518975
• LinkedInlinkedin.com/company/baydin-boomerang-for-gmail

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boomerang for Gmail