Yesware
- Company typePrivate
- Founded2010
- HeadquartersBoston, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Yesware firmographics
Firmographics- Name
- Yesware
- Legal name
- Yesware, Inc.
- Website
- https://yesware.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Yesware industry classification
Industry- Product category
- Sales Engagement Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where Yesware is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Yesware business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS: Yesware operates as a subscription-based SaaS platform with tiered pricing plans. The platform offers a 14-day free trial with no credit card required. Pricing includes monthly and annual billing options, with tiers differentiated by features and user seats. Data enrichment (Prospector) is available as an add-on.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 14 day trial period |
| Subscription | Monthly | Standard/Professional tiers for small teams |
| Subscription | Annual | Enterprise tier |
| Subscription | Monthly | Data Enrichment Add-on (Prospector) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Yesware product offering
Product offeringCore offering
Yesware is a sales engagement platform delivered as a Gmail Chrome Extension and Microsoft Outlook Add-On that brings email tracking, multi-channel campaign automation, personalized templates, and meeting scheduling directly into users' existing inboxes. The platform is complemented by a B2B prospecting database (Prospector) with over 100 million contacts, contact enrichment and data quality add-ons, and bi-directional Salesforce CRM integration for automated activity logging.
Product overview
Yesware is a sales engagement platform that delivers its functionality as a unified toolkit through inbox-native interfaces — a Gmail Chrome Extension and Microsoft Outlook Add-On — enabling email tracking, templates, multi-channel campaigns, attachment tracking, and meeting scheduling directly within users' existing email clients. The core platform is supplemented by data enrichment add-ons including Prospector (100+ million B2B contact database), Contact Enrichment, and Data Quality features. Yesware also provides Reporting & Analytics for recipient and campaign performance insights, Salesforce CRM integration for activity logging, and LinkedIn Sales Navigator integration for cross-channel engagement. The platform is designed for SMBs seeking fast setup and easy adoption without enterprise complexity, positioning itself as a lightweight alternative to complex sales engagement platforms. Training resources include Yesware University and weekly Live Training sessions. Yesware was acquired by Vendasta in October 2022 and operates as a subsidiary.
Differentiator
Problem solved
Functional benefit
Products and services
- Email Tracking Real-time open and link click notifications for outbound emails, enabling sales reps to know when prospects engage with their outreach and follow up at the right time.
- Multi-Channel Campaigns Automated multi-touch sales campaign orchestration across email, phone, LinkedIn, and other channels to build pipeline with outbound sequences.
- Email Templates Personalized email templates with dynamic fields for personalized outreach at scale, allowing teams to reuse high-performing content and share best-performing emails.
- Prospector B2B lead prospecting tool with access to a database of 100+ million B2B contacts for sourcing new business directly from the Yesware platform.
- Attachment Tracking Tracks when recipients view email attachments, providing visibility into what content resonates with prospects to inform sales conversations.
- Meeting Scheduler Calendar integration that allows prospects to book meetings without back-and-forth email exchanges, providing immediate access to sales rep calendars.
- Reporting & Analytics Recipient engagement reports, campaign performance reports, and user reports that help sales teams discover best workflows, effective messaging, and content.
- Contact Enrichment Data enrichment feature that augments contact records with accurate B2B data to help reach target buyers with verified information.
- Data Quality Data verification and quality assurance for contact records, ensuring reliable data for outreach to target buyers.
Quantifiable outcome
- 10-25% higher reply rates on average
- +9 more outcomes
Companies that use Yesware
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles3 records
Yesware technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature10 records
Yesware partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VendastaflagshipVendasta acquired Yesware in October 2022. Yesware operates independently under Vendasta's ownership while integrating into Vendasta's marketplace for agencies to offer SMB customers. The acquisition enables deeper CRM integration and expanded distribution through Vendasta's channel partner network.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Yesware competitors and assessment
Company assessmentDirect peers
- Mailshake: Mailshake is an email-focused sales engagement tool for SDRs and marketers offering templates, sequences, and basic analytics. It competes with Yesware on the email outreach side, particularly with individual reps and small teams.
- Salesloft: Salesloft (now Salesloft Drift) is a top-tier sales engagement platform with email, phone, and conversation intelligence features. It directly overlaps Yesware's multi-channel campaigns, templates, and tracking functionality, primarily serving mid-market and enterprise customers.
- Boomerang: Boomerang is a Gmail-based productivity and email-tracking plugin with scheduling and follow-up reminders. It overlaps Yesware's Gmail Chrome Extension value proposition, particularly for individual professionals seeking lightweight inbox tools.
- Apollo.io: Apollo.io combines a large B2B contact database with sales engagement automation (sequences, email, calls). It directly overlaps Yesware's Prospector database and multi-channel outreach, and is a primary competitor in the SMB sales engagement segment.
- Mixmax: Mixmax is a Gmail-native sales engagement platform offering email tracking, sequences, scheduling, and Salesforce integration. It mirrors Yesware's inbox-native delivery model and target SMB SDR/AE buyer, making it one of the closest direct competitors.
- Lemlist: Lemlist specializes in personalized cold email and multichannel outreach with strong deliverability features. It overlaps Yesware's email templates and campaigns modules, with comparable SMB and mid-market positioning.
- Outreach: Outreach is a leading sales engagement platform offering email tracking, sequence automation, and AI-driven deal management. It directly competes with Yesware's core sales engagement and multi-channel campaign capabilities, though it targets larger enterprise accounts.
- SalesHandy: SalesHandy provides email tracking, mail merge, document tracking, and scheduling. It mirrors Yesware's core email tracking and document tracking features, positioning as a value-oriented alternative for SMB sales teams.
Emerging players
- Klenty: Klenty is a sales engagement platform with email cadences, calls, LinkedIn tasks, and CRM integrations. It competes with Yesware's multi-channel campaigns offering, primarily targeting growth-stage B2B sales teams.
Broad incumbents
- HubSpot Sales Hub: HubSpot Sales Hub bundles email tracking, sequences, meeting scheduling, and a full CRM. It competes with Yesware's offering as part of a much broader marketing/CRM platform, especially attractive to SMBs already in the HubSpot ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Yesware social profiles
Digital presenceYesware compliance and trust
Trust signalCompliance5 records
Yesware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yesware leadership team
Management profileNumber of profiles
Profiles9 records
Yesware funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yesware M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yesware
What does Yesware do?
Yesware is a sales engagement platform delivered as a Gmail Chrome Extension and Microsoft Outlook Add-On that brings email tracking, multi-channel campaign automation, personalized templates, and meeting scheduling directly into users' existing inboxes. The platform is complemented by a B2B prospecting database (Prospector) with over 100 million contacts, contact enrichment and data quality add-ons, and bi-directional Salesforce CRM integration for automated activity logging.
Is Yesware a public or private company?
Yesware is a private company. It is classified as corporate owned and is currently operating.
When was Yesware founded?
Yesware was founded in 2010. It employs 51 to 100 people.
Where is Yesware based?
Yesware is headquartered in Boston, United States, in the North America region.
How does Yesware make money?
One revenue line is on record: subscription SaaS.
Who are Yesware's main competitors?
Direct peers on record are Mailshake, Salesloft, Boomerang, Apollo.io, Mixmax, Lemlist, Outreach and SalesHandy. Klenty is listed as an emerging player. HubSpot Sales Hub is listed as a broad incumbent.
Does Yesware have an API?
No public API is recorded for Yesware.
What industry is Yesware in?
Yesware's product category is Sales Engagement Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 5132 and its SIC code is 7372.