What Coffey Communications does

Coffey Communications is a privately held healthcare marketing agency founded in 1982 and headquartered in Walla Walla, Washington. The firm provides websites, custom healthcare content, publications, direct mail, SEO, translation, and ongoing digital support to hospitals, health systems, health plans, and individual healthcare providers across the United States, leveraging 40+ years of exclusively healthcare-focused work and a customer base spanning hundreds of clients. Long-tenured relationships — multiple reference clients cite 5 to 12+ year engagements — anchor a recurring-services motion that complements the firm's project-based work. The company is HITRUST r2 Certified and HIPAA compliant, with a designated Security Officer and HIPAA Compliance Officer and BAAs in place with covered entities and subcontractors that handle PHI.

Name

Coffey Communications

Legal name

Coffey Communications Inc.

Website

https://coffeycomm.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Coffey Communications is a privately held, healthcare-focused marketing agency that builds websites, content, publications, and direct mail programs for U.S. hospitals, health systems, and health plans, anchored by its proprietary Site Assist digital experience platform.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Patient Communications (Reminders/Confirmations/Recalls) (HLACADAH)

Keywords

• Healthcare marketing services
• Medical website design
• Healthcare content creation
• HIPAA compliant analytics
• Healthcare publications

Headquarters

HQ city

Walla Walla

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Website Design and Development Services: Project-based website design and development services for healthcare organizations, including initial redesign projects and ongoing digital support.
2. Healthcare Content Creation: Custom healthcare content creation services including editorial planning, interviews, writing, and quality assurance for publications and websites.
3. Healthcare Publications and Direct Mail: Design and production of healthcare magazines, newsletters, postcards, and direct mail pieces. Fixed costs provided in advance.
4. Digital Platform Subscription (Site Assist): Ongoing monthly support and access to Site Assist CMS platform for website maintenance and content management.
5. Value-Added Services: Campaigns, reprinted pages, posters, custom direct-mail pieces, physician directories, postcards, brochures, ROI measurement, readership surveys, and intelligent binding options.
6. Translation Services: Translation services partnership offering content translation into over 120 languages for website and publication needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Coffey Communications is a healthcare marketing firm that designs and builds healthcare websites on its proprietary Site Assist CMS/DXP, produces custom and licensed healthcare content, and creates healthcare publications and direct mail for hospitals, health systems, and health plans. Offerings are delivered as project-based engagements (website redesigns, content programs, magazines, newsletters, direct mail) combined with recurring subscription access to Site Assist for ongoing website management. Supporting services include healthcare SEO, content audits, translation into 120+ languages, HIPAA-compliant server-side analytics, and dedicated digital support with project coordinators.

Product overview

Coffey Communications offers a unified healthcare marketing platform built around Site Assist, its proprietary digital experience platform (DXP) and content management system (CMS). The platform combines a comprehensive set of integrated modules including Provider Directory, Locations (with Google Maps integration), Digital Health Library, Secure Forms, News Releases, Calendar, Cheer Cards, Blogs, Publication, Job Center (with applicant tracking software integration), Baby Nursery, and E-newsletters. Alongside the platform, Coffey provides complementary services including Healthcare Website Design & Development, Healthcare Content creation (custom and licensed Health Library), Healthcare Publications & Direct Mail, Healthcare SEO Services, Healthcare Website Content Audits, Translation Services, HIPAA Compliant Analytics (server-side tracking), and Digital Support. The ecosystem is unified through Site Assist, which serves as the central hub connecting all modules and enabling healthcare organizations to manage websites, content, publications, and digital communications from a single system.

Differentiator

Problem solved

Functional benefit

Products and services

• Site Assist Digital Experience Platform (CMS) Coffey's proprietary healthcare-specific digital experience platform and CMS, serving as the central hub for website management with content scheduling, archive functionality, device accessibility, third-party software integrations, and an ecosystem of healthcare-specific modules (Provider Directory, Locations, Digital Health Library, Secure Forms, Calendar, Job Center, Cheer Cards, Baby Nursery, E-newsletters, Blogs, News Releases, Publication). Sold to healthcare organizations via recurring monthly support subscriptions.
• Healthcare Website Design & Development Custom healthcare website design and development engagements including content audits, prototyping, site build, testing, training, mobile-first design, SEO optimization, and ADA/Section 508 accessibility compliance. Targeted at hospitals, health systems, and health plans needing website redesigns or new builds.
• Healthcare Content Creation Custom healthcare content creation including editorial planning, interviews, writing, and quality assurance, plus licensed Health Library content for publications and digital use, and SEO-optimized service line content. Targeted at hospitals, health systems, and health plans.
• Healthcare Publications & Direct Mail Design and production of healthcare magazines, newsletters, postcards, and direct mail pieces in multiple formats (tabloid, oversize magazine, magazine, newsletter, postcards). Includes targeting, list management, merge/purge processing, NCOA compliance, and USPS postage optimization. Delivered under fixed-cost multi-year contract pricing.
• Healthcare SEO Services Search engine optimization services including technical SEO, on-page SEO with content audits and creation, on-demand SEO for smaller projects, and Google Business Profile optimization, with local search emphasis to ensure healthcare websites appear when community members search for services.
• Healthcare Website Content Audits Tailored content audits for hospitals, health systems, and health plans including content inventories, performance analysis, and action roadmaps. Options include full audits, targeted audits, Google Business Profile audits, and opportunity analyses.
• Translation Services Translation services delivered through vetted providers, translating healthcare content into over 120 languages, most frequently Spanish, Chinese, Hmong, Tagalog, Vietnamese, Arabic, and Navajo. Supports both manual website translation and third-party-hosted proxy solutions.
• HIPAA Compliant Analytics Server-side analytics solution using Google Tag Manager and Google Cloud Server to process and remove sensitive data (personal information and PHI) before passing data to Google Analytics. Coffey maintains a BAA with Google Cloud Server for permitted use and data processing, enabling HIPAA-compliant tracking for healthcare clients.
• Digital Support Ongoing digital support service including dedicated project coordinators, extensive training (online sessions, deep-dive training, new team member training, refresher training, tutorials), real-time chat support (9 a.m. to 8 p.m. EST), and quarterly website health checks.

Quantifiable outcome

• Southeast Georgia Health System's 20-20 Vision Campaign surpassed its $8 million fundraising goal
• +2 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature11 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Umbraco (Open-source framework)coreTechnology or IntegrationUmbraco is the open-source content management framework on which Coffey's Site Assist healthcare digital experience platform is built. This foundational technology partnership enables Coffey to deliver a customizable, healthcare-specific CMS.
• Microsoft (ASP.NET MVC framework)coreTechnology or IntegrationMicrosoft's ASP.NET MVC framework is used alongside Umbraco to power Site Assist. This technology stack enables Coffey's healthcare-specific web applications.
• Google Cloud ServercoreTechnology or IntegrationGoogle Cloud Server is used for server-side analytics, providing an additional layer in the data collection chain to process and remove sensitive data (PHI/PI) before it reaches Google Analytics. Coffey maintains a BAA with Google Cloud Server for HIPAA compliance.
• Google Tag ManagercoreTechnology or IntegrationGoogle Tag Manager is used for server-side tracking to add an additional layer to data collection, allowing Coffey to process data through Google Cloud to remove sensitive information before sending to Google Analytics.
• Google AnalyticscoreTechnology or IntegrationGoogle Analytics is used for website reporting with server-side tracking option that gives healthcare clients control over what data is gathered. Google Tag Manager and Google Cloud don't store data - the server is a transformation layer only.
• Translation Services PartnersminorStrategic or Co-development PartnerCoffey collaborates with vetted and reliable translation services to assist non-English-speaking consumers, enabling healthcare content translation into over 120 languages including Spanish, Chinese, Hmong, Tagalog, Vietnamese, Arabic, and Navajo.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Geonetric: Geonetric is a healthcare digital agency specializing in website design, content, SEO, and a proprietary healthcare CMS (VitalSite) for hospitals and health systems. Directly comparable to Coffey in customer base, service mix, and proprietary platform approach.
• Modea: Modea is a healthcare-focused digital agency providing website design/development, UX, mobile apps, and digital strategy for health systems. Comparable in vertical specialization, B2B health system customer base, and integrated digital services model.
• Healthcare Success: Healthcare Success is a healthcare marketing agency providing digital strategy, SEO, content, paid media, and website services to hospitals and physician practices. Comparable in customer base and integrated digital marketing services.
• True North Custom Publishing: True North Custom is a healthcare content and custom publishing company producing magazines, newsletters, and digital content for hospitals. Direct overlap with Coffey's publications, direct mail, and content creation services for the same buyer.
• Hailey Sault (formerly SPM Group): Hailey Sault is a healthcare marketing agency offering brand strategy, digital, content, and direct response for hospital systems and health plans. Comparable in exclusive healthcare focus, multi-channel service offering, and direct mail capabilities.

Regional players

• Brafton: Brafton is a content marketing agency producing healthcare content, blogs, and SEO services for hospital and health system clients across North America. Comparable in content and SEO service mix, though broader in vertical and larger in scale.

Emerging players

• Forum One: Forum One is a digital agency with a significant healthcare practice, providing web design, content strategy, and analytics for health associations and providers. Comparable in HIPAA-aware digital services and content capabilities.
• Medicom Health Interactive: Medicom Health provides interactive health risk assessments and patient engagement tools for hospital websites, overlapping with Coffey's Digital Health Library and interactive content modules. Comparable in healthcare consumer engagement focus and hospital customer base.

Broad incumbents

• Optimizely (Episerver): Optimizely is a large enterprise DXP/CMS vendor used by many health systems for website and content management. It is a competitor and potential substitute to Coffey's Site Assist platform, with a much broader portfolio across industries.
• Scorpion Healthcare: Scorpion is a larger marketing and technology company with a healthcare vertical offering websites, SEO, content, and AI-powered patient engagement. Overlaps with Coffey in website/SaaS plus content services for healthcare providers, but serves a broader non-healthcare base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/coffeycomm
• Facebookfacebook.com/CoffeyComm
• LinkedInlinkedin.com/company/coffey-communications-inc-

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coffey Communications