Boden

What Boden does

BODEN (legal entity BODENPR, INC.) is a Miami-headquartered, independent communications agency specializing in Hispanic+ and multicultural marketing for Fortune 500 brands. Founded in 2005, the firm operates from offices in Miami, New York/New Jersey, Dallas, Los Angeles, and additional California and Texas locations, with a headcount of 11–50. Its service portfolio spans public relations, brand marketing, corporate communications, media relations, social, digital, video, experiential, and influencer marketing, anchored by two proprietary assets: the Escucha® strategic planning methodology, which combines social listening and cultural intelligence to predict trends and inform earned-first creative campaigns, and The Latina Accelerator™, a research-based product developed with C+R Research from a 2024 national study of 500+ Latinas.

The agency's revenue model is professional services: enterprise clients engage BODEN through Agency of Record appointments and campaign-based work, with pricing opaque and quote-based. GTM motion is enterprise field sales targeting Fortune 500 marketing and communications buyers, typically secured through formal AOR selection processes and industry referrals. Notable AOR and recurring clients include Microsoft, McDonald's, PepsiCo, Target, Gran Centenario Tequila, L'ATTITUDE, United Healthcare, Unilever, and Cricket Wireless. BODEN is privately held, bootstrapped, and minority- and female-owned under Founder & CEO Natalie Boden.

The firm has accumulated six "Agency of the Year" recognitions across Ad Age, PRWeek, HPRA, PRNEWS, and Stevie Awards (2023–2024), plus Gold Stevie for Management Team of the Year. Its business strategy emphasizes the "Hispanic+" thesis — that Hispanic cultural influence now transcends into mainstream audiences — positioning the agency as a partner for brands seeking authentic cultural resonance rather than surface-level Hispanic marketing.

Name

Boden

Legal name

BODENPR, INC.

Website

https://bodenagency.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

BODEN is an independent Miami-based communications agency providing Hispanic+ and multicultural public relations, brand marketing, influencer, and experiential services to Fortune 500 clients. The firm serves enterprises including McDonald's, PepsiCo, Target, and Microsoft through AOR relationships and earned-first creative campaigns powered by its proprietary Escucha methodology.

Ownership category

akta.pro rank

Product category

Public Relations and Hispanic+ Multicultural Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

akta.pro secondary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

Keywords

• Public relations agency
• Hispanic multicultural marketing
• Earned media relations
• Influencer engagement services
• Corporate communications

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. PR and Communications Services: BODEN generates revenue as a communications agency offering public relations, earned media relations, influencer engagement, corporate communications, brand marketing, social media, digital, video, and experiential services to Fortune 500 brands. Revenue is derived from professional services engagements, including Agency of Record relationships and campaign-based work. The agency operates as an independent, minority- and female-owned firm, recently named multiple times 'Agency of the Year,' serving iconic global brands.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Boden is a communications agency that delivers Hispanic+ and multicultural marketing services to Fortune 500 brands. Its service portfolio spans public relations, earned media relations, influencer engagement, corporate communications, brand marketing, social media, digital, video production, and experiential activations. The agency's work is anchored by its proprietary Escucha® strategic planning methodology and the Hispanic+™ service offering that helps brands leverage Hispanic culture to reach mainstream audiences.

Product overview

BODEN is a communications agency offering a integrated suite of services organized around its core Hispanic+™ service offering, which helps brands leverage the Hispanic market to reach mainstream audiences. The agency's service portfolio includes Strategy (powered by proprietary Escucha® methodology), Earned-First Creative, Brand Marketing, Corporate Communications, Media Relations, Social, Digital, Influencer, Video, and Experiential modules. Supporting offerings include The Latina Accelerator™ (research-based strategic product), Atrévete™ Podcast (content platform), and BODEN Academy (internal talent development). The agency operates as a unified service organization rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Hispanic+™: A service offering that helps brands leverage the power of the Hispanic market to transcend into mainstream audiences.
• Latina Accelerator™
• Atrévete™

Products and services

• Hispanic+™ Service Offering Hispanic+™ is Boden's flagship strategic service offering that helps Fortune 500 brands leverage the power of the Hispanic market to transcend into mainstream audiences, spanning music and entertainment, sports and gaming, beauty, and food. The approach recognizes that Hispanic culture shapes mainstream society and helps brands authentically engage both Hispanic and mainstream audiences through earned-first creative campaigns.
• The Latina Accelerator™ The Latina Accelerator™ is a proprietary, research-backed service offering that helps brands identify white space within their industry and provides a customized blueprint and recommended actions to authentically connect with the influential Latina cohort in the U.S., unlocking untapped growth potential.
• Atrévete™ Podcast Atrévete™ is Boden's original podcast series featuring innovators and leaders who push boundaries and inspire others to pursue their dreams, spotlighting gutsiest leaders across business, media, tech, sports, and the creator landscape as a content platform for thought leadership.
• Integrated Public Relations and Communications Services A unified, integrated professional services offering spanning Earned-First Creative campaigns, Brand Marketing, Corporate Communications (reputation management, DEI campaigns, issues and crisis communications), Media Relations, Social (organic and paid), Digital (web, microsite, metaverse), Influencer engagement, Video production, and Experiential activations, delivered to Fortune 500 brand clients under Agency of Record and project-based engagements.

Quantifiable outcome

• BODEN won a record six awards at the HPRA Bravo Awards in a single year, including Agency of the Year (October 12, 2023)
• +7 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, supporting and minor.

• Gran Centenario TequilacoreGTM or Marketing Partner · 25 February 2026Gran Centenario Tequila appointed BODEN as PR and influencer marketing Agency of Record as part of a strategic shift to deepen connection with Mexican American consumers and the broader Hispanic market. BODEN leads earned media relations, influencer engagement, and community management while executing the brand's long-term communications strategy focused on building brand affinity with the Hispanic community and transcending across mainstream audiences. The partnership focuses on fútbol season initiatives anchored by Gran Centenario's role as the Official Tequila of the Mexican National Team and Leagues Cup Tournament.
• MicrosoftcoreGTM or Marketing Partner · 8 October 2024BODEN was appointed by Microsoft as the Public Relations Agency of Record partnering with the company's Multicultural Communications team. Under this AOR relationship, BODEN supports Microsoft's earned media relations, creator engagement, and digital content development while executing the company's long-term communications strategy focused on building brand affinity with the Hispanic community. BODEN also focuses on enhancing the digital presence of Microsoft's Conexiones storytelling hub and identifying new strategic partnerships to build authentic connections with key audiences.
• C+R ResearchsupportingStrategic or Co-development Partner · 18 September 2024BODEN partnered with C+R Research to conduct 'The State of Latinas in the U.S.: An Essential Study for Brands 2024,' combining quantitative and qualitative research through a national survey of 500+ Latinas, in-depth interviews, over 35 video messages, and insights from Latina leaders. This partnership led to the development of BODEN's proprietary Latina Accelerator offering.
• Step UpminorStrategic or Co-development Partner · 18 September 2024BODEN partnered with Step Up to make 'quince wishes' come true for Step Up mentees across the U.S. as part of its 15th anniversary celebration, supporting the next generation through mentorship and empowerment initiatives.
• L'ATTITUDEcoreGTM or Marketing Partner · 16 July 2023BODEN was selected as the Public Relations Agency of Record for L'ATTITUDE, the nation's premier business event showcasing the economic power of the U.S. Latino cohort. BODEN supports L'ATTITUDE in its efforts to educate and inspire top business leaders about the economic transformation fueled by U.S. Latinos, through public relations efforts leading up to, during, and after the annual L'ATTITUDE conference.
• Latino Donor Collaborative (LDC)supportingStrategic or Co-development Partner · 16 July 2023LDC co-founded L'ATTITUDE alongside NAHREP and partnered with BODEN as AOR. LDC produces the annual U.S. Latino GDP Report ($3.2+ trillion GDP) that BODEN references in its thought leadership and uses to make the business case for Hispanic+ marketing to brand clients.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ALMA: ALMA is one of the largest Hispanic-focused creative and advertising agencies in the U.S., working with major brands on culturally grounded campaigns. It is the closest direct competitor to Boden in the multicultural advertising and communications space for Fortune 500 brands.
• República: República is a multicultural advertising and communications agency with strong Hispanic-market expertise and a Fortune 500 client roster. It competes directly with Boden for multicultural AOR assignments across consumer brands.
• Lopez Negrete Communications: Lopez Negrete is a Houston-based Hispanic-focused marketing agency serving enterprise brands. It targets the same multicultural AOR market as Boden with comparable strategic and creative service offerings.
• Dieste: Dieste is a Dallas-based multicultural agency specializing in Hispanic and Latin American marketing for major brands. It competes with Boden for Hispanic-focused brand communications work across consumer categories.

Broad incumbents

• Zeno Group: Zeno Group is a global communications and marketing agency owned by Daniel J. Edelman Holdings, with a multicultural practice. It overlaps with Boden on enterprise PR and influencer work, including former employment of Boden's EVP Jessica Foster.
• Edelman: Edelman is a global public relations firm with a dedicated multicultural practice serving major enterprise brands. It competes for the same Fortune 500 AOR assignments as Boden while offering a broader geographic and capability footprint.
• Weber Shandwick: Weber Shandwick is a top-tier global PR agency within the Interpublic network, with multicultural marketing capabilities and Fortune 500 brand relationships. It competes for enterprise AOR and campaign work that Boden also targets.
• Publicis Multicultural: Publicis's multicultural/Hispanic agency brands (including Mosaic, Publicis XP, and Starcom's multicultural practice) compete with Boden for enterprise multicultural communications assignments at the same Fortune 500 holding-company clients.

Emerging players

• Sensis: Sensis is a cross-cultural marketing agency focused on Hispanic, Asian American, and African American audiences with capabilities across paid media, digital, and PR. It overlaps with Boden's multicultural mission while serving a broader set of cultural segments.
• LatinWe: LatinWe is a boutique Hispanic-focused communications agency with brand strategy and PR offerings. It operates in the same niche as Boden but at a smaller scale, serving as an adjacent competitor for Hispanic-focused client engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BODENagency
• Facebookfacebook.com/BodenAgency
• LinkedInlinkedin.com/company/bodenagency
• Instagraminstagram.com/bodenagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boden