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Ogilvy Health

Full company profile

uuid00075c3

Namestring
Ogilvy Health
Legal namestring
Ogilvy Health
Company typeenum
Private
Founded yearint
1948
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
healthcare advertising, pharmaceutical marketing, medical education services, market access strategy, brand development healthcare
Industry1 code
1Healthcare/Pharma Creative Agencies
CodeMPAAAAAJPrimaryYes
NAICS code2 codes
  • Advertising Agencies541810
  • Advertising, Public Relations, and Related Services5418
Product category
Healthcare Marketing and Advertising Services
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Advertising and Marketing Services
TypeProfessional Services
Description

Ogilvy Health generates revenue through agency fees for brand development, promotion, data and strategy, experience and innovation, PR, social and influence, medical education, and market access services to pharmaceutical and healthcare companies.

ogilvyhealth.com
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Ogilvy Health is a full-service healthcare marketing and communications agency that provides integrated advertising, public relations, medical education, and market access services to pharmaceutical, biotech, medical device, and consumer health companies. Its offering is organized around six disciplines — Brand Development and Promotion, Data/Intelligence/Strategy, Experience and Innovation, PR/Social/Influence, Medical Education, and Market Access and Payer — delivered through a global network of more than 120 offices in nearly 90 countries.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Grand Prix and Gold Lion wins at Cannes Lions 2026 for pharmaceutical campaigns
+1 more record
Product overview1 text field

Ogilvy Health is a healthcare marketing agency that offers a comprehensive suite of integrated services rather than a standalone software product. Its portfolio spans six interconnected disciplines: Brand Development and Promotion, Data Intelligence and Strategy, Experience and Innovation, PR Social and Influence, Medical Education, and Market Access and Payer. The agency operates across more than 120 offices in nearly 90 countries, leveraging Borderless Creativity to deliver culturally resonant, celebrity-driven campaigns that achieve both creative recognition and measurable health behavior change for pharmaceutical and healthcare clients.

Product and service6 records
1Brand Development and Promotion
CategoryHealthcare advertising
Description

Strategic and creative services for building and promoting healthcare and pharmaceutical brands, targeted at enterprise pharma, biotech, medical device, and consumer health clients.

2Data, Intelligence, and Strategy
CategoryHealthcare marketing strategy and analytics
Description

Analytical and strategic services leveraging data to inform healthcare marketing decisions for pharmaceutical and healthcare clients.

3Experience and Innovation
CategoryHealthcare experience design
Description

Customer experience design and innovative solution development for healthcare audiences, including digital, out-of-home, and experiential activations.

4PR, Social & Influence
CategoryHealthcare public relations and influencer marketing
Description

Public relations, social media strategy, and influencer partnership management for health brands, including health influencer engagement programs.

5Medical Education
CategoryMedical education and HCP communications
Description

Educational content and programs for healthcare professionals and patients, delivered as part of the agency's pharma communications portfolio.

6Market Access and Payer
CategoryPharmaceutical market access and payer strategy
Description

Services to help pharmaceutical products achieve market access and payer coverage, including payer strategy and value communications.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership15 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-05-07
Description

Sanofi participated in the co-creation of Doceree's Daily Command platform, with 75 senior brand and commercial leaders from Sanofi and other major pharmaceutical companies collectively managing over $40 billion in annual brand spend.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-05-07
Description

Merck participated in the co-creation of Doceree's Daily Command platform as one of 75 senior industry operators.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-05-07
Description

Bristol Myers Squibb participated in the co-creation of Doceree's Daily Command platform as one of 75 senior industry operators.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-05-07
Description

Eli Lilly participated in the co-creation of Doceree's Daily Command platform as one of 75 senior industry operators.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-05-07
Description

Omnicom Health Group participated in the co-creation of Doceree's Daily Command AI-powered platform for pharmaceutical brand teams.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-05-07
Description

Havas Media participated in the co-creation of Doceree's Daily Command AI-powered platform for pharmaceutical brand teams.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-05-07
Description

Real Chemistry participated in the co-creation of Doceree's Daily Command platform as one of 75 senior industry operators.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-05-07
Description

EVERSANA participated in the co-creation of Doceree's Daily Command platform as one of 75 senior industry operators.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-05-07
Description

Klick Health participated in the co-creation of Doceree's Daily Command platform as one of 75 senior industry operators.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-05-07
Description

Avalere Health participated in the co-creation of Doceree's Daily Command AI-powered platform and is among five organizations set to beta test the platform in June 2026.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-05-07
Description

Deerfield Group participated in the co-creation of Doceree's Daily Command AI-powered platform and is among five organizations set to beta test the platform in June 2026.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-04-15
Description

Cross-agency collaboration on AbbVie's 'PSO Done' psoriasis awareness campaign. Ogilvy Health worked alongside Digitas Health/Publicis Health Media and Spark Foundry to promote AbbVie's Skyrizi drug.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-04-15
Description

Cross-agency collaboration on AbbVie's 'PSO Done' psoriasis awareness campaign alongside Digitas Health/Publicis Health Media and Ogilvy Health.

Strategic tierFlagshipTypeGTM or Marketing PartnerAnnounced on2025-11-12
Description

Azurity Pharmaceuticals named Ogilvy Health as its agency of record for PR and marketing. The partnership focuses on strategic brand repositioning, enhancing external visibility, and developing a new website with dynamic content to support Azurity's global expansion serving patients in over 50 countries.

Strategic tierCoreTypeTechnology or Integration
Description

Ogilvy Health participated as one of 75 senior industry operators in co-building Doceree's Daily Command AI-powered operating system for healthcare marketing. The platform targets a market representing over $30 billion in annual global software-and-services spend. Daily Command integrates market-research portals, HCP targeting tools, media-planning platforms, CRM, and measurement dashboards into a single platform.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Avalere Health (formed via merger of Fishawack Health and Avalere) provides healthcare strategy, communications, and consulting to pharma; it competes directly with Ogilvy Health on medical affairs, PR, and strategic brand work and is a beta tester of the Doceree Daily Command platform.

TypeDirect peer
Description

McCann Health is the healthcare arm of McCann Worldgroup (IPG Mediabrands) and a long-standing direct competitor to Ogilvy Health on global pharma creative and medical education mandates for the same multinational clients.

TypeDirect peer
Description

IPG Health is a global network of healthcare-focused agencies (including McCann Health, FCB Health) offering identical integrated pharma advertising, medical education, and market access services to the same blue-chip pharma client base as Ogilvy Health. Direct head-to-head on most major pharma AOR pitches.

TypeDirect peer
Description

Omnicom Health Group is a parallel holding-company structure of health agencies offering comparable advertising, PR, and consulting services to pharma clients. Participates alongside Ogilvy Health in Doceree's Daily Command platform and is one of the top three holding-company competitors in healthcare.

TypeDirect peer
Description

Klick Health is the largest independent digital-first health agency and a frequent Cannes Lions winner; it serves the same enterprise pharma clients as Ogilvy Health and is rapidly siphoning share from holding-company networks with integrated creative, media, and tech capabilities.

TypeDirect peer
Description

EVERSANA is a healthcare commercial services provider spanning market access, patient services, and medical communications; it competes with Ogilvy Health's market access and medical education offerings and co-built the Doceree Daily Command platform.

TypeDirect peer
Description

Publicis Health houses Digitas Health, Saatchi & Saatchi Health, and Publicis Health Media; it competes directly with Ogilvy Health on pharma creative, digital, and media mandates and even collaborates with Ogilvy on joint pitches (e.g., AbbVie PSO Done). Closely matched global footprint and service mix.

TypeDirect peer
Description

Havas Health & You is Havas' global health and wellness network offering integrated advertising, communications, and consulting to pharma and consumer health clients. Operates as a direct competitor on multinational pharma AOR mandates alongside Ogilvy Health.

TypeDirect peer
Description

Real Chemistry is a health-marketing and communications firm combining advertising, data, and analytics for pharma clients; it competes with Ogilvy Health on data-driven pharma campaigns and is a co-builder on Doceree's Daily Command platform.

TypeOthers
Description

VML Health is a sibling WPP agency operating within the same parent network as Ogilvy Health; it offers overlapping healthcare communications capabilities and is more a complementor/alternative internal competitor than an external rival.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers18 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles12 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Ogilvy Health

Healthcare Marketing and Advertising Servicesogilvyhealth.com

Ogilvy Health firmographics

Firmographics
Name
Ogilvy Health
Legal name
Ogilvy Health
Website
https://ogilvyhealth.com
Company type
Private
Founded year
1948
Operating status
Operating
Headcount range
251–500 employees
Ownership category
akta.pro rank

Ogilvy Health industry classification

Industry
Product category
Healthcare Marketing and Advertising Services
NAICS
Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
akta.pro primary industry
Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

  • Healthcare advertising
  • Pharmaceutical marketing
  • Medical education services
  • Market access strategy
  • Brand development healthcare

Where Ogilvy Health is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Offices2 records

Markets served

Ogilvy Health business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

  1. Advertising and Marketing Services: Ogilvy Health generates revenue through agency fees for brand development, promotion, data and strategy, experience and innovation, PR, social and influence, medical education, and market access services to pharmaceutical and healthcare companies.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Ogilvy Health product offering

Product offering

Core offering

Ogilvy Health is a full-service healthcare marketing and communications agency that provides integrated advertising, public relations, medical education, and market access services to pharmaceutical, biotech, medical device, and consumer health companies. Its offering is organized around six disciplines — Brand Development and Promotion, Data/Intelligence/Strategy, Experience and Innovation, PR/Social/Influence, Medical Education, and Market Access and Payer — delivered through a global network of more than 120 offices in nearly 90 countries.

Product overview

Ogilvy Health is a healthcare marketing agency that offers a comprehensive suite of integrated services rather than a standalone software product. Its portfolio spans six interconnected disciplines: Brand Development and Promotion, Data Intelligence and Strategy, Experience and Innovation, PR Social and Influence, Medical Education, and Market Access and Payer. The agency operates across more than 120 offices in nearly 90 countries, leveraging Borderless Creativity to deliver culturally resonant, celebrity-driven campaigns that achieve both creative recognition and measurable health behavior change for pharmaceutical and healthcare clients.

Differentiator

Problem solved

Functional benefit

Products and services

  • Brand Development and Promotion Strategic and creative services for building and promoting healthcare and pharmaceutical brands, targeted at enterprise pharma, biotech, medical device, and consumer health clients.
  • Data, Intelligence, and Strategy Analytical and strategic services leveraging data to inform healthcare marketing decisions for pharmaceutical and healthcare clients.
  • Experience and Innovation Customer experience design and innovative solution development for healthcare audiences, including digital, out-of-home, and experiential activations.
  • PR, Social & Influence Public relations, social media strategy, and influencer partnership management for health brands, including health influencer engagement programs.
  • Medical Education Educational content and programs for healthcare professionals and patients, delivered as part of the agency's pharma communications portfolio.
  • Market Access and Payer Services to help pharmaceutical products achieve market access and payer coverage, including payer strategy and value communications.

Quantifiable outcome

  • Grand Prix and Gold Lion wins at Cannes Lions 2026 for pharmaceutical campaigns
  • +1 more outcomes

Companies that use Ogilvy Health

Customer profile

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Ogilvy Health technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Ogilvy Health partnerships and signals

Strategic signal

Partnerships

15 partnerships are on record, tiered core and flagship.

  • SanoficoreStrategic or Co-development Partner · 7 May 2026Sanofi participated in the co-creation of Doceree's Daily Command platform, with 75 senior brand and commercial leaders from Sanofi and other major pharmaceutical companies collectively managing over $40 billion in annual brand spend.
  • MerckcoreStrategic or Co-development Partner · 7 May 2026Merck participated in the co-creation of Doceree's Daily Command platform as one of 75 senior industry operators.
  • Bristol Myers SquibbcoreStrategic or Co-development Partner · 7 May 2026Bristol Myers Squibb participated in the co-creation of Doceree's Daily Command platform as one of 75 senior industry operators.
  • Eli LillycoreStrategic or Co-development Partner · 7 May 2026Eli Lilly participated in the co-creation of Doceree's Daily Command platform as one of 75 senior industry operators.
  • Omnicom Health GroupcoreStrategic or Co-development Partner · 7 May 2026Omnicom Health Group participated in the co-creation of Doceree's Daily Command AI-powered platform for pharmaceutical brand teams.
  • Havas MediacoreStrategic or Co-development Partner · 7 May 2026Havas Media participated in the co-creation of Doceree's Daily Command AI-powered platform for pharmaceutical brand teams.
  • Real ChemistrycoreStrategic or Co-development Partner · 7 May 2026Real Chemistry participated in the co-creation of Doceree's Daily Command platform as one of 75 senior industry operators.
  • EVERSANAcoreStrategic or Co-development Partner · 7 May 2026EVERSANA participated in the co-creation of Doceree's Daily Command platform as one of 75 senior industry operators.
  • Klick HealthcoreStrategic or Co-development Partner · 7 May 2026Klick Health participated in the co-creation of Doceree's Daily Command platform as one of 75 senior industry operators.
  • Avalere HealthcoreStrategic or Co-development Partner · 7 May 2026Avalere Health participated in the co-creation of Doceree's Daily Command AI-powered platform and is among five organizations set to beta test the platform in June 2026.
  • Deerfield GroupcoreStrategic or Co-development Partner · 7 May 2026Deerfield Group participated in the co-creation of Doceree's Daily Command AI-powered platform and is among five organizations set to beta test the platform in June 2026.
  • Digitas Health/Publicis Health MediacoreStrategic or Co-development Partner · 15 April 2026Cross-agency collaboration on AbbVie's 'PSO Done' psoriasis awareness campaign. Ogilvy Health worked alongside Digitas Health/Publicis Health Media and Spark Foundry to promote AbbVie's Skyrizi drug.
  • Spark FoundrycoreStrategic or Co-development Partner · 15 April 2026Cross-agency collaboration on AbbVie's 'PSO Done' psoriasis awareness campaign alongside Digitas Health/Publicis Health Media and Ogilvy Health.
  • Azurity PharmaceuticalsflagshipGTM or Marketing Partner · 12 November 2025Azurity Pharmaceuticals named Ogilvy Health as its agency of record for PR and marketing. The partnership focuses on strategic brand repositioning, enhancing external visibility, and developing a new website with dynamic content to support Azurity's global expansion serving patients in over 50 countries.
  • DocereecoreTechnology or IntegrationOgilvy Health participated as one of 75 senior industry operators in co-building Doceree's Daily Command AI-powered operating system for healthcare marketing. The platform targets a market representing over $30 billion in annual global software-and-services spend. Daily Command integrates market-research portals, HCP targeting tools, media-planning platforms, CRM, and measurement dashboards into a single platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Ogilvy Health competitors and assessment

Company assessment

Direct peers

  • Avalere Health: Avalere Health (formed via merger of Fishawack Health and Avalere) provides healthcare strategy, communications, and consulting to pharma; it competes directly with Ogilvy Health on medical affairs, PR, and strategic brand work and is a beta tester of the Doceree Daily Command platform.
  • McCann Health: McCann Health is the healthcare arm of McCann Worldgroup (IPG Mediabrands) and a long-standing direct competitor to Ogilvy Health on global pharma creative and medical education mandates for the same multinational clients.
  • IPG Health: IPG Health is a global network of healthcare-focused agencies (including McCann Health, FCB Health) offering identical integrated pharma advertising, medical education, and market access services to the same blue-chip pharma client base as Ogilvy Health. Direct head-to-head on most major pharma AOR pitches.
  • Omnicom Health Group: Omnicom Health Group is a parallel holding-company structure of health agencies offering comparable advertising, PR, and consulting services to pharma clients. Participates alongside Ogilvy Health in Doceree's Daily Command platform and is one of the top three holding-company competitors in healthcare.
  • Klick Health: Klick Health is the largest independent digital-first health agency and a frequent Cannes Lions winner; it serves the same enterprise pharma clients as Ogilvy Health and is rapidly siphoning share from holding-company networks with integrated creative, media, and tech capabilities.
  • EVERSANA: EVERSANA is a healthcare commercial services provider spanning market access, patient services, and medical communications; it competes with Ogilvy Health's market access and medical education offerings and co-built the Doceree Daily Command platform.
  • Publicis Health: Publicis Health houses Digitas Health, Saatchi & Saatchi Health, and Publicis Health Media; it competes directly with Ogilvy Health on pharma creative, digital, and media mandates and even collaborates with Ogilvy on joint pitches (e.g., AbbVie PSO Done). Closely matched global footprint and service mix.
  • Havas Health & You: Havas Health & You is Havas' global health and wellness network offering integrated advertising, communications, and consulting to pharma and consumer health clients. Operates as a direct competitor on multinational pharma AOR mandates alongside Ogilvy Health.
  • Real Chemistry: Real Chemistry is a health-marketing and communications firm combining advertising, data, and analytics for pharma clients; it competes with Ogilvy Health on data-driven pharma campaigns and is a co-builder on Doceree's Daily Command platform.

Others

  • VML Health: VML Health is a sibling WPP agency operating within the same parent network as Ogilvy Health; it offers overlapping healthcare communications capabilities and is more a complementor/alternative internal competitor than an external rival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

Ogilvy Health social profiles

Digital presence

Ogilvy Health financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ogilvy Health leadership team

Management profile

Number of profiles

Profiles12 records

Ogilvy Health funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ogilvy Health M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ogilvy Health

What does Ogilvy Health do?

Ogilvy Health is a full-service healthcare marketing and communications agency that provides integrated advertising, public relations, medical education, and market access services to pharmaceutical, biotech, medical device, and consumer health companies. Its offering is organized around six disciplines — Brand Development and Promotion, Data/Intelligence/Strategy, Experience and Innovation, PR/Social/Influence, Medical Education, and Market Access and Payer — delivered through a global network of more than 120 offices in nearly 90 countries.

Is Ogilvy Health a public or private company?

Ogilvy Health is a private company. It is classified as corporate owned and is currently operating.

When was Ogilvy Health founded?

Ogilvy Health was founded in 1948. It employs 251 to 500 people.

Where is Ogilvy Health based?

Ogilvy Health is headquartered in New York, United States, in the North America region.

How does Ogilvy Health make money?

One revenue line is on record: advertising and Marketing Services.

Who are Ogilvy Health's main competitors?

Direct peers on record are Avalere Health, McCann Health, IPG Health, Omnicom Health Group, Klick Health, EVERSANA, Publicis Health, Havas Health & You and Real Chemistry. VML Health is listed as an others.

Does Ogilvy Health have an API?

No public API is recorded for Ogilvy Health.

What industry is Ogilvy Health in?

Ogilvy Health's product category is Healthcare Marketing and Advertising Services. Its primary akta.pro industry code is MPAAAAAJ, Healthcare/Pharma Creative Agencies. Its NAICS code is 541810.

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Live signals
LBBOnlineOgilvy Health UK Turns 14 Lines of Poetry into Suicide Prevention Lifeline — LBBOgilvy Health UK launched Life Lines, a suicide prevention campaign with a poetry anthology of 14-line poems, on National Poetry Day. The campaign, supporting CALM, aims to help men express difficult feelings, with books distributed at train stations, tube stops, and pubs. It notes suicide is the leading cause of death in UK men under 50.FiercePharmaPharma’s Cannes-do attitude sees industry return to triumphNovartis won the Grand Prix at the 2026 Cannes Lions Festival for its Super Bowl ad 'Relax Your Tight End,' a prostate cancer screening campaign that blended sports, celebrity, and patient stories to address screening anxiety, marking a major return for Big Pharma at the awards after years of medical technology dominance. Viatris also secured Gold for its 'Make Love Last' campaign with agency Ogilvy Health, while Gilead Sciences Canada and Jazz Pharmaceuticals received Bronze awards, as new AI integrity rules contributed to a drop in total entries from nearly 27,000 in 2025 to 20,050. The awards underscore a post-pandemic shift back toward pharma companies leveraging culturally resonant, celebrity-driven campaigns to achieve both creative recognition and measurable health behavior change.FiercePharmaInside agency view: Ogilvy Health on AI’s ‘light speed,’ nano influencers and the rise of RiaOgilvy Health executives describe the rapid integration of AI into pharmaceutical marketing, highlighting its use in internal workflows and a proprietary tool named Ria to ensure FDA compliance for direct-to-consumer ads. The agency also notes a strategic shift in celebrity endorsements towards broader health awareness campaigns and increased reliance on nano-influencers for targeted patient storytelling.PR NewswireThe Agencies Building Pharma's Next Decade Just Picked Their Software: Daily Command Launches With 18 of the Industry's Most Senior Agency Leaders Already Inside ItDoceree, an AI-powered operating system for healthcare marketing, launched Daily Command — a platform for pharmaceutical brand teams to plan, execute, and measure work — with 75 senior industry operators having co-built it, including 18 senior agency leaders from firms including Sanofi, Merck, Bristol Myers Squibb, Eli Lilly, Avalere Health, Deerfield, Havas Media, Omnicom Health Group, Real Chemistry, EVERSANA, Klick Health, and Ogilvy Health. The product officially launched on May 7, 2026, with a full industry release scheduled for July 14, alongside a Daily Command Marketplace for agency partnership integration. The announcement positions Daily Command as a category change in how agencies deliver and measure strategic work for pharma brand teams.PR Newswire75 of Pharma's Most Senior Marketers Just Walked Away From a $12 Billion Tool StackAt the Doceree Health Decode: The Makers Summit 2026 in New York on May 7, 2026, 75 senior brand and commercial leaders from major pharmaceutical companies publicly declared they are replacing their fragmented $12 billion software stack with Daily Command, an AI-powered operating system for healthcare marketing co-built with Doceree over the previous quarter. The participating leaders collectively manage over $40 billion in annual brand spend and include representatives from Sanofi, Merck, Bristol Myers Squibb, Eli Lilly, Avalere Health, Deerfield, Havas Media, Omnicom Health Group, Real Chemistry, EVERSANA, Klick Health, and Ogilvy Health. Daily Command enters closed beta in June 2026 with five flagship partners before its full industry release on July 14, 2026.O'Dwyer's PR NewsOn the Move: Imre Hires Ogilvy Health's De la RivaImre has appointed Paulina De la Riva as chief strategy officer to integrate its specialized strategy capabilities with analytics, while FNK IR hired Greg McKinley as director of investor relations. Additionally, Bear Icebox Communications promoted Sean Wille to VP of strategy and operations to lead expansion into hospitality branding, and Abode Worldwide appointed Kerry Wilson as chief operating officer to oversee growth.Mmm-onlineAzurity Pharmaceuticals taps Ogilvy Health to elevate its global brandBoston-based Azurity Pharmaceuticals has named Ogilvy Health as its new agency of record for public relations and marketing as part of a broader brand evolution following rapid growth. The specialty pharma company, which has secured three FDA approvals in the past 90 days and operates in more than 50 countries, cited Ogilvy's global footprint and healthcare expertise as key factors in the selection. Both companies view the partnership as an illustration of a new approach where PR and communications have a direct bottom-line impact on commercialization.PharmaLiveAzurity Pharmaceuticals names Ogilvy Health as PR and marketing AORAzurity Pharmaceuticals has named Ogilvy Health as its public relations and marketing agency of record, with a mandate to reimagine Azurity's brand story, enhance external visibility, and develop a new website with dynamic content. The partnership is positioned as supporting Azurity's growth phase and global expansion, as the pharmaceutical company serves patients in over 50 countries with a portfolio of over 50 medicines across 10 dosage forms. Ogilvy Health was recognized in 2025 as the most creative and most effective agency network globally, ranking #1 on WARC's Creative 100 and Effective 100 lists for the fifth consecutive year.GlobeNewswireAzurity Pharmaceuticals Names Ogilvy Health as PR and Marketing Agency of Record to Drive Strategic Brand Repositioning and Enhance Market VisibilityAzurity Pharmaceuticals has named Ogilvy Health as its public relations and marketing agency of record to drive a strategic brand repositioning effort. The partnership aims to enhance Azurity's external visibility, develop a new website, and build a unified identity as the company enters a pivotal growth phase. Azurity is a global pharmaceutical company with over 50 medicines across 10 therapeutic areas, serving patients in more than 50 countries.FiercePharmaAmid the looming TikTok ban, pharma social media strategies must prioritize 'agility': Ogilvy VPOgilvy Health VP Charlotte Turner said a proposed TikTok ban should prompt pharma clients to adopt an agile social media strategy. She advised against shifting content to other platforms for the sake of shifting, emphasizing audience-driven approaches. The bill passed the House and awaits Senate review.