Astara

What Astara does

ASTARA MOBILITY, S.A. (Astara) is a privately held Spanish mobility company headquartered in Alcobendas (Madrid), founded in 1979 and reporting €5B in turnover for 2025. The company operates as an exclusive importer and distributor for more than 34 automotive brands across 18 countries in Europe (Spain, Portugal, Germany, Austria, Switzerland, Poland, Netherlands, Belgium, Luxembourg, Czech Republic, Slovakia, Sweden, Finland) and Latin America (Argentina, Bolivia, Chile, Colombia, Peru), with a dealer network of 1,700+ associated partners. Astara distributes brands including Renault, Nissan, KG Mobility, Foton, Zeekr, JAC, JMC, MG, Seres, Isuzu, Mitsubishi, Kia, GAC, and JMEV, monetizing through one-time vehicle sales, recurring subscriptions via Astara Move, and professional services including mobility advisory and data intelligence.

Its technology stack centers on a digital mobility platform that integrates the Astara Connect mobility solutions platform, the Astara Intelligence data-and-trends platform, the Astara Move subscription service, and the Astara Play driver-facing mobile application. These sit on top of CRM infrastructure delivered through a strategic collaboration with Salesforce, and are designed to enable data-driven personalization across the customer journey from purchase through subscription and aftersales.

Astara monetizes through three primary streams: vehicle distribution (one-time revenue via new vehicles, spare parts, and aftersales to dealers and end-consumers), the Astara Move subscription service (monthly recurring revenue bundling insurance, taxes, maintenance, and roadside assistance, currently live in Spain and Chile), and mobility advisory services (project-based revenue for individuals, corporates, and government administrations). Customer segments span individual consumers, corporate fleets, and public-sector organizations, served through enterprise field sales, dealer channels, and direct-to-consumer digital platforms. Customer concentration leans toward OEM partners — particularly Nissan, where Astara holds distribution rights across multiple European and Latin American markets — making OEM relationship continuity a key revenue dependency.

Name

Astara

Legal name

ASTARA MOBILITY, S.A.

Website

https://astara.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Astara is a Spanish-based private mobility company that distributes vehicles from 34+ automotive brands across 18 countries in Europe and Latin America through 1,700+ dealers, and offers subscription (Astara Move), advisory, and data-intelligence mobility services, reporting €5B in 2025 turnover.

Ownership category

akta.pro rank

Product category

Automotive Distribution and Mobility Services

NAICS

Other Motor Vehicle Dealers (4412)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA)

Keywords

• Vehicle distribution services
• Mobility subscription services
• Automotive import services
• Fleet mobility solutions
• Mobility advisory services

Headquarters

HQ city

Alcobendas

HQ country

Spain

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Distribution: Astara serves as official importer and distributor for multiple automotive brands (Renault, Nissan, KG Mobility, Foton, Zeekr, GAC, JAC, JMC, MG, Seres, Isuzu, Mitsubishi, etc.) across 18 countries. Revenue generated through sale of new vehicles, spare parts, and aftersales services through dealer networks.
2. Vehicle Subscription (Astara Move): Flexible vehicle subscription service allowing customers to drive vehicles for months without buying or leasing. Includes insurance, taxes, maintenance, and roadside assistance. Currently available in Spain and Chile with expansion plans.
3. Mobility Advisory: Advisory services for individuals, companies, and government administrations on mobility solutions, leveraging data analytics and industry expertise.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Astara is a global mobility company that imports and distributes vehicles from multiple automotive brands across 18 countries in Europe and Latin America, operates a flexible vehicle subscription service (Astara Move), and provides data-driven mobility advisory services. The company serves as official importer/distributor for brands such as Renault, Nissan, KG Mobility, Foton, Zeekr, MG, Isuzu, and Mitsubishi through a network of more than 1,700 associated dealers.

Product overview

Astara is an open mobility ecosystem offering a comprehensive portfolio of mobility solutions. The core offerings include Astara Move (flexible vehicle subscription service with all-inclusive monthly fees), Car Purchase (facilitated vehicle buying across dozens of brands), and Astara Advisory (professional mobility guidance). Supporting digital platforms include Astara Play (driver app for cost reduction and driving optimization), Astara Connect (mobility solutions platform), and Astara Intelligence (data and trends platform). The company operates across Europe and Latin America, distributing vehicles from multiple automotive brands including Nissan, Renault, MG, KG Mobility, Foton, Zeekr, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Astara Move: Vehicle subscription service offering flexible car rental without long-term commitments
• Astara Innovation & Venture Lab
• Astara Play
• AstaraCares
• Women@Astara
• En(abled)
• Social Challenge

Products and services

• Astara Move (Vehicle Subscription) Flexible month-to-month vehicle subscription service allowing customers to drive vehicles for months without buying or leasing. Monthly fee covers insurance, taxes, maintenance, and roadside assistance. Currently available in Spain and Chile with expansion plans.
• Car Purchase Service Vehicle buying service bringing dozens of automotive brands and all purchasing options to customers wherever they are, distributed through dealer networks.
• Astara Advisory Professional mobility advisory services providing guidance and support in searching for new cars and financing options with the best conditions for individuals, companies, and government administrations.
• Astara Play (Driver App) Driver mobile application that reduces costs, emissions, and optimizes driving behavior through real-time feedback and insights.
• Vehicle Distribution and Import Services Official importer and distributor services for multiple automotive brands (Renault, Nissan, KG Mobility, Foton, Zeekr, GAC, JAC, JMC, MG, Seres, Isuzu, Mitsubishi) across 18 countries. Includes vehicle distribution, spare parts, and aftersales services through dealer networks.
• Astara Connect Digital mobility solutions platform providing connected services for customers and businesses, enabling data-driven personalized mobility experiences.
• Astara Intelligence Mobility intelligence platform providing data, trends, and advisory services for strategic decision-making on mobility solutions.

Quantifiable outcome

• Electric vehicles cost 70-80% less per kilometer to operate compared to gasoline vehicles
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered core, strategic and minor.

• RenaultcoreChannel Partner/ Reseller/ Distributor · 25 May 2026Astara appointed as official importer and distributor for Renault vehicles in Chile, leading a revamped sales network for distribution of a new range of products. This marks the first step in the relationship between the two companies.
• NissancoreChannel Partner/ Reseller/ Distributor · 28 January 2026Astara acquired Nissan business operations and appointed as official importer of Nissan vehicles and spare parts in Chile and Peru. Previously acquired Nissan distribution in Poland and operates Nissan in Austria and Switzerland since 2022.
• KG MobilitycoreChannel Partner/ Reseller/ Distributor · 15 April 2025Astara appointed as importer and aftersales service provider for KG Mobility (formerly SsangYong) vehicles in Portugal. KG Mobility offers low-emission vehicles, vans, and SUVs including the new Torres SUV.
• Iberia and VuelingstrategicGTM or Marketing Partner · 19 February 2025Astara partnered with Iberia and Vueling airlines as mobility partner, integrating mobility services with airline travel experiences.
• GAC Motor Philippines (former)minorChannel Partner/ Reseller/ Distributor · 1 January 2025Astara Philippines previously distributed GAC Motor vehicles. GAC transitioned to factory-owned 'ONE GAC' structure in early 2026, with Astara winding down distribution activities in late 2025.
• SerescoreChannel Partner/ Reseller/ Distributor · 15 December 2024Astara appointed as importer of Seres vehicles in the Netherlands, expanding its electric vehicle offerings in Northern Europe.
• ZeekrcoreChannel Partner/ Reseller/ Distributor · 30 May 2024Astara became exclusive importer of Zeekr vehicles in Colombia, adding the premium electric vehicle brand to its portfolio in the Latin American market.
• Foton MotorcoreChannel Partner/ Reseller/ Distributor · 23 April 2024Foton Motor, China's leading commercial vehicle brand, appointed Astara as exclusive importer of light commercial vehicles in Spain. Portfolio includes pickups and vans with electric options including Foton e-View, e-Toano, and Tunland.
• MG (Switzerland)coreChannel Partner/ Reseller/ Distributor · 26 February 2024Astara distributing MG vehicles in Switzerland, adding another brand to its European portfolio.
• JACcoreChannel Partner/ Reseller/ Distributor · 6 February 2024Astara appointed as exclusive importer of JAC cars and pickups in the Philippines, expanding its presence in the Southeast Asian market.
• JMCcoreChannel Partner/ Reseller/ Distributor · 15 September 2023Astara appointed as exclusive importer of JMC pickup vehicles in the Philippines through partnership with Autohub Group. First Metro Manila dealership opened in Pasig.
• MicrolinocoreChannel Partner/ Reseller/ Distributor · 4 September 2023Astara presenting Microlino (ultra-compact electric vehicle) at IAA Mobility Munich, offering carsharing in Madrid through Astara Microlino Carsharing.
• Copec VoltexstrategicStrategic or Co-development Partner · 15 August 2023Strategic alliance between Astara Chile and Copec Voltex to promote electromobility through charging infrastructure development and electric vehicle adoption.
• Nissan PolandcoreChannel Partner/ Reseller/ Distributor · 27 July 2023Astara acquired Nissan operations in Poland covering new vehicle distribution, parts and services. Builds on successful Nissan operations in Austria and Switzerland since 2022.
• emovilistrategicStrategic or Co-development Partner · 21 November 2022Agreement between emovili and Astara for installation of charging points for electric vehicles, supporting EV infrastructure expansion.
• Micro (Micromobility)strategicStrategic or Co-development Partner · 10 November 2022Strategic alliance between Micro and Astara to lead micromobility offerings in Germany and Spain, combining e-scooters and urban mobility solutions.
• SalesforcestrategicTechnology or Integration · 22 September 2022Strategic collaboration with Salesforce for customer relationship management and digital transformation of mobility services.
• UN Global CompactstrategicStrategic or Co-development PartnerAstara is a member of the United Nations Global Compact, committed to its 10 principles covering human rights, labor, environment, and anti-corruption.
• Climate Group EV100strategicStrategic or Co-development PartnerAstara is a member of Climate Group EV100, a global initiative bringing together companies committed to transitioning to electric vehicles by 2030.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Inchcape plc: UK-listed global automotive distributor distributing and retailing new and used vehicles across multiple markets for premium and volume OEMs. Closest direct peer to Astara—both are multi-country multi-brand automotive importers/distributors with growing digital and aftersales service layers, differing mainly by geography mix and listing status.

Regional players

• Bermaz Auto Berhad: Malaysian automotive distributor holding exclusive rights to Mazda, Kia, Peugeot, and other brands across Malaysia and Vietnam. Comparable to Astara as a multi-brand regional auto distributor/importer, but focused on ASEAN markets rather than Europe and Latin America.
• Lithia Motors (Lithia & Driveway): One of the largest automotive retailers in North America with multi-brand franchised dealerships and a digital sales platform (Driveway). Comparable to Astara's dealer-network distribution model and digital sales layer, but primarily US/Canada focused.
• AutoNation: Largest US automotive retailer with multi-brand dealerships, used vehicles, and finance/insurance products. Comparable to Astara's dealer-network-driven multi-brand vehicle distribution model, though geographically limited to the United States.

Broad incumbents

• ALD Automotive: Société Générale subsidiary and one of the world's largest full-service leasing and fleet management companies operating in 40+ countries. Comparable to Astara's corporate mobility and fleet management segment as a global B2B mobility provider, though ALD specializes in fleet leasing rather than vehicle distribution.
• LeasePlan: Major global fleet management and car-as-a-service company (now private under a TDR Capital consortium). Overlaps with Astara's corporate mobility, subscription, and fleet offerings as an outsourced mobility provider, but focused on leasing rather than multi-brand distribution.
• Sixt SE: European-leading car rental and mobility platform with growing subscription/leasing services. Comparable to Astara Move as a flexible vehicle subscription alternative in Europe and overlaps with Astara's premium-brand mobility ambitions.

Others

• Cox Automotive: US-based automotive services group spanning Manheim auctions, Autotrader, Kelley Blue Book, and dealer software. Adjacent enabling peer to Astara given its automotive data and dealer-network services that could plug into Astara Intelligence / Astara Connect-style platforms.
• JATO Dynamics: Global provider of automotive market intelligence, data, and analytics to OEMs, dealers, and financial institutions. Adjacent enabling peer to Astara Intelligence given overlap in mobility data analytics and advisory service offerings.

Emerging players

• Finn.auto: Germany-based vehicle subscription startup offering month-to-month car subscriptions with all-inclusive pricing. Directly comparable to Astara Move as a European-focused car-subscription offering and an indicator of competitive pressure in the segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInes.linkedin.com/company/astaramobility
• Xx.com/AstaraMobility
• Facebookfacebook.com/astaramobilitysl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astara