Jennifer Behr
- Company typePrivate
- Founded2005
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Jennifer Behr firmographics
Firmographics- Name
- Jennifer Behr
- Legal name
- Jennifer Behr LLC
- Website
- https://jenniferbehr.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Jennifer Behr industry classification
Industry- Product category
- Luxury Fashion Accessories
- NAICS
- Jewelry Retailers (45831)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Hair Accessories (Clips, Bands, Headbands) (CRABAKAH)
- akta.pro secondary industry
- Hair Jewelry & Fashion Hair Accessories (Pins/Clips/Headbands) (CRAKABAF)
Keywords
Where Jennifer Behr is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jennifer Behr business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Direct Retail Sales: Jennifer Behr generates revenue through direct retail sales of luxury hair accessories and jewelry via its e-commerce platform, offering products at various price points from entry-level to luxury statement pieces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Earrings - Crystal, pearl, gold statement earrings and lightweight studs |
| One time/ perpetual license | Pay-as-you-go | Headbands - Padded silk styles, crystal, leather, and statement pieces |
| One time/ perpetual license | Pay-as-you-go | Full Collection - Hair accessories and jewelry across all categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Jennifer Behr product offering
Product offeringCore offering
Jennifer Behr designs, handcrafts, and sells luxury hair accessories and jewelry, including earrings, headbands, necklaces, bobby pins, ponytails, scrunchies, jaw clips, barrettes, bows, bracelets, brooches, tiaras, voilettes, combs, turbans, and scarves, along with a dedicated Bridal Collection. Each piece is handcrafted by artisans in the brand's New York studio using fine materials such as crystals, semi-precious stones, pearls, gold, and silver, and is sold directly to consumers through the brand's e-commerce platform.
Product overview
Jennifer Behr is a luxury hair accessories and jewelry brand founded in 2005, offering handcrafted pieces made in New York. The company operates two main product lines: a Fashion collection and a dedicated Bridal collection. The Fashion line includes earrings, headbands, necklaces, bobby pins, hairpins, ponywraps, scrunchies, jaw clips, hair magnets, barrettes, bows, bracelets, brooches, tiaras, voilettes, combs, turbans, and scarves—spanning 510+ total items. The Bridal collection offers specialized wedding accessories including tiaras, headbands, bobby pins, voilettes, combs, barrettes, necklaces, and bows, complemented by complimentary virtual styling consultations. The brand emphasizes sustainable made-to-order production, creating pieces only when needed to minimize waste. Materials include crystals, semi-precious stones, pearls, gold, and silver across the collections.
Differentiator
Problem solved
Functional benefit
Products and services
- Earrings Handcrafted earrings in New York featuring crystals, pearls, and gold; includes statement earrings, studs, hoops, drops, and chandelier styles, priced $168 to $725+.
- Headbands Carefully handcrafted headbands lined in soft silk for hair protection and all-day comfort, including the best-selling Tori Headband and various padded styles in seasonal colors, priced from $142 to $2,195.
- Necklaces Delicate and statement necklaces designed to complete any look.
- Bobby Pins & Hairpins French hairpins designed to twist hair into endless styles, including crystal- and pearl-encrusted options.
- Ponies & Scrunchies Ponywraps and scrunchies as chic adornments for effortless hair days.
- Jaw Clips Hair clips designed for secure hold and stylish hair management.
- Hair Magnets Magnetic hair accessories providing innovative styling solutions.
- Barrettes Statement barrettes in various styles including velvet bows and crystal designs.
- Bows Decorative bow hair accessories including velvet bow barrettes, available in multiple colors.
- Bracelets Statement cuffs designed to define a look, complementing the jewelry collection.
- Brooches Decorative brooch accessories for adding elegance to any outfit.
- Tiaras & Halos Formal headpieces including bridal tiaras and circlets for special occasions.
- Voilettes Veilettes and headpieces featuring delicate veiling for romantic and vintage-inspired looks.
- Combs Decorative hair combs, including bridal combs for wedding styling.
- Turbans & Caps Turbans luxuriously crafted from hand-draped duchesse silk satin, drawing inspiration from Old Hollywood screen legends; includes lace Juliet caps.
- Scarves Multipurpose silk scarves wearable as head scarves, tops, or bag accessories.
- Bridal Collection Complete bridal accessory collection including tiaras, headbands, bobby pins, voilettes, veils, combs, barrettes, necklaces, and bows for wedding styling, with bridal-specific services including virtual consultations.
- Jennifer Behr x Julia Berolzheimer Collection Collaboration collection with fashion influencer Julia Berolzheimer featuring jewelry and hair accessories designed together.
- Bridal Services Complimentary virtual consultation services for bridal styling suggestions, available by appointment booking on the website.
- Gift Cards Digital gift cards available for purchase, allowing recipients to select their own pieces from the collection.
- The Summer Collection Seasonal collection featuring summer-inspired designs across the brand's fashion accessories lines.
- By The Sea Collection Seasonal collection inspired by coastal aesthetics, featuring new arrivals across hair accessories and jewelry.
Quantifiable outcome
- Established as a pioneering luxury hair accessories brand since 2005
Companies that use Jennifer Behr
Customer profileSegments3 records
Ideal customer profiles3 records
Jennifer Behr technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Jennifer Behr partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Julia BerolzheimercoreJennifer Behr has launched multiple collaborations with lifestyle influencer Julia Berolzheimer, creating exclusive capsule collections featuring earrings, necklaces, scarves, and other accessories. These collaboration pieces are sold through the Jennifer Behr e-commerce platform and represent a co-branded product development initiative.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Jennifer Behr competitors and assessment
Company assessmentDirect peers
- Lele Sadoughi: Lele Sadoughi is a luxury hair accessories and jewelry brand offering crystal-embellished headbands, hair ties, and earrings in a comparable price band — directly competing with Jennifer Behr for the same fashion-conscious and bridal customer.
- Slip: Slip is a luxury silk hair accessory brand (scrunchies, pillowcases, headbands) that competes in the same premium hair-adjacent category with a strong DTC and gifting presence.
- Jennifer Ouellette: Jennifer Ouellette is a luxury hair accessories designer specializing in handcrafted headpieces, veils, and bridal hair — a direct competitor in the high-end bridal hair accessories segment.
Regional players
- Turbans Plus: Turbans Plus is a specialty retailer of headwear and hair accessories — a regional player overlapping with Jennifer Behr's turbans and caps category from a different customer angle (medical, cultural).
Emerging players
- Etsy (Luxury Hair Accessories Sellers): Etsy hosts a long tail of independent handmade luxury hair accessories makers that compete for bridal and occasion-driven buyers at adjacent price points.
Broad incumbents
- David's Bridal: David's Bridal is the largest bridal retailer in the US and sells veils, headpieces, and bridal jewelry — a mass-market incumbent that competes for share-of-wallet at the lower end of the bridal accessory category.
- BHLDN (Anthropologie): BHLDN is Anthropologie's bridal-focused concept selling veils, headpieces, and bridal jewelry at mid-to-premium prices — a scaled incumbent with strong bridal traffic and adjacent positioning to Jennifer Behr.
- Loeffler Randall: Loeffler Randall is a contemporary luxury accessories and ready-to-wear brand with comparable price positioning and DTC-plus-wholesale distribution model.
- Alexandre de Paris: Alexandre de Paris is a heritage French luxury hair accessories house supplying boutiques and department stores globally — a more established incumbent in the bridal and occasion hair piece category.
- Maison Michel: Maison Michel, owned by Chanel, is a luxury hat and hair accessories maison known for couture-level craftsmanship — a broader incumbent that competes for the same luxury headpiece customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Jennifer Behr social profiles
Digital presenceJennifer Behr compliance and trust
Trust signalCompliance2 records
Jennifer Behr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jennifer Behr leadership team
Management profileNumber of profiles
Profiles1 record
Jennifer Behr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jennifer Behr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jennifer Behr
What does Jennifer Behr do?
Jennifer Behr designs, handcrafts, and sells luxury hair accessories and jewelry, including earrings, headbands, necklaces, bobby pins, ponytails, scrunchies, jaw clips, barrettes, bows, bracelets, brooches, tiaras, voilettes, combs, turbans, and scarves, along with a dedicated Bridal Collection. Each piece is handcrafted by artisans in the brand's New York studio using fine materials such as crystals, semi-precious stones, pearls, gold, and silver, and is sold directly to consumers through the brand's e-commerce platform.
Is Jennifer Behr a public or private company?
Jennifer Behr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jennifer Behr founded?
Jennifer Behr was founded in 2005. It employs 11 to 50 people.
Where is Jennifer Behr based?
Jennifer Behr is headquartered in Brooklyn, United States, in the North America region.
How does Jennifer Behr make money?
One revenue line is on record: direct Retail Sales.
Who are Jennifer Behr's main competitors?
Direct peers on record are Lele Sadoughi, Slip and Jennifer Ouellette. Turbans Plus is listed as a regional player. Etsy (Luxury Hair Accessories Sellers) is listed as an emerging player. Broad incumbents are David's Bridal, BHLDN (Anthropologie), Loeffler Randall, Alexandre de Paris and Maison Michel.
Does Jennifer Behr have an API?
No public API is recorded for Jennifer Behr.
What industry is Jennifer Behr in?
Jennifer Behr's product category is Luxury Fashion Accessories. Its primary akta.pro industry code is CRABAKAH, Hair Accessories (Clips, Bands, Headbands), with a secondary code of CRAKABAF, Hair Jewelry & Fashion Hair Accessories (Pins/Clips/Headbands). Its NAICS code is 45831 and its SIC code is 5944.