What Event Tickets Center does

Event Tickets Center is a privately held secondary ticket resale marketplace founded in 2005 and headquartered in Denver, Colorado. The company operates a direct-to-consumer e-commerce platform where buyers browse and purchase tickets to concerts, sports, theater, motorsports, and family entertainment events across the United States, with inventory aggregated from third-party sellers. Core platform features include interactive seating charts for seat selection, event discovery and search by category and geography, and a 100% Buyer Guarantee that backs every transaction. The platform supports payment-as-you-go transaction-based pricing with no subscription tier, and the company reports over 7 million successful transactions and a 4.3-star Shopper Approved rating.

Revenue is generated through transaction fees on each completed resale, with ticket prices varying widely by event, demand, and seat location (examples range from $38 for NASCAR O'Reilly Auto Parts Series seats to $1,743 for premium PBR seats). The go-to-market motion combines product-led growth through the consumer website with channel partnerships, including affiliate marketing relationships with major publications such as Billboard and an expanding portfolio of official secondary ticketing partnerships with NCAA athletic programs (University of Denver, Saint John's Red Storm, Drake Bulldogs, UMass Minutemen) and entertainment properties (Harlem Globetrotters, Most Valuable Promotions boxing). The company employs 11-50 people and uses AI primarily to analyze customer feedback and address delivery uncertainty concerns.

Name

Event Tickets Center

Legal name

Event Tickets Center

Website

https://eventticketscenter.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Event Tickets Center is a privately held secondary ticket resale marketplace, founded in 2005 and headquartered in Denver, that connects individual buyers to tickets for concerts, sports, theater, and motorsports events via a direct-to-consumer website backed by a 100% buyer guarantee.

Ownership category

akta.pro rank

Product category

Secondary Ticket Marketplace

NAICS

Spectator Sports (7112), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Secondary Ticket Marketplaces (Resale/Exchange) (MPAGAJAB)

akta.pro secondary industries

Secondary Ticketing & Resale Marketplaces (MPAIAFAE), Ticket Resale & Secondary Market Services (HSACALAN)

Keywords

• Secondary ticket marketplace
• Event ticket resale
• Concert ticket sales
• Sports ticket marketplace
• Live event tickets

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Ticket Resale Commission: Secondary ticket marketplace that earns revenue through transaction fees on ticket sales. Acts as intermediary between ticket sellers and buyers, taking a commission on completed transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Event Tickets Center operates a secondary ticket resale marketplace that connects buyers with sellers of tickets to concerts, sports events, theater shows, motorsports, and other live entertainment events across the United States. The platform offers interactive seating charts for seat selection, a 100% Buyer Guarantee on every transaction, and access to millions of tickets for thousands of events. Revenue is generated through transaction fees (commissions) on each completed ticket sale.

Product overview

Event Tickets Center is a secondary ticket resale marketplace offering a single unified platform for purchasing tickets to concerts, sports events, and theater performances. The core product consists of the Event Tickets Center Marketplace, supported by features including Interactive Seating Charts for seat visualization, the 100% Buyer Guarantee for purchase protection, and Event Discovery tools for browsing millions of tickets. The company also operates supplementary offerings such as a University Athletics Ticketing Partnership program for collegiate sports and an Affiliate Program for partner referrals. All offerings are integrated within the main marketplace platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Tickets Center Marketplace A secondary ticket resale marketplace that connects buyers with tickets to concerts, sports events, theater shows, motorsports events, and family entertainment nationwide. The platform offers millions of tickets across thousands of events with interactive seating charts and a 100% Buyer Guarantee backing every transaction.
• Affiliate Program A referral program that allows partner websites, media outlets (including Billboard), and content publishers to earn commissions by directing customers to purchase tickets through the Event Tickets Center marketplace.

Quantifiable outcome

• 99.25% transaction success rate despite industry challenges

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• WeShop Holdings LimitedminorGTM or Marketing Partner · 4 February 2026Strategic partnership to expand experiences category on WeShop's community-owned social commerce platform. WeShop members can earn WePoints on live event ticket purchases through the ShareBack rewards model.
• University of Denver AthleticscoreStrategic or Co-development Partner · 13 January 2026Official Secondary Ticketing Partner for University of Denver's Athletic Department for 2026-27 seasons. Provides DU fans with secure resale tickets, cross-brand activations, and marketing assets including video board features and streaming commercials. Aligns with DU's transition to the West Coast Conference.
• Saint John's Red StormminorGTM or Marketing PartnerOfficial partner - athletic program partnership for ticket sales and fan engagement
• Drake BulldogsminorGTM or Marketing PartnerOfficial partner - athletic program partnership for ticket sales and fan engagement
• University of Denver PioneerscoreGTM or Marketing PartnerOfficial secondary ticketing partner and athletic program partnership with cross-brand activations
• Most Valuable Promotions (MVP)minorGTM or Marketing PartnerOfficial partner - boxing promotion company partnership for ticket sales
• Harlem GlobetrottersminorGTM or Marketing PartnerOfficial partner - The Original Harlem Globetrotters secondary ticket marketplace
• University of Massachusetts (UMass Minutemen)minorGTM or Marketing PartnerOfficial partner - athletic program partnership for ticket sales and fan engagement

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• StubHub: The largest dedicated secondary ticket marketplace globally, operating with massive brand recognition and inventory depth across the same concerts/sports/theater categories as Event Tickets Center. Closest direct competitor on the consumer-facing secondary resale experience.
• Vivid Seats: Publicly-traded secondary ticket marketplace (NASDAQ: SEAT) offering similar concert, sports, and theater resale with comparable buyer guarantees and rewards programs. A scaled, publicly visible comparable for ETC's marketplace model.
• SeatGeek: Tech-forward secondary and primary ticketing platform competing directly across the same verticals as ETC. Comparable due to similar inventory breadth, mobile-first UX, and university/sports partnership approach.
• TickPick: No-fee secondary ticketing marketplace offering concert, sports, and theater resale. Directly comparable as a similarly-sized private secondary marketplace targeting the same consumer segments as ETC.
• Gametime: Mobile-first last-minute ticket marketplace focusing on sports and concerts. Comparable as a digital-native secondary platform serving the same live-event consumer use cases.
• Razorgator: Secondary ticketing marketplace offering sports, concert, and theater resale with a 200% guarantee. A longstanding mid-sized private competitor directly comparable in scale and category coverage.
• Coast to Coast Tickets: Long-established secondary ticketing marketplace for concerts, sports, and theater. A direct comparable in business model and target customer base.

Broad incumbents

• Ticketmaster: Dominant primary ticketing platform that also operates a large official resale marketplace. Overlaps with ETC on the resale side while controlling the upstream primary supply that ETC depends on.
• Live Nation Entertainment: Vertically integrated live entertainment conglomerate owning Ticketmaster, venue operations, and artist management. Relevant as a broad incumbent that controls both primary supply and secondary resale channels.
• AXS: Primary ticketing platform operated by AEG that has expanded into official resale. Competes with ETC on the secondary side while controlling primary inventory at major venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eventticketsctr
• LinkedInlinkedin.com/company/eventticketscenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event Tickets Center