Reeracoen

What Reeracoen does

Reeracoen Singapore Pte. Ltd., founded in 2011, is an Asia-focused recruitment and staffing agency headquartered in Singapore. Under the Singapore entity, the firm operates across six markets — Singapore, Thailand, Malaysia, Vietnam, Taiwan, and Japan — with the broader group covering 11+ APAC countries. As of 2026, the entity employs 152 recruitment consultants and has built a candidate database of 438,490 registered job seekers and a corporate client base of 10,516 partner companies, with 33,856 cumulative placements and 3,992 active open positions.

The firm delivers four core service lines: permanent placement, contract staffing, temporary staffing, and outsourcing. Revenue is generated primarily through placement fees on permanent hires and mark-ups / bill-rate spreads on contract, temporary, and outsourced engagements. The platform operates as a conventional recruiter-mediated model — consultants source candidates from the internal database and external channels and match them against client job requisitions — with no proprietary AI/ML matching system highlighted in the input. Service delivery is multi-country, enabling multinational employers to use a single staffing counterparty for APAC hiring needs.

The business model is volume-driven: scale of candidate supply (438K profiles) and client relationships (10.5K corporate partners) drives consultant productivity and placement throughput. Geographic diversification across six markets under the Singapore entity provides both revenue hedging and cross-sell potential, while outsourcing and contract lines offer more recurring revenue characteristics than transactional permanent placement fees. No financial figures (revenue, ARR, GMV, or funding) are disclosed in the input data.

Name

Reeracoen

Legal name

Reeracoen Singapore Pte. Ltd.

Website

https://reeracoen.sg

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Reeracoen is a Singapore-headquartered Asian recruitment and staffing agency operating across six APAC markets, placing permanent, contract, temporary, and outsourced candidates for more than 10,500 corporate clients using a database of over 438,000 registered job seekers.

Ownership category

akta.pro rank

Product category

Recruitment Services

NAICS

Employment Placement Agencies (561311), Temporary Help Services (561320), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

General Permanent Placement (Multi-Industry) (BPACAFAA)

Keywords

• Staffing services
• Recruitment agency
• Permanent placement
• Executive search
• Temporary staffing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Placement/Recruitment Services: Reeracoen generates revenue through successful candidate placements with client companies. The company charges employers (not candidates) only when a successful placement is made. This contingency-based model means no fees are charged if the placement does not succeed. Additional services include contract staffing and career consultation support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Reeracoen is a recruitment agency that connects job seekers with employers across Singapore and Asia, providing permanent placement, contract/temporary staffing, executive search, and career consultation services. The company operates on a contingency basis, charging employers only upon successful placement, and supports a registered candidate pool of over 438,000 across industries including IT, finance, manufacturing, and hospitality.

Product overview

Reeracoen operates as a recruitment agency offering a comprehensive suite of employment services. The core offering consists of job matching services that connect job seekers with employers, supported by career consultation/counseling services provided by Japanese-speaking consultants. The company provides permanent recruitment services, contract staffing solutions, executive search capabilities, and business support services. The group also operates ABROADERS CAREER, an overseas job platform specifically designed for Japanese professionals seeking international employment opportunities in Asia. Services span across industries including IT, finance, manufacturing, hospitality, and logistics, with operations in Singapore as the regional hub alongside offices in Thailand, Malaysia, Vietnam, Taiwan, and Japan.

Differentiator

Problem solved

Functional benefit

Brands

• Abroaders Career: Overseas job hunting platform for Japanese nationals seeking employment abroad, first launched approximately 9 years ago and fully renewed in 2025

Products and services

• Job Matching Service Core recruitment matching service that pairs job seekers with suitable positions based on skills, experience, and employer requirements. Includes initial application review, candidate-client matching, interview arrangement, and placement support.
• Career Consultation Service Career counseling service provided by experienced Japanese-speaking consultants offering guidance on local market conditions, job search strategies, interview preparation, and career planning in Singapore and Asia.
• Permanent Recruitment Service Permanent placement recruitment service connecting employers with candidates for full-time positions across various industries including IT, finance, manufacturing, and hospitality.
• Contract Staff Service Temporary staffing service providing contract workers to client companies for specified periods, addressing short-term staffing needs and supporting TS (Temporary Staffing) certification.
• Executive Search Service Specialized recruitment service for executive and senior management positions, targeting high-level talent for leadership roles across Asia.
• Event Staffing Service Personnel dispatch and event staffing services providing temporary workers for events and specialized assignments across Singapore.
• ABROADERS CAREER Overseas job platform for Japanese professionals seeking employment abroad, offering consolidated job listings across Asia with career resources and guidance. Fully renewed in 2024 after 9 years.

Quantifiable outcome

• 33,856 successful placements
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Rakuten InsightminorStrategic or Co-development Partner · 25 February 2026Reeracoen Singapore and Rakuten Insight jointly released the 'Beyond the Paycheque: Singapore Employee Sentiment Study 2026', a survey-based research report examining how working adults in Singapore are reassessing employment priorities. The study found that 71.8% of respondents are engaged in some form of job search activity, while 69.1% indicate willingness to accept a pay cut for better overall working conditions.
• Reeracoen Group CompaniescoreOthersReeracoen Singapore is part of the Reeracoen Group which operates across 6 Asian countries. The group companies include Reeracoen Thailand, Reeracoen Malaysia, Reeracoen Taiwan, Reeracoen Vietnam, Reeracoen Japan, and others. Personal information may be shared among group companies for recruitment service provision.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• JAC Recruitment: JAC Recruitment is a Japan-headquartered international recruitment agency with strong cross-border Asia placement capabilities and multi-language consultant teams. It directly competes with Reeracoen in serving Japanese employers and Japanese-speaking job seekers across Singapore and ASEAN markets.
• Michael Page Singapore: Michael Page Singapore is part of the PageGroup network, focusing on permanent and contract professional recruitment across sectors including technology, finance, and manufacturing. It targets a similar employer client base as Reeracoen for white-collar placements in Singapore.
• Robert Half Singapore: Robert Half Singapore specializes in finance, accounting, and technology staffing with both permanent and contract offerings. It is highly comparable to Reeracoen's professional recruitment line in Singapore and across Asia.
• ManpowerGroup Singapore: ManpowerGroup Singapore provides permanent placement, temporary staffing, and workforce solutions across multiple industries. It is a direct competitor in Reeracoen's multi-sector placement and contract staffing segments.
• Adecco Singapore: Adecco Singapore delivers permanent placement and temporary staffing solutions across diverse industries. It competes with Reeracoen for both professional placements and high-volume contract work in Singapore.
• Randstad Singapore: Randstad Singapore offers permanent, temporary, and contract staffing across IT, finance, engineering, and operations. It directly overlaps with Reeracoen's permanent and contract recruitment offerings in Singapore.
• RGF HR Agent Singapore: RGF HR Agent is the Singapore arm of Recruit Holdings, offering permanent and contract staffing across industries with multi-language support. It overlaps with Reeracoen in Japanese-affiliated employer segments and multi-sector professional placement, despite being part of a much larger global parent.
• Hays Singapore: Hays Singapore operates as a global specialist recruiter covering accountancy, finance, IT, engineering, and life sciences. It competes with Reeracoen for mid-to-senior corporate placements in Singapore and brings comparable multi-sector professional placement capabilities.

Regional players

• Persol Holdings (PERSOLKELLY): PERSOLKELLY is a Japan-linked Asia-Pacific staffing joint venture (Persol + Kelly Services) operating across Southeast Asia including Singapore. It overlaps with Reeracoen's Japanese cross-border recruitment positioning and multi-country footprint.
• Pasona Singapore: Pasona Singapore is the Southeast Asian arm of Japanese HR services group Pasona, focused on bilingual and Japanese-affiliated recruitment. It competes with Reeracoen for Japanese-language placements and Japanese corporate clients in Singapore.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCPIu8De5pZE_aJ6lITkrRWQ
• LinkedInreeracoen.sg/en/info
• Facebookfacebook.com/rcnsg

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reeracoen