Sunbird DCIM
Sunbird DCIM (Sunbird Software, Inc.) is a private enterprise software company that provides Data Center Infrastructure Management software, centered on its dcTrack and Power IQ platforms, to large enterprise data centers, colocation providers, and distributed edge environments worldwide.
- Company typePrivate
- Founded2004
- HeadquartersPiscataway, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Sunbird DCIM does
Sunbird DCIM (Sunbird Software, Inc.) is a private enterprise software company that provides Data Center Infrastructure Management (DCIM) software to large enterprise data center operators, colocation providers, and organizations with distributed edge IT environments. Founded in 2004 and headquartered in Piscataway, New Jersey, the company serves a roster of Fortune 500 customers spanning financial services, healthcare, defense, telecommunications, retail, and energy, including Cisco, eBay, JP Morgan Chase, AT&T, Merck, Comcast, Lockheed Martin, Chevron, British Airways, Vodafone, and Cleveland Clinic. The platform addresses fragmented manual workflows and the lack of real-time visibility into asset locations, power consumption, cooling capacity, and network connectivity across data center estates.
The company's core product is dcTrack, a cloud-based DCIM platform offering integrated asset management, capacity planning, change management, energy and environmental monitoring, power management, 3D visualization, security, BI & analytics, and connectivity management. A complementary product, Power IQ, provides granular power monitoring from intelligent rack PDUs and sensors. The technical architecture features a RESTful API secured via TLS 1.2/1.3 and an API gateway, native integrations with ServiceNow, SAP, Splunk, Dell OpenManage Enterprise, and Active Directory/LDAP, and a Models Library covering over 30,000 device models from 450+ manufacturers. Recent product enhancements include a digital twin capability for real-time infrastructure modeling, AI-powered copilots (Auto Power Budget and Load Shift Detection) for predictive power planning, and specialized tooling for high-density AI compute environments.
Sunbird operates a hybrid go-to-market combining enterprise field sales with product-led growth. Direct enterprise sales handle complex implementations via Request Demo and Request Quote CTAs, while a free 30-day trial with customer data, free full-featured download, and publicly listed unit- and cabinet-based pricing lower the evaluation barrier for mid-market buyers. Revenue is generated through annual and multi-year subscription licensing with bundled maintenance and support. Reported metrics include $18.5M in Annual Recurring Revenue (ARR) as of 2025, a team of 168 employees, a $55.4M valuation, and customer review scores of 4.9/5 on Gartner and 4.7/5 on Capterra. The company holds SOC 2 Type 2 compliance and maintains GDPR-aligned data handling practices.
Sunbird DCIM firmographics
Firmographics- Name
- Sunbird DCIM
- Legal name
- Sunbird Software, Inc.
- Website
- https://sunbirddcim.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sunbird DCIM (Sunbird Software, Inc.) is a private enterprise software company that provides Data Center Infrastructure Management software, centered on its dcTrack and Power IQ platforms, to large enterprise data centers, colocation providers, and distributed edge environments worldwide.
- Ownership category
- akta.pro rank
Sunbird DCIM industry classification
Industry- Product category
- Data Center Infrastructure Management
- NAICS
- Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Center Infrastructure Management (DCIM) (HDABANAB)
- akta.pro secondary industries
- Building Management & DCIM for Facilities (BMS/EPMS/DCIM) (HDABAKAJ), Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)
Keywords
Where Sunbird DCIM is headquartered
LocationHeadquarters
- HQ city
- Piscataway
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sunbird DCIM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscriptions: Annual or multi-year subscription licensing for DCIM software platform. Revenue is recurring in nature with maintenance and support bundled. Cabinet-based and unit-based pricing models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Unit-based and cabinet-based licensing with public pricing |
| Freemium | Pay-as-you-go | Free 30-day trial with own data |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Sunbird DCIM product offering
Product offeringCore offering
Sunbird DCIM sells Data Center Infrastructure Management (DCIM) software for enterprise data center operators. Its core platform, dcTrack, delivers asset tracking, capacity planning, change management, power/energy/environmental monitoring, connectivity management, and 3D visualization, complemented by Power IQ for granular power monitoring from intelligent rack PDUs and sensors. Professional services (Quick Start, Turnkey, Integration, Training, and Support) are offered alongside the software for implementation and ongoing operations.
Product overview
Sunbird DCIM offers a platform-plus-modules architecture centered on two primary products: dcTrack (the core DCIM platform) and Power IQ (power monitoring and management solution), which are also available as a combined DCIM Suite Bundle. The dcTrack platform provides comprehensive data center infrastructure management across ten integrated modules: Asset Management, Capacity Management, Change Management, Energy Management, Environment Management, Power Management, Visualization, Security Management, BI & Analytics, and Connectivity Management. Power IQ complements dcTrack by providing granular power monitoring from intelligent rack PDUs and sensors. The portfolio also includes specialized AI-powered features such as Auto Power Budget and Load Shift Detection copilots for predictive power planning, as well as DCIM for AI Factories capability addressing high-density GPU infrastructure with liquid cooling support. Implementation and support services (Quick Start, Turnkey, Integration, Training, Support) are offered alongside the software products.
Differentiator
Problem solved
Functional benefit
Brands
- dcTrack: Primary DCIM operations platform for data center asset management, capacity planning, change management, and visualization.
- PowerIQ
Products and services
- dcTrack Sunbird's primary DCIM platform providing comprehensive data center infrastructure management including asset tracking, capacity planning, change management, power and environmental monitoring, 3D visualization, and connectivity management across all sites.
- Power IQ
Quantifiable outcome
- $160K saved by finding unused assets still under maintenance (Five9 case study)
- +10 more outcomes
Companies that use Sunbird DCIM
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Sunbird DCIM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature6 records
Sunbird DCIM partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Schneider ElectriccoreStrategic partnership announced May 2025 to integrate DCIM capabilities with Schneider Electric's EcoStruxure IT platform. Major strategic partnership between two leading DCIM and data center infrastructure management vendors.
- ServiceNowcoreIntegration partnership enabling DCIM data to flow into ITSM workflows. Customer reviews specifically cite ServiceNow integration as a key reason for choosing Sunbird. Out-of-the-box CMDB connectors enable automatic data sharing.
- SAPcoreIntegration partnership for enterprise customers using SAP's ITSM or asset management platforms. Enables data center asset information to integrate with enterprise systems.
- Dell OpenManage EnterprisesupportingIntegration with Dell's OpenManage Enterprise for hardware management and monitoring capabilities within the DCIM platform.
- SplunksupportingIntegration partnership for log management and analytics. World Bank case study mentions saving 10 hours every month by integrating with Splunk.
- Raritan (Legrand)coreStrong integration with Raritan PDUs (now part of Legrand). Historical relationship as Sunbird originated from Raritan. Customer reviews cite excellent Raritan PDU integration as key benefit of Power IQ product.
Scale indicators7 records
Recent moves4 records
Expansion highlights6 records
Sunbird DCIM competitors and assessment
Company assessmentBroad incumbents
- Schneider Electric (EcoStruxure IT): Schneider Electric's EcoStruxure IT is a leading DCIM and data center infrastructure management suite, now also a strategic partner of Sunbird via May 2025 integration. Competes head-to-head in DCIM while offering broader power, cooling, and building management.
- Vertiv: Vertiv (formerly Emerson/Avocent/Liebert) offers Trellis-based DCIM as part of a broad portfolio spanning power, thermal, and IT management. A direct functional competitor with significantly greater scale and capital resources.
- ABB (Decathlon for Data Centers): ABB offers DCIM and data center automation capabilities as part of its broad industrial automation portfolio, competing for the same enterprise and colocation buyers with a deeper electrical infrastructure footprint.
- CommScope (iTRACS): CommScope's iTRACS (now part of its broader data center portfolio) provides DCIM capabilities focused on connectivity and infrastructure intelligence, overlapping with Sunbird's connectivity and visualization modules.
- Eaton: Eaton provides power infrastructure and DCIM-adjacent monitoring for data centers, primarily through its Intelligent Power Manager. Competes more on the power management side that overlaps with Sunbird's Power IQ product.
Direct peers
- Nlyte Software: Nlyte is one of the longest-standing pure-play DCIM software vendors, directly competing with Sunbird's dcTrack on asset management, capacity planning, and workflow automation for enterprise data centers.
- Device42: Device42 provides DCIM and IT asset management software covering data center inventory, dependency mapping, and capacity planning — directly overlapping with Sunbird's asset, capacity, and connectivity modules.
Emerging players
- Modius: Modius offers Data Center Infrastructure Management software focused on real-time monitoring, analytics, and optimization — a more specialized competitor targeting similar enterprise buyer personas with overlapping functionality.
- RiT Tech (PatchView): RiT Tech provides PatchView intelligent infrastructure management with connectivity and asset management for data centers, overlapping with Sunbird's connectivity and asset management modules.
- FNT Software: FNT Software provides DCIM and infrastructure management solutions with a strong European footprint, competing with Sunbird in asset, cabling, and connectivity management for enterprise and service provider data centers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sunbird DCIM social profiles
Digital presenceSunbird DCIM compliance and trust
Trust signalCompliance2 records
Sunbird DCIM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunbird DCIM leadership team
Management profileNumber of profiles
Profiles1 record
Sunbird DCIM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunbird DCIM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunbird DCIM
What does Sunbird DCIM do?
Sunbird DCIM sells Data Center Infrastructure Management (DCIM) software for enterprise data center operators. Its core platform, dcTrack, delivers asset tracking, capacity planning, change management, power/energy/environmental monitoring, connectivity management, and 3D visualization, complemented by Power IQ for granular power monitoring from intelligent rack PDUs and sensors. Professional services (Quick Start, Turnkey, Integration, Training, and Support) are offered alongside the software for implementation and ongoing operations.
Is Sunbird DCIM a public or private company?
Sunbird DCIM is a private company. It is classified as management employee owned and is currently operating.
When was Sunbird DCIM founded?
Sunbird DCIM was founded in 2004. It employs 101 to 250 people.
Where is Sunbird DCIM based?
Sunbird DCIM is headquartered in Piscataway, United States, in the North America region.
How does Sunbird DCIM make money?
One revenue line is on record: software Subscriptions.
Who are Sunbird DCIM's main competitors?
Broad incumbents on record are Schneider Electric (EcoStruxure IT), Vertiv, ABB (Decathlon for Data Centers), CommScope (iTRACS) and Eaton. Direct peers are Nlyte Software and Device42. Emerging players are Modius, RiT Tech (PatchView) and FNT Software.
Does Sunbird DCIM have an API?
Yes. RESTful API accessible via the User Interface with TLS 1.2/1.3 encryption for data in transit. APIs terminate in an API Gateway that authorizes all API requests without exposing deeper platform components such as Relational Databases and Business logic engines. Used for integrations and automation of routine tasks. No public developer portal, SDK, or sandbox environment mentioned in available sources.
What industry is Sunbird DCIM in?
Sunbird DCIM's product category is Data Center Infrastructure Management. Its primary akta.pro industry code is HDABANAB, Data Center Infrastructure Management (DCIM), with a secondary code of HDABAKAJ, Building Management & DCIM for Facilities (BMS/EPMS/DCIM). Its NAICS code is 541513 and its SIC code is 7372.