What 237 Global does

237 Global is a New York-headquartered private company that operates a private-label fan engagement platform for music artists and bands. The company provides white-label mobile applications published on iOS and Android under each artist's own brand, combined with VIP experience services such as meet-and-greets, Q&A sessions, and soundcheck parties. The platform is positioned as a direct-to-fan alternative to social-media-driven engagement, giving artists ownership of fan data and a subscription-based monetization channel. The company maintains offices in New York, Nashville, Los Angeles, London, and Valencia, and lists more than 55 artist clients on its website, including Green Day, Weezer, Kesha, Arcade Fire, Alanis Morissette, Lionel Richie, Fall Out Boy, The Wiggles, Lynyrd Skynyrd, and Shawn Mendes (whose ShawnAccess app has surpassed 700,000 downloads).

The core product is a white-label mobile app platform with integrated features spanning content feeds, native tour sections with ticketing and VIP/RSVP functionality, livestreaming, message boards, presale code distribution, shop integration, push notifications, and a real-time analytics dashboard with CMS. Subscription monetization features allow artists to offer gated content, subscribers-only merchandise, and exclusive livestreams. The platform is sold via a five-tier pricing structure: Essential at $950/month (up to 10K active users), Essential+ at $1,350/month plus a 10% + $0.50 transaction fee per subscription, Pro at $1,750/month (up to 25K active users), Pro+ at $2,500/month plus transaction fees with multi-tier subscription support, and a custom-priced Enterprise tier (over 25K active users) that adds API integrations, augmented reality, and customer data reporting. Add-on services include tour merchandise, e-commerce, ticketing, marketing, VIP experiences, and a companion web version.

237 Global operates a B2B2C model, selling to music artists and their management teams who then distribute the apps to their fans through the Apple App Store and Google Play. The company was founded in 2013, is led by founder and CEO Mark Weiss, and is privately held. In August 2021 the company received investment from Shawn Mendes and Crush Ventures (the investment vehicle of Crush Music management), combining strategic music-industry capital with a high-profile artist endorsement. Reported 11–50 employees and five global offices indicate a mid-stage operational footprint without subsequent capital raises disclosed in the available data.

Name

237 Global

Legal name

237 Global Inc.

Website

https://237global.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

237 Global is a New York-based private-label fan engagement platform that builds white-label mobile apps and delivers VIP experiences for music artists and bands, enabling direct-to-fan monetization through subscriptions, ticketing, and exclusive content across 55+ artist clients.

Ownership category

akta.pro rank

Product category

Fan Engagement Platform

NAICS

Music Publishers (512230)

akta.pro primary industry

Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM)

akta.pro secondary industries

White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN), Regional/Local Market Publishers & Distributors (Territory Rights, Localization-led Publishing) (MPAFABAH)

Keywords

• Fan engagement platform
• White-label mobile apps
• Artist subscription commerce
• VIP experience services
• Direct-to-fan monetization

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Monthly subscription fees for the private label app platform across multiple tiers (Essential, Essential+, Pro, Pro+, Enterprise). Higher tiers include additional features, support, and livestream capacity.
2. Subscription Transaction Fees: 10% plus $0.50 transaction fee applied to subscription purchases made through the Essential+ and Pro+ tiers where artists sell their own subscriptions to fans.
3. VIP Experiences: Meet & greets, Q&A sessions, soundcheck parties, and other VIP fan experiences managed and delivered by the company on behalf of artists.
4. Additional Services: Tour merchandise services, e-commerce services, ticketing services, and marketing services offered as add-ons to the core platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

237 Global provides a white-label, Private Label App Platform that enables music artists to launch and operate their own branded mobile applications for direct fan engagement. The platform bundles subscription commerce, content delivery, integrated tour/ticketing, livestreaming, and a real-time analytics dashboard, and is complemented by VIP experience services such as meet-and-greets and Q&A sessions.

Product overview

237 Global is a fan engagement company operating a Private Label App Platform alongside VIP Experiences services. The platform offers white-label mobile applications for iOS and Android across four subscription tiers—Essential, Essential+, Pro, and Pro+—plus a custom-priced Enterprise tier. Key platform features include subscription selling, content feeds, video hosting, native tour sections, livestreaming, message boards, presale capabilities, and shop integration. Additional services complement the platform with tour merchandise, e-commerce, ticketing, and VIP experience offerings.

Differentiator

Problem solved

Functional benefit

Brands

• ShawnAccess: A fan engagement app created for artist Shawn Mendes, offering direct access to tickets, merchandise, exclusive content, and VIP experiences with over 700,000 downloads.

Products and services

• Private Label App Platform White-label, multi-tenant mobile app platform that lets music artists launch and operate their own branded iOS and Android apps, including subscription commerce, content delivery, livestreaming, integrated tour/ticketing, and a real-time analytics dashboard. Sold to music artists, bands, and their management/label digital teams on tiered subscription plans.
• VIP Experience Services Operational services that deliver VIP fan experiences on behalf of artists, including meet-and-greets, Q&A sessions, and related fan-engagement events, integrated with the Private Label App Platform. Sold to music artists and their management teams as a service overlay.

Quantifiable outcome

• ShawnAccess app achieved 700,000+ downloads

Named customers27 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Linkfire: Music marketing platform providing smart links, pre-save campaigns, and landing pages used by artists and labels. Comparable on the music-marketing technology layer but focused upstream on release campaigns rather than owned fan relationship apps.
• DICE: Mobile-first live event ticketing and discovery platform with fan-focused features including waitlists and discovery feeds. Comparable on the live event ticketing and fan experience layer, complementing or competing with 237 Global's ticketing and VIP RSVP functionality.
• Feature.fm: Music marketing and fan acquisition platform offering smart links, pre-saves, and audience engagement tools for artists and labels. Overlaps with 237 Global on driving fan actions around releases and tickets, but lacks a white-label app and subscription commerce layer.

Broad incumbents

• Patreon: Subscription platform serving creators across categories including music, with built-in tiered subscriptions, gated content, and community messaging. Adjacent incumbent that some music artists use for fan monetization, but lacks tour/ticketing/VIP integration and music-specific tooling.
• LiveOne: Music, entertainment, and live streaming platform offering subscriptions, livestreams, and ticketed events for artists and fans. Overlaps with 237 Global's livestream and VIP experience offerings but operates more as a destination site rather than white-label per-artist apps.
• Discord: Mass-market community platform widely adopted by music artists and fanbases for chat, voice rooms, and subscription monetization via Server Subscriptions. A substitute channel for fan engagement that competes indirectly with 237 Global's message boards and gated community features.

Others

• Splice: Subscription platform for music creators offering sample libraries, plugins, and production tools. Adjacent music-industry subscription business but serves creators/producers rather than artists building consumer fan relationships.

Direct peers

• Bandcamp: D2C music marketplace and subscription platform for independent and signed artists, offering merchandise, physical/digital sales, and fan subscriptions. Comparable to 237 Global on the artist-to-fan direct monetization and merchandise side, with broader independent artist focus.
• Weverse (HYBE): HYBE-owned fan engagement platform powering apps for BTS, BLACKPINK, Seventeen and other major artists with subscriptions, content feeds, and community features. Most direct competitor to 237 Global's private-label fan app platform, with deeper K-pop focus and a large global user base.
• Stationhead: Live audio streaming and fan community platform built specifically for music artists, enabling listen-togethers and direct fan interaction. Competes with 237 Global on the music-artist fan engagement axis, with overlap on livestreaming and superfans community building.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/237-global-limited
• Instagraminstagram.com/237_global/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 237 Global