The Solar Guys

What The Solar Guys does

The Solar Guys is a privately held, family-owned home-services company founded in 2001 and headquartered in Ocala, Florida, operating exclusively as the Solatube Premier Dealer for Central Florida. The company's core offering is the sale and professional installation of Solatube tubular daylighting systems — rooftop domes with patented Raybender 3000 Fresnel lenses and LightTracker Reflectors that channel sunlight through Spectralight Infinity tubing (rated at 99.7% specular reflectivity) into interior rooms. Installations are performed by in-house, factory-trained technicians with no subcontractors, and the company carries four Florida state contractor licenses (Solar CVC57042, General Contractor CGC1518621, Roofing Contractor CCC1329445, Certified Building Contractor CBC1260615) plus GAF Master Elite Roofing Contractor certification.

The product portfolio extends beyond daylighting into Solar Star solar-powered attic fans, Solatube garage fans (including the GF1500 with HushMount technology), blown-in and radiant barrier insulation, custom seamless gutters, skylight replacement, dryer vent cleaning, and roof vent guards. Service territory covers Central Florida — Ocala, The Villages, Orlando, Daytona, Hernando, Pasco, and Jacksonville — with recent expansion into Lake County and North Brevard County. Customer trust signals include 85,000+ lifetime installations, a 5.0 Google rating across 1,288 reviews, an A+ BBB accreditation with no recorded complaints, and an Angie's List Super Service Award.

The business model is direct-to-consumer and project-based: revenue is earned per installation (a typical 14-inch Solatube unit with installation falls in the $550–$750 range per the company's own comparison page, with average project ticket materially higher when ventilation, insulation, or gutter services are bundled), paid as one-time project fees. Customers are acquired through organic search, Google reviews, Facebook/Instagram/YouTube, HomeAdvisor/Angie's List referrals, AI-driven discovery platforms, and free in-home consultations, with conversion occurring via a consultative in-home estimate. The company is bootstrapped with no disclosed funding, no M&A activity, and no external investors, and operates as part of a small brand family alongside The Roof Guys and The Guru Gutter Guys.

Name

The Solar Guys

Legal name

The Solar Guys

Website

https://thesolarguys.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

The Solar Guys is a family-owned, Central Florida home-services company founded in 2001 that sells and installs Solatube tubular daylighting systems, solar attic and garage fans, insulation, gutters, and skylight replacements — serving residential homeowners exclusively through direct-to-consumer in-home consultations and certified in-house installation.

Ownership category

akta.pro rank

Product category

Residential Daylighting and Home Energy Services

NAICS

Roofing Contractors (23816), Glass and Glazing Contractors (23815)

SIC

Electric Lighting & Wiring Equipment (3640), Electric Housewares & Fans (3634)

akta.pro primary industry

Pendant & Island Lighting Installation (HSAOAFAG)

Keywords

• Tubular skylight installation
• Solar attic ventilation
• Residential insulation services
• Seamless gutter installation
• Skylight replacement services

Headquarters

HQ city

Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Solatube Daylighting System Sales & Installation: The Solar Guys sell and professionally install Solatube tubular skylight systems. Revenue is earned per installation, with pricing varying by model (160 DS 10-inch vs 290 DS 14-inch), roof type, tube length, and accessories chosen. This is the primary revenue stream, supplemented by add-on products sold at the same time (nightlights, dimmers, ventilation kits, decorative fixtures). Installation is performed by in-house, factory-trained technicians.
2. Solar Attic & Garage Fan Sales & Installation: Sale and installation of Solar Star solar attic fans and Solatube garage fans. These are solar-powered or electrically powered ventilation units that reduce attic/garage heat. Revenue is earned per unit plus installation labor.
3. Attic Insulation Services: Blown-in attic insulation and radiant barrier installation services, sold per project based on attic size and insulation type selected. Addresses energy efficiency and complements the ventilation product line.
4. Seamless Gutter, Dryer Vent & Roof Vent Guard Services: Custom seamless gutter installation, dryer vent cleaning, and roof vent guard installation — add-on home protection services. Revenue is project-based per linear foot (gutters) or per service call (vent cleaning).
5. Skylight Replacement & Retrofitting: Replacement and retrofitting of old/damaged skylights, including both traditional skylights and Solatube systems. Project-based pricing varying by scope and whether a full replacement or retrofit is performed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

The Solar Guys sells and professionally installs Solatube tubular daylighting systems (10-inch and 14-inch models) that capture sunlight via rooftop domes and deliver it through highly reflective tubing into interior rooms. The company also installs Solar Star solar attic fans, Solatube garage fans, blown-in and radiant barrier attic insulation, custom seamless gutters, and provides skylight replacement, dryer vent cleaning, and roof vent guard services for residential customers in Central Florida.

Product overview

The Solar Guys offers a portfolio of home energy and daylighting products centered on Solatube tubular skylight systems, solar-powered ventilation fans, and insulation services. The core offering consists of Solatube Daylighting Systems (available in 160 ISn and 290 ISn models with 10" and 14" tube diameters) that capture sunlight via rooftop domes with Raybender 3000 and LightTracker optics and deliver it through Spectralight Infinity tubing. These systems can be enhanced with add-on modules including the Daylight Dimmer, Ventilation Add-On Kit, LED Light Add-On Kit, Effect Lenses (Natural, Softening, Warming), and Decorative Fixtures (JustFrost, TierDrop, AuroraGlo, Classic Vusion). The company also installs Solar Star attic fans and Solatube garage fans (including the GF1500 model), provides insulation services (blown-in and radiant barrier), custom seamless gutters, skylight replacement, dryer vent cleaning, and roof vent guards. As a certified Solatube Premier Dealer since 2001, the company operates as a service and installation provider serving Central Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Solatube Daylighting Systems Tubular skylight systems that capture natural sunlight via rooftop domes and redirect it through highly reflective Spectralight Infinity tubing to deliver bright, glare-free daylight into interior spaces without added heat, leaks, or major construction. Sold and professionally installed by The Solar Guys for residential homeowners in Central Florida.
• Solar Star Attic Fans Solar-powered attic ventilation fans that pull built-up heat and moisture out of residential attics, reducing strain on HVAC systems and protecting roof structures. Sold and installed by The Solar Guys for Central Florida homeowners.
• Solatube Garage Fans Garage ventilation fans (solar roof-mounted, powered, and solar interior-mounted models) that remove excess heat, stale air, moisture, and odors from residential garages, workshops, and outbuildings. Sold and installed by The Solar Guys in Central Florida.
• Attic Insulation Services Professional installation of blown-in attic insulation and radiant barrier insulation systems that block heat before it enters living spaces, improving energy efficiency and indoor comfort. Service is sold and installed by The Solar Guys for residential customers in Central Florida.
• Custom Seamless Gutters On-site custom seamless gutter systems fitted to exact home specifications to improve drainage, prevent water damage, and protect foundations. Fabricated and installed by The Solar Guys for residential customers in Central Florida.
• Skylight Replacement Expert skylight repair and replacement services for residential customers, including retrofit options and full replacements for damaged, leaking, or outdated skylights using Florida code-approved impact-rated products. Performed by The Solar Guys in Central Florida.
• Dryer Vent Cleaning Professional dryer vent cleaning service that reduces fire risk and improves dryer efficiency for residential customers. Performed by The Solar Guys in Central Florida.
• Roof Vent Guards Protective vent guards installed on residential roofs to prevent wildlife from entering and damaging attic spaces. Installed by The Solar Guys in Central Florida.

Quantifiable outcome

• 10-year product warranty on daylighting system components (excluding electrical components: 5 years; Smart LED electrical: 3 years)
• +5 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Solatube InternationalcoreTechnology or IntegrationThe Solar Guys are the ONLY Solatube Premier Dealer in Central Florida — the highest tier of Solatube's dealer network. As a Premier Dealer, they receive factory training and certification on all Solatube products, access to the full Solatube product line (daylighting systems, add-ons, accessories), and authorization to represent the Solatube brand exclusively in their territory. Solatube's patented Raybender 3000, LightTracker Reflector, and Spectralight Infinity tubing are installed exclusively through certified installers like The Solar Guys.
• GAFminorStrategic or Co-development PartnerThe Solar Guys hold GAF Master Elite Residential Roofing Contractor status, a certification granted by GAF — North America's largest roofing manufacturer. This certification indicates specialized factory training, verified licensing, and good standing, and allows them to offer GAF's extended roofing warranties to customers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• GAF: North America's largest roofing manufacturer and operator of the GAF Master Elite contractor network of which The Solar Guys is a member. Comparable as a strategic partner that defines installation standards and warranty economics for the company's roofing and skylight-replacement work.
• The Roof Guys: Sister/affiliated roofing brand co-marketed on The Solar Guys' website under shared ownership. Operates in the same Central Florida geography with overlapping roofing/skylight-replacement capabilities, representing either a cross-sell channel or potential internal competition for roofing-led leads.

Broad incumbents

• Velux Group: Global leader in traditional roof windows and skylights with an established installer network. Comparable because Velux targets the same residential daylighting use case (kitchens, bathrooms, hallways) but via conventional framed skylights rather than tubular systems, competing for the same homeowner upgrade dollar.
• Wasco Products: U.S. skylight and roof window manufacturer with both residential and commercial offerings. Comparable to The Solar Guys as a competing daylighting brand that supplies through dealer/installer channels, although Wasco's portfolio is broader and includes traditional skylights rather than tubular systems.
• The Home Depot Installation Services: National big-box retailer with an installed-sales program covering roofing, insulation, skylights, and gutters. Comparable to The Solar Guys as an alternative purchase path for the same homeowner upgrade projects, with superior scale but typically subcontracted labor versus The Solar Guys' in-house crew model.
• Power Home Remodeling: Large multi-product home-remodeling operator serving the U.S. with roofing, windows, siding, and insulation. Comparable as a scaled regional-to-national home-services contractor pursuing the same energy-efficiency and exterior-envelope upgrade wallet from the same residential customer.
• Window World: National franchise specializing in window and related exterior-home installations. Comparable to The Solar Guys as a franchised installer targeting homeowners for daylighting-adjacent products, although Window World's core SKU is replacement windows rather than tubular skylights.

Direct peers

• Natural Light Energy Systems: Manufacturer and installer of tubular daylighting devices directly competitive with Solatube. Targets the same residential daylighting segment with similar pricing and installer-dealer economics, making it a head-to-head alternative in markets where The Solar Guys does not operate.
• Solatube International: Manufacturer of the Solatube tubular daylighting systems that The Solar Guys exclusively installs. Directly comparable because Solatube sells and installs through its own Premier Dealer network across other U.S. regions, competing for the same end-customer and channel economics.

Emerging players

• Sun-Tek Skylights: Manufacturer of residential and commercial skylights including tubular and fixed models. Comparable as a competing daylighting brand selling through installer networks, although smaller and less established than Velux or Solatube and not as deeply embedded in Florida HVHZ-certified distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TheSolarGuys
• Facebookfacebook.com/TheSolarGuys
• Instagraminstagram.com/the.solarguys
• Xx.com/thesolarguys

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Solar Guys