Likewize

Device Protection and Tech Support Serviceslikewize.com

Company typePrivate
Founded2022
HeadquartersSouthlake, United States
Headcount1,001–5,000
GTM typeB2B
OfferingServices

Likewize firmographics

Firmographics

Name: Likewize
Legal name: Likewize Corp.
Website: https://likewize.com
Company type: Private
Founded year: 2022
Operating status: Operating
Headcount range: 1,001–5,000 employees
Ownership category
akta.pro rank

Likewize industry classification

Industry

Product category: Device Protection and Tech Support Services
NAICS: Electronic and Precision Equipment Repair and Maintenance (8112), Electronic and Precision Equipment Repair and Maintenance (81121)
SIC: Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry: Mobile Device Repair & Aftermarket Services (Repair, Parts, Insurance/Warranty) (CRACALAI)
akta.pro secondary industries: Warranty, Protection Plans & Extended Service Contracts (CRACAJAH), Mobile Device (Smartphone/Tablet) Trade-in & Recycling (BPALAIAG)

Keywords

Device protection services
Tech support services
Device trade-in
Certified pre-owned devices
Extended warranty programs

Where Likewize is headquartered

Location

Headquarters

HQ city: Southlake
HQ country: United States
HQ region: North America

Offices17 records

Markets served

Likewize business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

Device Protection Services: Insurance and protection plans covering damage, loss, theft, and extended warranties for connected devices. Provides rapid repairs and replacements through an omni-channel platform.
Digital Care / Tech Support: Omni-channel digital care platform providing technical support, product setup assistance, and troubleshooting for connected devices. Reduces cost-to-serve for brand partners.
Pre-Owned Solutions / Trade-In: Device trade-in, renewal, and certified pre-owned programs. Drives value through device余値回収 and sustainability. Includes millions of devices sold annually through global reseller network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Likewize product offering

Product offering

Core offering

Likewize delivers device protection (damage, loss, theft coverage and extended warranties), digital tech support, and trade-in/certified pre-owned device programs on a white-label basis to telecom carriers, retailers, financial institutions, and OEMs. Services are fulfilled through an omni-channel claims and repair platform spanning 1,100+ walk-in locations, We-Come-To-You mobile repair, and mail-in repair.

Product overview

Likewize operates as a platform of three integrated core products: Device Protection Services, Digital Care, and Pre-Owned Solutions. Device Protection Services covers damage, loss, and theft for phones and home tech through an omni-channel claims platform. Digital Care provides omni-channel tech support with an AI-powered knowledgebase, product matching tools, and 24/7 troubleshooting for over 40,000 products. Pre-Owned Solutions enables global trade-in and renewal programs with certified pre-owned devices, supporting sustainability through carbon-negative operations. These three pillars work together to support the complete lifecycle of connected devices for telcos, retailers, and financial institutions.

Differentiator

Problem solved

Functional benefit

Products and services

Device Protection Services
Digital Care
Pre-Owned Solutions

Quantifiable outcome

97% first call resolution rate
+4 more outcomes

Companies that use Likewize

Customer profile

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Likewize technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Likewize partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

SpeedperformcoreTechnology or Integration · 1 April 2025Likewize acquired Copenhagen-based Speedperform, an AI-powered cloud tech support tool provider trusted by global telecom brands. The acquisition aims to leverage Speedperform's AI and Microsoft GenAI technologies to improve customer service across Likewize's support solutions worldwide.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Likewize competitors and assessment

Company assessment

Direct peers

Asurion: Asurion is the largest direct competitor to Likewize in device protection, tech support, and repair services. Both operate white-label B2B2C programs with global telcos and retailers; Asurion's footprint in the US is a strong complement to Likewize's stronger European presence.
Assurant: Assurant's Connected Living segment provides mobile device protection, extended warranty, and trade-in programs through telecom and financial institution partnerships. As a publicly traded incumbent, it is the closest comparable scaled peer in device protection insurance.
SquareTrade (Allstate): SquareTrade is Allstate's extended-warranty and device-protection business, offering coverage for smartphones and connected devices through retailers and carriers. Directly overlaps with Likewize's Device Protection Services pillar.
Bolttech: Bolttech is a Singapore-headquartered insurtech building a device-protection exchange platform connecting insurers, distributors, and customers. Competes with Likewize in embedded device-protection distribution, particularly across Asia Pacific.
uBreakiFix: uBreakiFix operates a large North American walk-in device repair franchise network. It is a peer in the repair-services value chain that Likewize orchestrates, and increasingly competes for repair capacity through its own retail locations.
Swappie: Swappie is a European refurbished iPhone retailer with growing trade-in operations. It competes with Likewize's Pre-Owned Solutions pillar in consumer-facing refurbished device sales, particularly across Europe.

Broad incumbents

AppleCare (Apple): AppleCare and AppleCare+ represent the OEM-insourced alternative to Likewize's device protection. While not a direct B2B partner to Likewize, AppleCare is the dominant benchmark against which telcos evaluate third-party protection programs.

Regional players

Geek Squad (Best Buy): Geek Squad is Best Buy's tech-support and repair arm, primarily serving US customers. Competes with Likewize's Digital Care and Repair products in the North American retailer channel but does not operate globally.

Others

Brightstar (predecessor entity): Brightstar is the predecessor brand under which Likewize operated prior to its 2021 rebrand and continues to exist as a related entity. Brightstar Capital Partners remains an investor in Likewize, providing direct strategic and capital continuity.

Emerging players

Hyphen Group: Hyphen Group (formerly Digital River's partner programs business) provides digital care, device protection, and SaaS support services to telcos and OEMs. An emerging peer with overlap in Digital Care and tech-support enablement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Likewize financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Likewize leadership team

Management profile

Number of profiles

Profiles16 records

Likewize subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Likewize funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Likewize M&A and investment

M&A and investment

M&A10 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Likewize

What does Likewize do?

Is Likewize a public or private company?

Likewize is a private company. It is classified as private equity controlled and is currently operating.

When was Likewize founded?

Likewize was founded in 2022. It employs 1,001 to 5,000 people.

Where is Likewize based?

Likewize is headquartered in Southlake, United States, in the North America region.

How does Likewize make money?

Three revenue lines are on record. Device Protection Services are the primary driver. The others are digital Care / Tech Support and pre-Owned Solutions / Trade-In.

Who are Likewize's main competitors?

Direct peers on record are Asurion, Assurant, SquareTrade (Allstate), Bolttech, uBreakiFix and Swappie. AppleCare (Apple) is listed as a broad incumbent. Geek Squad (Best Buy) is listed as a regional player. Brightstar (predecessor entity) is listed as an others. Hyphen Group is listed as an emerging player.

Does Likewize have an API?

No public API is recorded for Likewize.

What industry is Likewize in?

Likewize's product category is Device Protection and Tech Support Services. Its primary akta.pro industry code is CRACALAI, Mobile Device Repair & Aftermarket Services (Repair, Parts, Insurance/Warranty), with a secondary code of CRACAJAH, Warranty, Protection Plans & Extended Service Contracts. Its NAICS code is 8112 and its SIC code is 7370.