What Speedperform does

Speedperform, founded in 2002 and headquartered in Copenhagen, Denmark, is a privately-held B2B SaaS provider specializing in customer experience (CX) and knowledge management software for the mobile device lifecycle. The company's platform targets enterprise clients in the telecommunications and consumer technology sectors, with additional deployment in retail/in-store digital transformation. Its core product suite comprises SP Authoring (AI-assisted omnichannel content creation), SP Advisor (recommendation engine with customer profiling), SP Self-Service (branded customer support application with call deflection capabilities), SP Retail (digital signage and in-store experience platform), SP Agents (agent support toolbox), and analytics modules SP Reports and SP Dashboards. The platform is delivered as cloud-based SaaS with annual subscription pricing and includes an in-house managed content services team as a professional services add-on.

Speedperform's go-to-market is consultative enterprise field sales, with quote-based pricing scoped per client; customers engage through demo bookings, sign-up pathways, or direct expert consultation. The company has served "some of the largest telco operators in the world" and leading global tech brands. In April 2025, Speedperform was acquired by Likewize, a global device protection and support company based in Southlake, Texas. The acquisition is positioned to integrate Speedperform's AI and Microsoft GenAI capabilities into Likewize's worldwide support solutions, effectively giving Speedperform access to a global distribution channel and a broader enterprise customer base across the device support value chain.

Underlying technology is built on a SaaS framework with a shared data model designed for maintainability and ease of integration with existing client intranets, branded apps, and omnichannel touch points. AI capabilities span generative content authoring, recommendation/personalization, knowledge retrieval, and process automation, with an explicit dependency on Microsoft GenAI as the generative layer. The company maintains a Tech Advisory Board covering AI, visual identity/CX, and e-learning domains, and a senior leadership team including a Senior VP, VP, and CFO who continue in board roles post-acquisition.

Name

Speedperform

Legal name

Speedperform

Website

https://speedperform.com

Company type

Private

Founded year

2002

Operating status

Acquired

Headcount range

11–50 employees

Short description

Speedperform is a Copenhagen-based SaaS company offering an AI-powered customer experience and knowledge management platform for mobile device lifecycle support, serving global telco operators, tech brands, and retail clients. It was acquired by Likewize in April 2025.

Ownership category

akta.pro rank

Product category

Customer Experience / Knowledge Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

• SaaS customer experience
• Knowledge management software
• AI content authoring
• Omnichannel support platform
• Digital transformation solutions

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Software Solutions: Speedperform generates revenue through SaaS-based customer experience and knowledge management solutions. The company provides a comprehensive platform for content creation, self-service, retail, and agent support tools on a subscription basis.
2. Professional Content Services: Managed content creation services where the Speedperform team creates and maintains support content for clients, allowing them to focus on core business operations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Speedperform provides a cloud-based SaaS Customer Experience / Knowledge Management System (CX/KMS) suite for tech brands and telecom operators. The platform enables AI-powered omnichannel content creation, customer self-service, agent empowerment, digital in-store signage, and business intelligence analytics across the mobile device lifecycle. It is delivered as a unified framework built on a solid data model, with integrations to Microsoft GenAI technologies.

Product overview

Speedperform offers a unified SaaS CX/KMS (Customer Experience/Knowledge Management System) platform designed to streamline customer support and digital transformation for tech brands. The platform comprises core modules for content creation (SP Authoring, SP Content Creation Team), omnichannel delivery (SP Self-Service, SP Retail), agent empowerment (SP Agents), and business intelligence (SP Reports, SP Dashboards). AI-powered recommendation capabilities are provided through SP Advisor, enabling personalized product and service suggestions. All products are built on a common SaaS framework with a solid data model for ease of use and maintainability.

Differentiator

Problem solved

Functional benefit

Brands

• SP Authoring: Omnichannel content creation tool with AI-powered features for creating support content.
• SP Advisor
• SP Content Creation Team
• SP Self-Service
• SP Retail
• SP Agents
• SP Reports
• SP Dashboards

Products and services

• SP Authoring AI-powered omnichannel content creation tool with an intuitive interface for developing support content. Converts ideas into valuable content within minutes for deployment across all customer touch points, designed for tech brands and telco support teams.
• SP Advisor AI-powered recommendation engine that creates personalized service and product recommendation journeys based on customer needs, preferences, and profiling to increase sales and conversion rates. Built for tech brands and retail operators.
• SP Self-Service Branded customer support application that deflects calls and enables self-service troubleshooting. Combines device detection, multilingual support, and diagnostic flows for optimal problem resolution.
• SP Retail Digital interactive signage platform delivered as SaaS, enabling in-store digital transformation from content creation via SP Authoring to deployment across multiple touchpoints and form factors for retail environments.
• SP Agents Agent support toolbox serving as a portal (sp-agents.com) for handling customer inquiries with diagnostic flows, visual step-by-step guides, rich-media content, scripting, and AI capabilities for technical support.
• SP Content Creation Team Managed content creation service staffed by experts with decades of experience in developing intuitive support help content. Scales to deliver projects of any size so clients can focus on core operations.
• SP Reports Business intelligence tool providing usage data, heat maps, dropout patterns for diagnostic flows, and comparison of customer touch points to understand CX and content performance.
• SP Dashboards Analytics dashboard integrated with Speedperform content creation tools, providing content creators and owners with real-time information on content performance.

Quantifiable outcome

• Content creation in minutes rather than weeks
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

One partnership is on record.

• LikewizecoreStrategic or Co-development Partner · 30 April 2025Likewize, a global device protection and support company based in Southlake, Texas, acquired Speedperform in April 2025. The acquisition aims to leverage Speedperform's AI and Microsoft GenAI technologies to enhance Likewize's customer service across support solutions worldwide. Speedperform's technology and capabilities in AI and customer service are being integrated into Likewize's global support solutions.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Zendesk: Zendesk is a leading SaaS customer support and CX platform offering ticketing, self-service, knowledge management, and AI-powered agent tools. It directly competes with Speedperform's SP Self-Service and SP Agents modules for enterprise customer support workloads.
• Freshworks (Freshdesk): Freshworks provides Freshdesk and related CX/ITSM SaaS products aimed at mid-market and enterprise customers, with self-service portals, AI assistance, and omnichannel support. It competes with Speedperform on SaaS-based customer support automation.
• Intercom: Intercom provides an AI-first customer service platform with messaging, self-service, knowledge bases, and an AI agent (Fin) for automated support. It is a direct SaaS competitor to Speedperform in AI-augmented customer support.
• eGain: eGain offers a knowledge management and customer engagement SaaS platform with AI-guided service, similar in concept to Speedperform's CX/KMS suite. It targets enterprise customer support use cases comparable to Speedperform's telco and tech brand clients.
• Kustomer: Kustomer is a CRM and customer service SaaS platform focused on omnichannel support, AI, and self-service. It targets enterprise customers with complex support needs comparable to Speedperform's telco/device support focus.

Broad incumbents

• Salesforce Service Cloud: Salesforce Service Cloud is part of Salesforce's broader CRM/CX platform, offering enterprise-grade case management, knowledge, and AI-powered service. It is a broad incumbent that overlaps with Speedperform in telco and tech enterprise CX deployments.
• Genesys: Genesys is a large cloud CX and contact center platform serving enterprise customers including telecom operators, with AI-driven routing, agent assistance, and knowledge management. It competes in the telco support segment where Speedperform is strong.
• Five9: Five9 is a cloud contact center as a service (CCaaS) provider with AI-driven agent assistance and knowledge tools, overlapping with Speedperform's SP Agents and self-service capabilities in telco support environments.

Emerging players

• Medallia: Medallia provides experience management and customer feedback analytics that can sit alongside CX platforms. While not a direct head-to-head, it competes for CX budget in the same telco and enterprise accounts Speedperform serves.

Others

• Qualtrics: Qualtrics is an experience management platform with customer experience and analytics products. It is adjacent to Speedperform's SP Reports/Dashboards modules and competes for CX analytics and insights budgets in enterprise accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/speedperform

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speedperform