24i

What 24i does

24i is a private video streaming technology company founded in 2009 and headquartered in Amsterdam, Netherlands, with 101-250 employees and a customer base spanning Europe and North America. The company's flagship product is 24i Video Cloud, a modular, cloud-native streaming platform that natively integrates content management, AI-powered personalization, advanced advertising (SSAI/CSAI/dynamic ad insertion), video workflow (ingest, transcode, package, deliver), and multi-device applications as a single connected system rather than as separately procured point solutions. Underlying technical components include adaptive bitrate streaming, multi-DRM support (Google Widevine, Microsoft PlayReady, Apple FairPlay), a pre-integrated CDN layer with token authentication and geo-blocking, and AI capabilities spanning recommendation engines, metadata enrichment (speech-to-text, object/scene detection, keyword extraction), predictive analytics for ad targeting via the IAB Advertising Index Model, and a generative-AI roadmap for personalized UI and automated ad positioning.

The company sells to three primary enterprise verticals — OTT platforms, PayTV/TVaaS operators, and traditional broadcasters — through a direct enterprise sales motion with custom pricing tied to platform scope, customer size, and service requirements. Revenue is generated from subscription/recurring platform licensing across Essentials, Advanced, and Enterprise tiers (with managed data science services available at higher tiers), professional services for implementation and integration, and advertising-driven monetization support for AVOD, FAST, and hybrid SVOD models. Named enterprise customers include public broadcaster RTVE (Spain), news platform Newsmax, premium SVOD MGM+, and European telcos Vodafone Iceland, DELTA Fiber, Waoo, Kabelnoord, and m:tel, supported by integration partnerships with Cleeng (subscriber management), Amino (set-top box OS), OneTrust (consent management), Meta/Google/Amazon Conversion APIs, and multiple CDN providers.

Following a 2021 acquisition of Danish Pay TV provider Nordija and a 2022 acquisition of The Filter (personalization), 24i operated as a subsidiary of UK-listed Aferian PLC until March 2026, when Aferian entered administration and 24i (alongside Amino) was sold to Sapphire Technology Group Limited in a pre-packaged sale. The transaction established stable private ownership intended to support profitable expansion of the 24i Video Cloud platform, with leadership (CEO Sebastian Braun, CTO David Brown) and customer operations continuing unchanged.

Name

24i

Legal name

24i

Website

https://24i.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

24i provides a modular, cloud-based video streaming platform that integrates CMS, AI-powered personalization, advanced advertising, and multi-device applications. The company serves broadcasters, telcos, pay TV operators, and OTT platforms globally through enterprise SaaS licensing.

Ownership category

akta.pro rank

Product category

Video Streaming Platform Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Distribution (51212)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

akta.pro secondary industries

DRM, License Delivery & Content Protection (Widevine/FairPlay/PlayReady) (MPAHAJAI), Codec & Format Support (HEVC/AV1/VVC, HDR, IMF, MXF) (MPAHAHAE), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)

Keywords

• Video streaming platform
• OTT streaming software
• Broadcast technology
• Cloud video CMS
• Server-side ad insertion

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform Licensing / SaaS: 24i operates primarily as a B2B video streaming technology provider, offering its Video Cloud platform on a licensing or SaaS basis to broadcasters, telcos, and OTT operators. Revenue is generated through platform subscriptions with tiers for Essentials, Advanced, and Enterprise levels, with managed data science services available at higher tiers.
2. Professional Services: Implementation, integration, and customization services are provided to enterprise customers deploying the 24i Video Cloud platform, including editorial strategy consulting and managed data science services.
3. Content Monetization Support: 24i enables ad-supported monetization through its Advanced Advertising Suite, supporting AVOD, FAST, and hybrid SVOD models, with revenue sharing or take-rate arrangements potentially applicable.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

24i develops and licenses 24i Video Cloud, a modular, cloud-native video streaming platform that unifies content management, AI-powered personalization, advanced advertising (SSAI/CSAI), video workflow (ingest, transcode, package, deliver), and multi-device applications. The platform is sold via SaaS or platform licensing to broadcasters, telcos, and OTT providers, complemented by professional services for implementation, integration, and managed data science.

Product overview

24i offers 24i Video Cloud as a unified, modular platform for video streaming. The platform combines six integrated modules: CMS (content management), Personalization (AI-powered recommendations), Advanced Advertising (SSAI/CSAI/dynamic insertion), Video Workflow (ingest/transcode/deliver), Applications (multi-device apps), and Attribution Suite (campaign measurement). These components are natively connected within a single ecosystem, allowing streaming companies to manage content, discovery, monetization, and analytics from one backend rather than fragmented point solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• 24i Video Cloud Unified, modular video streaming platform connecting CMS, AI personalization, advanced advertising, video workflow, and multi-device applications as natively integrated components, enabling end-to-end streaming operations from content ingestion to delivery and monetization for broadcasters, telcos, and OTT providers.

Quantifiable outcome

• 340% increase in titles watched with AI-powered personalization
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• CleengcoreTechnology or IntegrationCleeng is integrated with 24i Video Cloud as a subscriber management and monetization partner, enabling joint customers like DELTA Fiber to manage content propositions and subscription billing through combined platform capabilities.
• Content Delivery Network (CDN) ProviderscoreTechnology or Integration24i Video Cloud is pre-integrated with CDN providers to enable scalable, global video delivery with security features including token authentication, geo-blocking, and HTTPS encryption for content protection.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• AWS Elemental Media Services: AWS Elemental provides cloud-based video processing and packaging services as part of the broader AWS media portfolio, competing with 24i on workflow, transcoding, and DRM while offering hyperscaler-scale infrastructure pricing.
• Akamai (Media & OTT): Akamai delivers media delivery, packaging, and token authentication for OTT platforms, overlapping with 24i's CDN integration, DRM, and video workflow modules while offering a much broader security and delivery portfolio.
• Ateme: Ateme provides video compression, transcoding, and OTT delivery solutions to broadcasters and pay-TV operators, overlapping with 24i's video workflow and encoding modules across the same telco and broadcaster customer segments.
• Edgio (formerly Verizon Media / Limelight): Edgio provides CDN, video delivery, and OTT platform services to broadcasters and streaming operators, overlapping with 24i's CDN integration, workflow, and multi-device delivery capabilities.

Direct peers

• Brightcove: Brightcove is a leading cloud-based OTT video platform offering CMS, monetization, app development, and analytics — directly competing with 24i Video Cloud for the same broadcaster, telco, and OTT operator customers.
• Bitmovin: Bitmovin provides video encoding, player SDKs, and analytics for streaming platforms, with a similar customer profile of OTT operators and broadcasters. It overlaps directly with 24i's video workflow, player, and analytics modules.
• JW Player (JWP): JWP offers video player, hosting, and monetization tools to broadcasters and digital publishers, competing with 24i's applications, CMS, and advertising modules for streaming platform deployments.
• Mux: Mux provides video infrastructure APIs for streaming, including player, encoding, and real-time analytics — competing with 24i's video workflow, applications, and analytics components for developer-focused streaming teams.
• Wowza Streaming Engine: Wowza provides streaming server software and cloud services for live and on-demand video delivery, overlapping with 24i's video workflow, ingest, and adaptive bitrate streaming capabilities.

Emerging players

• THEO Technologies: THEO provides HESP low-latency streaming and player SDK technology, competing with 24i's player and video workflow capabilities for broadcasters and sports streaming operators seeking low-latency delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC2n8uX-l4L6wDcS1PWed7Vg
• LinkedInlinkedin.com/company/24i-group
• Instagraminstagram.com/24imedia
• Xx.com/24i_media
• Facebookfacebook.com/24slashi

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24i