Cleeng
Cleeng is a Netherlands-headquartered SaaS company providing a unified Subscriber Retention Management platform — combining subscriber management, Merchant of Record payments, AI churn analytics, and customer care — for 250+ broadcasters, media companies, and D2C creators globally.
- Company typePrivate
- Founded2011
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cleeng does
Cleeng is a Netherlands-headquartered SaaS company founded in 2011 that operates a unified Subscriber Retention Management (SRM®) platform for media and entertainment businesses running direct-to-consumer subscription models. The platform consolidates subscriber lifecycle management, payment processing and global tax compliance as a Merchant of Record, AI-driven churn analytics, and AI-enhanced customer care into a modular architecture that the company positions as a replacement for fragmented legacy stacks of identity systems, payment providers, tax engines, and BPOs. Core products include Cleeng Core (subscriber management), Merchant (MoR payments and compliance), ChurnIQ (predictive analytics on 80+ data dimensions with up to 92% claimed churn-prediction accuracy), Hi5 (AI-powered customer care chatbot), and the free-tier Cleeng Pro product for creators and SMBs.
Cleeng's technology foundation is a serverless AWS architecture serving 12.3 billion API requests annually at 99.998% platform availability, with 100+ connectors spanning payment providers (Adyen, PayPal), mobile and connected TV app stores (Apple, Google, Roku, Samsung, Vizio, FireTV), identity (Auth0, Google reCAPTCHA), and marketing automation (Braze). The company monetizes through a mix of enterprise SaaS subscriptions priced on Minimum Commitment of Managed Users with usage overages, Merchant of Record transaction economics on processed payments, professional services for implementation, and a freemium self-serve tier covering up to 10,000 subscribers.
Cleeng serves 250+ broadcasters and media companies globally, with marquee enterprise customers including NFL, NHL, Big Ten Network, Sinclair Broadcasting Group, NHK, Newsmax, The Weather Channel, BroadwayHD, Optus Sport, TOD/BeIN, and Tennis Channel, alongside a long-tail creator base via Cleeng Pro. The company maintains offices in Amsterdam (HQ), Poznan, Manila, and New York City, with 110-130 employees. Strategic investors include C4 Ventures and Walvis Participaties, following a 2018 Series B of approximately $5.8M.
Cleeng firmographics
Firmographics- Name
- Cleeng
- Legal name
- Cleeng
- Website
- https://cleeng.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cleeng is a Netherlands-headquartered SaaS company providing a unified Subscriber Retention Management platform — combining subscriber management, Merchant of Record payments, AI churn analytics, and customer care — for 250+ broadcasters, media companies, and D2C creators globally.
- Ownership category
- akta.pro rank
Cleeng industry classification
Industry- Product category
- Subscription Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Success & Account Management CRM (HDAEAFAD)
- akta.pro secondary industry
- CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)
Keywords
Where Cleeng is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Cleeng business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Platform Fees: SaaS subscription fees for access to the Cleeng SRM platform. Pricing based on Minimum Commitment of Managed Users or transactions, with overage fees for usage exceeding commitment. Annual invoicing in advance with monthly overage billing.
- Merchant of Record Services: Cleeng acts as merchant of record, collecting payments, handling taxes, and remitting net revenue to clients. Revenue derived from transaction processing and currency conversion.
- Professional Services: Implementation and onboarding consultancy services including integration, configuration, and migration support beyond standard B2B support.
- Free Tier (Cleeng Pro): Free platform access for up to 10,000 subscribers. Drives product adoption and conversion to paid enterprise tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier - Cleeng Pro |
| Subscription | Annual | Enterprise Subscription |
| Usage-based | Monthly | Pay-as-you-go (Pro/Pro+) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Cleeng product offering
Product offeringCore offering
Cleeng provides a SaaS, modular, API-based Subscriber Retention Management (SRM®) platform for direct-to-consumer subscription businesses. It combines subscriber management, merchant of record payment/tax services, AI-powered churn analytics, and customer care into a unified stack designed for broadcasters, OTT platforms, sports leagues, and digital content creators. The platform supports subscriptions, passes, live events, and one-time purchases across web, mobile, and connected TV devices.
Product overview
Cleeng is a SaaS platform offering a unified Subscriber Retention Management (SRM®) platform that consolidates the entire subscriber experience across web and mobile apps. The architecture consists of a core platform (Cleeng Core for subscriber management) plus four integrated modules: Merchant (handles payments, tax compliance, and fraud detection as merchant of record), ChurnIQ (AI-powered churn prediction and analytics with 80+ data dimensions), and Hi5 (AI-enhanced customer care). The platform supports multiple offer types including Subscriptions, Passes, Live Events, and One-Time Purchases (VOD/rentals). Cleeng also provides tiered offerings including Cleeng Pro (free tier for up to 10k subscribers), the full SRM Suite for growing businesses, and enterprise solutions with dedicated API access (Core API 3.1, MediaStore API, Hosted Customer Flows, and MediaStore SDK Components). With 100+ connectors and integration capabilities across payment providers (Adyen, PayPal), mobile platforms (Apple, Android), TV platforms (Roku, Samsung, Vizio, Amazon FireTV), and identity systems (Auth0, Google reCAPTCHA), Cleeng enables D2C companies to reduce churn by up to 60% within 3 months.
Differentiator
Problem solved
Functional benefit
Brands
- SRM® (Subscriber Retention Management): Cleeng's core platform brand for subscriber management and retention solutions.
- Cleeng Pro
- ChurnIQ
- Hi5
- Cleeng Core
- Merchant of Record
Products and services
- Cleeng Core (Subscriber Management System) Foundational subscriber management backbone enabling launch of flexible offers (subscriptions, passes, live events, one-time purchases) and management of global subscribers across every device from a central real-time database with open APIs and webhooks.
- Merchant of Record Payment and checkout management solution acting as merchant of record for D2C broadcasters, handling payments, tax calculation and remittance, compliance across jurisdictions, and fraud detection on behalf of clients.
- ChurnIQ AI-based analytical and churn-prediction tool that analyzes 80+ data dimensions to predict subscriber churn probability with up to 92% accuracy, providing actionable insights for targeted retention interventions.
- Hi5 Cloud-based, AI-enhanced customer care solution for digital subscriptions providing intelligent chatbot support with seamless end-user authentication and AI-driven response capabilities.
- Cleeng Pro Free direct-to-consumer subscription management platform targeting creators, agencies, developers, and digital entrepreneurs, providing subscription management, analytics, and customer support with deployment in under one hour for up to 10,000 subscribers.
- SRM Suite (Subscriber Retention Management) Integrated suite combining Core (subscriber management), Merchant (payments/tax/compliance), ChurnIQ (analytics), and Hi5 (customer care) into one modular subscriber infrastructure replacing fragmented legacy systems with a unified platform.
Quantifiable outcome
- Reduce churn by up to 60% within 3 months
- +4 more outcomes
Companies that use Cleeng
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles3 records
Cleeng technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability3 records
Feature6 records
Cleeng partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- PDC (Professional Darts Corporation)corePDC launched PDC TV global streaming service in partnership with Cleeng and Urban Zoo. Cleeng's SRM® platform and Urban Zoo's integration facilitate live coverage, on-demand content, and localised payment options for international expansion.
- Urban ZoocoreTechnology partner providing integration services for PDC TV streaming platform alongside Cleeng's SRM platform.
- OneFootballmajorPartnership announced September 3, 2025 to expand Cleeng's sports streaming capabilities in the football/soccer content market.
- SynamediamajorPartnership with leading streaming platform provider. Cleeng has established partnerships with most popular streaming platforms to support 250+ broadcasters.
- SportradarmajorStrategic partnership with sports data and streaming technology provider to enhance sports broadcasting capabilities.
- FanReachminorMarketing and distribution partnership to expand reach in sports media sector.
- AWS (Amazon Web Services)coreInfrastructure partnership for serverless architecture enabling reduced energy consumption, increased operational efficiency, and carbon footprint monitoring via AWS Customer Carbon Footprint Tool.
- 100+ Certified Engineering PartnersmajorCertified partner program providing implementation, integration, and consulting services for Cleeng platform deployments globally.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Cleeng competitors and assessment
Company assessmentBroad incumbents
- Brightcove: Brightcove is an established OTT video platform serving broadcasters and media companies with monetization features. It overlaps with parts of Cleeng's SRM stack at the video-publisher level, particularly for SVOD and live-event distribution.
- Stripe Billing: Stripe Billing is the subscription and recurring billing product within the broader Stripe payments platform. As a broad incumbent, it offers overlapping billing, tax, and (via Stripe Tax) compliance features that compete with multiple Cleeng modules at scale.
- Digital River: Digital River is a Merchant of Record and global e-commerce provider for SaaS, software, and digital goods. It is comparable to Cleeng's Merchant of Record and tax-compliance capabilities, serving a broader set of industries beyond media.
- Adyen: Adyen is a global payments platform that Cleeng integrates with as a payment connector but which also offers subscription and recurring billing capabilities at enterprise scale. It is a broad incumbent competing for the same OTT and broadcaster customers.
Direct peers
- Zuora: Zuora is a leading subscription billing and revenue management platform for subscription-based businesses. It competes directly with Cleeng's Core subscriber management and Merchant of Record capabilities, particularly for OTT and media customers seeking end-to-end monetization infrastructure.
- Recurly: Recurly provides subscription management and recurring billing for digital businesses, including streaming and OTT publishers. It overlaps with Cleeng's subscription lifecycle, dunning, and churn-management features.
- Chargebee: Chargebee is a subscription billing and revenue management platform widely used by SaaS and digital media companies. It competes with Cleeng on offer management, billing automation, and retention analytics.
- Paddle: Paddle is a Merchant of Record for SaaS and digital subscriptions, handling payments, tax, and compliance on behalf of sellers. It directly parallels Cleeng's Merchant of Record module, particularly for software and digital content businesses.
- Vindicia: Vindicia offers subscription billing and retention solutions for digital content, OTT, and media companies. It competes with Cleeng's subscription management and churn-prevention capabilities in the same media vertical.
Emerging players
- Mux: Mux provides video infrastructure and APIs for streaming providers, increasingly adding monetization and subscription-adjacent features. It is an emerging player in the OTT technology stack that intersects with Cleeng's subscriber and entitlement layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Cleeng social profiles
Digital presenceCleeng compliance and trust
Trust signalCompliance3 records
Cleeng financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cleeng leadership team
Management profileNumber of profiles
Profiles14 records
Cleeng funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cleeng M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cleeng
What does Cleeng do?
Cleeng provides a SaaS, modular, API-based Subscriber Retention Management (SRM®) platform for direct-to-consumer subscription businesses. It combines subscriber management, merchant of record payment/tax services, AI-powered churn analytics, and customer care into a unified stack designed for broadcasters, OTT platforms, sports leagues, and digital content creators. The platform supports subscriptions, passes, live events, and one-time purchases across web, mobile, and connected TV devices.
Is Cleeng a public or private company?
Cleeng is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cleeng founded?
Cleeng was founded in 2011. It employs 11 to 50 people.
Where is Cleeng based?
Cleeng is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Cleeng make money?
Four revenue lines are on record. Subscription Platform Fees are the primary driver. The others are merchant of Record Services, professional Services and free Tier (Cleeng Pro).
Who are Cleeng's main competitors?
Broad incumbents on record are Brightcove, Stripe Billing, Digital River and Adyen. Direct peers are Zuora, Recurly, Chargebee, Paddle and Vindicia. Mux is listed as an emerging player.
Does Cleeng have an API?
Yes. Cleeng offers a comprehensive API suite for subscription management, payments, identity, and content entitlements. The platform provides multiple integration approaches: (1) MediaStore Hosted Customer Flows - low-code JavaScript widget solution for rapid deployment in under an hour; (2) MediaStore Components - React.js SDK components for web app integration; (3) MediaStore API - REST API for frontend integration with JWT authentication, supporting offers, customers, subscriptions, payments, and entitlements; (4) Core API (3.1) - REST API for backend/middleware integration using publisher token authentication. The API supports webhooks for event notifications, offers sandbox environment for testing, and handles 12.3 billion API requests annually with 99.998% platform availability. Developer documentation is at developers.cleeng.com/docs.
What industry is Cleeng in?
Cleeng's product category is Subscription Management Software. Its primary akta.pro industry code is HDAEAFAD, Customer Success & Account Management CRM, with a secondary code of HDAEAFAJ, CRM Data Quality, Enrichment & CDP-Adjacent CRM. Its NAICS code is 513210 and its SIC code is 7372.