Koinsayang
Koinsayang is the consumer-facing mobile brand of OSL Indonesia (PT Multikripto Exchange Indonesia), operating an OJK-licensed cryptocurrency exchange platform serving Indonesian retail and institutional crypto traders with Spot, Futures, and OTC trading products.
- Company typePrivate
- Founded-
- HeadquartersJakarta, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Koinsayang does
Koinsayang operates the consumer-facing mobile brand of OSL Indonesia (PT Multikripto Exchange Indonesia), a cryptocurrency exchange platform headquartered in Jakarta, Indonesia. The platform is licensed and supervised by Indonesia's Financial Services Authority (OJK) and is included on the regulator's whitelist of 29 approved digital asset trading platforms. It serves Indonesian retail and institutional crypto traders through Spot, Futures, OTC, and Flash quick-buy/sell products accessible via web, native iOS/Android apps, and developer APIs.
The underlying technology is a multi-module crypto exchange built on the OSL group's trading infrastructure, with custody and wallet services provided through a partnership with Fireblocks. The platform differentiates on three axes: lowest spot trading fees in Indonesia, a 100% user protection fund, and 24/7 customer support. Distribution is product-led and self-serve, leveraging broad social community presence across X, LinkedIn, Discord, Telegram, TikTok, Instagram, and an affiliate program for acquisition.
The business model is a pure transaction-fee model: revenue is generated per trade across Spot, Futures, and OTC on a pay-as-you-go basis. Specific fee schedules are referenced but not publicly disclosed. Operating geography is single-country (Indonesia), with no disclosed funding history, revenue figures, or cap table information in available sources.
Koinsayang firmographics
Firmographics- Name
- Koinsayang
- Legal name
- PT Multikripto Exchange Indonesia
- Website
- https://koinsayang.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Koinsayang is the consumer-facing mobile brand of OSL Indonesia (PT Multikripto Exchange Indonesia), operating an OJK-licensed cryptocurrency exchange platform serving Indonesian retail and institutional crypto traders with Spot, Futures, and OTC trading products.
- Ownership category
- akta.pro rank
Where Koinsayang is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Koinsayang business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Spot Trading Fees: Revenue generated from spot trading transactions on the platform, with claims of the lowest spot trading fees in Indonesia with tighter spreads
- Futures Trading Fees: Revenue from futures trading services offered on the platform
- OTC Trading Fees: Revenue from over-the-counter (OTC) crypto trading services for larger trades
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard trading fee tier |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Koinsayang product offering
Product offeringCore offering
Koinsayang operates a regulated cryptocurrency exchange platform (branded OSL Indonesia) offering spot trading, futures, OTC trading, and quick buy/sell services for Indonesian crypto traders. The platform is operated by PT Multikripto Exchange Indonesia, licensed and supervised by Indonesia's Financial Services Authority (OJK), and includes a 100% user protection fund, 24/7 customer support, and mobile applications for iOS and Android.
Product overview
OSL Indonesia (operating as Koinsayang) is a comprehensive cryptocurrency exchange platform regulated by Indonesia's Financial Services Authority (OJK). The platform offers an integrated suite of trading services including Spot (Pasar), Flash (quick buy/sell), Futures, and OTC Trade modules. Built to provide the lowest spot trading fees in Indonesia, the platform features a 100% user protection fund, 24/7 customer support, and mobile applications for Android and iOS. All products operate under the unified OSL Indonesia brand as a single-platform exchange ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- OSL Indonesia Crypto Exchange Platform (Koinsayang) A regulated cryptocurrency exchange platform offering spot trading, futures, OTC trading, and quick buy/sell services. Features the lowest spot trading fees in Indonesia, 100% user protection fund, and 24/7 customer support. Targeted at Indonesian individual and institutional crypto traders.
- Spot Trading (Pasar) Spot trading market for digital assets with real-time pricing, available on the OSL Indonesia platform. Users can trade cryptocurrencies against each other with claimed lowest spot trading fees and tighter spreads in Indonesia.
- Futures Trading Futures trading service for cryptocurrency derivatives on the OSL Indonesia platform, enabling users to trade futures contracts on digital assets.
- OTC Trade Over-the-counter trading service for large-volume cryptocurrency trades on the OSL Indonesia platform, designed for users requiring execution of larger block trades outside the standard order book.
- Flash Trade (Jual/Beli Cepat) Quick buy/sell feature enabling rapid cryptocurrency transactions for users who want to execute trades immediately at current market prices.
- Koinsayang Mobile App Mobile application for Android and iOS providing on-the-go access to the OSL Indonesia crypto exchange platform, including trading, deposits, and withdrawals.
- Trading API Developer API for programmatic trading access to the OSL Indonesia platform, available via docs.id.osl.com. Enables automated trading strategies and integrations.
Companies that use Koinsayang
Customer profileSegments1 record
Ideal customer profiles3 records
Koinsayang technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Koinsayang partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- OSLcoreOSL is the parent brand providing the trading infrastructure, technology platform, and operational framework for OSL Indonesia. The platform operates under OSL's ecosystem with access to their exchange technology and liquidity.
- OJK (Otoritas Jasa Keuangan)coreIndonesia's Financial Services Authority that regulates and supervises PT Multikripto Exchange Indonesia (OSL Indonesia) as a licensed digital asset trading platform under Indonesian law.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Koinsayang competitors and assessment
Company assessmentDirect peers
- Pluang: Indonesia-based multi-asset platform offering crypto alongside stocks and gold, with mobile app distribution. Comparable as a licensed Indonesian crypto venue competing for the same retail user base.
- Indodax: Indonesia's largest retail crypto exchange, offering spot trading and IDR pairs. Directly competes with Koinsayang for the same OJK-licensed, mobile-first Indonesian retail trader base.
- Pintu: Mobile-first Indonesian crypto exchange with a strong app-led PLG motion and IDR on-ramp. Closely comparable to Koinsayang in product scope, target user, and distribution strategy.
- Bitocto: OJK-licensed Indonesian crypto exchange offering spot trading in IDR. Direct peer competing for the same regulated Indonesian retail trader base.
- Ajaib Kripto: Crypto trading module within the Ajaib super-app, a leading Indonesian retail investment platform. Directly comparable as a mobile-first, OJK-licensed crypto venue integrated with a broader financial product suite.
- Triv: Indonesia-focused crypto exchange with spot and staking products. Competes with Koinsayang in the OJK-licensed Indonesian retail segment on fees, product range, and IDR on/off-ramps.
- Rekeningku: Indonesia-based crypto exchange and one of the earlier OJK-licensed local platforms. Comparable as a domestic alternative for Indonesian spot traders.
- Tokocrypto: OJK-licensed Indonesian crypto exchange with Binance backing, offering spot and derivatives. Direct competitor for both retail traders and OTC liquidity in Indonesia.
- Upbit Indonesia: Indonesian arm of major Korean exchange Upbit and one of the named 29 OJK-licensed platforms. Competes for the same Indonesian spot and derivatives volumes as Koinsayang.
Regional players
- Zipmex: Southeast Asia-focused crypto exchange operating across multiple ASEAN markets. Comparable in product set (spot, futures, OTC) but differs in geographic footprint, making it a regional rather than direct Indonesian peer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Koinsayang social profiles
Digital presenceKoinsayang compliance and trust
Trust signalCompliance1 record
Koinsayang financial estimates
Financial estimateRevenue estimate
Valuation estimate
Koinsayang leadership team
Management profileNumber of profiles
Koinsayang funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Koinsayang M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Koinsayang
What does Koinsayang do?
Koinsayang operates a regulated cryptocurrency exchange platform (branded OSL Indonesia) offering spot trading, futures, OTC trading, and quick buy/sell services for Indonesian crypto traders. The platform is operated by PT Multikripto Exchange Indonesia, licensed and supervised by Indonesia's Financial Services Authority (OJK), and includes a 100% user protection fund, 24/7 customer support, and mobile applications for iOS and Android.
Is Koinsayang a public or private company?
Koinsayang is a private company. It is classified as corporate owned and is currently operating.
When was Koinsayang founded?
Koinsayang was founded in -1. It employs 11 to 50 people.
Where is Koinsayang based?
Koinsayang is headquartered in Jakarta, Indonesia, in the Asia region.
How does Koinsayang make money?
Three revenue lines are on record. Spot Trading Fees are the primary driver. The others are futures Trading Fees and OTC Trading Fees.
Who are Koinsayang's main competitors?
Direct peers on record are Pluang, Indodax, Pintu, Bitocto, Ajaib Kripto, Triv, Rekeningku, Tokocrypto and Upbit Indonesia. Zipmex is listed as a regional player.
Does Koinsayang have an API?
Yes. Koinsayang exposes a public API. Developer documentation is at docs.id.osl.com.