Sem Parar

What Sem Parar does

Sem Parar is a Brazilian electronic payment and mobility services company specializing in RFID-based automatic vehicle identification, toll collection, and adjacent in-vehicle payment services. Founded in 2000, headquartered in São Paulo, and operating as Sem Parar Instituição de Pagamento LTDA, the company is a wholly-owned subsidiary of US-listed corporate payments firm Corpay (NYSE: CPAY) and currently serves approximately 8 million active vehicle tags in Brazil — only 15% of the country's vehicle fleet, indicating substantial runway. The core offering is a windshield-mounted RFID tag accepted at 100% of Brazilian toll roads (both traditional plazas and Free Flow electronic gantries) plus 7,000+ partner locations including fuel stations, parking facilities, drive-thrus, and car washes.

The technical stack centers on RFID-based automatic vehicle identification integrated with a Free Flow electronic toll system using gantry sensors, high-resolution cameras, and automatic license plate recognition (ANPR) as a tag-less fallback. A SuperApp consolidates account management, billing consolidation across tolls/parking/fuel, cashback redemption, IPVA and traffic-fine alerts, insurance claims, and roadside assistance requests. Product breadth spans four tag subscription tiers (Ideal R$59.90/month regular, Prático R$49.90, Flex usage-based, Livre prepaid), cobranded credit card-plus-tag bundles (Sem Parar Mais via Visa and American Express at R$29.90-R$99.90/month), vehicle insurance and assistance products, condominium gate access, and an on-demand 24/7 roadside service (Sem Parar Guincho). Distribution combines direct digital self-service (website, SuperApp, televendas), 700+ physical retail locations, OEM factory-installed tags across 15+ automakers led by Stellantis brands, and highway pop-up activations.

The revenue model is a hybrid of monthly recurring subscriptions (tag plans and Sem Parar Mais cards), interchange fees on cobranded Visa/Amex card spend, insurance premiums (with 6+ million insurance clients disclosed), transaction fees on fuel and parking, and cashback/affiliate commissions from merchant partners. Customer segmentation is anchored on individual Brazilian vehicle owners (primary), supplemented by business/fleet owners (via a dedicated B2B channel, Sem Parar Empresas), condominium operators, and OEM-embedded channel partners. Strategic emphasis is on capital-intensive Free Flow infrastructure rollout, OEM-driven tag acquisition, and ARPU expansion through insurance and credit card bundling — supported by a R$150 million 2026 investment plan and a target of 15 million tags by 2029.

Name

Sem Parar

Legal name

Sem Parar Instituição de Pagamento LTDA

Website

https://semparar.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Sem Parar is Brazil's largest RFID-based electronic toll and in-vehicle payment provider, serving 8 million vehicle owners via subscription plans and OEM-embedded tags accepted at all toll roads, 7,000+ partner fuel and parking locations, and the SuperApp mobility platform. Controlled by US-listed Corpay (NYSE: CPAY), the company is expanding Free Flow infrastructure and cobranded Visa/Amex credit card and insurance products.

Ownership category

akta.pro rank

Product category

Electronic Toll Collection and Mobility Services

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Freight Rating, Tariff & Contract Management (TMS Add-on) (TLAEAAAH)

akta.pro secondary industry

Carrier TMS (Trucking Dispatch & Back-Office) (TLAEAAAC)

Keywords

• Electronic toll payment
• RFID vehicle identification
• Mobility services
• Toll subscription plans
• Vehicle assistance insurance

Headquarters

HQ city

Osasco

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Monthly Tag Subscription Plans: Recurring monthly subscription fees from tag plans (Ideal, Prático, Flex, Livre) ranging from R$3.59 to R$25.90 per month, with some plans offering usage-based pricing.
2. Sem Parar Mais Credit Card: Co-branded Visa and Amex credit cards bundled with tag services. Revenue from interchange fees on card transactions, cashback programs, and monthly fees.
3. Toll Transaction Fees: Transaction fees collected on toll payments processed through the platform, passed through from toll operators.
4. Insurance Products: Auto insurance, assistance packages, financial insurance, and travel insurance sold alongside tag services with monthly premiums.
5. Fuel and Parking Transaction Fees: Fees from fuel station and parking transactions processed through the tag system at partner locations.
6. Cashback and Loyalty Programs: Partner cashback programs where Sem Parar earns commissions from partner merchants (fuel stations, retailers) while offering cashback to customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Sem Parar provides RFID-based electronic toll payment tags and an integrated mobility services platform for Brazilian vehicle owners. Core offerings include subscription tag plans (Ideal, Prático, Flex, Livre) that automate payment at tolls, Free Flow electronic tolls, parking, fuel stations, drive-thrus and car washes. The company also bundles credit cards (Sem Parar Mais), vehicle insurance, 24/7 roadside assistance (Guincho), and condominium gate access using the same tag technology.

Product overview

Sem Parar is a Brazilian electronic payment and mobility services company offering an integrated ecosystem of RFID-based toll collection tags and related financial services. The core product is the Tag Sem Parar, an RFID device enabling automatic payment at tolls, parking, fuel stations, drive-thrus, and car washes. The portfolio includes multiple subscription plans (Ideal, Prático, Flex, Livre) with varying price points and benefit structures, the Sem Parar Mais combined tag-and-credit-card product with cashback rewards, and add-on services including vehicle insurance (Sem Parar Seguros), 24/7 roadside assistance (Sem Parar Guincho), and automated gate access for condominiums (Sem Parar Condomínio). The ecosystem is supported by the SuperApp mobile application and Free Flow electronic toll infrastructure. The company, controlled by US-based Corpay, acquired Gringo in January 2025 to expand its mobility services.

Differentiator

Problem solved

Functional benefit

Brands

• Sem Parar Mais: Complete plan with credit card, insurance, and tag combined.

Products and services

• Tag Sem Parar RFID-based electronic toll collection tag that enables automatic payment at tolls, parking, fuel stations, drive-thrus, and car washes across Brazil. The device is affixed to the vehicle windshield and communicates via radio frequency with payment portals.
• Plano Ideal Entry-level monthly subscription plan offering toll and Free Flow electronic toll payment, vehicle tracking, debit alerts, accident insurance and roadside assistance. Priced at R$5.39/month for the first 6 months, then R$59.90/month.
• Plano Prático Mid-tier subscription plan providing toll and Free Flow access plus parking, fuel payments, 24h roadside assistance and invoice protection insurance at R$3.59/month for the first 6 months, then R$49.90/month.
• Plano Flex Pay-as-you-go plan charging R$25.90/month only in months the tag is used, with 2 free parking days per month included. No commitment and no monthly charge when the tag is unused.
• Plano Livre (Pré-pago) Prepaid plan with no monthly fee. Users reload credit as needed (R$30, R$50, R$80, R$150, R$250) with a recharge fee. A R$3.00/month maintenance fee applies after 90 days of inactivity.
• Sem Parar Mais (Cartão + Tag) Combined tag and co-branded Visa/Amex credit card product offering up to 5% cashback on fuel and parking, integrated billing, and tiered plans (Controle, Movimento, Veloz, Potência, Turbinado) priced from R$29.90 to R$99.90/month.
• Sem Parar Seguros Vehicle and personal insurance products including Assistência Auto (R$29.90/month), Assistência Auto Plus (R$35.90/month), Auto Viagem (R$43.90/month) and Auto Viagem Plus (R$54.90/month), featuring 24h towing, tire replacement, mechanical breakdown coverage, accident insurance and travel insurance.
• Sem Parar Guincho On-demand 24/7 vehicle assistance service available across Brazil without requiring a Sem Parar tag. Connects users to over 22,000 professionals for towing, battery jumps, tire changes, lockout services and fuel delivery on a pay-per-service model.
• Sem Parar Condomínio Automated gate access control system for residential and commercial condominiums using the same RFID tag technology, eliminating the need for remote controls or access cards by integrating with the vehicle tag.
• Free Flow (Pedágio Eletrônico sem Cancela) Electronic toll system without toll booths, using gantries with cameras and sensors to identify vehicles via Sem Parar tag or license plate for automatic billing. Available in São Paulo, Paraná, Rio de Janeiro, Minas Gerais and Goiás, among other states.
• SuperApp Sem Parar Mobile application (iOS and Android) serving as the central hub for all Sem Parar services, including tag management, expense tracking, insurance claims, IPVA and traffic fine installment payments (up to 12x), fuel price comparison and cashback redemption.

Quantifiable outcome

• 100% coverage of all Brazilian toll roads (traditional and Free Flow electronic)
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

27 partnerships are on record, tiered core and minor.

• GringocoreStrategic or Co-development PartnerSem Parar acquired Gringo in January 2025 to expand mobility services and strengthen its position in the Brazilian electronic payment market.
• Fiat (Stellantis)coreChannel Partner/ Reseller/ DistributorFiat vehicles come with Sem Parar tags pre-installed at factory. New vehicle buyers receive 6 months free subscription and promotional offers on tag plans.
• Jeep (Stellantis)coreChannel Partner/ Reseller/ DistributorJeep vehicles (Wrangler, Commander, Compass, Renegade) come with factory-installed Sem Parar tags with promotional 6-month free subscription.
• RAM (Stellantis)coreChannel Partner/ Reseller/ DistributorRAM vehicles come with pre-installed Sem Parar tags. Standard promotion includes 6 months free; RAM Dakota 2027 customers receive 12 months free.
• Volkswagen BrazilminorChannel Partner/ Reseller/ DistributorPromotional offers for Volkswagen vehicle owners acquiring Sem Parar tags.
• Toyota BrazilminorChannel Partner/ Reseller/ DistributorPromotional offers for Toyota vehicle owners acquiring Sem Parar tags.
• Peugeot BrazilminorChannel Partner/ Reseller/ DistributorPeugeot vehicles with promotional offers for Sem Parar acquisition. Includes 3008, Boxer, 208, 2008, Expert, Partner Rapid models.
• Citroën BrazilminorChannel Partner/ Reseller/ DistributorCitroën vehicles with promotional offers for Sem Parar acquisition.
• Renault BrazilminorChannel Partner/ Reseller/ DistributorRenault vehicles (new, semi-new, used) with promotional offers for Sem Parar.
• Chevrolet BrazilminorChannel Partner/ Reseller/ DistributorChevrolet vehicle owners with promotional offers for Sem Parar acquisition.
• Nissan BrazilminorChannel Partner/ Reseller/ DistributorNissan vehicle owners with promotional offers for Sem Parar acquisition.
• Hyundai BrazilminorChannel Partner/ Reseller/ DistributorHyundai vehicle owners with promotional offers for Sem Parar acquisition.
• Kia BrazilminorChannel Partner/ Reseller/ DistributorKia vehicle owners with promotional offers for Sem Parar acquisition.
• Mitsubishi Motors BrazilminorChannel Partner/ Reseller/ DistributorMitsubishi Motors vehicle owners with promotional offers for Sem Parar acquisition.
• Suzuki BrazilminorChannel Partner/ Reseller/ DistributorSuzuki vehicle owners with promotional offers for Sem Parar acquisition.
• Santander BrazilminorGTM or Marketing PartnerSantander credit card holders receive special promotional offers on Sem Parar plans.
• Sam's Club BrazilminorGTM or Marketing PartnerSam's Club members have access to exclusive Sem Parar promotional offers.
• Abarth BrazilminorChannel Partner/ Reseller/ DistributorAbarth vehicle owners with promotional offers including 6 months free subscription.
• Leapmotor BrazilminorChannel Partner/ Reseller/ DistributorLeapmotor electric vehicles with promotional offers for Sem Parar acquisition.
• JAC Motors BrazilminorChannel Partner/ Reseller/ DistributorJAC Motors electric vehicles with special Sem Parar benefits.
• Geely BrazilminorChannel Partner/ Reseller/ DistributorGeely vehicle owners with promotional offers for Sem Parar acquisition.
• CreditasminorGTM or Marketing PartnerCreditas customers have access to exclusive promotional offers for Sem Parar acquisition.
• BBC DigitalminorGTM or Marketing PartnerBBC Digital customers with promotional offers for Sem Parar acquisition.
• VisacoreTechnology or IntegrationVisa is the payment network for Sem Parar Mais credit cards (Platinum and Infinite tiers) enabling card transactions at merchants worldwide.
• American ExpresscoreTechnology or IntegrationAmerican Express is the payment network for Sem Parar Mais premium cards (Amex Max and Amex Icon tiers).
• Movida Rent a CarminorGTM or Marketing PartnerMovida rental customers receive 10% discount on car rentals and vehicles delivered with Sem Parar tags installed.
• Toll Road ConcessionairescoreTechnology or IntegrationPartnerships with toll road operators (Ecovia, AutoBAn, Rota das Bandeiras, etc.) enabling electronic toll collection across 15 concessions with 156 gantries.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• WEX Inc. US-listed fleet and mobility payments company. WEX is comparable to Corpay/Sem Parar as a B2B-fleet-leveraged electronic payment platform with toll, fuel, and expense management offerings at scale.
• Corpay (parent): NYSE-listed corporate payments parent (CPAY) of Sem Parar. Corpay's global fleet cards, fuel cards, and toll payment products (e.g., UK and European motor fuel cards) define the broader category in which Sem Parar operates.

Direct peers

• Telepass: Italy's leading electronic toll payment system with a comparable multi-service model (tolls, parking, fuel). Telepass is the closest international analog to Sem Parar in business model, regulatory role, and integrated mobility services.
• Veloe: Alelo's toll and mobility tag brand, a direct competitor to Sem Parar in Brazil's electronic toll market. Veloe offers RFID payment at tolls, parking, and fuel with a similar subscription model and B2B fleet product, targeting the same drivers and corporate customers.
• ConectCar: Brazilian electronic toll tag provider and Sem Parar's closest direct competitor. ConectCar offers RFID-based automatic toll and fuel payment with similar multi-service positioning and OEM partnerships, competing head-to-head for Brazilian drivers.
• Move Mais: Brazilian electronic toll tag operated by Banco PAN (BTG Pactual group). Move Mais combines toll payment with banking services, directly competing with Sem Parar's credit-card-and-tag bundles and benefiting from bank-led distribution.
• Taggy: Emerging Brazilian electronic toll tag provider focused on flexible, lower-fee plans. Taggy competes with Sem Parar on price-sensitive drivers and is among the newer entrants pursuing share in the Free Flow transition.

Emerging players

• C6 Bank: Brazilian digital bank with toll and mobility features integrated into its app. C6 represents a bank-led competing model to Sem Parar's tag-plus-card bundles, leveraging Pix and credit card rails to challenge the dedicated tag thesis.

Others

• Gringo: Mobility services platform acquired by Sem Parar in January 2025. Gringo is now a wholly-owned subsidiary brand extending Sem Parar's reach into driver-focused digital services.

Regional players

• Toll4Europe: European interoperable electronic toll service provider. Comparable in concept to Sem Parar's universal-acceptance toll position, but serving a different geography (EETS-compliant European market) rather than competing directly in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sempararoficial
• YouTubeyoutube.com/user/sempararoficial
• Facebookfacebook.com/sempararoficial
• Instagraminstagram.com/sempararoficial
• TikToktiktok.com/@sempararoficial
• LinkedInlinkedin.com/company/semparar

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sem Parar