What Taggy does

Taggy is a Brazilian payment-infrastructure service, operated by Greenpass Tecnologia em Pagamentos S/A (CNPJ 28.581.308/0001-97), that provides white-label automatic payment of highway tolls and parking facilities. It was founded in 2017, is headquartered in São Paulo, and employs approximately 64 people. The product combines a proprietary physical device (the Taggy tag) with a Tool-as-a-Service (TAS) API platform that lets partner payment methods operate toll and parking payments automatically, without separate apps, portals, or pre-funded balances; the service is accepted at 100% of Brazil's tolled highways, including Traditional Plazas and Free Flow, and at major shopping-center, airport, and commercial-building parking facilities.

Taggy operates exclusively on a B2B2C go-to-market: it does not sell to end consumers directly. Instead, it commercialises its white-label solution to Banks and Fintechs, which then offer Taggy to their cardholders through their own apps, portals, and branches, and bill the tolls and parking to the customer's existing payment method. End customers obtain a Taggy device from a partner financial institution, activate it inside the partner's channel, and use it nationwide. The revenue model is described as recurring B2B platform/API fees charged to financial-institution partners, with no publicly disclosed pricing. Customer support and ethics channels are now operated under the Edenred corporate domain, indicating that Greenpass/Taggy sits within Edenred's mobility-payments portfolio.

Name

Taggy

Legal name

Greenpass Tecnologia em Pagamentos S/A

Website

https://taggy.com.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Taggy is a Brazilian white-label electronic toll and parking payment service, operated by Greenpass and now part of Edenred, that licenses its API platform and physical tag to banks and fintechs so they can offer automatic, no-recharge mobility payments to their cardholders nationwide.

Ownership category

akta.pro rank

Product category

Mobility Payment Solutions

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Toll Payment & Toll Account Management (ETC, Toll Tags, Toll Invoicing) (TLABAMAC)

akta.pro secondary industries

Parking & Toll Payment/Reservation Platforms (BPAMAIAL), Payments Acceptance & Financial Settlement for Tolling (Card, Wallet, Open Payments) (TLAJABAJ), Managed Services & Operations Outsourcing for Tolling/RUC Programs (TLAJABAL)

Keywords

• Electronic toll payment
• Parking payment solutions
• White-label payments
• Mobility payment API
• Automated toll collection

Headquarters

HQ city

Not specified

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. B2B Platform/API fees: Taggy provides its white-label payment infrastructure to Banks and Fintechs through a Tool as a Service (TAS) model via APIs, charging partners for access to its toll and parking payment network

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Taggy provides a white-label electronic payment service for tolls and parking, delivered through a Tool-as-a-Service (TAS) API platform to partner Banks and Fintechs. End customers obtain the Taggy device through partner financial institutions and activate it via partner apps or portals, enabling automatic payments at 100% of Brazil's tolled highways and over 1,000 parking locations nationwide.

Product overview

Taggy is a single unified white-label payment service offering automatic toll and parking payments. Delivered as a Tool-as-a-Service (TAS) solution via APIs, Taggy enables partner banks and fintechs to embed automatic toll and parking payment capabilities into their existing platforms. The service is accepted at 100% of Brazil's tolled highways including Traditional Plazas and Free Flow systems, major parking facilities at shopping centers, airports, and commercial buildings, as well as Environmental Preservation Fees (TPA) in Ubatuba (SP) and Bombinhas (SC).

Differentiator

Problem solved

Functional benefit

Products and services

• Taggy

Quantifiable outcome

• Accepted at 1000+ locations nationwide
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Banks (commercial partners)coreChannel Partner/ Reseller/ DistributorTaggy partners with Banks to offer white-label toll and parking payment solutions to their customers. Banks provide the distribution channel (branches, apps, portals) while Taggy provides the payment infrastructure and network acceptance.
• Fintechs (commercial partners)coreChannel Partner/ Reseller/ DistributorTaggy partners with Fintechs to enable electronic toll and parking payment services. Fintechs integrate Taggy into their digital payment platforms, offering customers a seamless payment option for mobility services.
• Greenpass (parent company)coreTechnology or IntegrationGreenpass Tecnologia em Pagamentos S/A is the parent company and legal entity behind Taggy. Greenpass provides the underlying technology platform and operates the Taggy service as a white-label solution for financial institution partners. CNPJ: 28.581.308/0001-97

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Others

• Itaú: One of Brazil's largest banks and a potential Taggy distribution partner via its banking app and wallet infrastructure. Operates adjacent payment infrastructure that could integrate with or compete against Taggy's white-label toll/parking solution.

Emerging players

• Caju: Brazilian corporate benefits and multi-purpose payment card provider with mobile-first disbursement. Operates in adjacent payment infrastructure segments that intersect with Taggy's white-label embedded-payment model through shared B2B partners.

Broad incumbents

• Ticket Log: Edenred's fleet management and mobility payments brand in Brazil (sister brand to Taggy under the same corporate parent). Offers toll, fuel, and fleet expense management, sharing strategic overlap and Edenred's distribution network with Taggy.
• Edenred: Multinational corporate payment solutions company (parent of Greenpass/Taggy) operating in 45+ countries with employee benefits, fleet/mobility, and corporate payment products. Operates adjacent mobility and payment categories that overlap with Taggy's domain.
• Shell Box: Shell's mobility payment solution offering toll, fuel, and parking payments in Brazil through a network of partner merchants. Overlaps with Taggy's toll/parking payment functionality but operates as part of a broader fuel retail ecosystem.

Direct peers

• Move Mais: Brazilian electronic toll payment provider focused on toll and mobility services. Competes with Taggy in the same toll payment category, offering tags accepted across Brazilian highway concessions.
• Veloe: Brazilian toll and parking electronic payment solution with a network of partner merchants and fuel stations. Directly comparable to Taggy in offering automatic toll payment and parking services, with a hybrid B2B/B2C distribution approach.
• Sem Parar: Brazil's largest electronic toll and parking payment tag provider with millions of installed devices. Direct competitor to Taggy in the Brazilian toll/parking payment space, though operating a consumer-facing brand rather than a white-label B2B2C model.
• Zapay: Brazilian digital payment platform for vehicle-related obligations including tolls, parking, and licensing. Directly comparable to Taggy's parking and toll payment offerings, with a strong mobile-first consumer experience.
• ConectCar: Major Brazilian electronic toll tag provider with nationwide highway acceptance. Directly competes with Taggy on toll payment functionality and is one of the incumbent players Taggy's bank partners' customers may already use.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/taggyoficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taggy