Cribs for Kids

What Cribs for Kids does

Cribs for Kids, Inc. is a 501(c)(3) nonprofit founded in 1998 and headquartered in Pittsburgh, Pennsylvania. The organization's mission is to reduce infant sleep-related deaths by combining safe sleep education with the provision of portable cribs to families who cannot afford them. Its core products are the Cribette and Mini Cribette portable playards (manufactured by Korbex International, certified to ASTM F-406, Baby Safety Alliance, and CPSIA standards) which feature the 'ABCs of Safe Sleep' (Alone, on my Back, in a Crib) imprinted on fabric as an embedded educational cue, along with the Snoozzzette wearable blanket and Safe Sleep Survival Kits containing educational materials, children's books, and pacifiers.

The organization distributes products exclusively through a network of 2,000+ licensed partner organizations (hospitals, health departments, social service agencies, first responders, and child welfare organizations) that purchase at discounted nonprofit pricing through an online Partner Store and replicate safe sleep programs locally. End families receive cribs and education through these local partners rather than directly from Cribs for Kids. Complementary programs include the Safe Sleep Ambassador Training (free, 60,000+ completions since 2018), Professional Training Series for nurses/child welfare/first responders (400+ completions), Hospital Certification Program (500+ certified hospitals at no cost), National Public Safety Initiative for first responders, Managed Care Organization Prenatal Incentive Program, Cribs for Kids At Home direct-to-home shipping, and a biennial National Conference (9th edition scheduled September 2026 in Pittsburgh).

Revenue is generated through partner hardware sales, conference registration ($600-$1,000 tiers), a $15 nursing CE certificate fee, individual and corporate donations (United Way codes #402 and #8488, Barbara Clemons Emergency Relief Fund), grants (e.g., Baby Safety Foundation Safe Sleep Building Blocks Grant), and the ette cetera subsidiary whose profits flow to the mission. The organization was instrumental in passage of Pennsylvania Act 73 of 2010, the first U.S. state law mandating infant safe sleep education prior to hospital discharge.

Name

Cribs for Kids

Legal name

Cribs for Kids, Inc.

Website

https://cribsforkids.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Cribs for Kids is a Pittsburgh-based 501(c)(3) nonprofit, founded in 1998, that reduces infant sleep-related deaths by distributing portable cribs and safe sleep education through a network of 2,000+ licensed partner organizations across the United States.

Ownership category

akta.pro rank

Product category

Infant Safe Sleep Products and Education

NAICS

Child Care Services (62441), Child Care Services (624410), Child Care Services (6244), Educational Support Services (611710)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Infant & Toddler Sleep, Feeding & Diapering Support Programs (EDACAGAJ)

Keywords

• Infant safe sleep education
• Portable crib distribution
• Safe sleep certification programs
• Nonprofit baby products
• Infant mortality prevention

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Safe Sleep Product Sales: Cribs for Kids sells safe sleep products (Cribette, Mini Cribette, Snoozzzette wearable blankets, sheets, pacifiers) to partner organizations at discounted prices. Proceeds support mission activities including crib distribution to families in need and free educational programming.
2. Conference Revenue: Registration fees for the biennial National Cribs for Kids Conference. Early registration $600, late registration $650. Also includes exhibitor and sponsorship opportunities.
3. Training Program Fees: Safe Sleep Ambassador training is free. Professional Training Series modules are free. Nursing CE certificates available for $15 fee.
4. Donations and Fundraising: The organization accepts donations including general donations, Barbara Clemons Emergency Relief Fund for disaster relief, Eileen M. Carlins Memorial Giving Tree, and annual giving campaigns. United Way designations available (codes #402 and #8488).
5. ette cetera Subsidiary: ette cetera is a subsidiary selling high-quality baby products. 100% of profits support Cribs for Kids mission of providing free cribs and safe sleep programming.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Cribs for Kids distributes portable safe-sleep cribs (Cribette and Mini Cribette) along with educational accessories to a national network of over 2,000 partner organizations, which in turn provide them to families in need. The organization complements this physical product distribution with free evidence-based safe-sleep education programs, professional training, and hospital certification. Programs and products align with American Academy of Pediatrics guidelines and are designed to reduce infant sleep-related mortality, especially in lower-income and underserved communities.

Product overview

Cribs for Kids is a national nonprofit organization offering a portfolio of infant safe sleep products and educational programs. The core product offerings include the Cribette and Mini Cribette portable playards, both featuring embossed safe sleep messaging. The organization provides various product kits including Safe Sleep Survival Kits with wearable blankets, pacifiers, and educational materials. Educational offerings span from individual training (Safe Sleep Ambassador Training) to professional certification programs (Professional Training Series with modules for child care, child welfare, nursing, first responders, and home visitors) and institutional programs (Hospital Certification). Distribution programs include At Home delivery, Managed Care Organization incentives, and National Public Safety Initiative for first responders. The organization operates ette cetera as a product subsidiary, with all profits supporting the mission.

Differentiator

Problem solved

Functional benefit

Brands

• ette cetera!: A subsidiary providing high quality, adorable, safe baby products while delivering vital safe sleep education. 100% of profits support Cribs for Kids National Infant Safe Sleep Initiative.

Quantifiable outcome

• Over 1 million cribs distributed to families nationwide
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Safe Sleep SimulationcoreTechnology or Integration · 1 June 2026Exclusive distribution agreement to expand access to infant safe sleep training tools. Fort Wayne, IN — June 1, 2026 announcement.
• Baby Safety FoundationcoreStrategic or Co-development Partner · 28 February 2025Joint partnership for Safe Sleep Building Blocks Grant Program. Baby Safety Foundation provides grant funding; Cribs for Kids provides administrative, supply chain, and outreach expertise. Grant awards 20 Safe Kids Coalition Members with 20 Safe Sleep Survival Kits each.
• Safe Kids WorldwidecoreStrategic or Co-development Partner · 28 February 2025Joint partnership for Safe Sleep Building Blocks Grant Program. Safe Kids Coalition Members eligible for grant awards. Combined with Cribs for Kids administrative expertise and Baby Safety Foundation funding.
• Pitt Ohio ExpresssupportingOthersShipping company located in Pittsburgh, PA that generously provides free shipping to Cribs for Kids Partners in their service area for orders of 10 or more cribs.
• Korbex InternationalcoreOEM/ Whitelabel/ Licensing PartnerManufacturer of Cribs for Kids Cribette and Mini Cribette products. Website sponsor. Website at korbexbaby.com.
• Charlie's Kids FoundationsupportingStrategic or Co-development PartnerPartner organization that provides Sleep Baby Safe and Snug children's books included in Safe Sleep Survival Kits. Maura Hanke, co-founder, received National Woman of Achievement: Making a Difference Award.
• University of Pittsburgh School of NursingsupportingStrategic or Co-development PartnerJoint provider of nursing continuing professional development (NCPD) contact hours for Professional Training Series Nursing Module. Accredited by American Nurses Credentialing Center's Commission on Accreditation.
• KIDS Network (Kansas Infant Death and SIDS)supportingStrategic or Co-development PartnerNational partner providing Safe Sleep Instructor (SSI) Certification training. Pre-conference training at 9th National Conference (September 2026). Program recognized by Association of Maternal & Child Health Programs.
• American Academy of PediatricscoreOthersAll Cribs for Kids educational materials and practices are compiled from American Academy of Pediatrics Safe Sleep Recommendations (updated 2022).
• Constant ContactsupportingTechnology or IntegrationEmail marketing platform used for Safe Sleep Spotlight newsletter and mailing list management.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Others

• Baby Safety Foundation: Industry-aligned nonprofit providing grant funding for child safety initiatives and current Cribs for Kids partner on the Safe Sleep Building Blocks Grant Program. Adjacent enabling organization with funding/program overlap rather than direct competition.
• NICHD Safe to Sleep Campaign: Federally backed public education campaign (originally Back to Sleep) housed within the Eunice Kennedy Shriver National Institute of Child Health and Human Development. Ecosystem participant shaping safe sleep awareness at the national policy level.

Direct peers

• First Candle: National nonprofit (formerly SIDS Alliance) focused on eliminating SIDS and other sleep-related infant deaths through education and research funding. Most direct peer to Cribs for Kids, operating with a similar mission and US hospital/partner outreach model.
• Halo Innovations: Inventor of the wearable blanket / sleep sack — historically positioned as the leading commercial alternative in infant safe sleep products. Direct peer competing in the same product category (Snoozzzette wearable blanket) and addressing the same parent-facing safe sleep messaging.
• American SIDS Institute: National nonprofit dedicated to the prevention of sudden infant death syndrome through research, clinical care, and family support. Direct peer with overlapping mission on SIDS specifically and parallel US healthcare practitioner outreach.
• Charlie's Kids Foundation: Founded after the death of Charlie, this nonprofit distributes safe sleep materials to families and is already a Cribs for Kids partner providing Sleep Baby Safe and Snug children's books. Direct peer operating in the same safe sleep education and survivor-family space.
• Kids In Danger: Nonprofit focused on improving children's product safety, including infant sleep environments, and advocating for safer standards. Peer operating in the same child product safety space with similar regulatory engagement model.

Broad incumbents

• HealthyChildren (American Academy of Pediatrics): Parent-facing educational platform of the American Academy of Pediatrics, whose safe sleep guidelines Cribs for Kids explicitly aligns to. Broader incumbent setting the clinical standards that Cribs for Kids programs operate within.
• Safe Kids Worldwide: Large established child injury prevention nonprofit with a broad portfolio across many injury types. Directly comparable as a Cribs for Kids partner on the Safe Sleep Building Blocks Grant Program, but operates across a wider mandate beyond infant safe sleep.

Emerging players

• Owlet: Technology-enabled infant monitoring company with smart socks and connected nursery products addressing parental anxiety about infant safety during sleep. Emerging player with partial overlap on infant sleep safety but with a tech-first, consumer-paid model rather than nonprofit distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCribsforkids
• Facebookfacebook.com/CribsforKids
• Xx.com/CribsForKids
• LinkedInlinkedin.com/company/cribs-for-kids-headquarters

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cribs for Kids