What The Moore Agency does

The Moore Agency (legal entity Moore, Inc.) is a privately held, women-owned integrated communications agency founded in 1993 and headquartered in Tallahassee, Florida, with team members positioned nationwide. The firm operates a vertical-specialized service model across Public Affairs (Top 10 nationwide), Healthcare & Medical, Agriculture, Education, Workforce Development, and Environmental Services (Top 5 nationwide), supported by an 11-member Reputation, Issues & Crisis (RIC) team. Its client base spans large enterprises (Bristol Myers Squibb, Meta, BASF, Ford, PhRMA), state-level government and nonprofit organizations (Florida Chamber of Commerce, CareerSource Florida, Florida Sheriff's Association, Association of Florida Colleges), and specialized institutions (FL Specialty Hospitals for Children).

The agency's core technology stack is the Moore AI platform, which layers proprietary tools on top of human strategic work: SeeSparks™ for real-time trend detection, Strategic Intelligence Engine™ for strategy-process-technology integration, and AI Agents for content development, monitoring, and engagement, plus adjacent services like AI Readiness & Policy Development and Crisis Simulation & Risk Modeling. Additional proprietary IP includes Magenta Studio (a content customization tool launched October 2021) and the M.Cast™ Trends Report (annual predictive insights publication). Service offerings are organized into Creative Services, Integrated Media, Public Affairs, CRM & Loyalty, Crisis Communications, and Advisory Services.

Commercially, Moore operates a professional services model with quote-based engagements directed through direct sales and a dedicated VP of Client Development. The agency joins the Public Relations Global Network (PRGN), which extends delivery capacity to 50+ offices across six continents without organic international build-out. Revenue is not publicly disclosed; no external funding rounds have been raised, and the company remains founder-owned under Karen Moore (Founder & CEO) and Terrie Ard (President & CEO). Reported performance indicators — 98% client retention, multi-year analyst rankings, and the 2025 Ragan Zenith Agency of the Year award — frame a firm in an accelerating growth phase despite a deliberately small 11-50 employee footprint.

Name

The Moore Agency

Legal name

Moore, Inc.

Website

https://themooreagency.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

The Moore Agency is a women-owned, vertically specialized integrated communications agency founded in 1993 in Tallahassee, Florida, serving large enterprises and government/nonprofit organizations through public affairs, healthcare, agriculture, education, and crisis communications practices powered by its proprietary Moore AI platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Integrated Communications Services: Full-service communications agency providing strategic advisory, creative services, digital marketing, and data intelligence. Revenue derived from professional service engagements with purpose-driven organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

The Moore Agency is an integrated communications agency offering strategic advisory, creative services, digital marketing, public affairs, crisis communications, and CRM/loyalty services. Its offering is built on a proprietary Moore AI platform that combines human expertise with AI-powered tools (SeeSparks trend detection engine, Strategic Intelligence Engine, AI Agents) to deliver AI-augmented communications, predictive insights, and crisis response capabilities for purpose-driven organizations.

Product overview

The Moore Agency offers a unified platform of integrated communications and marketing services built around its proprietary Moore AI platform. The core offering combines human expertise with AI-powered tools including SeeSparks™ (trend detection engine), Strategic Intelligence Engine™ (strategy-process-technology connector), and AI Agents for content development and engagement. Additional proprietary products include Magenta Studio (content customization tool) and the M.Cast™ Trends Report (annual research publication). The agency's service portfolio spans Creative, Integrated Media, Public Affairs (Top 10 nationwide), CRM & Loyalty, Crisis Communications, and Advisory Services—all designed to work together as a comprehensive communications solution for purpose-driven organizations.

Differentiator

Problem solved

Functional benefit

Brands

• SeeSparks™: Proprietary idea collaboration and trend detection engine for real-time decision-making.
• Strategic Intelligence Engine™
• M.Cast™ Trends
• Magenta Studio

Products and services

• Creative Services

Quantifiable outcome

• 98% client retention rate
• +5 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Partnerships

One partnership is on record.

• Public Relations Global Network (PRGN)coreStrategic or Co-development PartnerMoore joined PRGN, one of the world's largest international agency networks, with over 50 offices across six continents. This partnership provides global reach while maintaining local relevance, amplifying Moore's ability to engage authentically and effectively with audiences worldwide.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• FleishmanHillard: Omnicom-owned global PR firm with healthcare, public affairs, and crisis communications practices that directly overlap Moore's ranked service areas, but operating at global holding-company scale.
• Burson: WPP-owned global public affairs and communications firm formed from the merger of Burson-Marsteller and Cohn & Wolfe; directly comparable to Moore's public affairs and crisis communications capabilities at much greater scale.
• MSL Group: Publicis-owned global PR and integrated communications network with public affairs and healthcare practices that overlap Moore's ranked service areas, though operating at multinational scale.
• Weber Shandwick: Global integrated communications firm (Interpublic-owned) with comparable healthcare, public affairs, and corporate communications offerings, though serving much larger multinational accounts.
• Edelman: World's largest independent PR firm with strong public affairs, healthcare, and crisis practices — overlapping Moore's top-ranked verticals but operating at significantly greater scale globally.
• Ketchum: Omnicom-owned global PR firm with healthcare, food/agriculture, and public affairs practices — overlapping several of Moore's top-ranked verticals at holding-company scale.

Direct peers

• Crosby Marketing Communications: Mid-size independent integrated communications agency with healthcare, public sector, and cause-marketing focus; comparable in size, independence, and vertical specialization to Moore.
• Padilla: Mid-size independent integrated communications firm with similar vertical expertise (public affairs, healthcare, agriculture) and comparable women/founder-led heritage. Closest peer by size, structure, and service mix to Moore.
• APCO Worldwide: Independent global public affairs and strategic communications firm; comparable to Moore's Top 10 Public Affairs ranking and similar enterprise/government client base, though larger and more globally distributed.
• Marathon Strategies: Mid-size independent strategic communications and public affairs firm; comparable in size and positioning to Moore, with similar enterprise and advocacy client base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Moore_Agency
• Facebookfacebook.com/WeAreMoore
• Instagraminstagram.com/mooreagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Moore Agency