Amada Senior Care

What Amada Senior Care does

Amada Senior Care is a private US franchisor of non-medical in-home senior care services, founded in 2007 and headquartered in Laguna Hills, California, with corporate functions described as being in San Clemente. The company operates an asset-light franchise model built around four integrated offerings: hourly in-home caregiving (minimum 4 hours/day, billed at usage-based rates that industry data places in the $15-25/hr band), free assisted-living and senior-housing placement, long-term care insurance (LTCI) claims advocacy and direct billing to carriers, and the Amada Connect personal emergency response system (PERS) bundling fall detection, GPS, voice recognition, and medication dispensing. Customers are private-pay seniors and their adult-child decision makers, LTCI policyholders, families seeking senior housing placement, and veterans seeking Aid and Attendance benefits.

The go-to-market is a hybrid of direct-to-consumer marketing and franchise-driven local acquisition: a national website and 24/7 phone intake (866-752-1961) feed prospects into 100+ independently owned local franchise offices across 40+ states. Each franchise hires caregivers (trained in the company's "6 Cs" framework), runs local marketing, and executes care delivery under the Amada brand. There is no disclosed app, no public API, and no native AI capability - the technology footprint is limited to the Amada Connect PERS hardware line plus content/SEO-driven web infrastructure.

The company monetizes through franchise fees and royalties on the franchise side, while individual franchises bill clients hourly for care. Placement and LTCI advocacy are free to end users but function as customer-acquisition and retention funnels for the core caregiving revenue. Management is founder-controlled with Robert Christensen identified as President and owner; no parent company, PE ownership, or institutional investment is disclosed. Revenue is not publicly disclosed, and the firm reports 251-500 employees total. The franchisor holds multiple workplace-culture accolades, including Fortune Top 5 Best Workplaces in Aging Services and Great Place to Work certification, and an April 2026 partnership with Express Wages extends earned-wage access to franchise caregivers, addressing a recurring industry retention bottleneck.

Name

Amada Senior Care

Legal name

Amada Senior Care

Website

https://amadaseniorcare.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Amada Senior Care is a US franchisor providing non-medical in-home senior care, assisted-living placement, LTC insurance claims advocacy, and the Amada Connect PERS device, serving private-pay seniors, LTCI policyholders, and families seeking senior housing across 40-plus states.

Ownership category

akta.pro rank

Product category

Senior Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Chronic Care & Complex Care Management (HSABAIAD)

Keywords

• Senior home care
• Assisted living placement
• Long-term care insurance
• Personal emergency response
• In-home caregiving

Headquarters

HQ city

Laguna Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. In-Home Care Services: Revenue generated from hourly in-home care services. All in-home care is billed on an hourly basis with a minimum of 4 hours per day. Hourly rates vary depending on level of care provided. The company assists more than 100,000 family members and seniors.
2. Assisted Living Placement Services: Placement services for senior housing and assisted living communities are provided completely free to clients. Revenue generated through relationships with partner facilities that may pay referral fees or value the ongoing care relationships.
3. Franchise Revenue: The company operates primarily as a franchisor with independently owned franchise locations across the United States. Revenue derived from franchise fees and network value.
4. LTC Insurance Claims Advocacy: Long-term care insurance claims processing, policy analysis, and advocacy services. The company bills LTC insurance carriers directly at policyholder's request. This service helps families navigate complex claims processes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Amada Senior Care delivers non-medical in-home senior care services through a franchise network of 100+ independently owned locations across 40+ US states. Its offerings include hourly caregiver assistance with activities of daily living, free assisted living and senior housing placement, long-term care insurance claims advocacy with direct carrier billing, and the Amada Connect personal emergency response system featuring fall detection and GPS-enabled alerts.

Product overview

Amada Senior Care offers a unified suite of senior care services built around four core offerings: in-home non-medical caregiver services providing ADL assistance, Amada Connect personal emergency response technology for home safety, assisted living placement services, and LTCI claims advocacy. The company operates as a franchise network with over 100 location pages across the US. Additional services include memory and specialized disease-state care, financial care coordination, and free educational resources through their Home Care Guide.

Differentiator

Problem solved

Functional benefit

Brands

• Amada Connect: Personal emergency response system (PERS) providing 24/7 emergency monitoring, fall detection, medication dispensers, and mobile medical alert solutions for seniors aging at home.

Products and services

• In-Home Caregiver Services

Quantifiable outcome

• Assisted more than 100,000 family members and seniors with home care services

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Express WagesminorOthers · 7 April 2026Amada Senior Care's Winter Springs location in Florida has partnered with Express Wages to provide earned wage access to its employees. The program aims to help caregivers manage cash flow and avoid high-interest debt amid rising demand for in-home senior care. This initiative aligns with the company's focus on supporting workforce well-being and retention.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Right at Home: Right at Home is an international franchise network providing in-home senior care and assistance, matching Amada's franchise structure, hourly caregiving model, and target clientele of older adults wishing to age in place.
• A Place for Mom: A Place for Mom is the largest senior living referral/advisory network in the U.S., directly comparable to Amada's free assisted living placement service and its family advisory/coordination offering.
• Visiting Angels: Visiting Angels operates a national franchise system providing non-medical in-home senior care services, directly overlapping with Amada's core caregiver offering and franchise-based geographic expansion model.
• Comfort Keepers: Comfort Keepers is a franchised provider of in-home care, including personal care and specialized Alzheimer's/dementia support, with a franchise model and service mix directly comparable to Amada Senior Care.
• Senior Helpers: Senior Helpers is a franchised in-home senior care provider offering personal care, Alzheimer's/dementia care, and transition assistance; it competes directly with Amada in both core caregiving and franchise unit growth.
• Interim HealthCare: Interim HealthCare is a national franchise network delivering home care, hospice, and supplemental staffing; it overlaps directly with Amada's in-home caregiver services and franchise-based service delivery.
• Home Instead Senior Care: Home Instead is the largest franchised non-medical in-home senior care network globally, with a franchise model that directly mirrors Amada's go-to-market across personal care, companionship, and dementia support for older adults aging at home.

Broad incumbents

• BrightSpring Health Services: BrightSpring is a large, publicly held home and community-based health services platform offering in-home care, hospice, and pharmacy services; it is a broader incumbent competing against Amada in personal/home care delivery to seniors.
• Help at Home: Help at Home is one of the largest U.S. personal care services providers with a multi-state, largely Medicaid-focused caregiver workforce; it competes with Amada in non-medical in-home senior care at scale.

Emerging players

• Caring.com: Caring.com is a senior care content and referral platform that connects families with in-home care, assisted living, and other senior services; it overlaps with Amada's placement and LTCi education/lead-gen motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amadaseniorcare
• YouTubeyoutube.com/user/AmadaSeniorCare
• Facebookfacebook.com/AmadaSeniorCareCorporate
• Instagraminstagram.com/amadaseniorcare/?hl=en
• LinkedInlinkedin.com/company/amadaseniorcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amada Senior Care