Advicent Solutions

What Advicent Solutions does

Advicent Solutions operates as the legal entity of InvestCloud, Inc. (a Delaware corporation), a global SaaS provider of wealth management technology for financial institutions, registered investment advisors, asset managers, and turnkey asset management platforms. The company offers an end-to-end platform spanning front, middle, and back office operations, with core products including NaviPlan (financial planning software with Monte Carlo analysis and estate planning), RetireUp (retirement income planning), APL (the largest managed account engine in the U.S. processing millions of accounts and trillions in assets), PM+ (private markets account), Altic (private markets network), and Front Office Solutions (Advisor Solutions, Client Solutions, Wealth Data Platform). The platform integrates with 50+ technology partners including MX, Morningstar, Orion, Envestnet, Schwab, and Redtail, and is certified to ISO 27001, SOC 2, GDPR, and CCPA standards.

The company operates an enterprise SaaS subscription model with license metrics tied to advisors, users, and reports, supplemented by professional services for implementation, training, and data conversion. Distribution is primarily through direct enterprise sales to financial institutions, RIAs, asset managers, and TAMPs globally, with offices across North America (West Hollywood, New York, Warren, Milwaukee), EMEA (London), and APAC (Bengaluru engineering center, Singapore). Marketing is anchored on thought leadership content, industry events, and earned media through awards including WealthBriefing Swiss, Global Private Banker, CNBC, and Newsweek recognition.

The company traces to 1995 and is headquartered in Milwaukee, Wisconsin, with 501-1,000 employees. In September 2024, the company underwent a brand refresh under the 'Wealth Connected' identity. Recent strategic moves include a 2026 partnership with FIS to deliver AI-powered wealth management tools, the 2025 launch of PM+ to enable public-private asset management within unified SMA structures, and the 2026 launch of Intelligent Screening (powered by smartKYC) for AI-enabled due diligence. No revenue figures are disclosed in the source data.

Name

Advicent Solutions

Legal name

InvestCloud, Inc.

Website

https://advicentsolutions.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Advicent Solutions (operating as InvestCloud) is a global SaaS provider of wealth management technology serving financial institutions, RIAs, asset managers, and TAMPs with an end-to-end platform spanning financial planning, managed accounts, private markets, and front-to-back office operations.

Ownership category

akta.pro rank

Product category

Wealth Management Software

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)

akta.pro secondary industries

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Managed Account Platforms (Separately Managed Accounts / Customized Portfolios) (FSAHAKAC), Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL)

Keywords

• Wealth management software
• Financial planning tools
• Managed account platform
• Private markets network
• Advisor technology solutions

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription Services: SaaS-based subscription model with subscription fees based on License Metrics (number of employees, advisors, users, reports). Minimum commitments for the Term with automatic renewal. Additional License Metrics must be purchased for usage exceeding commitments.
2. Professional Services: Training, implementation, data conversion, and other consulting services billed on time and materials basis at prevailing rates.

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Advicent Solutions (InvestCloud) provides an AI-driven, cloud-based SaaS wealth management platform serving financial institutions, RIAs, asset managers, and TAMPs. Its core offerings span front, middle, and back office operations, including the APL managed account engine, PM+ private markets account, Altic private markets network, NaviPlan financial planning software, RetireUp retirement planning, and front office and data management modules.

Product overview

InvestCloud (legal entity: Advicent Solutions) offers a unified wealth management platform with a comprehensive suite of products across front, middle, and back office operations. The core portfolio includes NaviPlan (comprehensive financial planning software with precise calculation engine for goals-based assessments, retirement scenarios, and estate planning) and RetireUp (retirement income planning software). The Managed Account Solutions division encompasses APL (the largest managed account engine in the U.S.) and PM+ (Private Markets Account for managing public and private assets together). The platform also includes Altic (Private Markets Network), Front Office Solutions (Advisor Solutions, Client Solutions, Wealth Data Platform), and Data Management & Account Services (Revenue Management, Post Trade Processing & Settlement). The company serves Financial Institutions, RIAs, Asset Managers, and TAMPs globally.

Differentiator

Problem solved

Functional benefit

Brands

• NaviPlan: Financial planning software providing goals-based assessments, retirement income scenarios, and estate planning capabilities for financial professionals.
• RetireUp
• APL
• PM+ (Private Markets Account)
• Altic (Private Markets Network)

Products and services

• InvestCloud Platform AI-driven digital wealth platform powering wealth management with offerings across front, middle, and back office, from client engagement to operations, private markets, and agentic tools, for financial institutions, RIAs, asset managers, and TAMPs.
• NaviPlan Comprehensive financial planning software with precise calculation engine supporting goals-based assessments, advanced retirement income scenarios, estate planning, tax planning, cash flow analysis, Monte Carlo analysis, and insurance planning for financial advisors and planners.
• RetireUp Retirement income planning software for advisors that provides clarity and control to model income, test strategies, and deliver personalized retirement plans with confidence; integrated within the InvestCloud platform.
• APL Managed Account Engine Largest managed account engine in the U.S., trusted at enterprise scale for trading, rebalancing, performance, and model delivery across millions of accounts and trillions in assets for financial institutions, asset managers, and TAMPs.
• PM+ Private Markets Account Private Markets Account solution allowing firms to manage public and private assets together in a single model within unified and separately managed account structures, automatically handling capital calls, redemptions, and distributions while respecting asset-specific rules during rebalancing.
• Altic Private Markets Network Rules-driven digital network for private markets, In-Good-Order by design, built to support managed account volumes and millions of annual orders at a near 0% NIGO rate for wealth managers and asset managers.
• Front Office Solutions Complete front office ecosystem including Advisor Solutions, Client Solutions, and Wealth Data Platform that helps advisors deliver insightful advice, optimize efficiency, and earn deeper client trust through connected data, intelligence, and client-focused design.
• Data Management and Account Services Enterprise-grade data and account operations suite including Revenue Management and Post Trade Processing & Settlement, built to run faster, cleaner, and with stronger governance across the wealth management business.
• Intelligent Screening (powered by smartKYC) AI-enabled due diligence solution providing automated onboarding, real-time monitoring, and sophisticated wealth mapping, using generative AI for dynamic risk summaries and audit trails for private banks and wealth managers.

Quantifiable outcome

• 15% increase in Annual Revenue Per Client for firms who implemented NaviPlan
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature8 records

Partnerships

13 partnerships are on record, tiered core and flagship.

• FIS (Fidelity National Information Services)coreTechnology or Integration · 21 May 2026Strategic partnership to deliver AI-powered wealth management tools to financial institutions. Combines InvestCloud's wealth technology platform with FIS's financial services infrastructure to provide integrated solutions for banks and wealth managers.
• smartKYCcoreTechnology or IntegrationAI-powered intelligent screening solution that provides automated onboarding, real-time monitoring, and sophisticated wealth mapping. smartKYC's technology powers InvestCloud's Intelligent Screening for compliance and due diligence.
• MX TechnologiescoreTechnology or IntegrationAccount aggregation integration allowing clients to import accounts and loans from thousands of financial institutions. MX provides the data aggregation layer for seamless financial data connectivity.
• MorningstarflagshipTechnology or IntegrationInvestment research and data integration providing market data, analytical tools, and investment research capabilities within the NaviPlan platform.
• OrionflagshipTechnology or IntegrationPortfolio management and accounting integration for comprehensive reporting and portfolio analysis within InvestCloud solutions.
• EnvestnetflagshipTechnology or IntegrationData aggregation and analytics integration providing comprehensive financial data and reporting capabilities.
• Schwab (OpenView Gateway)flagshipTechnology or IntegrationCustodial data integration enabling seamless connectivity with Schwab's brokerage platform for account data and trading.
• AlbridgecoreTechnology or IntegrationWealth management data aggregation and reporting solutions integrated into the NaviPlan platform.
• NetX360coreTechnology or IntegrationBroker-dealer technology platform integration providing data connectivity and operational workflows.
• Redtail TechnologycoreTechnology or IntegrationCRM integration for client relationship management and communication tracking within wealth management workflows.
• Institute for Portfolio Alternatives (IPA)coreStrategic or Co-development PartnerIndustry association partnership focused on advancing portfolio alternatives in wealth management. InvestCloud joined to expand the conversation around alternative investments and contribute to industry standards.
• Financial Planning Association (FPA)flagshipGTM or Marketing PartnerStrategic partnership providing FPA members with discounted access to NaviPlan financial planning software.
• Garrett Planning NetworkcoreGTM or Marketing PartnerAssociation partnership offering group discount programs for members of the Garrett Planning Network.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Envestnet: Long-standing leader in managed account infrastructure, portfolio management, and advisor analytics. Directly comparable as the incumbent in the same managed-account-and-advisor-platform category where APL competes.
• Addepar: Wealth management platform for RIAs, family offices, and institutional investors with portfolio analytics and reporting. Comparable end-to-end platform targeting similar enterprise and advisor segments.
• MoneyGuidePro: Goals-based financial planning application widely used by RIAs and broker-dealer advisors. Comparable planning-software alternative to NaviPlan and RetireUp.
• eMoney Advisor: Financial planning software for advisors and their clients, now part of Fidelity. Directly comparable to NaviPlan in the advisor-facing financial planning category.
• Advyzon: All-in-one wealth management platform for RIAs combining CRM, portfolio management, reporting, and client portal. Comparable end-to-end platform targeting the same advisor and small/mid-enterprise segments.
• Orion Advisor Technology: Provider of portfolio accounting, rebalancing, and advisor CRM technology. Comparable as a direct competitor in middle-office wealth tech and as both a partner and competitor to InvestCloud.

Emerging players

• RightCapital: Financial planning software focused on advisor-client collaboration, retirement, and tax planning. Comparable emerging planning-software peer to NaviPlan and RetireUp in the advisor planning category.

Broad incumbents

• Morningstar: Investment research and data provider that also offers advisor and portfolio management tools. Comparable as both an integration partner and broader incumbent in wealth data and advisor technology.
• SS&C Technologies (Advent / Black Diamond): Large incumbent offering portfolio management, accounting, and wealth management platforms (Advent, Black Diamond). Overlaps with InvestCloud across middle and back office at large institutions.
• Fidelity Institutional: Custodian and wealth technology provider serving RIAs and institutions with portfolio and planning tools. Comparable as a broad incumbent and as an indirect competitor to InvestCloud's platform and planning products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/advicent-solutions
• Xx.com/AdvicentFP
• Facebookfacebook.com/Advicent

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advicent Solutions