MoveOn

What MoveOn does

MoveOn is a private, member-funded progressive political advocacy organization founded in 1998 and headquartered in Washington, DC, operating through a distributed/virtual staffing model of 101–250 employees. It is the largest digital-first, multi-issue political campaigning organization in the United States, claiming more than 10 million members and serving Americans committed to progressive values through voter mobilization, petition campaigns, protest organizing, and electoral advocacy.

Its core product is the MoveOn Petition Platform (sign.moveon.org), a self-serve tool that allows members and partner organizations to create, sign, and deliver petitions, supported by email and SMS outreach, the MoveOn Mobilize mobile app for volunteer Mobilizers, and event coordination via Mobilize.us. Additional offerings include the Progressive Partner program (extending petition infrastructure to allied organizations such as Center for Biological Diversity, Color of Change, and UltraViolet), the Community Support Team, the MoveOn Store, the Organizing 101 educational series, and a Planned Giving/Bequest program in partnership with FreeWill.

MoveOn operates through three legal entities — MoveOn.org Civic Action (501(c)(4) social welfare), MoveOn.org Political Action (federal PAC), and MoveOn Education Fund (501(c)(3)) — and is funded primarily by small-dollar recurring donations processed via ActBlue, supplemented by merchandise sales, leadership giving tiers such as 'Democracy Defenders' (annual gifts of $500+), and planned-giving bequests. Recent strategic activity centers on the $27 million 2026 midterm election program, large-scale protest mobilizations including the No Kings Day (March 2026, ~8 million participants), and a coalition of roughly 500 allied organizations.

Name

MoveOn

Legal name

MoveOn.org Civic Action and MoveOn.org Political Action

Website

https://front.moveon.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Small-Dollar Member Donations: MoveOn relies on small-dollar donations from its millions of members. Contributions support electoral programs, rapid-response campaigns, and organizational capacity. Donations go to either MoveOn Civic Action (501(c)(4) for advocacy) or MoveOn Political Action (federal PAC for electoral work)
2. Merchandise Sales: Sale of branded merchandise including stickers, yard signs, t-shirts, and other activist materials through the MoveOn store

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

MoveOn is a digital-first progressive advocacy organization that operates a custom petition platform and member mobilization infrastructure to engage over 10 million members in civic and political activities. The organization runs rapid-response campaigns, voter mobilization programs, grassroots protests, and electoral advocacy through three interconnected legal entities (Civic Action, Political Action, and Education Fund). Its core offerings include a free petition hosting platform, the MoveOn Mobilize mobile app, volunteer Mobilizer training, electoral programs, and a Progressive Partner program that extends its organizing tools to allied organizations.

Product overview

MoveOn is a digital-first, multi-issue progressive political campaigning organization with more than 10 million members, operating as a membership-based civic engagement platform. The organization consists of two main legal entities: MoveOn.org Civic Action (501(c)(4), focusing on education and advocacy) and MoveOn.org Political Action (federal PAC, focused on electing progressive candidates). The core product is the MoveOn Petition Platform, which enables members and Progressive Partner organizations to create, sign, and deliver petitions, augmented by the Mobilize mobile app and volunteer Mobilizers program for grassroots organizing. Additional offerings include the Community Support Team (volunteer-powered member services), a merchandise store, the Organizing 101 educational series, a Know Your Rights at Protests zine, and a Planned Giving/Bequest program partnered with FreeWill. MoveOn Political Action runs periodic election programs (e.g., $27M 2026 midterms, $30M 2022 program) and the Won\'t Back Down rally tour. The Progressive Partner program extends the petition platform to allied organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• MoveOn Petition Platform A petition hosting and campaign platform enabling members and Progressive Partner organizations to create, sign, and deliver petitions on political and social issues. Includes tools for email outreach to signers, signature goal tracking, and amplification of petitions to MoveOn's 10M+ member list.
• MoveOn Mobilize Mobile App MoveOn's mobile app serving as the organizing home base for volunteer Mobilizers, with access to exclusive trainings, events, updates, and a community for grassroots activists to share organizing resources.
• Progressive Partner Program A free program for progressive 501(c)(3), 501(c)(4), labor union, and grassroots partner organizations providing access to MoveOn's petition platform with amplified email testing, promotion to millions of MoveOn members, a dedicated petition homepage, and strategic campaign advice.
• MoveOn Store Online merchandise shop selling branded stickers, t-shirts, yard signs, enamel pins, and other activist-themed items with progressive messaging such as 'Immigrants Belong Here' and 'Read Banned Books'.
• Planned Giving / Bequest Program Planned giving program allowing members to leave bequests to MoveOn in wills or living trusts, partnered with FreeWill for free online will creation. EIN 06-1553389, Address: P.O. Box 96141, Washington, DC 20090-6141.

Quantifiable outcome

• 8 million participants mobilized for No Kings Day protest
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• IndivisiblecoreStrategic or Co-development Partner · 28 March 2026Major progressive advocacy group that backed the No Kings protests alongside MoveOn. Both organizations are part of a coalition of about 500 groups that organized massive protests against the Trump administration.
• American Civil Liberties Union (ACLU)coreStrategic or Co-development Partner · 28 March 2026Civil liberties organization that backed the No Kings protests organized by MoveOn and other groups. The protests addressed issues including authoritarianism, immigration, civil rights, and military policy.
• MeidasTouchflagshipGTM or Marketing Partner · 24 February 2026Progressive media company that co-hosted the People's State of the Union counter-event with MoveOn Civic Action during Trump's 2026 State of the Union address. Democratic lawmakers boycotted the official address to attend this alternative rally on the National Mall.
• FreeWillminorStrategic or Co-development PartnerOnline will-creation service partner that enables MoveOn members to create free wills and include planned gifts to MoveOn. MoveOn has partnered with FreeWill to make estate planning accessible to supporters.
• Center for Biological DiversityminorGTM or Marketing PartnerEnvironmental organization actively using MoveOn's petition platform. One of hundreds of organizations in MoveOn's Progressive Partner program.
• Color of ChangeminorGTM or Marketing PartnerRacial justice organization using MoveOn's petition platform. Part of the Progressive Partner network.
• UltraVioletminorGTM or Marketing PartnerGender justice organization that partnered with MoveOn on campaigns including calling on Apple and Google to remove X and Grok from app stores. Part of Progressive Partner program.
• United Auto Workers (UAW)coreStrategic or Co-development PartnerMajor labor union that endorsed progressive candidate Abdul El-Sayed in the Michigan Senate Democratic primary. MoveOn expressed support for this populist candidate's campaign.
• Win Without WarcoreStrategic or Co-development PartnerPeace advocacy organization that partnered with MoveOn and 50501 for emergency mass calls on Iran and to organize opposition to war policies. Co-hosting No War with Iran campaigns.
• 50501 MovementcoreStrategic or Co-development PartnerGrassroots resistance movement that partnered with MoveOn for mass calls and coordinated opposition to Trump administration policies, including anti-war organizing.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CREDO (Working Assets): Progressive digital activism platform funded by small-dollar donations and a long-running 'credos' of activist members; directly comparable member-funded petition/mobilization model with shared donor base and electoral advocacy focus.
• Daily Kos: Progressive digital media and activism community with a large registered-member base, petition tools, and electoral endorsements; directly comparable digital-first progressive mobilization and donor funnels.
• Common Cause: Nonpartisan democracy and government-accountability advocacy organization with grassroots petition and electoral reform campaigns; comparable as a Progressive Partner using MoveOn's platform and a peer in mobilizing members around democracy issues.
• Color of Change: Progressive racial-justice advocacy organization running petitions, campaigns, and electoral programs; listed as a MoveOn Progressive Partner and competes for the same donor and volunteer pool with similar digital mobilization infrastructure.
• People's Action: National progressive grassroots organizing network running canvassing, electoral, and issue campaigns; comparable member-driven model with door-to-door and digital mobilization on overlapping progressive issues.
• UltraViolet: Progressive gender-justice advocacy organization using MoveOn's petition platform and running joint campaigns (e.g., Apple/Google app store actions); comparable digital advocacy infrastructure and donor base.
• Indivisible: Progressive grassroots advocacy organization founded after the 2016 election; directly comparable as a digital-first mobilization group that organizes protests, electoral programs, and member-driven campaigns, and is a MoveOn coalition partner on No Kings protests.

Broad incumbents

• ACLU (American Civil Liberties Union): Much larger, established civil-liberties advocacy organization; MoveOn coalition partner on No Kings protests and source of MoveOn's 'Know Your Rights at Protests' zine; broader portfolio but overlapping activist and legal-advocacy agenda.
• Planned Parenthood Action Fund: Large progressive advocacy and electoral organization running high-dollar electoral programs and issue campaigns; comparable federal PAC + 501(c)(4) structure and member mobilization around reproductive rights, an issue MoveOn also organizes on (Bans Off Our Bodies).

Others

• Action Network: Progressive digital advocacy platform providing email, petition, and event tools to advocacy groups including MoveOn; an enabling/infrastructure peer rather than a competing advocacy organization, but increasingly a competitor to MoveOn's petition platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/moveon
• Facebookfacebook.com/moveon
• Instagraminstagram.com/moveon
• TikToktiktok.com/@moveonaction

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoveOn