iStorage

What iStorage does

iStorage Ltd. is a UK-based private company founded in 2009 that designs and sells PIN-authenticated, hardware-encrypted data storage devices for government, defense, healthcare, education, and enterprise customers. Its core technology stack combines AES-XTS 256-bit full-disk hardware encryption with FIPS 140-2 and FIPS 140-3 Level 3 validated cryptographic modules, tamper-resistant epoxy coatings, brute-force self-destruct defenses, and biometric/Bluetooth unlock capabilities licensed from ClevX's DataLock® platform. The product portfolio spans the datAshur encrypted USB flash drive family (4GB-1TB), the diskAshur encrypted HDD/SSD portable and desktop line (up to a 30TB desktop unit), the cloudAshur cloud-encryption module, self-encrypting internal drives, and write-protected flash drives, with Kanguru-branded duplication and management products added through the September 2024 acquisition of Kanguru Solutions.

iStorage monetizes primarily through one-time hardware sales via its istorage-uk.com e-commerce site, authorized resellers, and government procurement channels (including the NATO Information Assurance Product Catalogue), with recurring subscription revenue layered on through the Kanguru Remote Management Console (KRMC) and the ESET-powered iStorage DriveSecurity antivirus. Customer acquisition is product-led for SMB and individual buyers through a 30-day free evaluation program and publicly disclosed unit pricing (e.g., £41-£53 for datAshur BT flash drives), while enterprise and government buyers are served through a sales-assisted 'Ask an Expert' and 'Request a Product Evaluation' motion. The company's competitive position rests on the industry's broadest government certification portfolio—simultaneous FIPS 140-2 Level 2/3, NCSC CPA, NLNCSA BSPA, and NATO Restricted Level on the diskAshur PRO2 and DT2 lines—and the world's first FIPS 140-3 Level 3 certified flash drive, which together create high regulatory switching costs for regulated buyers. The September 2024 Kanguru Solutions acquisition expanded the company into a wholly-owned US subsidiary operating as 'Kanguru by iStorage', extending geographic reach across North and South America and adding the KRMC remote management console as a recurring-revenue platform.

Name

iStorage

Legal name

iStorage Ltd.

Website

https://istorage-uk.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

iStorage is a UK-based hardware-encrypted data storage company selling PIN-authenticated, AES-256-bit encrypted flash drives, HDDs/SSDs, and cloud modules to government, healthcare, education, and enterprise customers. It holds the industry's broadest government certification portfolio, including the world's first FIPS 140-3 Level 3 flash drive.

Ownership category

akta.pro rank

Product category

Hardware-Encrypted Data Storage

NAICS

Computer Storage Device Manufacturing (334112)

SIC

Computer Storage Devices (3572)

akta.pro primary industry

Secure/Encrypted & Rugged Portable Storage (HDACAIAI)

akta.pro secondary industries

Storage Security & Encryption Hardware (SEDs, Key Managers, HSM-Backed Storage) (HDACACAL), Encryption (Data-at-Rest / In-Transit / In-Use) (HDADAFAB)

Keywords

• Hardware-encrypted storage
• Encrypted flash drives
• Encrypted external drives
• FIPS certified storage
• PIN authenticated storage

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Encrypted Storage Devices: One-time sale of hardware-encrypted storage products including encrypted HDDs/SSDs (128GB-30TB), encrypted flash drives (4GB-1TB), encrypted cloud modules, self-encrypting internal drives, and write-protect flash drives. Revenue is generated through direct e-commerce sales and channel partners.
2. Remote Management Subscriptions: Recurring subscription revenue from the Kanguru Remote Management Console (KRMC) enabling remote device management, with 1, 2, and 3-year subscription options. Includes a complimentary 3-month trial with datAshur BT purchases.
3. Antivirus/Software Services: iStorage DriveSecurity powered by ESET with free 1-year license included, renewable for continued protection against malware.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

iStorage designs, manufactures, and sells PIN-authenticated, AES-XTS 256-bit hardware-encrypted data storage devices — including USB flash drives, portable and desktop HDDs/SSDs, encrypted SD cards, self-encrypting internal drives, and cloud encryption modules — for governments, healthcare organizations, education institutions, and enterprises that need certified, tamper-resistant portable storage. The company also offers complementary remote management (KRMC, datAshur BT RMC), ransomware protection bundles, and ESET-powered antivirus services.

Product overview

iStorage is a UK-based company specializing in hardware-encrypted data storage and security solutions. The product portfolio centers on PIN-authenticated, AES 256-bit hardware encrypted storage devices across multiple form factors: encrypted flash drives (datAshur family: PRO+C, PRO2, PRO, BT, Personal2, SD), encrypted portable HDDs/SSDs (diskAshur family: 3, PRO3, DT3, 2, PRO2, DT2, M2), encrypted desktop drives (diskAshur DT series), cloud encryption (cloudAshur), and self-encrypting internal drives. Following the September 2024 acquisition of Kanguru Solutions, the portfolio expanded to include Kanguru-branded duplicators, write-protect drives, DVD/Blu-Ray burners, and Defender SEDs, along with remote management consoles (KRMC and datAshur BT RMC). Add-on offerings include ransomware protection bundles and ESET-powered antivirus (iStorage DriveSecurity). All products feature real-time hardware encryption with FIPS 140-2/140-3, NCSC CPA, NLNCSA BSPA, NATO Restricted, and Cyber Essentials certifications across various models.

Differentiator

Problem solved

Functional benefit

Brands

• Kanguru by iStorage: Product line from acquired Kanguru Solutions brand, including secure storage devices and duplication systems.
• datAshur
• diskAshur
• cloudAshur
• datAshur BT Remote Management Console (KRMC)

Products and services

• diskAshur3 PIN-authenticated, hardware-encrypted portable HDD/SSD with AES-XTS 256-bit encryption; the latest generation of iStorage's flagship encrypted portable drive series.
• diskAshur PRO3 PIN-authenticated, hardware-encrypted portable HDD/SSD with enhanced security features and FIPS 140-3 Level 3 certification pending.
• diskAshur DT3 PIN-authenticated, hardware-encrypted desktop HDD/SSD with capacities up to 30TB, designed for high-capacity secure storage at workstations.
• diskAshur2 PIN-authenticated, hardware-encrypted portable HDD/SSD with AES 256-bit encryption and rugged shock-resistant design.
• diskAshur PRO2 PIN-authenticated, hardware-encrypted portable HDD/SSD with FIPS 140-2 Level 2/3, NCSC CPA, NLNCSA BSPA, and NATO Restricted certifications.
• diskAshur DT2 PIN-authenticated, hardware-encrypted desktop HDD/SSD with FIPS 140-2 Level 2/3, NCSC CPA, and NATO Restricted certifications, now available up to 30TB.
• diskAshur M2 PIN-authenticated, hardware-encrypted portable SSD positioned as the smallest, lightest, fastest, and most rugged model in iStorage's lineup.
• datAshur PRO+C The world's first flash drive to achieve FIPS 140-3 Level 3 certification, offering PIN-authenticated AES-XTS 256-bit hardware encryption and capacities from 4GB to 1TB.
• datAshur PRO2 PIN-authenticated, hardware-encrypted USB flash drive with FIPS 140-2 Level 3 certification for secure data portability.
• datAshur PRO PIN-authenticated, hardware-encrypted USB flash drive with FIPS 140-2 Level 3 certification and NATO Restricted level compliance.
• datAshur BT Hardware-encrypted USB 3.2 flash drive with Bluetooth smartphone unlock via biometric authentication (Face ID, Touch ID, IRIS scanning), FIPS 140-2 Level 3 certification, IP57 water/dust resistance, and remote management ready; capacities 4GB to 128GB.
• datAshur Personal2 Entry-level PIN-authenticated, hardware-encrypted USB flash drive for personal data security.
• datAshur SD World's first and only secure SD card with hardware encryption, providing secure storage for cameras and devices with SD card slots.
• cloudAshur Hardware encryption module for cloud storage that encrypts data before it leaves the device, providing certified security for data stored in the cloud.
• Self-Encrypting Internal Drives Internal SSDs with built-in hardware encryption for integration into systems requiring self-encrypting drive technology.
• Write Protect Flash Drives Hardware-encrypted flash drives with write-protect functionality preventing unauthorized modifications to data on the drive.
• Kanguru Defender SEDs Self-encrypting drives from the Kanguru product line, now sold under the Kanguru by iStorage brand following the September 2024 acquisition.
• HDD/SSD Duplicators Kanguru-branded HDD and SSD duplicator systems acquired through the Kanguru Solutions acquisition for efficient cloning of storage devices.
• DVD/Blu-Ray Burners Encrypted optical disc drives for secure burning and reading of DVDs and Blu-Ray discs.
• Kanguru Remote Management Console (KRMC) Web-based remote management console for managing and monitoring Kanguru encrypted devices — enabling IT administrators to remotely wipe, disable, or configure devices across the fleet.

Quantifiable outcome

• Government-certified encryption meeting FIPS 140-2/3, NCSC CPA, NLNCSA BSPA, and NATO Restricted level requirements for government and military use.
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Four partnerships are on record, tiered core, supporting and minor.

• Kanguru Solutions (Acquired)coreStrategic or Co-development Partner · 24 September 2024iStorage Group acquired Kanguru Solutions, a US-based provider of secure storage devices and management software, in September 2024. The acquisition broadens iStorage's global reach and product portfolio in secure data solutions, especially across North and South America. Kanguru products are now sold under the 'Kanguru by iStorage' brand and integrated into iStorage's product catalogue.
• ClevX, LLCcoreOEM/ Whitelabel/ Licensing PartneriStorage utilizes DataLock® technology licensed from ClevX, LLC for the datAshur BT product line. This technology enables Bluetooth-based authentication and secure data access via smartphone applications. ClevX holds US patents for this technology.
• ESETsupportingTechnology or IntegrationiStorage DriveSecurity is powered by ESET, providing automatic antivirus protection on compatible devices. A free 1-year license is included with datAshur BT purchases, with renewable subscriptions available.
• WISeKeyminorStrategic or Co-development PartneriStorage partnered with WISeKey for digital security solutions. Partnership featured in Times Square advertising, with a focus on securing users' digital lives through combined secure storage and cybersecurity expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DataLocker: DataLocker produces hardware-encrypted USB and SSD drives (Sentry, IronKey EMS-managed lines) and emphasizes FIPS validation plus centralized remote management - directly comparable to iStorage's datAshur/diskAshur and KRMC offering.
• Verbatim (Encrypted Store 'n' Go): Verbatim produces AES-256 hardware-encrypted external HDDs and SSDs in the Store 'n' Go line, addressing the same SMB and regulated-customer use cases as iStorage's diskAshur range.
• Integral Memory: Integral Memory offers encrypted USB flash drives and SSDs targeting similar corporate and public-sector buyers, overlapping with iStorage's lower-tier datAshur/diskAshur products.
• Apricorn: Apricorn is the closest direct competitor, manufacturing PIN-authenticated, hardware-encrypted USB, SSD, and HDD drives (Aegis, Padlock, Fortress lines) with FIPS 140-2/3 certifications targeting government, healthcare, and enterprise buyers - essentially the same product category and certifications as iStorage.
• Kanguru Solutions: Kanguru is now a wholly-owned subsidiary of iStorage (acquired September 2024), and previously competed in the same FIPS-validated encrypted USB/SSD/SED space; included for benchmarking against the acquired business.
• SecureDrive by SecureData: SecureData manufactures hardware-encrypted external SSDs and USBs with FIPS certifications and remote management capability, competing head-to-head with iStorage in regulated verticals such as healthcare and government.
• Kingston Technology (IronKey): Kingston's IronKey line delivers FIPS-validated hardware-encrypted USB flash drives, putting Kingston directly in competition with the datAshur range on certifications, capacity, and enterprise customers.

Emerging players

• WinMagic (SecureDoc): WinMagic provides encryption management software and SED lifecycle tooling for enterprise endpoints; it overlaps with iStorage's KRMC remote management value proposition and competition for Opal-based self-encrypting drive deployments.

Broad incumbents

• Western Digital (My Passport / G-DRIVE with encryption): Western Digital is a major storage incumbents whose My Passport and G-Technology lines offer AES-256 encryption; while not security-focused, it competes with diskAshur on capacity and price-performance in adjacent segments.
• Seagate (Self-Encrypting Drives / LaCie): Seagate offers self-encrypting hard drives (SEDs) and LaCie-branded encrypted portable storage, broadly addressing the same encrypted-storage category for enterprise and prosumer buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iStorage_ltd
• YouTubeyoutube.com/channel/UC9Y8LnQtGlMf81dFl_JtZ7w
• Facebookfacebook.com/iStorageLtd
• LinkedInlinkedin.com/company/istorage-limited
• Instagraminstagram.com/istorage_limited

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iStorage