Akij Food & Beverage

What Akij Food & Beverage does

Akij Food & Beverage Ltd. is a Bangladesh-based, privately held consumer goods company founded in 2006 and headquartered in Dhaka. It manufactures and sells a diversified portfolio of food and beverage products across multiple categories, including carbonated soft drinks (brands Mojo and Speed), fruit juices with natural fruit pulp (Frutika, Aafi Mango), lemon-flavored beverages (Clemon), mineral water, snacks, dairy products, and condiments. The company operates primarily as a domestic Bangladeshi FMCG business serving general consumers through retail store distribution including supermarkets, convenience stores, and local shops, with no disclosed international operating geographies outside of recent trade-show participation.

The company's go-to-market is heavily consumer-marketing-led, employing television advertising across 32+ channels, multi-platform social media campaigns on Facebook, YouTube, Instagram, and LinkedIn, event activations such as the Clemon Caravan across Chattogram and Bogura, sports sponsorships including the Bangabondhu DCA Champion Trophy 2024 powered by Clemon, and joint business programs with restaurants during Ramadan. Its revenue model is product sales through physical retail distribution channels; pricing is not publicly disclosed. The company maintains 5,001-10,000 employees and has access to institutional capital markets, evidenced by the Bangladesh Securities and Exchange Commission's approval in March 2026 of a Tk 500 crore (BDT 5,000,000,000) unsecured, non-convertible zero-coupon bond to be issued via private placement to institutional investors, with Sena Insurance PLC as trustee and North Star Investments (BD) Limited as fund arranger.

No proprietary technology, AI/ML capabilities, or differentiated technical platform is disclosed. The company's strategic positioning centers on brand recognition across its multi-brand portfolio, broad domestic distribution, and culturally resonant marketing (Ramadan campaigns, cricket sponsorships, family-oriented messaging). Founder Akijuddin Uddin is identified, though no broader management team is publicly disclosed in the available sources.

Name

Akij Food & Beverage

Legal name

Akij Food & Beverage Ltd.

Website

https://akijfood.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Akij Food & Beverage Ltd. is a Bangladesh-based privately held FMCG company founded in 2006 in Dhaka that manufactures and sells carbonated soft drinks, fruit juices, mineral water, snacks, dairy products, and condiments under brands including Mojo, Frutika, Clemon, Speed, and Aafi Mango to general consumers across Bangladesh via retail distribution.

Ownership category

akta.pro rank

Product category

Beverages and Snacks

NAICS

Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211), Food Manufacturing (311)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080), Food And Kindred Products (2000)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Flavored & Sweetened Milk Drinks (Chocolate/Strawberry, Malted Milk) (AFAHAIAA), Fruit Snacks & Dried Fruit (CRADABAJ), Soft Drink & Carbonated Beverage Syrups (AFAFAGAA)

Keywords

• Beverage manufacturing
• Carbonated soft drinks
• Fruit juice production
• Packaged snack foods
• Consumer packaged goods

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Food & Beverage Product Sales: Akij Food & Beverage generates revenue through the manufacture and sale of consumer food and beverage products including carbonated soft drinks, mineral water, fruit juices, snacks, and dairy products through retail distribution channels in Bangladesh.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Akij Food & Beverage manufactures and sells branded consumer food and beverage products in Bangladesh, including carbonated soft drinks (Mojo, Speed, Clemon), fruit juices with natural fruit pulp (Frutika, Aafi Mango), bottled mineral water, snacks, dairy products, and condiments. The company markets these products through mass-market retail distribution supported by large-scale TV, social media, event activation, and sports sponsorship campaigns.

Product overview

Akij Food & Beverage is a diversified food and beverage company offering a portfolio of consumer products across multiple categories including carbonated soft drinks (Mojo, Speed), fruit juices with natural pulp (Frutika, Aafi Mango), lemon-flavored beverages (Clemon), mineral water, snacks, dairy products, and condiments. The company operates through distinct branded products that serve different consumer segments, with marketing activities including TV commercials, sports sponsorships (Clemon Cricket Academy, Bangabondhu DCA Champion Trophy), and regional activations (Clemon Caravan).

Differentiator

Problem solved

Functional benefit

Brands

• Mojo: Carbonated soft drink brand
• Frutika
• Clemon
• Speed
• Aafi Mango

Products and services

• Mojo
• Speed
• Clemon
• Frutika
• Aafi Mango
• Mineral Water
• Snacks
• Dairy Products
• Condiments

Quantifiable outcome

• Frutika Ramadan campaign achieved 3 million views
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Indonesia-Bangladesh Chamber of Commerce and IndustryminorStrategic or Co-development Partner · 9 July 2026The Indonesia-Bangladesh Chamber of Commerce and Industry facilitated the establishment of the Bangladesh Pavilion at D-8 Halal Expo 2026 in Jakarta to showcase products from Bangladeshi companies and SMEs.
• TechnoServeminorStrategic or Co-development Partner · 21 May 2026TechnoServe supported the Millers for Nutrition coalition which hosted the Bangladesh Country Conclave 2026 in Dhaka to promote public-private collaboration on food fortification and food safety.
• Export Promotion Bureau of BangladeshminorGTM or Marketing PartnerExport Promotion Bureau of Bangladesh supported Bangladeshi companies and SMEs participating in the D-8 Halal Expo 2026 in Jakarta.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Parle Agro: India's leading fruit-juice and CSD brand (Frooti, Appy Fizz, Bisleri); similar juice and CSD portfolio logic and a comparable emerging-market value-segment playbook.
• Bombay Sweets & Foods: Bangladesh confectionery and snacks producer; overlaps with Akij's snacks category and shares a similar mass-market branded foods positioning.

Direct peers

• PRAN-RFL Group: Largest Bangladeshi F&B conglomerate offering carbonated drinks, juices, snacks, and dairy through similar retail channels; closest direct competitor in product mix and market.
• Square Food & Beverage: Bangladesh-based food and beverage manufacturer with dairy and consumer product lines; overlaps with Akij in dairy and branded consumer goods.
• Transcom Beverages: Bottler and distributor of PepsiCo beverages in Bangladesh (Pepsi, 7Up, Mirinda, Mountain Dew); directly competes with Akij's Mojo, Speed, and Clemon in the CSD category.
• ACI Limited: Bangladeshi conglomerate with a sizeable FMCG and beverage division (including salt, noodles, and consumer products); competes in overlapping packaged food and consumer goods aisles.
• Hamdard Bangladesh: Bangladeshi manufacturer of Rooh Afza and other beverages/food products; competes with Akij in the branded refreshment and beverage segment.

Broad incumbents

• Coca-Cola Company: Global CSD incumbent whose brands (Coca-Cola, Sprite, Fanta) compete with Akij's Mojo, Speed, and Clemon across Bangladesh via local bottling partners.
• Nestlé Bangladesh: Multinational CPG incumbent in Bangladesh with dairy, beverages (Nescafé, Milo), and confectionery; competes in overlapping dairy and beverage aisles.
• PepsiCo: Global beverage and snacks giant present in Bangladesh through Transcom Beverages; broad portfolio of CSDs and snacks overlaps with Akij's Mojo, Speed, and snack categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/afbl
• Facebookfacebook.com/afbl
• LinkedInlinkedin.com/company/akij-food-beverage-ltd
• Instagraminstagram.com/afbl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akij Food & Beverage