ICAS World

What ICAS World does

ICAS World, operating commercially as Lyra Wellbeing, is a London-headquartered Employee Assistance Program (EAP) and corporate wellbeing provider established in 1987. The company sells globally to enterprise employers through a B2B subscription model with annual billing, combining direct sales with channel partners, brokers, and affiliates to reach customers across more than 20 countries spanning North America, Europe, Middle East, Asia, Latin America, and Africa. Named enterprise customers include Starbucks, Samsung, and the School District of Philadelphia, with positioning aimed at "all industries" rather than a single vertical.

The service portfolio spans a Global EAP, wellness coaching, critical incident and crisis management support, learning and development programs including Mental Health First Aid training, and a member-facing Lyra Wellbeing Hub mobile application. Following the May 2021 acquisition of Hello Tomo, the company extended its digital platform and added access to a network of more than 80,000 mental health professionals, strengthening its two-sided marketplace between corporate buyers and clinical supply. A dedicated Lyra AI sub-brand offers generative AI chat for coaching support, and the platform applies machine learning for provider matching, intake and screening scoring, and automated conversation note generation.

ICAS World's business model is subscription-based and sales-led, with no publicly disclosed pricing or revenue figures. Operational expansion is supported by a distributed regional office model, a senior leadership appointment for digital transformation, and a growth capital investment from Medu Capital recorded in 2006. The company operates as a private entity with a headcount in the 251-500 band and continues to invest in platform consolidation, AI-enabled member engagement, and multinational delivery capability.

Name

ICAS World

Legal name

Lyra Health, Inc.

Website

https://icasworld.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

ICAS World, operating as Lyra Wellbeing, is a London-based global Employee Assistance Program provider founded in 1987, delivering EAP, coaching, crisis support, and digital wellbeing services to enterprise employers across 20-plus countries via a B2B subscription model.

Ownership category

akta.pro rank

Product category

Employee Assistance Programs (EAP)

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)

akta.pro secondary industry

Employee Assistance Programs (EAP) Management (HLAEAHAB)

Keywords

• Employee assistance programs
• Mental health services
• Corporate wellness benefits
• Crisis management support
• Workforce wellbeing training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices20 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Employee Assistance Program (EAP) subscription services: Lyra Wellbeing provides global EAP services to employer-sponsored clients, with employees and their immediate families accessing 24/7/365 counselling. Revenue is generated through B2B subscription contracts with corporate employers and benefit sponsors, with services customised per client environment.
2. Learning and Development training programmes: Organisation-wide proactive wellbeing and mental health training and development programmes, delivered through facilitated e-learning and instructor-led sessions (e.g., Mental Health First Aid at Work). Provided as part of or alongside EAP contracts.
3. Wellness Coaching services: Individual and group wellness coaching services delivered in-country in local languages as part of the integrated employee assistance offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ICAS World, operating as Lyra Health International, provides global employee assistance programs (EAP) to corporate employers, offering 24/7/365 counselling, wellness coaching, crisis management, and learning & development training for employees and their immediate families. Services are delivered in local languages across multiple countries through a network of more than 80,000 mental health professionals and a digital-first mobile platform (Lyra Wellbeing Hub App).

Product overview

ICAS World, operating as Lyra Health International, offers a platform-plus-services model for global employee mental health and wellbeing. The core offering is the Lyra Wellbeing EAP (Employee Assistance Program), complemented by the Lyra Wellbeing Hub App mobile application providing digital access to resources and live chat counselors. Additional services include Wellness Coaching, Crisis Management, and Learning and Development programs (including Mental Health First Aid). In 2021, ICAS acquired Hello Tomo Limited to expand its digital transformation capabilities. The portfolio is delivered through a global network of accredited partners and providers.

Differentiator

Problem solved

Functional benefit

Brands

• Lyra Wellbeing Hub App: Mobile application platform through which employees can access media content relating to healthcare, wellbeing, lifestyle, financial and workplace topics, and Lyra Health International employee assistance program (EAP) services.
• Lyra Platform
• Lyra AI
• Lyra Wellbeing Solutions
• Lyra Global Connect

Products and services

• Lyra Wellbeing EAP (Global Employee Assistance Program) Global employee assistance program providing 24/7/365 counselling services in local languages delivered in-country; the entire workforce and their immediate family have access to services empowering employees to take control of their wellbeing.
• Lyra Wellbeing Hub App
• Wellness Coaching Personalized and proactive healthcare service for sustained behaviour change, engaging every employee with digital innovation for instant access to relevant care for mind, body, life management, and personal growth.
• Crisis Management Crisis support services provided as part of the global employee assistance program, available to employees and their immediate families during critical situations.
• Learning and Development Programs Training and development programmes supporting organisations with proactive wellbeing and mental health strategies, including Mental Health First Aid at Work (e-learning and facilitator-led), resilience, stress management, organisational culture, change management, holistic wellbeing, and relationship development.

Quantifiable outcome

• 32% of employees are considering voluntary departures, indicating a critical retention risk that EAP programmes aim to address.
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature2 records

Partnerships

One partnership is on record.

• Hello Tomo LimitedcoreStrategic or Co-development Partner · 25 May 2021London-based mental health technology startup acquired by ICAS in May 2021. The acquisition provided ICAS with access to Hello Tomo's technology platform, employee digital skillsets, and a network of over 80,000 mental health professionals. Hello Tomo's CEO Gus Booth-Clibborn remained as Head of Digital Transformation, representing the first step in ICAS's digital transformation and expansion into the $121 billion global mental health market.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ComPsych: ComPsych is the largest independent EAP provider globally, selling B2B counselling, wellness and work-life services to multinational employers under a subscription model — directly comparable to ICAS/Lyra's core EAP offering and target buyer (HR/benefits leaders).
• Spring Health: Spring Health sells a digital-first mental health benefits platform to employers, combining EAP-style counselling with measurement-based care and AI-enabled matching — a directly comparable offering to ICAS/Lyra's EAP plus Lyra Wellbeing Hub digital stack.
• Modern Health: Modern Health provides a global mental health benefit for employers spanning counselling, coaching and digital self-service across multiple countries — directly comparable to ICAS/Lyra's multinational EAP subscription model.
• Headspace Health: Headspace Health (formed via the Ginger merger) sells a digital mental health platform — combining self-guided content, coaching and therapy — to employers and health plans, directly comparable to ICAS/Lyra's digital EAP and coaching stack.

Broad incumbents

• Optum Behavioral Health: Optum's behavioral health unit (part of UnitedHealth Group) provides EAP, managed behavioral health and clinician networks to large US employers and payers, overlapping with ICAS/Lyra in EAP and mental health services but as part of a much broader healthcare portfolio.
• Magellan Health: Magellan Health (now part of Centene) provides managed behavioral health, EAP and employee wellbeing programmes to employers and health plans, serving a similar enterprise buyer with overlapping but broader services than ICAS/Lyra.
• Virgin Pulse: Virgin Pulse is an established employee wellbeing and engagement platform serving large employers globally, with adjacent offerings in mental health, coaching and lifestyle benefits — broader than but adjacent to ICAS/Lyra's EAP-led bundle.
• LifeWorks (TELUS Health): LifeWorks, now part of TELUS Health, is a global employee wellbeing and EAP provider offering counselling, wellness and crisis services to multinational employers — directly comparable to ICAS/Lyra's international EAP footprint.

Emerging players

• Calm Business: Calm Business sells mindfulness, meditation and mental wellness subscriptions to employers as an add-on to benefits packages, partially overlapping with ICAS/Lyra's wellness coaching and learning & development offerings.
• Wysa: Wysa provides an AI-driven mental health chatbot and employer wellbeing offering with global employer customers, partially overlapping with ICAS/Lyra's Lyra AI coaching chat and EAP digital front door.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/icas-world

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries18 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICAS World