PreSonus

What PreSonus does

PreSonus Audio Electronics, Inc. is a designer and manufacturer of audio recording hardware, software, and accessories, headquartered in Baton Rouge, Louisiana and founded in 1995. The company was acquired by Fender Musical Instruments Corporation (FMIC) in 2021 and operates as a wholly-owned subsidiary, retaining the PreSonus brand across select product lines while consolidating software and interface lines under the Fender brand via the January 2026 "Fender Studio" launch. Its product portfolio spans the full recording chain: Quantum ES and Quantum HD USB-C audio interfaces (with proprietary MAX-HD mic preamps co-developed with Fender engineers), AudioBox entry-level interfaces, StudioLive Series III SE digital mixers (with XMAX-R recallable preamps and FLEX DSP engine), Eris and Sceptre studio monitors, Revelator USB condenser microphones, FaderPort and ATOM controllers, plus network speakers and stage boxes. Software offerings center on the Studio One Pro DAW (rebranded as Fender Studio Pro 8 in January 2026) with Capture multitrack recording software and Universal Control device-management software, embedding AI features such as audio-to-MIDI conversion, chord suggestion, and stem separation.

PreSonus serves musicians, producers, live-sound engineers, and content creators across consumer, prosumer, and professional segments. Hardware prices range from under $100 for entry-level interfaces and the Revelator microphone to $999.99 for the Quantum HD 8, with StudioLive digital mixers extending higher; the DAW is sold as a $199.99 perpetual license or $19.99/month subscription. Distribution is multi-channel: direct e-commerce via the Shopify-based presonus.com storefront, an authorized dealer network spanning Sweetwater, Guitar Center, B&H Photo, Amazon, Musician's Friend, and international distributors, plus Klarna pay-later financing on the US storefront. In January 2026 the company began transitioning customer accounts from MyPreSonus to MyFender, evidencing deeper integration into the parent company. Geographic reach is global via dealers though direct physical-product shipping is constrained to the United States. Named co-founders Brian Smith (co-founder, VP Engineering) and Jim Odom (president, board member) remain the visible leadership anchors.

Name

PreSonus

Legal name

PreSonus Audio Electronics, Inc.

Website

https://presonus.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

PreSonus Audio Electronics designs and manufactures professional audio recording hardware, software, and accessories for musicians, producers, and content creators. Its ecosystem spans Quantum and AudioBox interfaces, StudioLive mixers, Eris monitors, Revelator microphones, and Fender Studio Pro DAW software, distributed globally via dealers and direct e-commerce.

Ownership category

akta.pro rank

Product category

Professional Audio Equipment

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)

akta.pro secondary industries

Audio Plugins & Virtual Instruments (VST/AU/AAX) (MPAIAIAB), Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD), Studio / Pro Monitoring Headphones & Reference Speakers (CRACANAK), Music Production Hardware (Synthesizers, Drum Machines, Samplers, MIDI Controllers) (MPAIAJAE)

Keywords

• Professional audio interfaces
• Studio monitor speakers
• Digital live sound mixers
• Music production software
• USB recording microphones

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Audio Hardware Sales: PreSonus generates revenue primarily through selling audio recording hardware including audio interfaces (Quantum, AudioBox, Revelator series), studio monitors (Eris, Sceptre, R series), digital and analog mixers (StudioLive series), microphones, headphones, loudspeakers, and controllers (FaderPort, ATOM). Hardware products range from entry-level to professional studio-grade equipment.
2. DAW Software Licenses: Studio One Pro DAW software is sold as a perpetual license ($199.99) or subscription ($19.99/month). Following the Fender acquisition in 2021 and rebranding to Fender Studio Pro 8, the software continues to be available for PreSonus-branded hardware while also being marketed under the Fender ecosystem.
3. Payment Financing Services: PreSonus partners with Klarna to offer pay-later financing options including interest-free installments and flexible financing plans, facilitating higher-value purchases while expanding customer accessibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

PreSonus designs, manufactures, and sells audio-recording hardware and music-production software for musicians, producers, live-sound engineers, and content creators. Its portfolio includes USB audio interfaces (Quantum ES/HD, AudioBox, Studio C), studio monitors (Eris, Sceptre, R series), digital and analog mixers (StudioLive Series III SE and ARc), microphones (Revelator, dynamic, instrument), controllers (FaderPort, ATOM), PA loudspeakers, and the Fender Studio Pro 8 DAW (formerly Studio One Pro), supported by Universal Control and Capture companion software.

Product overview

PreSonus is an audio electronics company now owned by Fender Musical Instruments Corporation (acquired in 2021) that produces a comprehensive music production ecosystem. The product portfolio centers on Digital Audio Workstation (DAW) software (Fender Studio Pro 8, formerly Studio One Pro), professional audio hardware including Quantum and AudioBox USB audio interfaces, StudioLive digital mixers, Eris/Sceptre/R Series studio monitors, ATOM/FaderPort controllers, Revelator hybrid microphones, PA loudspeakers, and microphones. The ecosystem is supported by Universal Control software for device management and Capture recording software integrated with StudioLive mixers. In January 2026, Fender rebranded PreSonus's software and interface lines under the Fender Studio brand while maintaining PreSonus as a separate brand for monitors and mixers.

Differentiator

Problem solved

Functional benefit

Brands

• Eris: Studio monitor product line including Eris Media Reference, Eris Studio, and Eris Pro series
• StudioLive
• Quantum
• AudioBox
• Revelator
• FaderPort

Products and services

• Fender Studio Pro 8 (formerly PreSonus Studio One Pro) DAW Digital Audio Workstation (DAW) software for music production, recording, mixing, and mastering, including integrated Fender amp and effects plugins, AI-powered audio-to-note conversion, and intelligent Chord Assistant. Targets musicians, producers, and recording engineers across home and professional studios.
• Quantum ES and Quantum HD Audio Interfaces USB-C audio interface family for music producers and recording engineers, offering 2 to 26 channels, MAX-HD microphone preamps with up to +75dB gain, up to 124dB dynamic range, Auto Gain, and bundled Fender Studio Pro perpetual software licenses.
• AudioBox Series USB Audio Interfaces USB audio interfaces designed for home studios and mobile recording, offering multiple input/output configurations and bundled Studio One software for musicians and podcasters.
• Studio C Series Audio Interfaces Studio-grade audio interfaces for professional recording applications, providing high-quality analog-to-digital conversion and microphone preamps for project and professional studios.
• StudioLive Series III SE Digital Mixers (Consoles and Rack) Digital console mixers and rack mixers with 16 to 32 XMAX-R recallable mic preamps, FLEX DSP engine, multiple mix buses and FX mixes, motorized faders, integrated multitrack recording, and Universal Control remote access. Built for live-sound engineers, venues, houses of worship, and touring productions.
• Eris Studio Monitor Family (Media Reference, Studio, Pro, Subwoofers) Family of studio reference monitors spanning entry-level Media Reference pairs, high-definition Eris Studio near-fields, Dolby Atmos-ready coaxial Eris Pro designs, and companion Eris subwoofers for music production, mixing, mastering, and immersive audio environments.
• Revelator USB Condenser Microphone Hybrid USB condenser microphone that combines microphone, audio interface, mixer, effects processor, and headphone amplifier in a single device, with three selectable pickup patterns, State-Space modeled Fat Channel processing, and loopback audio for streaming. Targeted at podcasters, streamers, and content creators.
• ATOM Series MIDI Pad Controllers MIDI pad controllers for beat-making, sample triggering, and instrument control within DAW software, used by music producers and live performers.
• FaderPort Series DAW Production Controllers DAW production controllers with motorized faders for tactile mixing control, compatible with Fender Studio Pro and other DAWs, used by mixing and recording engineers.
• AIR Series Portable Active Loudspeakers Compact active PA loudspeakers designed for live sound reinforcement, portable use, and installation in small-to-mid venues.
• CDL Hybrid Point Source Line Array Loudspeakers Hybrid point source line array loudspeakers combining constant directivity horns with neodymium drivers, designed for live sound applications, venues, and touring productions.
• Capture Multitrack Recording Software Multitrack recording software integrated with StudioLive mixers, enabling virtual soundcheck, instant channel naming, and seamless Fender Studio Pro / Studio One Pro compatibility for live-recording engineers and bands.
• Universal Control Device-Management Software Desktop, tablet, and mobile control application for managing audio-interface settings, monitoring levels, routing, and remotely controlling StudioLive mixers from any device.

Quantifiable outcome

• 124dB dynamic range on Quantum HD interfaces
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature6 records

Partnerships

One partnership is on record.

• Fender Musical Instruments Corporation (FMIC)coreOthers · 1 January 2021Fender acquired PreSonus in 2021, bringing PreSonus under the Fender Musical Instruments Corporation umbrella. While operating as a separate brand, PreSonus products are increasingly integrated into the Fender ecosystem. In January 2026, Fender launched 'Fender Studio' unifying PreSonus Studio One Pro (now Fender Studio Pro 8), Quantum interfaces (Fender Quantum Series), and AudioBox Go (Fender AudioBox Go) under the Fender brand. PreSonus continues independently with Eris monitors and StudioLive mixers while transitioning customer platforms from MyPreSonus to MyFender.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Universal Audio: Universal Audio designs and manufactures premium audio interfaces, microphone preamps, and DSP-accelerated plugins that compete directly with PreSonus's Quantum interfaces and Studio One DAW ecosystem. Both target professional and prosumer recording studios with integrated hardware-software solutions.
• Focusrite: Focusrite is a leading manufacturer of audio interfaces (Scarlett, Clarett series), studio equipment, and ADAT preamps that directly compete with PreSonus's Quantum, AudioBox, and StudioLive product lines across prosumer and professional recording segments.
• Steinberg: Steinberg develops Cubase DAW software and UR audio interfaces, competing head-to-head with PreSonus's Studio One Pro DAW and Quantum interfaces. Both companies target music producers with integrated recording software-hardware ecosystems.
• Native Instruments: Native Instruments produces Komplete production software, Maschine hardware controllers, and audio interfaces, competing with PreSonus across DAW-adjacent software, virtual instruments, and hardware controllers like the FaderPort and ATOM series.
• Mackie: Mackie designs and manufactures mixers, studio monitors, and audio interfaces that compete directly with PreSonus's StudioLive digital mixers, Eris monitors, and entry-level interfaces in the prosumer and project studio markets.
• Allen & Heath: Allen & Heath specializes in digital and analog mixing consoles for live sound, recording, and installation, competing directly with PreSonus's StudioLive Series III SE digital mixers in live sound, house of worship, and touring markets.
• KRK Systems: KRK designs and manufactures studio monitors (Rokit, V-Series) that compete directly with PreSonus's Eris, Sceptre, and R-series monitors across home studios, project studios, and professional mixing applications.
• Adam Audio: Adam Audio manufactures high-end studio monitors known for their A.R.T. ribbon tweeter technology, competing with PreSonus's premium Eris Pro and Sceptre series in the professional studio monitor segment, including Dolby Atmos mixing applications.
• Behringer (Music Tribe): Behringer, part of Music Tribe, manufactures low-cost audio interfaces, mixers, monitors, and microphones that compete with PreSonus's entry-level products (AudioBox, Eris Media Reference) primarily on price in the budget-conscious prosumer and home studio market.

Broad incumbents

• Avid: Avid is the maker of Pro Tools, the industry-standard DAW for professional music and post-production studios, and parent of several pro audio brands. PreSonus's Studio One competes directly with Pro Tools in the professional DAW market while Avid's broader portfolio spans video editing and broadcast tools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PreSonus
• YouTubeyoutube.com/@presonus
• Facebookfacebook.com/PreSonus
• Instagraminstagram.com/accounts/login/?next=/presonus
• TikToktiktok.com/@presonus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PreSonus