What Sens.ai does

Sens.ai is a privately-held Canadian consumer neurotechnology company founded in 2018 and based in Whistler/Vancouver, British Columbia, that markets an at-home brain training platform integrating EEG neurofeedback, HRV-based heart-coherence biofeedback, and transcranial photobiomodulation (tPBM / near-infrared LED stimulation). The system combines a proprietary EEG headset — whose electrode design reads gamma-band brainwaves through hair at home — with a paired GeniusPulse™ Controller and an AI-personalized mobile app that delivers adaptive Missions (5–12 week protocols), stand-alone Programs, and the BrainYears™ functional brain-age assessment module, which derives outputs from 643 EEG+ERP biomarkers and was validated at MRI-grade accuracy in collaboration with the Buck Institute for Research on Aging (2024 collaboration; 2026 pivotal study). The product is positioned against clinic-only neurofeedback (priced at $15,000 intensives) and competes in the cognitive-healthspan, peak-performance, and longevity consumer categories.

Sens.ai monetizes through one-time hardware sales (approximately £1,000 per headset, per a 2023 The Times review), recurring Personal and Professional Membership subscriptions (auto-renewing monthly or annually, with Professional Membership required for commercial/clinical use), Authorized Partner and Reseller integrations, and open-box resales. A 60-day trial and a freemium 'Align Boost' entry experience lower purchase friction on the direct-to-consumer e-commerce storefront, while the Cyberhuman.ai partnership (announced at WEF Davos, February 2025) provides a three-year roadmap to reach millions of users via Dr. Deepak Chopra's AI Twin and global community. Customer segments span health-and-wellness-focused adult consumers (focus, sleep, stress, peak performance, longevity), professional/clinical users (clinicians, coaches, neurofeedback practitioners), and family/household users aged 13–113 sharing a single device.

The company is founder-led (Paola Telfer, CEO; Corey Julihn, CTO; Geoff Telfer, COO) and remains small (11–50 employees, remote/Pacific). Strategic positioning leans heavily on scientific validation (Buck Institute), high-profile distribution (Cyberhuman.ai, Longevity Show 2026), and a content-and-PR engine anchored by founder-led podcast and conference appearances (Healthspan Summit, SXSW House of Robb, Wellness Mama, DrTalks, Earthlings 2.0, and others). No revenue, unit volumes, or cap-table details are disclosed in the source data.

Name

Sens.ai

Legal name

Sens.ai Inc.

Website

https://sens.ai

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Sens.ai is a Canadian consumer neurotechnology company selling an at-home EEG brain-training headset with AI-personalized neurofeedback, HRV biofeedback, and transcranial photobiomodulation. Founded in 2018, it serves adult wellness consumers, clinicians, and families via hardware (~£1,000) and subscription memberships, with a brain-age assessment co-developed with the Buck Institute.

Ownership category

akta.pro rank

Product category

Consumer Neurotechnology / Brain Training Wearables

NAICS

Computer Training (611420)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables) (HLAHACAE)

akta.pro secondary industries

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Cognitive-Communication & Memory Rehab Therapy In-Home (HSABADAL), Neurology Telemedicine Platforms (HLALAGAC)

Keywords

• Consumer neurotechnology
• Brain training devices
• EEG neurofeedback
• Wearable brain health
• Cognitive performance platform

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware sales (Sens.ai headset and accessories): One-time sale of the Sens.ai brain-training headset and related devices/accessories through the company's own storefront; subject to a 60-day return policy on new devices.
2. Personal & Professional Membership subscriptions: Recurring Personal or Professional Memberships grant access to software features, content, and Missions; auto-renewing on monthly or annual billing cycles. Professional Membership unlocks approved commercial use of the device with clients/patients.
3. Authorized Partner integrations and resales: Sens.ai may collaborate with Authorized Partners to integrate Sens.ai Products into other offerings; partners are identified in the Store. Only products purchased from Sens.ai, Authorized Resellers, or Authorized Partners are guaranteed compatible.
4. Open-box / final-sale clearance: Previously opened and returned devices resold as "open-box" products on a final-sale, non-return basis as a secondary hardware revenue line.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels8 records

Core offering

Sens.ai sells an at-home brain training system comprising a proprietary EEG headset bundled with a GeniusPulse™ near-infrared photobiomodulation controller and a companion mobile app that delivers AI-personalized neurofeedback sessions. On top of the core hardware/software it offers structured 5–12 week Missions (e.g., Sharp Mind, Sleep, Ultimate Resilience, Peak Performance), stand-alone Programs (Concentration, Calm, Deep Work, etc.), and BrainYears™, an EEG-based functional brain-age assessment validated with the Buck Institute. Recurring Personal and Professional Memberships grant access to software features, content, Missions and (for Professionals) approved commercial use with clients.

Product overview

Sens.ai is a single unified at-home brain training platform that combines three integrated product components — the Sens.ai Brain Training Headset (with bundled GeniusPulse™ Controller) and the Sens.ai Mobile App — into one closed-loop neurofeedback system. On top of this hardware-and-software core sit assessment modules and training modules: BrainYears™ provides an EEG-based functional brain age assessment validated at MRI-grade accuracy in collaboration with the Buck Institute; Programs offer stand-alone brain-state training sessions; and Missions deliver structured 5- to 12-week journeys (Sharp Mind, Sleep, Ultimate Resilience, Peak Performance, and more) personalized to each user via AI-driven recommendations. Sens.ai In-Clinic extends the same platform to professional and clinical use under a Professional Membership.

Differentiator

Problem solved

Functional benefit

Brands

• BrainYears™: Validated EEG-based biological clock that measures functional brain age, developed in collaboration with the Buck Institute for Research on Aging.
• GeniusPulse™ Controller

Products and services

• Sens.ai Brain Training System (Headset + GeniusPulse Controller + Mobile App) All-in-one at-home neurofeedback system combining the EEG-enabled Sens.ai headset (with proprietary high-fidelity electrodes that read gamma through hair), the GeniusPulse™ transcranial photobiomodulation controller, and the Sens.ai mobile app, delivered with a 60-day in-home trial for adult consumers seeking focus, sleep, stress reduction, peak performance, meditation and brain healthspan.
• BrainYears™ EEG-based functional brain-age assessment capturing 643 biomarkers from a single EEG+ERP session at MRI-grade accuracy, developed in collaboration with the Buck Institute for Research on Aging; tracks changes over intervention periods (first cohort: mean 5.1 BrainYears improvement in 56 days; 2026 study: 5.18-year average reduction in 28 participants, 85% improved).
• Sens.ai Missions Guided 5- to 12-week science-based brain training protocols (13 total) targeting specific goals such as Sharp Mind, Sleep, Ultimate Resilience and Peak Performance, personalized to the user via AI-driven recommendations after an initial functional EEG assessment.
• Sens.ai Programs Stand-alone brain-state training sessions mapped to healthy mind states, brain frequencies and locations (e.g., Concentration, Clarity, Mindfulness, Deep Work, Calm, Introspection, Quiet Mind), used for shorter-term sessions outside the longer Mission structure.
• Sens.ai In-Clinic (Professional Membership offering) Professional version of the Sens.ai platform deployed by licensed neurofeedback practitioners, clinics, coaches and researchers with clients or patients; requires an active Professional Membership for approved commercial use, with warranty preserved for in-good-standing members.

Quantifiable outcome

• 5.18-year average reduction in functional brain age over 56 days in the 2026 Buck Institute x Sens.ai study of 28 participants, with 85% showing measurable improvement; also gains in processing speed, reaction time, and error reduction.
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

Five partnerships are on record, tiered industry event partner, flagship gtm partnership, flagship research partnership, launch sponsorship partner and core advisor / head of human potential.

• Longevity Show 2026industry event partnerGTM or Marketing Partner · 1 February 2026Sens.ai was announced as one of the first partners for the Longevity Show 2026 in London, alongside a diverse ecosystem spanning biotech, diagnostics, nutrition, performance, AI and wellness. Positions Sens.ai within the integrated real-world longevity research community.
• Cyberhuman.aiflagship gtm partnershipGTM or Marketing Partner · 1 February 2025Forged at the World Economic Forum in Davos (February 2025) at a Longevity-themed luncheon between Dr. Deepak Chopra, Poonacha Machaiah (CEO, Cyberhuman.ai), and Paola Telfer (CEO, Sens.ai). Joint mission: bring Sens.ai's clinical-grade neurofeedback to Cyberhuman.ai's global community of millions over the next three years. Cyberhuman.ai's Dr. Deepak Chopra AI Twin and platform will help drive awareness and adoption, while Sens.ai provides the hardware/software stack.
• Buck Institute for Research on Agingflagship research partnershipStrategic or Co-development Partner · 6 June 2024Announced June 6, 2024 from Whistler, BC: Sens.ai and Dr. Eric Verdin, President & CEO of the Buck Institute, agreed to research and develop a biological clock for the brain. The collaboration combines Sens.ai's patent-pending hardware/software and high-integrity biosignal capture with the Buck Institute's aging research expertise. Joint output includes the BrainYears™ model (643 EEG+ERP biomarkers, MRI-grade accuracy) and the pivotal 2026 study of 28 participants showing a 5.18-year average brain-age reduction over 56 days.
• Health Optimisation Summit (London)launch sponsorship partnerGTM or Marketing Partner · 6 June 2023Sens.ai served as VIP Room Sponsor at the Health Optimisation Summit in London on June 17–18, 2023 — its UK launch event. Attendees experienced the Sens.ai headset, GeniusPulse Controllers™ and adaptive Programs; Paola Telfer and Dr. Mark Atkinson met press and prospects on-site.
• Dr. Mark Atkinson (Human Potential)core advisor / head of human potentialOthers · 6 June 2023Dr. Mark Atkinson — medical doctor, Human Potential Teacher, and Founder of the Human Potential Academy — joined Sens.ai as Head of Human Potential and acts as a senior advisor, contributing thought-leadership content on brain health optimization and meditation to the Sens.ai blog.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Emotiv: Emotiv makes consumer and prosumer EEG headsets (Insight, Epoc X) with companion apps and a developer platform. Highly comparable hardware form factor, EEG neurofeedback use cases, and dual consumer/professional positioning.
• Dreem (Beacon Biosignals): Dreem is a consumer EEG sleep headband with neurofeedback and personalized sleep coaching. Comparable consumer neurotech hardware + subscription model targeting sleep and cognitive performance — a directly overlapping use case.
• Muse (Interaxon): Interaxon's Muse is a direct peer — a consumer EEG headband that provides real-time neurofeedback for meditation, focus, and sleep, sold DTC with a companion subscription app. Closely comparable product category, target buyer (wellness/longevity consumers), and GTM motion.
• NeuroSky: NeuroSky produces low-cost consumer EEG biosensors used in wellness, education, and toy/health applications. Comparable consumer-grade EEG neurofeedback category with a focus on accessible at-home brain-sensing.

Broad incumbents

• Oura: Oura is a smart ring focused on sleep, readiness, and longevity biomarkers with a subscription model. Comparable premium wellness wearable competing for the cognitive-healthspan-conscious consumer, though not a direct neurotech substitute.
• Kernel: Kernel builds non-invasive brain-measurement hardware (e.g., Kernel Flow) with broader enterprise/research applications. Not a direct consumer competitor but a broader neurotechnology incumbent operating in overlapping brain-measurement and cognitive-performance categories.
• Whoop: Whoop is a subscription-based wearable focused on recovery, sleep, and strain, with strong brand and longevity-adjacent positioning. Comparable wellness wearable category and subscription model, though Whoop does not perform EEG — it competes for the same health-optimization consumer wallet.

Emerging players

• BrainCo: BrainCo develops consumer and educational EEG wearables (e.g., Focus headband) plus prosthetics, overlapping with Sens.ai in the consumer neurofeedback and brain-performance category, particularly for focus and attention use cases.
• Apollo Neuroscience: Apollo makes a wearable that uses gentle vibrations to improve sleep, stress, and focus, with published clinical studies. Comparable consumer neurotech/wellness hardware positioning targeting stress, focus, and recovery — adjacent to Sens.ai's stress and peak-performance Missions.

Regional players

• Muse (clinical/research variant) / Mindset: Smaller regional or niche players in at-home EEG neurofeedback compete with Sens.ai in specific geographies or verticals (clinics, sports, meditation), overlapping in product category but typically narrower in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=NsXJ1nMp2ks
• Instagraminstagram.com/sens.ai.inc
• Xx.com/Sensai_inc
• LinkedInlinkedin.com/company/sensai-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sens.ai