On This Day
On This Day operates onthisday.com, a 25-year-old, Singapore-based historical reference platform serving global consumers with date-indexed editorial content on events, births, deaths, and cultural milestones, supplemented by a freemium iOS photo-by-date app.
- Company typePrivate
- Founded2000
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What On This Day does
On This Day Pte. Ltd. is a Singapore-incorporated, privately held operator of onthisday.com, a long-running historical reference website that publishes date-indexed editorial content covering events, births, deaths, weddings, film and TV, music, and sport. Founded in 2000 and operated by a 1–10 person team led by founder and managing editor James Graham, the site structures content around calendar dates with country-specific views for the USA, UK, Canada, France, Germany, and India, capturing organic search traffic through a date- and category-based URL architecture. Supplementary engagement features include a weekly history quiz, a daily email newsletter, calendar browsing, and a dates-by-year archive, with social sharing and brand presence across Facebook, Instagram, and Twitter.
The platform monetizes through two channels: advertising on the free-to-access website, and a freemium iOS application (developed by Florian Grossmann) that lets users revisit personal photos organized by date and year. The iOS app offers a free tier covering three years of photos, with full access available via a $4.99 one-time purchase or a $0.99/month subscription. Distribution is product-led, relying on SEO and App Store discovery rather than sales-led motions.
The company is bootstrapped with no disclosed external funding, no parent company, and no subsidiaries. Its global reach is delivered entirely through the website and App Store, with content curated across roughly six major country verticals. Operational continuity since 2000, combined with the absence of leadership changes, acquisitions, or restructuring signals in the source data, indicates a stable, single-product editorial platform rather than a venture-backed growth business.
On This Day firmographics
Firmographics- Name
- On This Day
- Legal name
- On This Day Pte. Ltd.
- Website
- https://onthisday.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- On This Day operates onthisday.com, a 25-year-old, Singapore-based historical reference platform serving global consumers with date-indexed editorial content on events, births, deaths, and cultural milestones, supplemented by a freemium iOS photo-by-date app.
- Ownership category
- akta.pro rank
On This Day industry classification
Industry- Product category
- Online Reference Content
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Local Community & Multi-Category Fairs (MPAGAFAO)
- akta.pro secondary industry
- National/Seasonal Holiday Festivals (New Year, Harvest, Winter Markets) (MPAGAEAD)
Keywords
Where On This Day is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
On This Day business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Website Advertising: The onthisday.com website generates revenue through advertising, with daily email newsletter promotions
- iOS App Sales: One-time purchase of $4.99 for full access to all photo years on the iOS app
- iOS App Subscription: Monthly subscription at $0.99/month providing full access to all photo years on the iOS app
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier - access to 3 years of photos |
| One time/ perpetual license | Others | One-time purchase for full access |
| Subscription | Monthly | Monthly subscription for full access |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
On This Day product offering
Product offeringCore offering
On This Day operates onthisday.com, a free historical reference website that catalogs events, birthdays, deaths, weddings, film & TV, music, and sport occurrences organized by date, with country-specific filters for the USA, UK, Canada, France, Germany, and India. The company also offers a companion iOS app that lets users revisit personal photos taken on a particular date across previous years, sold via a freemium model with subscription or one-time purchase options.
Product overview
On This Day (onthisday.com) is a comprehensive historical reference platform that aggregates and presents information about significant events, birthdays, deaths, weddings, film & TV, music, and sport across multiple countries. The core website functions as an editorial content platform organized by date, with additional tools including a weekly history quiz, calendar browser, and dates-by-year archive. The company also offers a mobile iOS application for revisiting personal photos by date. Social sharing features and email newsletter subscriptions round out the user engagement features.
Differentiator
Problem solved
Functional benefit
Products and services
- On This Day Website (onthisday.com) A comprehensive historical reference website providing daily information on events, birthdays, deaths, weddings, film and TV, music, and sport that occurred on specific dates in history. The site covers multiple countries and is free to access, supported by advertising.
- On This Day iOS App An iPhone and iPad application that allows users to revisit photos taken on a particular date in previous years. The app displays photos in a grid organized by year with full-screen viewing, favoriting, sharing, and detailed photo information including location and technical metadata. Offered via a freemium model with a free tier (3 years of photos) and paid access ($4.99 one-time or $0.99/month subscription).
- History Quiz A weekly history quiz feature on onthisday.com that allows users to test their knowledge of historical events, birthdays, deaths, and weddings that occurred during specific date ranges, with social sharing capabilities.
- Calendar Browsing Tool A calendar tool on onthisday.com that allows users to browse historical events by day and month throughout the year.
- Dates by Year Archive An archive tool on onthisday.com that allows users to browse historical events organized by year, spanning from ancient times to the present day.
- Daily Email Newsletter A daily email subscription service that delivers historical facts and events for the current date to subscribers, with options to subscribe and unsubscribe.
Companies that use On This Day
Customer profileSegments2 records
Ideal customer profiles2 records
On This Day technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
On This Day partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
On This Day competitors and assessment
Company assessmentDirect peers
- History.com: History.com is the flagship online destination for historical content, operated by A&E Networks. It provides daily historical content, shows, and articles across the same topic space as On This Day, directly competing for the same audience searching for 'on this day in history' queries.
- Time and Date: TimeAndDate.com is a calendar and time reference site that includes an 'Events on this day' feature with historical facts organized by date. It directly competes with On This Day for organic search traffic on date-based historical queries.
- Famous Birthdays: Famous Birthdays is a site focused on celebrity birthdays organized by date, directly overlapping with On This Day's birthdays category. It captures similar daily search traffic and shares the SEO-driven, ad-supported business model.
- Timehop: Timehop is a mobile app that resurfaces users' old photos and social media posts from past years on each calendar day. It is the closest direct peer to On This Day's iOS app, both built around the 'this day in past years' nostalgia concept.
- This Day in Music: This Day in Music is a specialized historical site covering music events by calendar date, directly overlapping with On This Day's music category. It is a smaller-scale specialty competitor in the date-based historical content niche.
Broad incumbents
- Wikipedia: Wikipedia is the world's largest reference site, providing comprehensive coverage of historical events, birthdays, deaths, and cultural moments for free. As a broad incumbent, it captures significant share of historical reference queries that might otherwise flow to specialty sites like On This Day.
- Britannica: Britannica is the established encyclopedia brand that provides historical biographies, event articles, and 'On This Day' content. As a broad incumbent in reference publishing, it competes for users seeking authoritative historical information online.
Emerging players
- Mental Floss: Mental Floss is a digital media brand focused on trivia, facts, and historical content across entertainment, science, and culture. It overlaps with On This Day's trivia and historical facts audience while expanding into broader lifestyle content.
- Biography.com: Biography.com is a biography and historical figure reference site that complements the 'birthdays/deaths' content categories on On This Day. It captures similar search intent for historical personalities and adds depth to the long-tail historical query market.
- Simple History: Simple History is an educational content brand that delivers historical topics through illustrated videos and articles. It represents an emerging format competitor that converts historical content into more engaging multimedia for the same curious audience On This Day targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
On This Day social profiles
Digital presenceOn This Day financial estimates
Financial estimateRevenue estimate
Valuation estimate
On This Day leadership team
Management profileNumber of profiles
Profiles1 record
On This Day funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On This Day M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On This Day
What does On This Day do?
On This Day operates onthisday.com, a free historical reference website that catalogs events, birthdays, deaths, weddings, film & TV, music, and sport occurrences organized by date, with country-specific filters for the USA, UK, Canada, France, Germany, and India. The company also offers a companion iOS app that lets users revisit personal photos taken on a particular date across previous years, sold via a freemium model with subscription or one-time purchase options.
Is On This Day a public or private company?
On This Day is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On This Day founded?
On This Day was founded in 2000. It employs 1 to 10 people.
Where is On This Day based?
On This Day is headquartered in Singapore, Singapore, in the Asia region.
How does On This Day make money?
Three revenue lines are on record. Website Advertising is the primary driver. The others are iOS App Sales and iOS App Subscription.
Who are On This Day's main competitors?
Direct peers on record are History.com, Time and Date, Famous Birthdays, Timehop and This Day in Music. Broad incumbents are Wikipedia and Britannica. Emerging players are Mental Floss, Biography.com and Simple History.
Does On This Day have an API?
No public API is recorded for On This Day.
What industry is On This Day in?
On This Day's product category is Online Reference Content. Its primary akta.pro industry code is MPAGAFAO, Local Community & Multi-Category Fairs, with a secondary code of MPAGAEAD, National/Seasonal Holiday Festivals (New Year, Harvest, Winter Markets). Its SIC code is 7900.