Famous Birthdays
Famous Birthdays operates a dual-product celebrity intelligence platform: a free consumer site attracting 25 million monthly users with proprietary popularity rankings, and Famous Birthdays Pro, a subscription analytics product helping brands, agencies, and talent managers identify emerging creators across social platforms.
- Company typePrivate
- Founded2012
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Famous Birthdays does
Famous Birthdays operates a dual-product celebrity intelligence platform headquartered in Santa Monica, California. The consumer-facing website and mobile apps (iOS and Android) provide free access to celebrity biographical data, birthday information, popularity rankings, and trending content across six languages, attracting approximately 25 million monthly unique users. The platform's core technology is a proprietary popularity ranking system generated from observed user activity, augmented with public social media identifiers and biographical metadata spanning a broad cross-section of celebrities and creators.
Underlying the consumer site is a curated database of over 7,500 talent management firms and rank velocity tracking that identifies creators accelerating within 30-day windows across TikTok, Instagram, and YouTube. This dataset and methodology feed Famous Birthdays Pro, a subscription analytics product launched and upgraded through 2025-2026 that targets brands, agencies, and talent managers seeking to identify emerging creators for influencer marketing, sponsorships, and talent representation. Celebrity images are largely licensed from PRPHOTOS.com, and content operations are supported by a small team of 11-50 employees led by founder Evan Britton, CTO Kevin Ostrowski, Head of Video Jon Eager, and Head of Data Science Michelle Rincon.
The business model combines third-party display and behavioral advertising on the consumer platform—delivered through 16+ advertising vendors including Google, Amazon, Index Exchange, and OpenX—with B2B data monetization via Famous Birthdays Pro, which is sold through an enterprise sales motion requiring demo requests. A 2025 partnership with Pixability extends Pro distribution into YouTube campaign workflows for agency and brand buyers. The company is privately held with no disclosed funding rounds or external investors, and operates as an independent, founder-led entity.
Famous Birthdays firmographics
Firmographics- Name
- Famous Birthdays
- Legal name
- Famous Birthdays
- Website
- https://famousbirthdays.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Famous Birthdays operates a dual-product celebrity intelligence platform: a free consumer site attracting 25 million monthly users with proprietary popularity rankings, and Famous Birthdays Pro, a subscription analytics product helping brands, agencies, and talent managers identify emerging creators across social platforms.
- Ownership category
- akta.pro rank
Famous Birthdays industry classification
Industry- Product category
- Online Celebrity Information and Creator Analytics
- NAICS
- Amusement, Gambling, and Recreation Industries (713)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Entertainment & Celebrity Magazines (MPAJAEAK)
- akta.pro secondary industry
- Celebrity & Influencer Talent Booking (HSACAHAE)
Keywords
Where Famous Birthdays is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Famous Birthdays business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Third-Party Advertising: Third-party advertisers place ads on the platform using cookies and cross-context behavioral advertising. The site works with 16+ advertising vendors including Google, Amazon, Index Exchange, OpenX, and others to serve targeted advertisements to site visitors.
- Famous Birthdays Pro (B2B Data Sales): Professional analytics product selling celebrity information including popularity rankings, professional representation data, public social media handles (Instagram, YouTube, Twitter, TikTok), and historical rank graphs to entertainment industry professionals for casting and sponsorship identification.
- Celebrity Image Licensing: Many celebrity images are licensed from PRPHOTOS.com for use on the platform, representing an inbound licensing arrangement that supports content operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer access to celebrity database, popularity rankings, and basic profiles |
| Subscription | Annual | Famous Birthdays Pro - Professional creator discovery analytics for brands, agencies, and talent managers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Famous Birthdays product offering
Product offeringCore offering
Famous Birthdays operates a celebrity information platform providing free biographical profiles, popularity rankings, and trending content to roughly 25 million monthly unique consumers via its website and mobile apps. Complementing the consumer site, Famous Birthdays Pro is a subscription-based professional analytics product that uses proprietary rank velocity metrics, social signal tracking across TikTok, Instagram, and YouTube, and a database of more than 7,500 talent management firms to help brands, agencies, and talent managers identify emerging creators accelerating within 30-day windows.
Product overview
Famous Birthdays operates a dual-product portfolio consisting of (1) the consumer-facing Famous Birthdays website offering free celebrity birthday information, profiles, and trending content to 25 million monthly unique users, and (2) Famous Birthdays Pro, a professional analytics subscription tier for brands, agencies, and marketers to identify rising creators using proprietary rank velocity metrics and social growth tracking across TikTok, Instagram, and YouTube. The core free platform serves as the data foundation while the Pro tier monetizes celebrity intelligence for influencer marketing use cases.
Differentiator
Problem solved
Functional benefit
Products and services
- Famous Birthdays Consumer Platform A free, ad-supported consumer celebrity information platform (famousbirthdays.com plus iOS and Android mobile apps) that provides celebrity biographical data, popularity rankings, daily birthday listings, trending personalities, trivia, and video content for general audiences. Users can search by celebrity name, birthday, profession, or social media username.
- Famous Birthdays Pro A subscription-based professional analytics product at pro.famousbirthdays.com that sells celebrity intelligence — including popularity rankings, professional representation, public social media handles (Instagram, YouTube, Twitter/X, TikTok), and historical rank graphs — to entertainment industry buyers. Used by brands, agencies, and talent management firms for creator discovery, casting, sponsorship identification, and surfacing unrepresented talent.
Quantifiable outcome
- 31% increase in conversions and 58% engagement increase for campaigns incorporating high-velocity creators identified through the platform (Pixability case study, 2025)
Companies that use Famous Birthdays
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Famous Birthdays technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Famous Birthdays partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PixabilitycorePartnership announced in 2025 enables Pixability to integrate Famous Birthdays Pro's creator velocity data into YouTube campaign workflows. Early adopters saw 31% conversion increase and 58% engagement increase when incorporating high-velocity creators identified through the platform. Pixability serves as a distribution channel bringing Famous Birthdays Pro insights to their existing agency and brand client base.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Famous Birthdays competitors and assessment
Company assessmentDirect peers
- HypeAuditor: HypeAuditor provides influencer analytics and fraud detection across Instagram, TikTok, and YouTube. Its audience quality and creator analytics tools overlap with Famous Birthdays Pro's rank-velocity and social engagement offerings.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform offering creator discovery, campaign analytics, and talent management workflows. It overlaps with Famous Birthdays Pro's agency/brand customer base and creator-discovery functionality.
- Modash: Modash is a creator discovery and analytics platform used by brands and agencies to find and vet influencers. It competes directly with Famous Birthdays Pro on creator discovery and social performance data.
- Upfluence: Upfluence provides creator discovery, affiliate, and campaign management tools for brands and agencies. Its creator-database and analytics features are comparable to Famous Birthdays Pro.
- Klear: Klear is an influencer marketing platform offering creator discovery, campaign management, and social analytics. It targets similar brands, agencies, and marketers as Famous Birthdays Pro.
- Tubular Labs: Tubular Labs provides social video and creator intelligence for brands and media companies, focused on YouTube and cross-platform video analytics. Its data and analytics approach is comparable to Famous Birthdays Pro's rank-velocity tracking.
Broad incumbents
- IMDB: IMDb is a large-scale consumer entertainment database providing biographical and popularity information on celebrities. It is a broader incumbent that overlaps with Famous Birthdays' consumer-facing celebrity information offering, but covers film/TV rather than social creators.
- People.com / People Magazine: People is a major celebrity/editorial brand publishing celebrity profiles and news at large scale. It is a broader incumbent in the celebrity information niche where Famous Birthdays operates, with established brand and audience.
Others
- Pixability: Pixability is a YouTube-focused marketing analytics platform and is a strategic GTM partner/distribution channel for Famous Birthdays Pro. They are not a competitor but a partner via a 2025 integration.
Emerging players
- Spotter (CreatorIQ/Linkfire-adjacent): Spotter provides AI-driven creator and audience intelligence for brands and agencies. It is an emerging player in the creator discovery / analytics space where Famous Birthdays Pro competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Famous Birthdays social profiles
Digital presenceFamous Birthdays financial estimates
Financial estimateRevenue estimate
Valuation estimate
Famous Birthdays leadership team
Management profileNumber of profiles
Profiles4 records
Famous Birthdays funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Famous Birthdays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Famous Birthdays
What does Famous Birthdays do?
Famous Birthdays operates a celebrity information platform providing free biographical profiles, popularity rankings, and trending content to roughly 25 million monthly unique consumers via its website and mobile apps. Complementing the consumer site, Famous Birthdays Pro is a subscription-based professional analytics product that uses proprietary rank velocity metrics, social signal tracking across TikTok, Instagram, and YouTube, and a database of more than 7,500 talent management firms to help brands, agencies, and talent managers identify emerging creators accelerating within 30-day windows.
Is Famous Birthdays a public or private company?
Famous Birthdays is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Famous Birthdays founded?
Famous Birthdays was founded in 2012. It employs 11 to 50 people.
Where is Famous Birthdays based?
Famous Birthdays is headquartered in Santa Monica, United States, in the North America region.
How does Famous Birthdays make money?
Three revenue lines are on record. Third-Party Advertising is the primary driver. The others are famous Birthdays Pro (B2B Data Sales) and celebrity Image Licensing.
Who are Famous Birthdays's main competitors?
Direct peers on record are HypeAuditor, CreatorIQ, Modash, Upfluence, Klear and Tubular Labs. Broad incumbents are IMDB and People.com / People Magazine. Pixability is listed as an others. Spotter (CreatorIQ/Linkfire-adjacent) is listed as an emerging player.
Does Famous Birthdays have an API?
No public API is recorded for Famous Birthdays.
What industry is Famous Birthdays in?
Famous Birthdays's product category is Online Celebrity Information and Creator Analytics. Its primary akta.pro industry code is MPAJAEAK, Entertainment & Celebrity Magazines, with a secondary code of HSACAHAE, Celebrity & Influencer Talent Booking. Its NAICS code is 713 and its SIC code is 7990.