Fishers Island Lemonade

What Fishers Island Lemonade does

Fishers Island Lemonade is a privately held craft canned cocktail brand founded in 2014 by Bronya Shillo, who developed the company's flagship recipe based on the signature "FIL" house cocktail served at her family's Pequot Inn on Fishers Island, NY. The company produces ready-to-drink canned cocktails built on a proprietary dual-spirit formula combining barrel-aged whiskey and premium vodka with real lemon and honey, marketed at 9% ABV under the tagline "America's Craft Lemonade Canned Cocktail." The portfolio has expanded from the flagship Original Lemonade to include five flavor variants (Blueberry Wave, Nude Peach, Half & Half, Pink Flamingo, and Fizz) and two bundled variety packs introduced in 2023.

The brand is owned by E. & J. Gallo Winery and operates through legal entity ALL NIGHT LONG LLC in Mystic, CT. It distributes its products via an independent distributor network to retail (liquor stores, grocery, convenience) and hospitality (restaurants, bars) channels across 14 U.S. states (CO, CT, DE, FL, GA, MA, MD, ME, NH, NJ, NY, RI, SC, VT), supplemented by direct-to-consumer sales through Drizly and Fresh Direct. The company has 1-10 disclosed employees and generates revenue almost entirely through canned cocktail product sales; pricing varies by retailer and state and is not publicly disclosed. Marketing is anchored on Instagram and Facebook lifestyle content, event activations (e.g., Soundside Fest), and earned media placements in Forbes, CBS This Morning, Golf.com, and Mashed. The brand has accumulated dozens of industry awards including Gold at the San Francisco Spirits Awards, Double Gold and Platinum at SIP Awards, and Gold at the Denver International Spirits Competition.

Name

Fishers Island Lemonade

Legal name

ALL NIGHT LONG LLC

Website

https://filemonade.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Fishers Island Lemonade is a craft canned cocktail brand producing ready-to-drink whiskey and vodka spiked lemonades at 9% ABV, founded in 2014 and owned by E. & J. Gallo Winery. It distributes across 14 U.S. states through independent wholesalers, retail stores, bars, and online delivery partners Drizly and Fresh Direct, serving adult beverage consumers seeking premium craft RTD cocktails.

Ownership category

akta.pro rank

Product category

Canned Craft Cocktails

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

Keywords

• Canned craft cocktails
• Ready-to-drink beverages
• Spiked lemonade
• Whiskey vodka cocktails
• Premium mixed drinks

Headquarters

HQ city

Mystic

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Canned Cocktail Product Sales: Fishers Island Lemonade generates revenue through the sale of canned craft cocktails across multiple product variants. Products are sold through a distributor network to retail locations (liquor stores, grocery stores) and hospitality venues (restaurants, bars), as well as direct-to-consumer through online delivery platforms Drizly and Fresh Direct.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Fishers Island Lemonade manufactures and sells a portfolio of ready-to-drink canned craft cocktails built around a signature dual-spirit spiked lemonade (barrel-aged whiskey and premium vodka at 9% ABV). The company offers multiple flavor variants — Original, Half & Half, Pink Flamingo, Blueberry Wave, Nude Peach, and Fizz — sold individually and in variety packs via independent distributors, retail stores, hospitality venues, and online alcohol/grocery delivery platforms across 14 U.S. states.

Product overview

Fishers Island Lemonade is America's Craft Lemonade Canned Cocktail brand, offering a portfolio of ready-to-drink canned cocktails. The core product is Fishers Original Lemonade, a dual-spirit spiked lemonade (barrel-aged whiskey and premium vodka) at 9% ABV, which serves as the foundation for all flavor variants. The portfolio includes five distinct flavors: Original, Half & Half (with black tea), Pink Flamingo (with cranberry), Blueberry Wave, and Nude Peach. Products are available individually, as a Beach Variety Pack (Original, Blueberry Wave, Nude Peach), and as a Variety 8-pack (Original, Pink Flamingo, Half & Half). Distribution spans 14 states with online ordering via Drizly and Fresh Direct.

Differentiator

Problem solved

Functional benefit

Products and services

• Fishers Original Lemonade Award-winning 9% ABV canned craft cocktail combining barrel-aged whiskey and premium vodka with real lemon and honey. The original Fishers Island Lemonade recipe from The Pequot Inn and the foundation for all flavor expressions, targeted at legal drinking-age consumers seeking a premium ready-to-drink craft cocktail.
• Fishers Half & Half Half-and-half blend of the original barrel-aged whiskey and premium vodka spiked lemonade with fresh black tea. Targeted at legal drinking-age consumers looking for a tea-infused canned craft cocktail variant.
• Fishers Pink Flamingo Blend of the original barrel-aged whiskey and premium vodka spiked lemonade with real cranberry, featuring balanced sweetness and tartness with a blush color. Targeted at legal drinking-age consumers.
• Fishers Blueberry Wave Blend of the award-winning lemonade and real blueberry, delivering a sweet and tart flavor reminiscent of a classic coast cocktail. Targeted at legal drinking-age consumers.
• Fishers Nude Peach Combination of the original lemonade craft cocktail recipe with real peach, providing a full-flavor taste experience. Targeted at legal drinking-age consumers.
• Fishers Fizz
• Fishers Beach Variety Pack Bundled variety pack containing 4 cans of Fishers Original, 2 cans of Fishers Blueberry Wave, and 2 cans of Fishers Nude Peach. Designed for enjoyment at the beach or other outdoor settings, targeted at legal drinking-age consumers.
• Fishers Variety Pack (8-Pack) First-ever 8-pack variety bundle containing 4 cans of Fishers Island Lemonade Original, 2 cans of Fishers Pink Flamingo, and 2 cans of Fishers Half & Half. Targeted at legal drinking-age consumers seeking mixed flavor options.

Quantifiable outcome

• Dozens of awards including Gold Medal at San Francisco Spirits Awards, Double Gold and Platinum at SIP Awards, Gold at Denver International Spirits Competition and USA Spirit Ratings

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• DrizlycoreChannel Partner/ Reseller/ DistributorDrizly is an online alcohol delivery platform partnership providing same-day delivery of Fishers Island Lemonade products to consumers within the brand's distribution states.
• Fresh DirectcoreChannel Partner/ Reseller/ DistributorFresh Direct online grocery delivery partnership enabling consumers in distribution states to order Fishers Island Lemonade for home delivery.
• E. & J. Gallo WineryflagshipOthersFishers Island Lemonade is a brand owned by E. & J. Gallo Winery, one of the largest family-owned wineries. The privacy policy and user agreement reference Gallo as the parent company governing brand operations, privacy practices, and terms of service.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cutwater Spirits: Cutwater Spirits is a craft canned cocktail producer with a multi-flavor portfolio (spirits-based RTD cocktails) competing in the same on-premise and off-premise channels as Fishers Island Lemonade. Both brands pioneered the craft canned cocktail category with premium positioning and award-winning formulations.
• On The Rocks Cocktails: On The Rocks Cocktails is another canned craft cocktail brand owned by E. & J. Gallo Winery, making it a sister brand to Fishers Island Lemonade. They compete for the same Gallo shelf space and on-trade placement with comparable premium craft positioning.
• High Noon Sun Sips: High Noon is a leading vodka-based hard seltzer brand also owned by E. & J. Gallo Winery. As a Gallo portfolio sister brand, it shares distribution leverage and competes for the same RTD consumer occasions and retail facings as Fishers Island Lemonade.
• Tip Top Cocktails: Tip Top Cocktails produces premium canned craft cocktails with classic cocktail recipes (margarita, negroni, old fashioned). It targets the same premium craft cocktail consumer as Fishers Island Lemonade through similar on-premise and retail distribution channels.

Broad incumbents

• White Claw Hard Seltzer: White Claw is the dominant hard seltzer brand (Mark Anthony Brands), representing the broader RTD category leader. While not a direct craft cocktail competitor, it competes for the same at-home and outdoor occasion occasions and dominates shelf space in the RTD section where Fishers Island Lemonade is merchandised.
• Truly Hard Seltzer: Truly Hard Seltzer (Boston Beer Company) is a top-tier RTD brand that has expanded into flavored seltzers and spirit-based cocktails. It represents direct competition for RTD occasion share and shelf space across retail and on-premise channels.
• Diageo (Smirnoff RTD / Captain Morgan RTD): Diageo is a global spirits giant whose Smirnoff and Captain Morgan brands have launched RTD canned cocktail lines. As a major incumbent entering the canned cocktail category, Diageo represents a formidable competitor leveraging global marketing scale and broad distribution.

Emerging players

• Surfside Iced Tea: Surfside Iced Tea is an emerging RTD canned cocktail and tea brand targeting similar at-home and outdoor consumption occasions. As a smaller, growth-stage brand, it shares Fishers Island Lemonade's premium positioning and lifestyle-driven marketing approach.
• BeatBox Beverages: BeatBox Beverages is a party-style RTD brand offering flavored alcoholic drinks in large-format packaging. It competes with Fishers Island Lemonade for younger adult social gathering occasions with a more value-oriented positioning.
• Springdale Beverage Co. Springdale Beverage Co. produces craft cocktail RTDs focused on premium bar-quality formulations. As a craft-positioned canned cocktail producer with similar on-premise ambitions, it competes for the same premium consumer segments and limited shelf space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FILemonade
• Instagraminstagram.com/FILEMONADE
• Xx.com/FILemonade

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fishers Island Lemonade