Berry Law

What Berry Law does

Berry Law is a Nebraska-based, family-owned plaintiff-side law firm founded in 1965 by Vietnam veteran and former JAG officer John Stevens Berry Sr. Leadership transferred to his son, John S. Berry Jr. — an Army veteran with more than 20 years of service — in 1997, who now serves as CEO alongside COO Meghan Sonenberg. The firm specializes in two principal practice areas: personal injury law (motor vehicle accidents, catastrophic injuries, premises liability, wrongful death, workers' compensation) and veterans disability law (VA claims, appeals, and Board of Veterans Appeals representation), with secondary practices in mass torts and criminal defense. Service is delivered through five physical offices across Nebraska (Omaha headquarters, Lincoln, Papillion, and West Omaha) and Iowa (Council Bluffs), supported by 24/7 phone, text, and website intake channels and over 200 employees operating in 11 states.

The firm operates on a contingency-fee revenue model for personal injury matters — clients pay nothing unless the case is won — supplemented by hourly and other fee structures across its veterans, mass tort, and criminal defense practices. No proprietary technology platform or AI/ML capability has been disclosed; the firm's primary technology footprint is its consumer-facing website (jsberrylaw.com), a separate veterans microsite (ptsdlawyers.com), a Google Business Profile with a 4.9-star rating across 4,600+ reviews, and content distribution through a Veteran-Led podcast, video center, and national media placements. Notable case outcomes include case results ranging from $125,000 to $1 million for individual personal injury matters and a $33 million class recovery in the Syngenta MIR 162 Corn Litigation on behalf of Midwest farmers.

The firm's customer base is dominated by individuals (personal injury victims and veterans) served under high-volume, low-concentration conditions, with customer acquisition driven by direct-to-consumer channels, Google organic search, a strong regional brand (Martindale-Hubbell AV Preeminent, BBB A+, Inc. 5000 list for eight consecutive years, Best Lawyers, and U.S. Department of Labor HIRE Vets Gold Medallion Award), and deep institutional ties to the veteran and National Guard community. Operationally, Berry Law functions as a vertically specialized, multi-office plaintiff firm whose growth is sustained primarily by talent acquisition, geographic densification in the Midwest, and the scaling of complementary practice lines such as mass torts.

Name

Berry Law

Legal name

Berry Law

Website

https://jsberrylaw.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

Berry Law is a Nebraska-based, Veteran-led plaintiff law firm founded in 1965, specializing in personal injury, VA disability appeals, mass torts, and criminal defense for individual clients across Nebraska, Iowa, and ten other U.S. states through five offices and 200+ employees.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Legal Services (5411), Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Veterans disability appeals
• Mass tort litigation
• Criminal defense services
• Workers compensation law

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Contingency Fee - Personal Injury: Personal injury clients are charged on a contingency fee basis - the firm receives a percentage of the settlement or court award only if the case is won. If the client does not win, they are not expected to pay attorney fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Berry Law provides legal representation to individual clients in personal injury matters (car, truck, motorcycle, bicycle, bus accidents, catastrophic injuries, slip and fall, dog bites, wrongful death, workers' compensation, product liability), veterans disability claims and appeals before the Board of Veterans Appeals, mass tort litigation, and criminal defense. The firm operates five physical offices in Nebraska and Iowa, employs over 200 people, and serves clients across 11 states.

Product overview

Berry Law is a Nebraska-based law firm founded in 1965, offering legal services primarily in two practice areas: Personal Injury Law and Veterans Disability Law. The Personal Injury practice encompasses various accident types including motor vehicle accidents (car, truck, motorcycle, bicycle), catastrophic injuries (traumatic brain injury, spinal cord injury, burns), premises liability (slip and fall, dog bites), wrongful death, and workers' compensation. The Veterans practice provides disability claims assistance and appeals representation for veterans. The firm also handles mass torts, criminal defense, and operates across multiple Nebraska and Iowa locations with over 200 employees serving clients in 11 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Law Services Comprehensive legal representation for individuals injured due to another party's negligence, covering motor vehicle accidents, catastrophic injuries, premises liability, and wrongful death claims. For accident victims in Nebraska and Iowa.
• Veterans Disability Law / Veterans Appeals Legal advocacy for veterans seeking disability benefits from the VA, including assistance with claims, appeals, and representation before the Board of Veterans Appeals. For U.S. military veterans nationwide.
• Workers Compensation

Quantifiable outcome

• Case results ranging from $125,000 to $1 million for various personal injury claims
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Jim S. Adler & Associates: Texas-based personal injury firm known for contingency-fee plaintiff work and high-profile advertising. Comparable in business model and case mix, though primarily competing in a different regional market than Berry Law.
• Hollis Wright Law Firm: Multi-office plaintiff PI firm serving the Midwest/South with contingency fee model. Comparable as a similarly scaled regional competitor operating in adjacent geographies to Berry Law's NE/IA footprint.

Broad incumbents

• Morgan & Morgan: Largest U.S. personal injury plaintiff firm with a national footprint and heavy advertising spend. Comparable because Berry Law competes in the same contingency-fee PI category and mass tort work, though Morgan & Morgan operates at much larger scale across more states.

Direct peers

• Milberg Coleman Bryson Phillips Grossman: Plaintiff firm with deep mass tort and class action heritage. Comparable because Berry Law's mass tort practice (Syngenta, Depo-Provera, consumer product lawsuits) sits in the same category of contingency-based aggregate litigation.
• Weitz & Luxenberg: Plaintiff mass tort and personal injury firm with national reach in product liability and dangerous drug cases. Comparable because it operates in the same contingency-fee plaintiff space and shares overlap on mass tort dockets like those Berry Law is pursuing.
• Levin & Perconti: Plaintiff personal injury and medical malpractice firm. Comparable as a contingency-fee PI practice with overlapping case types (catastrophic injury, wrongful death) and trial-focused culture.
• Cellino Law: Personal injury firm with offices in New York and other states focused on motor vehicle accidents and catastrophic injuries. Comparable because it is a contingency-fee PI practice with similar case mix (car, truck, motorcycle) and consumer-direct intake model.
• The Barnes Firm: Multi-state personal injury firm handling car, truck, and motorcycle accidents on contingency. Comparable due to similar plaintiff PI focus, regional multi-office model, and mass tort participation.
• Lieff Cabraser Heimann & Bernstein: National plaintiffs' firm with significant mass tort and class action practice (e.g., opioid, product liability). Comparable because Berry Law's Syngenta mass tort work and growing dangerous drug/consumer product docket directly overlap with Lieff Cabraser's core business.

Emerging players

• Cullan & Cullan: Smaller plaintiff firm focused on personal injury and medical malpractice. Comparable due to similar contingency-fee plaintiff model and overlapping case mix (catastrophic injury, mass tort), though smaller scale than Berry Law.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/berrylawne
• Facebookfacebook.com/jsberrylaw
• LinkedInlinkedin.com/company/berrylaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berry Law