Kynetec

What Kynetec does

Kynetec is a global data, analytics, and market research company focused on the animal health and agriculture sectors, serving enterprise customers that include crop protection manufacturers, plant breeding and seed companies, animal health pharmaceutical and vaccine producers, agricultural machinery manufacturers, and agribusiness sustainability teams. The company's core offering combines proprietary farmer, agronomist, and veterinarian panel networks — surveying more than 200,000 farmers and agronomists annually across approximately 50 countries and 80+ countries of data coverage — with standardized tracking studies, multi-year market quantification products, and custom research engagements. Its product portfolio includes flagship tracking studies FarmTrak (farmer panel), sigma CP (global crop protection market across 70+ countries, 30+ years), sigma Seed (global seed market across 100+ countries), BioLogika (biopesticides across 44 countries), EZTrak (US retailer-to-farmer transactional data covering ~70% of US agricultural chemical purchases), RetailTrak (Asia point-of-sale), RegenTrak (regenerative agriculture, with proprietary RegenScore), PetTrak (veterinary clinic structure), FarmerPulse (self-service quick polls), and Predictive Intelligence (analytics and ML-augmented forecasting on pest emergence and product demand).

Underlying the offering are interactive dashboards, econometric multi-regression models, and machine learning predictive analytics that combine panel-derived farm-level data with environmental and climate-scenario inputs; data is delivered through the myKynetec client portal and through custom consulting engagements. The company is incorporated as Kynetec Group Ltd in Guernsey, with wholly-owned operating subsidiaries in the United States (St. Louis), United Kingdom (Newbury), Germany (Kleffmann GmbH), Turkey, France, Italy, Spain, Belgium, Netherlands, Poland, Czech Republic, Hungary, Romania, Serbia, Sweden, Switzerland, Brazil, Argentina, Mexico, Canada, China, India, Japan, Malaysia, Thailand, and Australia.

Kynetec operates a hybrid revenue model combining recurring subscription access to its proprietary databases and tracking studies with project-based custom research services, complemented by a self-service FarmerPulse channel for faster-turnaround mid-market buyers. Pricing is quote-based and tailored to client scope, geographic coverage, and data access; enterprise subscriptions are typically billed annually with multi-year custom research contracts. The company sells primarily through consultative direct enterprise sales with named enterprise customers such as Bayer, Boehringer Ingelheim, and VDMA, supported by thought-leadership content marketing, articles, case studies, and webinars. Founded around 2002, Kynetec is privately held with 251–500 employees and is led by CEO Peter Berweger; recent strategic activity includes the acquisition of Ipsos North America in 2016 and ongoing product expansion in sustainability and predictive analytics.

Name

Kynetec

Legal name

Kynetec Group Ltd

Website

https://kynetec.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Kynetec is a global data, analytics, and market research company serving crop protection, seed, animal health, machinery, and agribusiness sustainability customers through proprietary farmer and veterinarian panel networks in 80+ countries. It combines recurring tracking studies (FarmTrak, sigma CP/Seed, BioLogika, EZTrak, RetailTrak, RegenTrak) with custom research and ML-augmented predictive analytics.

Ownership category

akta.pro rank

Product category

Agricultural and Animal Health Market Intelligence

NAICS

Animal Production and Aquaculture (112)

SIC

Agricultural Services (700), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

akta.pro secondary industries

Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture) (AFACAEAL), Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

Keywords

• Agricultural market research
• Animal health data
• Crop protection analytics
• Farmer panel insights
• Market intelligence dashboards

Headquarters

HQ city

Newbury

HQ country

United Kingdom

HQ region

Europe

Offices27 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Market Research & Analytics Subscriptions: Subscription-based access to proprietary databases (FarmTrak, sigma CP, sigma Seed, BioLogika, etc.) and analytics platforms. Clients pay for ongoing access to standardized tracking studies, dashboards, and market intelligence reports. The model includes both annual subscriptions and project-based custom research engagements.
2. Custom Customer Insights Research: Customized market research projects tailored to specific client needs. Conducts over 700 custom customer insights studies annually. These are typically one-time or project-based engagements with defined deliverables.
3. Large-Scale Tracking Studies: Annual tracking studies covering specific agricultural and animal health markets. 75 large tracking studies conducted annually across seeds, crop protection, and animal health sectors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Kynetec provides global market intelligence, research, and analytics for the agriculture and animal health industries. The company builds and maintains proprietary panels of more than 200,000 farmers and agronomists across approximately 50 countries, supplemented by veterinary and pet owner panels, and converts that primary data into subscription tracking studies (FarmTrak, sigma CP, sigma Seed, BioLogika, RetailTrak, EZTrak, RegenTrak), custom customer insights research, and predictive analytics delivered through the myKynetec client portal to enterprise clients in crop protection, seeds, animal health, agricultural machinery, and sustainability.

Product overview

Kynetec is a data, analytics, and insights company focused on agriculture and animal health markets, offering a portfolio of tracking studies, market quantification products, and customer intelligence solutions. The core product suite includes FarmTrak (farmer panel tracking), sigma CP and sigma Seed (global market quantification), and specialized products like BioLogika (biopesticides), RetailTrak (Asia POS data), and EZTrak (US transactional data). Supporting products include RegenTrak (regenerative agriculture), Farmer Insights (US agriculture trends), and Customer Insights (qualitative/quantitative research). The portfolio is delivered through proprietary panels connecting with hundreds of thousands of farmers, veterinarians, and pet owners across 80+ countries, with data processed through advanced analytics including predictive modeling and machine learning.

Differentiator

Problem solved

Functional benefit

Brands

• FarmTrak: Farmer panel tracking studies providing market intelligence on crop protection and seed products
• sigma CP
• sigma Seed
• BioLogika
• RetailTrak
• EZTrak
• Farmer Insights
• Farmer Pulse
• RegenTrak
• PetTrak

Products and services

• FarmTrak Annual farmer panel tracking studies delivering in-depth country-level insights on farmer behaviors, product use, and decision-making for crop protection and seed markets; purchased by enterprise crop protection and seed clients.
• sigma CP Annual quantification of the global crop protection market covering more than 70 countries and 90% of the global market, tracking brands, active ingredients, and disease and pest pressures at country-crop level; serves crop protection manufacturers' market sizing, competitor, and strategy needs.
• sigma Seed Annual quantification of the global seed and biotechnology trait market covering more than 100 countries and 90% of the global seed market across 10 leading field crops and 18 leading vegetable crops; used by seed companies for sizing, share, and pipeline decisions.
• BioLogika Interactive biopesticide market intelligence dashboard providing product, active ingredient, and crop-level insights based on farmer interviews across 44 countries; aimed at biopesticide manufacturers and biologicals strategists in agribusiness.
• RetailTrak Point-of-sale tracking of crop protection products across key Asian markets, providing in-season market intelligence on prices, volumes, and growth at the retailer level for branded and generic products.
• EZTrak Transactional tracking of US crop protection product sales from retailer to farmer, covering roughly 70% of all US agricultural chemical purchases across more than 1,500 products from over 500 retail companies.
• Farmer Insights Behavioral and attitudinal research product providing insight into US farmer behaviors, experience, perceptions, and attitudes on key agricultural issues to enable farmer-centric strategic planning for agribusiness clients.
• RegenTrak Insights product measuring farmer adoption of regenerative agricultural practices, including cover crops, tillage, fertilizers, and carbon program participation, incorporating a proprietary RegenScore index to assess local regenerative performance.
• FarmerPulse Self-service quick-poll research product delivering rapid farmer-sourced insights through the farm panel, designed for faster turnaround on specific market questions by mid-market agribusinesses and consultants.
• FarmTrak Sustainability Sustainability-focused data and analytics product combining annually updated primary farmer data with earth observation to monitor how farming practices impact climate, water, and biodiversity at global scale.
• Customer Insights Custom qualitative and quantitative customer insights research supporting winning strategies through customer-centric value offers, market opportunity identification, and competitor analysis across the product lifecycle.
• Predictive Intelligence Analytics offering powered by farmer surveys and machine learning models that incorporate environmental factors and climate scenarios to forecast pest emergence, link shifts to product demand, and translate research into business opportunities for agribusiness clients.
• PetTrak Animal health market intelligence product offering insight into veterinary clinic structure, geographical distribution, revenues, pet owner behaviors, pet-related expenses, and market trends for animal health and nutrition clients.
• Segmenta Farmer segmentation model that classifies farmers into color-coded personality types (blue, red, green, yellow) so agribusiness marketing teams can target communications and offerings based on farmer preferences and decision-making styles.

Quantifiable outcome

• Enabled client to maintain market position while competitors struggled to react after EU terbuthylazine restriction analysis
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Forward GroupcoreStrategic or Co-development Partner · 24 February 2026Kynetec partnered with Forward Group to conduct a 60,000-household survey on companion animal veterinary market trends. The partnership combines Forward Group's survey infrastructure with Kynetec's animal health expertise to generate comprehensive market intelligence on feline veterinary care and pet owner behaviors. Full survey results expected in early March 2026.
• Boehringer IngelheimcoreStrategic or Co-development PartnerJoint campaign development for World Veterinary Day 'Going Beyond' global communications initiative. Kynetec provided research data and insights including an online survey of 1,056 veterinarians across 6 countries to quantify how veterinarians perceive their profession's appreciation levels. The campaign comprised species-focused videos, media releases, and social media content.
• Kekst CNCcoreGTM or Marketing PartnerThree-dimensional partnership with Bayer and Kekst CNC for Farmer Voice survey project. Kynetec provided data collection, questionnaire design, and analytics while Kekst CNC contributed global communications expertise. Kynetec's Head of Client Success presented farmer findings at media roundtable alongside Bayer team.
• CATalyst CouncilminorStrategic or Co-development PartnerKynetec contributed data and analytics expertise to CATalyst Council's feline veterinary market research, providing the survey infrastructure and analytical capabilities for a 60,000-household survey on cat veterinary care trends in the US veterinary market.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GfK (now part of NIQ): Consumer panel and market intelligence firm serving retail and FMCG with subscription tracking studies — closely analogous to Kynetec's recurring tracking-study model (sigma CP, FarmTrak). Competes for the same enterprise market-research wallet.
• Mintel: Global market research provider with consumer and product intelligence sold via subscription. Comparable in B2B subscription analytics GTM and productized research platform; overlaps with Kynetec on the analytics side rather than the farmer-panel side.
• Ipsos: Global market research incumbent with a dedicated agricultural and animal health practice; highly comparable in client base (CPG, pharma) and global panel methodology. Kynetec itself acquired Ipsos's North American agricultural research in 2016, making Ipsos a direct adjacent competitor in adjacent verticals.
• Informa (AgriBusiness Intelligence): B2B information services group with crop protection, seed and animal health intelligence divisions offering subscription research, events, and consulting — direct overlap with Kynetec's subscription and custom research products serving the same agribusiness buyers.
• NielsenIQ: Global measurement and data analytics company built around retail panel data and subscription insights. Overlaps with Kynetec in retailer-to-farmer POS (EZTrak) and subscription analytics delivery to large enterprises.
• Kantar: Global research and insights firm with deep panel and analytics infrastructure serving consumer and B2B clients. Comparable in panel-based methodology, subscription analytics products, and serving large enterprise buyers; competes for global insights budgets adjacent to agriculture.

Emerging players

• Gro Intelligence: Data and analytics platform for food and agriculture using satellite, weather and trade data to forecast yields and supply. Represents the alternative-data model that competes with Kynetec's panel-based research for agribusiness analytics budgets.
• DTN: Agriculture-focused analytics platform combining weather, market prices and on-farm data for agribusiness and producers. Adjacent competitor leveraging alternative data sources (telemetry, weather) that could substitute for some of Kynetec's survey-based insights over time.

Direct peers

• Forward Group: Animal health and consumer survey research firm that partnered with Kynetec on a 60,000-household feline veterinary study. Closely comparable on methodology, animal-health vertical, and enterprise client delivery model.
• Stratus Ag Research: Specialist agricultural market research firm focused on farmer and retailer insights in North America. Closest niche pure-play comparable to Kynetec's FarmTrak-style farmer panels and customer-insights work in crop inputs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kynetec

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kynetec