CATalyst Council
CATalyst Council is a 501(c)(3) nonprofit coalition, founded 2008, that produces proprietary feline veterinary market intelligence (annual State of the Cat Report and quarterly Feline Market Insights series) funded by tiered corporate sponsorships from major animal health companies, with supporting shelter, grant, and awareness programs.
- Company typePrivate
- Founded2008
- HeadquartersAnnapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CATalyst Council does
CATalyst Council is a national 501(c)(3) nonprofit coalition founded in 2008 and headquartered in Green, Ohio, that connects the veterinary community, animal welfare/shelter organizations, academia, and industry stakeholders around a single species: the companion cat. Its mission is to enable lifelong feline health and welfare, operationalized through three pillars: (1) proprietary market intelligence, (2) cross-sector programming, and (3) grantmaking.
The organization's core technical assets are data assets rather than software products. Its flagship research is the annual CATalyst Report – State of the Cat, built on surveys of 400+ veterinarians and 1,900 pet cat owners plus PIMS-sourced metrics from 1,250 practices covering over 1.5 million feline patients. A landmark 2026 edition drew on a 60,000+ U.S. household survey conducted with Kynetec and Forward Group. Since April 2025, CATalyst has published a quarterly Feline Veterinary Market Insights Report (Volumes I–V through February 2026) integrating seven independent data sources to track feline clinical visit share, medicalization rates, demographic shifts, and caregiver behavior. Complementary programs include Connect to Care (shelter-to-veterinary record transfer, formerly Catalyst Connection), the Cat Friendly Practice educational program endorsed by AAFP, an annual grant program awarding up to $20,000 per recipient, and awareness campaigns such as National Take Your Cat to the Vet Day, Happy Cat Month, and Adopt a Cat Month.
The business model is sponsorship-driven: corporate sponsors pay tiered annual fees (Platinum, Gold, Bronze/Colleague) and receive exclusive access to the quarterly reports, while the annual State of the Cat Report is sold separately in two pricing tiers with sponsor discounts. Anchor sponsors include Zoetis, IDEXX, Hartz Mountain/Delectables (Platinum) and Boehringer-Ingelheim, Elanco, Royal Canin, Purina Pro Plan, CEVA, PRN Pharmacal, Trupanion, Dechra, and Wedgewood Pharmacy (Gold), with FelineVMA, AVMA, and HABRI participating at the Bronze/Colleague level. The organization is board-governed, with seats held by senior executives from the same set of sponsor companies plus shelter, practice, and academic leaders.
CATalyst Council firmographics
Firmographics- Name
- CATalyst Council
- Legal name
- CATalyst Council
- Website
- https://catalystcouncil.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CATalyst Council is a 501(c)(3) nonprofit coalition, founded 2008, that produces proprietary feline veterinary market intelligence (annual State of the Cat Report and quarterly Feline Market Insights series) funded by tiered corporate sponsorships from major animal health companies, with supporting shelter, grant, and awareness programs.
- Ownership category
- akta.pro rank
CATalyst Council industry classification
Industry- Product category
- Veterinary Market Intelligence
- NAICS
- Social Advocacy Organizations (8133), Business Associations (81391)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ)
- akta.pro secondary industries
- Animal Welfare & Advocacy Organizations (AFAEALAC), Animal Shelters & Adoption Services (BPAGAIAA)
Keywords
Where CATalyst Council is headquartered
LocationHeadquarters
- HQ city
- Annapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CATalyst Council business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Sponsorship Revenue: CATalyst Council operates as a nonprofit 501(c)(3) organization primarily funded through corporate sponsorships. The organization offers tiered sponsorship levels (Platinum, Gold, Bronze/Colleague) to veterinary industry companies, with sponsors receiving exclusive access to quarterly Feline Market Insights Reports and other intelligence products.
- Report Sales: The CATalyst Report (State of the Cat) is offered in two formats - Management Insights Report and more robust Analyst Report with in-depth survey data. Price discounts are available for CATalyst Council sponsors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Management Insights Report - In-depth analysis and high-level summary of survey findings |
| Subscription | Annual | Analyst Report - Includes in-depth survey data and multi-year PIMS metrics from 1,250+ practices |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
CATalyst Council product offering
Product offeringCore offering
CATalyst Council is a nonprofit coalition that produces proprietary market research on the feline veterinary sector (including the annual State of the Cat Report and quarterly Feline Veterinary Market Insights), runs the Connect to Care program to link pet owners with veterinary practices, administers grants for feline welfare projects, and delivers awareness campaigns and Cat Friendly Practice educational resources to veterinarians and pet owners.
Product overview
CATalyst Council is a national 501(c)(3) nonprofit coalition (founded 2008) dedicated to advancing feline health through feline-specific intelligence. Its core offerings are market research publications — the annual State of the Cat Report and the quarterly Feline Veterinary Market Insights Report series — which together provide the most comprehensive U.S. feline market sizing, veterinary visit tracking, owner behavior analysis, and care gap quantification available to industry sponsors. Supporting programs include the Connect to Care shelter-to-veterinary continuity-of-care technology platform, the Cat Friendly Practice educational program (endorsing AAFP's Cat Friendly Practice), and an annual grant program awarding up to $20,000 to organizations advancing feline medicalization. The organization also runs awareness campaigns including National Take Your Cat to the Vet Day (August 22), Happy Cat Month (September), and Adopt a Cat Month (June).
Differentiator
Problem solved
Functional benefit
Brands
- Connect to Care: A program formerly known as Catalyst Connection, designed to build relationships between local veterinarians and new pet owners from the moment they leave the shelter. The program automates transfer of pet health records to veterinary providers.
Products and services
- State of the Cat Report Annual market research publication that benchmarks feline veterinary visits, owner behavior, and industry trends for veterinarians, animal health companies, and welfare organizations.
- Feline Veterinary Market Insights Report Quarterly market intelligence series providing ongoing data and commentary on the feline veterinary market for industry stakeholders.
- Connect to Care Program Program that connects cat owners with nearby veterinary practices and supports access to feline veterinary care for underserved owners.
- Grant Program Annual grant program awarding funds to organizations and individuals running projects that advance feline welfare, veterinary care, or owner education.
- Cat Friendly Practice Educational Resources Educational resources and best-practice guidance that help veterinary practices implement feline-friendly handling, environment, and care standards.
Quantifiable outcome
- Feline veterinary market reached $12.7 billion in 2025 with approximately 9% average annual growth
- +3 more outcomes
Companies that use CATalyst Council
Customer profileSegments4 records
Ideal customer profiles2 records
CATalyst Council technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
CATalyst Council partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- VetsourcecoreCo-authored white paper 'Puppocalypse, Kitten Craze, and the Expectations Reset' analyzing pet demographics and U.S. veterinary visit trends through 2035. Contributed practice data and visit metrics.
- Dedekind Cut LabsminorCo-authored demographic white paper analyzing U.S. veterinary visit trends, providing analytical support for demographic forecasting methodology.
- KyneteccorePrimary research partner for CATalyst 2026 State of the Cat Report, conducting household surveys with over 60,000 U.S. households. Also provided PetTrak data and market analysis support for quarterly Feline Market Insights Reports and demographic white papers.
- Forward GroupcorePrimary research partner for landmark 60,000-household pet ownership survey, providing statistical design and market research expertise for comprehensive feline market intelligence.
- Animal Health DigestcoreContent distribution partnership where CATalyst Council serves as sponsor of Animal Health Digest and regularly shares findings from Feline Market Insight Reports through Feline Findings content series.
- Sylvester.aicoreAwarded $20,000 grant to advance AI technology for chronic pain detection in cats. Sylvester.ai develops AI visual chronic pain detection technology using smartphone photography, with over 350,000 pictures processed for acute pain assessment.
- Better Together Animal Alliance (BTAA)coreFirst-ever grant recipient of CATalyst Council, awarded $20,000 to enhance data collection of helpline services and assess impact of telehealth options on reducing cat relinquishment to shelters. BTAA serves approximately 2,400 stray/surrendered animals annually and over 6,000 pets through community programs.
- FelineVMA (Feline Veterinary Medical Association)coreBronze/Colleague sponsor and industry collaborator. CATalyst Council endorses FelineVMA's Cat Friendly Practice program and works together on feline care standards and education.
- AVMA (American Veterinary Medical Association)coreBronze/Colleague sponsor and key industry association collaborator providing technical support and advice for market research initiatives. Kendall Houlihan serves as Associate Director in AVMA's Animal Welfare Division.
- American Pet Products Association (APPA)coreIndustry association collaborator providing technical support and advice for CATalyst's landmark pet ownership survey and feline market research initiatives.
- PetSmart CharitiescoreStrategic partner for Connect to Care program, providing funding and support for technology development that automates transfer of pet health records from shelters to veterinary practices at point of adoption.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
CATalyst Council competitors and assessment
Company assessmentDirect peers
- American Animal Hospital Association (AAHA): Veterinary practice standards organization publishing guidelines, accreditation, and educational resources for companion-animal hospitals. Similar nonprofit coalition model addressing the same veterinary practice audience CATalyst serves through its feline-focused intelligence.
- American Association of Feline Practitioners (AAFP / FelineVMA): Veterinary association dedicated exclusively to feline medicine, operating the Cat Friendly Practice program that CATalyst Council actively endorses and cross-promotes. Both organizations serve overlapping feline-veterinary audiences with educational resources and standards advocacy.
- Animal Health Institute (AHI): U.S. trade association representing manufacturers of animal health products, including many of CATalyst's Platinum and Gold sponsors (Zoetis, Elanco, Boehringer-Ingelheim). Operates a similar industry-coalition model with corporate membership and policy/advocacy focus.
- Pet Industry Joint Advisory Council (PIJAC): Trade association for the pet industry providing advocacy, education, and industry-wide coordination across pet care segments. Operates a similar coalition model bringing together manufacturers, retailers, veterinarians, and animal welfare organizations.
- American Pet Products Association (APPA): Industry association publishing the National Pet Owner Survey used extensively by CATalyst for feline market sizing. Both organizations convene the pet industry around consumer data, market intelligence, and stakeholder education.
- HABRI (Human Animal Bond Research Institute): Nonprofit coalition advancing the human-animal bond through research and education; current CATalyst sponsor (Bronze/Colleague). Similar nonprofit-coalition structure with corporate sponsorship model and shared audience across animal health and welfare.
Emerging players
- Kynetec: Global agricultural and animal health market research firm that is CATalyst's primary research partner for the 60,000-household survey and quarterly market insights. Adjacent as an animal health data provider to many of the same corporate sponsors.
- ASPCA (American Society for the Prevention of Cruelty to Animals): Large national animal welfare organization conducting advocacy, policy work, and shelter/rescue programs, with overlapping interests in cat adoption and welfare. Broader mission than CATalyst but operates in the same companion-cat welfare ecosystem.
- Brakke Consulting: Animal health industry management consulting firm providing market research, strategic advisory, and transaction support to veterinary and pet care companies. Comparable as a market-intelligence provider serving many of the same corporate sponsors CATalyst serves.
Broad incumbents
- American Veterinary Medical Association (AVMA): Largest U.S. veterinary professional association providing broad-spectrum practice intelligence, advocacy, and demographic data (CATalyst cites AVMA's Pet Owner and Demographics Sourcebook). AVMA is significantly larger and broader, encompassing all species rather than feline-specific focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CATalyst Council social profiles
Digital presenceCATalyst Council financial estimates
Financial estimateRevenue estimate
Valuation estimate
CATalyst Council leadership team
Management profileNumber of profiles
CATalyst Council funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CATalyst Council M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CATalyst Council
What does CATalyst Council do?
CATalyst Council is a nonprofit coalition that produces proprietary market research on the feline veterinary sector (including the annual State of the Cat Report and quarterly Feline Veterinary Market Insights), runs the Connect to Care program to link pet owners with veterinary practices, administers grants for feline welfare projects, and delivers awareness campaigns and Cat Friendly Practice educational resources to veterinarians and pet owners.
Is CATalyst Council a public or private company?
CATalyst Council is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was CATalyst Council founded?
CATalyst Council was founded in 2008. It employs 11 to 50 people.
Where is CATalyst Council based?
CATalyst Council is headquartered in Annapolis, United States, in the North America region.
How does CATalyst Council make money?
Two revenue lines are on record. Sponsorship Revenue is the primary driver. The others are report Sales.
Who are CATalyst Council's main competitors?
Direct peers on record are American Animal Hospital Association (AAHA), American Association of Feline Practitioners (AAFP / FelineVMA), Animal Health Institute (AHI), Pet Industry Joint Advisory Council (PIJAC), American Pet Products Association (APPA) and HABRI (Human Animal Bond Research Institute). Emerging players are Kynetec, ASPCA (American Society for the Prevention of Cruelty to Animals) and Brakke Consulting. American Veterinary Medical Association (AVMA) is listed as a broad incumbent.
Does CATalyst Council have an API?
No public API is recorded for CATalyst Council.
What industry is CATalyst Council in?
CATalyst Council's product category is Veterinary Market Intelligence. Its primary akta.pro industry code is BPAGAIAJ, Advocacy, Policy & Public Awareness (Animal Welfare), with a secondary code of AFAEALAC, Animal Welfare & Advocacy Organizations. Its NAICS code is 8133 and its SIC code is 8300.