Veritas Association Management

What Veritas Association Management does

Veritas Association Management is a women-owned association management company (AMC) headquartered in East Dundee, Illinois that provides full-service management and meeting coordination exclusively for medical societies and healthcare associations. Founded in 2013 by Sue O'Sullivan and Donna Kelly as Veritas Meeting Solutions, the firm rebranded in August 2020 to reflect its expanded scope beyond meetings into comprehensive association operations. The company serves 44+ healthcare associations across numerous medical subspecialties and operates with 40+ employees across 7 specialized departments.

The service portfolio spans the full operational stack required by nonprofit medical societies: day-to-day association management, meeting and conference planning, virtual and hybrid event execution, video production and livestreaming, membership and database management, marketing and public relations, industry relations and sponsorship, financial administration, educational program management, and CME/CE accreditation. Technology components include VeritasTV (an on-demand educational video platform launched in 2018), a customized virtual event portal demonstrated at 10,000+ attendees across 91 countries, a conference mobile/web app, an ACCME-compliant CME credit management system, and integration with Memberclicks for membership database management.

Revenue is generated through recurring management fees for ongoing association management services and professional services fees for event execution and project work. The go-to-market is relationship-based, with prospective clients requesting proposals via online forms or phone, and the firm leverages AMC Institute accreditation and memberships in ASAE and Association Forum for credibility. The customer base is entirely nonprofit medical societies — including the Society for the Advancement of Patient Blood Management, Society of Robotic Surgery, American Association of Clinical Urology, American Pediatric Surgical Association, Society of Cardiovascular Anesthesiologists, and others — positioning Veritas as a specialized outsourced operations partner rather than a software vendor.

Name

Veritas Association Management

Legal name

Veritas Association Management

Website

https://veritasamc.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Veritas Association Management is a women-owned association management firm that delivers full-service operations, meeting planning, virtual events, and CME accreditation exclusively to 44+ medical societies and healthcare associations, backed by the proprietary VeritasTV platform and AMC Institute accreditation.

Ownership category

akta.pro rank

Product category

Healthcare Association Management Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industry

Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)

Keywords

• Association management services
• Medical society management
• Event planning services
• Continuing education accreditation
• Virtual event management

Headquarters

HQ city

Kane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Association Management Services: Full-service management of healthcare associations including day-to-day logistics, membership management, database management, financial administration, and operational support. Revenue appears to be generated through management fees for ongoing association management services.
2. Meeting & Event Planning Services: Comprehensive event planning and coordination services for medical conferences and annual meetings, including venue sourcing, vendor management, on-site coordination, and event staffing. Revenue generated through professional services fees for event execution.
3. Industry Relations & Sponsorship Management: Services managing industry sponsorship relationships, exhibit hall coordination, fundraising strategy, and sponsorship solicitation. Revenue derived from industry partner relationships that benefit client associations.
4. Virtual & Hybrid Event Services: Full virtual events, on-site event apps, livestreaming services, and hybrid event solutions. Revenue from technology and production services for virtual and hybrid meeting formats.
5. Marketing & Communications Services: Full suite of marketing services including graphic design, branding, social media marketing, print collateral, and public relations for client associations.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Veritas Association Management provides full-service association management and meeting coordination for medical societies and healthcare associations. Its offering spans day-to-day society operations (membership, governance, finance, marketing), planning and execution of in-person conferences and hybrid/virtual events, video production and livestreaming, ACCME-accredited continuing education, and proprietary technology platforms such as the VeritasTV on-demand video library and a customizable virtual event portal.

Product overview

Veritas Association Management is a Chicago-based association management company (AMC) offering a comprehensive suite of services for medical societies and healthcare associations. The company operates as a unified platform combining association management, meetings and conferences, and virtual event solutions. Core offerings include Association Management (day-to-day operations, membership, governance), Meetings & Conferences (full event planning), Virtual Meetings and Events (hybrid/virtual execution), Video Production (livestreaming and post-production), Membership & Database Management, Marketing Services, Industry Relations & Sponsorship, Finance Management, Educational Program Management, and Continuing Education Accreditation. The company also offers a proprietary video platform called VeritasTV (launched 2018) and recently expanded into Strategic Planning and Board Facilitation services for healthcare associations. Founded in 2013, the company rebranded from Veritas Meeting Solutions to Veritas Association Management in August 2020.

Differentiator

Problem solved

Functional benefit

Brands

• VeritasTV: On-demand educational video platform launched in 2018 for hosting recorded sessions and educational content from client events.

Products and services

• Association Management
• Meetings & Conferences
• Virtual Meetings and Events
• Video Production & Livestreaming Services
• Meeting & Event Planning Services
• Membership & Database Management
• Marketing and Public Relations Services
• Industry Relations & Sponsorship
• Finance Management
• Educational Program Management
• Continuing Education Accreditation
• VeritasTV
• Strategic Planning and Board Facilitation Services

Quantifiable outcome

• 10,000+ attendees from 91 countries achieved at virtual World Robotic Symposium, compared to typical 500-person annual in-person meeting
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• ASAE (American Society of Association Executives)minorOthersVeritas is a proud member of ASAE (The Center for Association Leadership), an organization providing resources and standards for association management professionals. This membership provides access to industry best practices and credibility within the association management community.
• Association ForumminorOthersVeritas holds membership in Association Forum, an industry organization serving association professionals in the greater Chicago area.
• AMC InstitutecoreOthersAMC Institute is the governing body that provides AMC-Accredited status. Veritas holds this accreditation, demonstrating compliance with industry standards for association management companies.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Freeman: Large event experiences and production company serving associations and corporate clients. Comparable to Veritas on the live/virtual event production side but operates as a broader event services incumbent rather than an AMC.
• MCI Group: Global meetings, events, and association services firm. Overlaps with Veritas on meeting planning and association management but operates at much larger scale across multiple verticals and geographies.

Direct peers

• SmithBucklin: The largest U.S. association management company, providing full-service management and meeting services to trade associations and professional societies. Directly comparable to Veritas in business model (AMC) and core service portfolio, but with materially greater scale and broader vertical coverage.
• Management Solutions Plus: Association management firm providing full-service management, conference planning, and member services. Directly comparable to Veritas in operating model and target market of small-to-mid professional associations.
• Kellen Company: Global association management company offering management, meetings, and member services to industry associations. Closely matches Veritas's full-service AMC model, with comparable mid-sized footprint and multi-vertical reach.
• Virtual, Inc. Association management company with a strong technology-association focus, offering management, meeting, and event services. Comparable to Veritas in core AMC service delivery and reliance on event-driven revenue, with some technology-vertical overlap.
• Association Headquarters, Inc. Mid-sized AMC providing full-service management, meetings, and membership services to national and state-level associations. Comparable to Veritas in service mix and target buyer profile of professional/trade associations.

Others

• HelmsBriscoe: Largest meeting-sourcing and site-selection firm globally, supporting associations and corporations with venue procurement. Adjacent to Veritas's meeting planning service but non-overlapping on association management and event execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/amcveritas
• Facebookfacebook.com/amcveritas
• LinkedInlinkedin.com/company/amcveritas

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veritas Association Management