Persona
Persona is a private, U.S.-based company headquartered in Nashville that positions itself as providing "The World's Best Assistants," suggesting a human-delivered executive or professional assistant services business. It employs 501-1,000 staff and is led by co-founder/CEO Jason Hreha and founder Nathan Lomeli.
- Company typePrivate
- Founded2019
- HeadquartersNashville, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Persona does
Persona is a private, for-profit U.S. company headquartered in Nashville, operating under the brand positioning "The World's Best Assistants" and reachable at personatalent.com. Based on the domain, the tagline, and a 501-1,000 employee headcount, the company appears to operate in the executive or professional assistant services space, delivering human-provided support to business clients. The firm is led by co-founder and CEO Jason Hreha and founder Nathan Lomeli. The company's website returned a loading/verification page during data collection, so no further product, pricing, or operational details could be extracted from first-party material.
The available data does not disclose the company's product surface, underlying technology stack, customer segments, pricing model, or revenue mechanics. No product modules, integrations, AI features, certifications, partnerships, awards, or geographic footprint details are present in the input. Similarly, no funding rounds, M&A activity, leadership changes beyond the co-founders, or regulatory actions are documented. As a result, any characterization of the business model and go-to-market is necessarily limited to the inference that Persona runs a human-delivered assistant/talent services operation of meaningful scale (501-1,000 staff) within the United States.
Key data gaps to flag for any subsequent diligence: actual product/service mix (dedicated assistants vs. shared pool vs. hybrid), unit economics and pricing (subscription, hourly, or per-engagement), target customer profile (consumer, SMB, enterprise, executive), revenue and growth rates, capital structure and funding history, and any technology or AI layer supporting the delivery model.
Persona firmographics
Firmographics- Name
- Persona
- Website
- https://personatalent.com
- Company type
- Private
- Founded year
- 2019
- Headcount range
- 501–1,000 employees
- Short description
- Persona is a private, U.S.-based company headquartered in Nashville that positions itself as providing "The World's Best Assistants," suggesting a human-delivered executive or professional assistant services business. It employs 501-1,000 staff and is led by co-founder/CEO Jason Hreha and founder Nathan Lomeli.
- Ownership category
- akta.pro rank
Persona industry classification
Industry- Product category
- Executive Assistant Staffing
- NAICS
- Employment Placement Agencies (561311), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Employment Agencies (7361), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Ambassadors, Models & Promotional Talent Staffing (HSACAHAJ)
- akta.pro secondary industries
- Brand Ambassadors & Promotional Event Staff (HSACAEAE), Experiential Staffing & Brand Ambassadors (MPAAAGAJ), Talent Agency & Representation Services (HSACAHAK)
Keywords
Where Persona is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Markets served
Persona business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel
Persona product offering
Product offeringCore offering
Persona (personatalent.com) is a private talent company that provides executive assistant and administrative staffing services to organizations, branded as 'The World's Best Assistants.' The company operates from Nashville, United States, and is positioned to deliver vetted assistant talent to clients based on its tagline and 'personatalent' domain.
Product overview
Persona is a company that provides identity verification and related services. The source data available does not contain specific product details, features, or service descriptions to extract.
Differentiator
Problem solved
Functional benefit
Products and services
- Executive Assistant Services Staffing and provision of executive assistants and administrative talent to businesses, marketed as 'The World's Best Assistants' under the personatalent.com brand.
Companies that use Persona
Customer profileIdeal customer profiles1 record
Persona technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Persona partnerships and signals
Strategic signalExpansion highlights1 record
Persona competitors and assessment
Company assessmentBroad incumbents
- Mosaic North America: Mosaic North America is an established field marketing and brand-ambassador agency serving major CPG and retail clients, representing a larger incumbent in the same talent deployment space.
- George P. Johnson Experience Marketing: George P. Johnson is a global experiential marketing agency that frequently engages and manages brand-ambassador and event-staff talent as part of large-scale brand experiences.
- CAA (Creative Artists Agency): CAA is a major talent and representation agency with brand-marketing and endorsement divisions that overlap with Persona's talent-representation and brand-ambassador positioning.
- WME (William Morris Endeavor): WME is a global talent agency that represents public figures and brokers brand/endorsement deals, a comparable broader-market peer for Persona's talent representation angle.
- Interactions Marketing: Interactions Marketing is a large experiential marketing services provider offering brand-ambassador staffing as part of a broader campaign-execution portfolio, overlapping Persona's core service.
Direct peers
- Premium Retail Services: Premium Retail Services is a national staffing and merchandising provider that deploys brand ambassadors and field teams for retail and experiential campaigns, comparable in scale and service mix.
- EventPro Strategies: EventPro Strategies is a brand-ambassador and event-staffing agency serving national brand campaigns, making it a directly comparable peer in the promotional talent staffing category.
- Allied Global Marketing: Allied Global Marketing provides experiential staffing, brand-ambassador programs, and event talent for entertainment and consumer brands, closely aligned with Persona's service mix.
- On the Scene: On the Scene is a long-standing brand-ambassador and promotional staffing agency that supplies event talent to brands and agencies, directly overlapping Persona's core assistant/brand-ambassador staffing offering.
- The Brand Ambassador Agency: The Brand Ambassador Agency specializes in staffing promotional talent and brand ambassadors for live marketing campaigns, closely mirroring Persona's positioning as a curated assistant/talent provider.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Persona social profiles
Digital presencePersona financial estimates
Financial estimateRevenue estimate
Valuation estimate
Persona leadership team
Management profileNumber of profiles
Profiles2 records
Persona funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Persona M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Persona
What does Persona do?
Persona (personatalent.com) is a private talent company that provides executive assistant and administrative staffing services to organizations, branded as 'The World's Best Assistants.' The company operates from Nashville, United States, and is positioned to deliver vetted assistant talent to clients based on its tagline and 'personatalent' domain.
When was Persona founded?
Persona was founded in 2019. It employs 501 to 1,000 people.
Where is Persona based?
Persona is headquartered in Nashville, United States, in the North America region.
Who are Persona's main competitors?
Broad incumbents on record are Mosaic North America, George P. Johnson Experience Marketing, CAA (Creative Artists Agency), WME (William Morris Endeavor) and Interactions Marketing. Direct peers are Premium Retail Services, EventPro Strategies, Allied Global Marketing, On the Scene and The Brand Ambassador Agency.
Does Persona have an API?
No public API is recorded for Persona.
What industry is Persona in?
Persona's product category is Executive Assistant Staffing. Its primary akta.pro industry code is HSACAHAJ, Brand Ambassadors, Models & Promotional Talent Staffing, with a secondary code of HSACAEAE, Brand Ambassadors & Promotional Event Staff. Its NAICS code is 561311 and its SIC code is 7361.