Persona

What Persona does

Persona is a private, for-profit U.S. company headquartered in Nashville, operating under the brand positioning "The World's Best Assistants" and reachable at personatalent.com. Based on the domain, the tagline, and a 501-1,000 employee headcount, the company appears to operate in the executive or professional assistant services space, delivering human-provided support to business clients. The firm is led by co-founder and CEO Jason Hreha and founder Nathan Lomeli. The company's website returned a loading/verification page during data collection, so no further product, pricing, or operational details could be extracted from first-party material.

The available data does not disclose the company's product surface, underlying technology stack, customer segments, pricing model, or revenue mechanics. No product modules, integrations, AI features, certifications, partnerships, awards, or geographic footprint details are present in the input. Similarly, no funding rounds, M&A activity, leadership changes beyond the co-founders, or regulatory actions are documented. As a result, any characterization of the business model and go-to-market is necessarily limited to the inference that Persona runs a human-delivered assistant/talent services operation of meaningful scale (501-1,000 staff) within the United States.

Key data gaps to flag for any subsequent diligence: actual product/service mix (dedicated assistants vs. shared pool vs. hybrid), unit economics and pricing (subscription, hourly, or per-engagement), target customer profile (consumer, SMB, enterprise, executive), revenue and growth rates, capital structure and funding history, and any technology or AI layer supporting the delivery model.

Name

Persona

Website

https://personatalent.com

Company type

Private

Founded year

2019

Headcount range

501–1,000 employees

Short description

Persona is a private, U.S.-based company headquartered in Nashville that positions itself as providing "The World's Best Assistants," suggesting a human-delivered executive or professional assistant services business. It employs 501-1,000 staff and is led by co-founder/CEO Jason Hreha and founder Nathan Lomeli.

Ownership category

akta.pro rank

Product category

Executive Assistant Staffing

NAICS

Employment Placement Agencies (561311), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Employment Agencies (7361), Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Ambassadors, Models & Promotional Talent Staffing (HSACAHAJ)

akta.pro secondary industries

Brand Ambassadors & Promotional Event Staff (HSACAEAE), Experiential Staffing & Brand Ambassadors (MPAAAGAJ), Talent Agency & Representation Services (HSACAHAK)

Keywords

• Executive assistant staffing
• Remote talent services
• Administrative talent platform
• Virtual assistant staffing
• Talent staffing services

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Core offering

Persona (personatalent.com) is a private talent company that provides executive assistant and administrative staffing services to organizations, branded as 'The World's Best Assistants.' The company operates from Nashville, United States, and is positioned to deliver vetted assistant talent to clients based on its tagline and 'personatalent' domain.

Product overview

Persona is a company that provides identity verification and related services. The source data available does not contain specific product details, features, or service descriptions to extract.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Assistant Services Staffing and provision of executive assistants and administrative talent to businesses, marketed as 'The World's Best Assistants' under the personatalent.com brand.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Broad incumbents

• Mosaic North America: Mosaic North America is an established field marketing and brand-ambassador agency serving major CPG and retail clients, representing a larger incumbent in the same talent deployment space.
• George P. Johnson Experience Marketing: George P. Johnson is a global experiential marketing agency that frequently engages and manages brand-ambassador and event-staff talent as part of large-scale brand experiences.
• CAA (Creative Artists Agency): CAA is a major talent and representation agency with brand-marketing and endorsement divisions that overlap with Persona's talent-representation and brand-ambassador positioning.
• WME (William Morris Endeavor): WME is a global talent agency that represents public figures and brokers brand/endorsement deals, a comparable broader-market peer for Persona's talent representation angle.
• Interactions Marketing: Interactions Marketing is a large experiential marketing services provider offering brand-ambassador staffing as part of a broader campaign-execution portfolio, overlapping Persona's core service.

Direct peers

• Premium Retail Services: Premium Retail Services is a national staffing and merchandising provider that deploys brand ambassadors and field teams for retail and experiential campaigns, comparable in scale and service mix.
• EventPro Strategies: EventPro Strategies is a brand-ambassador and event-staffing agency serving national brand campaigns, making it a directly comparable peer in the promotional talent staffing category.
• Allied Global Marketing: Allied Global Marketing provides experiential staffing, brand-ambassador programs, and event talent for entertainment and consumer brands, closely aligned with Persona's service mix.
• On the Scene: On the Scene is a long-standing brand-ambassador and promotional staffing agency that supplies event talent to brands and agencies, directly overlapping Persona's core assistant/brand-ambassador staffing offering.
• The Brand Ambassador Agency: The Brand Ambassador Agency specializes in staffing promotional talent and brand ambassadors for live marketing campaigns, closely mirroring Persona's positioning as a curated assistant/talent provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/PersonaTalent
• LinkedInlinkedin.com/company/personatalent

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Persona