Connelly Partners
Connelly Partners is an independent, full-service global advertising agency with 180+ staff across Boston, Dublin, and Vancouver, offering integrated creative, media planning/buying, digital, influencer, and in-house production services to enterprise clients across healthcare, financial services, CPG, sports, travel, and nonprofit verticals.
- Company typePrivate
- Founded1999
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Connelly Partners does
Connelly Partners is an independent, full-service global marketing and advertising agency founded in 1999 and headquartered in Boston's South End. The firm operates as an integrated 'micro-network' with additional offices in Dublin, Ireland and Vancouver, Canada, employing 180+ staff across creative, media, digital, influencer, production, and analytics functions. Its operating model bundles brand strategy, creative development, media planning and buying, digital and social media services, influencer marketing, and in-house production (CP Studios) under a single P&L, with the positioning that integrating these capabilities under one roof allows faster re-allocation of resources than assembled holding-company competitors. The agency is privately held, founder-led by Steve Connelly, and free of disclosed external institutional or private-equity investment.
The client base is diversified across enterprise verticals — including healthcare (Yale New Haven Health, City of Hope, SEVA, Pollock Clinics), financial services (Salem Five, Liberty Bank, Navacord), CPG/retail (Gorton's, and through MMB Subway, Sam Adams, Toyota), sports (New Balance, Titleist), travel and hospitality (Four Seasons, Hilton Cancun, Shannon Airport), and nonprofit/arts (MFA Boston, V Foundation for Cancer Research). In 2022 the firm acquired Dublin-based ZOO Digital, and in August 2025 it acquired Boston creative agency McCarthy Mambro Bertino (MMB), retaining both acquired brands within the network. Revenue is generated through professional-services fees on project-based and retainer engagements plus media-buying commissions; pricing is quote-based and not publicly disclosed. The firm claimed the Lürzer's Archive #1 U.S. / #5 global ranking in 2025 and reported 65% year-over-year growth in its CP Health vertical.
Connelly Partners firmographics
Firmographics- Name
- Connelly Partners
- Legal name
- Connelly Partners
- Website
- https://connellypartners.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Connelly Partners is an independent, full-service global advertising agency with 180+ staff across Boston, Dublin, and Vancouver, offering integrated creative, media planning/buying, digital, influencer, and in-house production services to enterprise clients across healthcare, financial services, CPG, sports, travel, and nonprofit verticals.
- Ownership category
- akta.pro rank
Connelly Partners industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Media Buying Agencies (54183), Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Creative Concepting & Campaign Development (BPAFAEAD), Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK), Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
Where Connelly Partners is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Connelly Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising and Marketing Services: Connelly Partners generates revenue by providing integrated advertising and marketing services to clients across various industries. Services include brand strategy, creative development, media planning and buying, digital marketing, influencer marketing, and production services. Revenue is generated through project-based work, retainer agreements, and media buying commissions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Connelly Partners product offering
Product offeringCore offering
Connelly Partners is a full-service independent global advertising agency delivering integrated marketing services under one roof: brand strategy, creative development, media planning and buying, digital and social media, influencer marketing, and production through its CP Studios arm. The agency's proposition centers on emotion-driven creative ("moving souls to move feet") paired with data-led media and analytics, serving enterprise clients across health, financial services, CPG/retail, travel/tourism, hospitality, education, and sports. Following acquisitions of MMB (2025) and ZOO Digital (2022), it operates as a global independent micro-network across Boston, Dublin, and Vancouver.
Product overview
Connelly Partners is a full-service independent global advertising and marketing agency. The core offering combines creative advertising services, media planning and buying, brand strategy, digital/social media, and in-house production (CP Studios) under one roof. The agency also operates dedicated influencer marketing and data analytics practices. Following acquisitions of McCarthy Mambro Bertino (MMB) and ZOO Digital, the network spans multiple offices serving clients across education, health, CPG & retail, financial services, travel & tourism, hospitality, and sports verticals.
Differentiator
Problem solved
Functional benefit
Products and services
- Core Advertising & Creative Services Full-service creative advertising offering including campaign development, brand strategy, copywriting, and design services for clients across multiple verticals such as healthcare, financial services, CPG, travel, and education.
- Media Planning & Buying Integrated media strategy, planning, execution, and measurement services spanning digital, out-of-home (OOH), programmatic, and traditional media channels. Operated by the Chief Media Officer and analytics function under one roof.
- CP Studios Connelly Partners' in-house production brand offering full-scale video shoots, social content creation, and branded experiences for clients launching products and building brand awareness.
- Digital & Social Media Services Digital marketing services including social media management, content creation, influencer partnerships, and programmatic media for brand clients across verticals.
- Influencer Marketing Services Dedicated influencer practice offering customized campaign strategy, influencer partner searches, content development, and performance measurement for brand clients.
- Data & Analytics Analytics services including dashboard reporting, conversion tracking, promotional code analysis, and mobile friction identification to optimize marketing performance and tie creative to measurable outcomes.
- McCarthy Mambro Bertino (MMB) Boston-based creative agency acquired by Connelly Partners in August 2025, specializing in automotive, QSR, retail, sports and healthcare campaigns for brands including Subway, Sam Adams, and Toyota; operates as a brand within the CP network led by co-founder Fred Bertino.
- ZOO Digital Dublin-based digital agency acquired by Connelly Partners in February 2022, operating as a sister company maintaining its name and autonomy to extend CP's digital services reach.
Quantifiable outcome
- Media-driven ticket sales surged compared to previous month following MFA Boston OOH campaign launch
- +2 more outcomes
Companies that use Connelly Partners
Customer profileNamed customers17 records
Segments8 records
Ideal customer profiles5 records
Connelly Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Connelly Partners partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- ESB NetworkscoreIntegrated campaign with ESB Networks to help Irish consumers understand Demand Side Flexibility - the concept that when we use electricity matters. Campaign uses split-screen format demonstrating how shifting energy tasks to off-peak hours benefits the national electricity network.
- McCarthy Mambro Bertino (MMB)coreAcquired creative agency MMB, which joins CP's global independent micro-network. MMB brings 20+ year legacy with campaigns for Subway, Sam Adams, and Toyota. MMB retains its brand within CP while accessing full suite of services. Fred Bertino continues to lead MMB brand within CP.
- ZOO DigitalcoreAcquired Dublin-based ZOO Digital which operates as sister company maintaining its name and autonomy. Combined entity had 45 employees at time of acquisition with plans to expand.
- Epilepsy IrelandcorePartnership to release 'Time, Safe, Stay' - a first aid song designed using musicology and neuroscience-led design to help build memory structures for seizure first aid recall. Campaign part of International Epilepsy Day awareness activity.
- Shannon AirportcoreLong-standing partnership continuing with new brand campaign 'The Best Place to Fly From' featuring animated characters Robin and Wren Murphy. Campaign spans TVC, cinema, radio, OOH, and social media.
- NavacordcoreInsurance brokerage partnership for Canada's second largest broker. CP led national brand transformation unifying diverse family of local brands under one cohesive national identity, including Sportsnet media buy during Canucks games.
- Pollock ClinicscoreWorld-leading men's sexual health brand with corporate clinics in Vancouver and 25+ franchised clinics spanning North America, Ireland, and Australia. CP awarded performance marketing business for corporate brand including Digital Media, Web, SEO, Analytics.
- Yale New Haven HealthcoreConnecticut's largest healthcare system awarded its media & analytics business including integrated media strategy, planning, execution and measurement to CP. Consolidated all MarCom efforts under network umbrella.
- V Foundation for Cancer ResearchcorePartnership for digital journey optimization including website, donations, CRM, DAM, media/analytics. By measuring full funnel and refining key touchpoints, turned visibility into meaningful donor action.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Connelly Partners competitors and assessment
Company assessmentDirect peers
- The Martin Agency: Independent, full-service creative agency of comparable size (~500 staff, Richmond-based) competing for similar enterprise brand accounts across health, CPG, and financial services. Closely aligned in being an integrated independent shop rather than a holding-company subsidiary.
- MullenLowe: Globally integrated full-service creative agency competing head-to-head for brand strategy, creative, and media work across the same verticals (CPG, health, financial services). Closely matched on integrated offering and client profile.
- RPA (Rubin Postaer and Associates): Mid-size independent full-service agency (LA-based) with comparable integrated offering and a similar mix of enterprise consumer and healthcare clients. Closely comparable in scale and independent operating model.
- Goodby Silverstein & Partners: Independent, award-winning full-service creative agency (Oakland/SF) with comparable enterprise client base and integrated brand/media/digital model. Highly comparable on creative reputation and integrated offering.
- Anomaly: Independent creative-led agency with integrated media, digital, and production capabilities — directly comparable business model to CP and competing for the same enterprise consumer and lifestyle brand engagements.
- 72andSunny: Independent, brand-led creative agency with integrated production and media capabilities and a similar enterprise client roster. Direct competitor for global creative AOR assignments.
- Pereira O'Dell: Independent, mid-sized full-service agency with integrated creative, media, and production. Comparable in operating model, size, and enterprise brand client mix.
- Mother: Globally recognized independent creative-led network of comparable size. Direct competitor for enterprise creative AOR assignments with similar integrated capabilities.
Broad incumbents
- Deutsch (dna): Larger, IPG-affiliated full-service creative and media agency. Competes for similar enterprise briefs but with substantially more scale and holding-company infrastructure advantages.
Emerging players
- Joan Creative: Independently owned, full-service creative agency of comparable scale focused on integrated creative and media for challenger enterprise brands. Comparable in offering, smaller in footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Connelly Partners social profiles
Digital presenceConnelly Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Connelly Partners leadership team
Management profileNumber of profiles
Profiles22 records
Connelly Partners subsidiaries and ownership
Company hierarchySubsidiaries2 records
Connelly Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Connelly Partners M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Connelly Partners
What does Connelly Partners do?
Connelly Partners is a full-service independent global advertising agency delivering integrated marketing services under one roof: brand strategy, creative development, media planning and buying, digital and social media, influencer marketing, and production through its CP Studios arm. The agency's proposition centers on emotion-driven creative ("moving souls to move feet") paired with data-led media and analytics, serving enterprise clients across health, financial services, CPG/retail, travel/tourism, hospitality, education, and sports. Following acquisitions of MMB (2025) and ZOO Digital (2022), it operates as a global independent micro-network across Boston, Dublin, and Vancouver.
Is Connelly Partners a public or private company?
Connelly Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Connelly Partners founded?
Connelly Partners was founded in 1999. It employs 101 to 250 people.
Where is Connelly Partners based?
Connelly Partners is headquartered in Boston, United States, in the North America region.
How does Connelly Partners make money?
One revenue line is on record: advertising and Marketing Services.
Who are Connelly Partners's main competitors?
Direct peers on record are The Martin Agency, MullenLowe, RPA (Rubin Postaer and Associates), Goodby Silverstein & Partners, Anomaly, 72andSunny, Pereira O'Dell and Mother. Deutsch (dna) is listed as a broad incumbent. Joan Creative is listed as an emerging player.
Does Connelly Partners have an API?
No public API is recorded for Connelly Partners.
What industry is Connelly Partners in?
Connelly Partners's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAC, Brand Campaign & Integrated Communications Agencies. Its NAICS code is 5418 and its SIC code is 7311.