Rethink Design Studio

What Rethink Design Studio does

Rethink Design Studio is a privately held, boutique interior design practice founded in 2005 by Joel and Erika Snayd and headquartered at 554 E Gordon St in Savannah, Georgia. The firm provides full-service interior design, interior decorating, custom furniture design, and construction management for residential and commercial clients, delivered through a five-step process (Discovery, Concept, Design, Execution, Reveal). Its core products are project-based design services rather than a software or technology platform; the studio relies on human-led design execution, contractor coordination, and vendor relationships rather than proprietary technology.

The studio serves two primary customer segments: residential homeowners seeking personalized design for primary residences, vacation properties, and historic home renovations, and commercial/small business clients (restaurants, cafes, hotels, boutiques) seeking brand-aligned space design. Pricing is quote-based and not publicly disclosed, with projects initiated via a website inquiry form and a 24–48 hour response commitment. The firm has expanded its geographic reach beyond Historic Savannah into the broader Lowcountry region, including Hilton Head, SC, Tybee Island, GA, and Bluffton, SC.

Rethink generates revenue through professional-services fees on a per-project basis, with no disclosed subscription, licensing, or productized offering. Go-to-market relies on a direct sales motion supported by content marketing (blog, Instagram), a portfolio-driven website, client testimonials, and earned media features in Better Homes & Gardens, Traditional Home, The Knot, Savannah Magazine, South Magazine, and The Lux Pad. The firm has no institutional funding, no parent company, no subsidiaries, and no disclosed revenue; headcount is reported at 1–10 employees.

Name

Rethink Design Studio

Legal name

Rethink Design Studio

Website

https://rethinkdesignstudio.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Rethink Design Studio is a privately held boutique interior design firm founded in 2005 and based in Savannah, Georgia. It provides full-service interior design, decorating, custom furniture, and construction management for residential homeowners and small commercial clients across the Savannah and Lowcountry region.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (541410), Residential Remodelers (236118), Industrial Design Services (54142)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Industrial/Product & Furniture Design (BPAHAKAM), Kitchen Permitting, Design & Project Management (HSAPAAAK), Architectural Reconfiguration & Structural Alterations (HSAPAEAB)

Keywords

• Interior design services
• Residential interior decorating
• Commercial space design
• Furniture design
• Construction management

Headquarters

HQ city

Savannah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Interior Design Services: Full-service interior design and decorating services billed on a project basis. Includes design concept development, space planning, material sourcing, furniture specification, and construction management oversight.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rethink Design Studio is a boutique interior design practice providing full-service interior design, decorating, furniture design, and construction management for residential and commercial spaces. Services span concept development, space planning, material and furniture specification, and contractor coordination, delivered through a five-step process (Discovery, Concept, Design, Execution, Reveal). The studio is rooted in Historic Savannah and serves clients across the Lowcountry region.

Product overview

Rethink Design Studio is a boutique interior design practice offering full-service interior design, decorating, and construction management for both commercial and residential spaces in the Lowcountry region. Their core services include Interior Design, Interior Decorating, Furniture Design, and Construction Management, delivered through a five-step process (Discovery, Concept, Design, Execution, Reveal). The studio partners with homeowners, builders, and small businesses to create spaces that balance the soul of a place with practical living needs.

Differentiator

Problem solved

Functional benefit

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Asher + RyeminorOthersRethink Design Studio created and designed Asher + Rye, a retail store and cafe space in Savannah. The studio developed the interior design in their signature Scandinavian style, creating a community-focused gathering space. The store features products and a coffee/food counter area.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Commune Design: Los Angeles-based multidisciplinary design practice offering residential, hospitality, and product design. Comparable to Rethink in full-service design delivery, hospitality project experience, and California-coastal aesthetic influence on signature style.
• House of Brinson: New York-based interior design and lifestyle studio offering residential design and curated content. Comparable to Rethink in boutique scale, editorial brand presence, and integrated design-plus-content marketing approach.
• Pierce & Ward: Boutique interior design firm offering residential and commercial design with a high-touch, relationship-led approach. Comparable to Rethink in service scope (design through installation), small-team operating model, and reliance on word-of-mouth and editorial visibility.
• Studio McGee: Salt Lake City-based interior design studio offering full-service residential and light commercial design with a scaled boutique model. Highly comparable to Rethink in service offering, project-based pricing, and editorial brand strategy; serves as a useful benchmark for how a boutique interior design firm can scale.
• Amber Interiors: Los Angeles-based interior design studio led by Amber Lewis offering full-service residential design with strong editorial presence. Directly comparable to Rethink in project-based boutique delivery, founder-led brand identity, and lifestyle/media-driven demand generation.
• Jake Arnold: Los Angeles-based interior design studio offering full-service residential design for high-end clients. Comparable to Rethink in founder-led boutique model, project-based engagements, and reliance on national media features (Architectural Digest, Vogue) for brand building.

Emerging players

• Decorilla: Online interior design marketplace matching clients with vetted designers for virtual design services. Comparable to Rethink as an interior design service provider, though differentiated by a tech-enabled, lower-touch delivery model that competes on convenience and price.
• Havenly: Online interior design platform offering virtual design services with access to a network of designers. Comparable to Rethink in core interior design service but differentiated by scalable online delivery model that could capture price-sensitive clients in adjacent geographies.

Broad incumbents

• Crate & Barrel Interior Design: Interior design service offering from Crate & Barrel providing in-home and online design consultations. Comparable to Rethink in residential design delivery, though differentiated by national retail backing, broader price-point reach, and integrated furniture sourcing.
• West Elm Interior Design Services: In-store and online interior design services offered by West Elm, a national home furnishings retailer. Comparable to Rethink as a residential design service, though differentiated by retail-brand scale, national footprint, and ability to bundle design with furniture purchasing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rethink_studio
• LinkedInlinkedin.com/company/rethink-design_4

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rethink Design Studio