American Muslim Consumer Consortium (AMCC)

Name

American Muslim Consumer Consortium (AMCC)

Legal name

American Muslim Consumer Consortium

Website

https://americanmuslimconsumer.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Development and Market Research Services

NAICS

Convention and Trade Show Organizers (56192), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Muslim consumer research
• Entrepreneurship competitions
• Community conferences
• Market intelligence reports
• Nonprofit consortium

Headquarters

HQ city

North Brunswick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: AMCC operates as a registered 501(c)(3) non-profit organization that relies on donations to fund its operations and research initiatives, including the American Muslim Market Study.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

AMCC is a registered 501(c)(3) non-profit organization that develops the American Muslim consumer market by organizing annual conferences, running an Entrepreneur Showcase startup pitch competition (with $10,000 cash prizes), and publishing market research reports such as the 2016 Consumer Market Report. The consortium connects Muslim entrepreneurs with mainstream corporations, investors, and retailers (Walmart, Whole Foods Market, Best Buy, PepsiCo) to support ethical, faith-aligned commerce.

Product overview

American Muslim Consumer Consortium (AMCC) is a 501(c)(3) non-profit organization that serves as a platform for developing the American Muslim consumer market through events, research, and entrepreneurship support. The organization operates primarily through annual conferences (AMCC 2009-2018), an Entrepreneur Showcase startup competition offering $10,000 cash prizes, and publishes Consumer Market Reports and market insights. The platform facilitates connections between Muslim entrepreneurs and mainstream businesses like Walmart, Whole Foods Market, Best Buy, and PepsiCo. AMCC does not offer a software product but rather serves as an event-based and research-focused organization.

Differentiator

Problem solved

Functional benefit

Products and services

• AMCC Annual Conferences Annual in-person conference events held since 2009 that bring together Muslim entrepreneurs, mainstream corporations, investors, and consumers to discuss the American Muslim market. Delegate attendance grew from 225 in 2009 to over 400 by 2014, with documented editions in 2009, 2010, 2011, 2012, 2014, 2016, and 2018.
• Entrepreneur Showcase Competition Shark Tank-style startup pitch competition held at AMCC conferences where Muslim-aligned entrepreneurs present business plans to investor panels. Since 2010, nearly 300 startups have applied and 20 companies have been selected to present, with a $10,000 grand prize awarded to winners (e.g., LaunchGood in 2014, Divine Connect in 2016).
• AMCC Consumer Market Report Comprehensive published market research reports on the American Muslim consumer market. The 2016 edition details Muslim consumer demographics, spending patterns, and market opportunities, produced in partnership with DinarStandard.
• Market Insights Publications Curated collection of market research reports and studies from partners including A.T. Kearney, Wunderman Thompson, Ogilvy Noor, Thomson Reuters, and The Economist covering the American and global Muslim consumer market.

Quantifiable outcome

• Nearly 300 entrepreneurs have applied to the Entrepreneurship Showcase since 2010, with 20 selected to present to investors.
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• DinarStandardcoreStrategic or Co-development Partner · 8 December 2020DinarStandard has been at the forefront with AMCC in driving the conversation around American Muslim entrepreneurship. They co-produce the annual conferences and have released joint market research studies including the 'The Muslim Green: American Muslim Market Study 2014-15' and the 2016 Consumer Market Report.
• DinarStandardcoreStrategic or Co-development Partner · 1 January 2018Collaborated on the 2018 conference report 'Muslim Entrepreneurs for Social Good in North America' and ongoing market research initiatives.
• Thomson ReuterscoreStrategic or Co-development Partner · 5 October 2015Partnered with AMCC to introduce the Innovation 4 Impact Entrepreneur Competition to be presented at the Global Islamic Economy Summit in Dubai, October 5-6, 2015.
• Dubai Silicon Oasis AuthoritycoreStrategic or Co-development Partner · 5 October 2015Partnered with AMCC and Thomson Reuters to introduce the Innovation 4 Impact Entrepreneur Competition at the Global Islamic Economy Summit in Dubai.
• WalmartminorOthersMainstream retailer that has recognized the significant market potential of American Muslim consumers through AMCC's platform and events.
• Whole Foods MarketminorOthersMainstream retailer that has recognized the significant market potential of American Muslim consumers through AMCC's platform and events.
• Best BuyminorOthersMainstream retailer that has recognized the significant market potential of American Muslim consumers through AMCC's platform and events. Received AMCC Multicultural Award in 2010 for Eid al-Adha marketing.
• PepsiCominorOthersC-Level executives from PepsiCo have been invited as speakers at AMCC conferences to discuss engagement with Muslim consumers.
• Ogilvy & MatherminorOthersWorld-class advertising and marketing agency with C-Level participation at AMCC events. CEO Miles Young delivered keynote at 2010 AMCC conference. Released research report on engaging American Muslim consumers at 2012 conference. Received AMCC Multicultural Award in 2011.

Scale indicators5 records

Recent moves1 record

Expansion highlights1 record

Emerging players

• LaunchGood: AMCC 2014 Entrepreneur Showcase $10K grand-prize winner and the leading Muslim-focused crowdfunding platform globally. Operates as a fundraising infrastructure peer for Muslim entrepreneurs, complementing AMCC's showcase/promotion function.
• Muzmatch: AMCC 2016 Entrepreneur Showcase participant that went on to Y Combinator and a $1.75M seed round. A high-profile Muslim-focused consumer app, illustrating the kind of startup AMCC pipelines into mainstream accelerators.

Direct peers

• DinarStandard: Core strategic partner of AMCC since at least 2014, co-producing the annual American Muslim market research reports and joint conference programming. DinarStandard is a research and advisory firm focused on the global Islamic economy, providing sector studies (food, finance, travel, pharma) that directly overlap with AMCC's market-research mandate.
• Ogilvy Noor: Ogilvy & Mather's Muslim consumer insight practice, recipient of the 2011 AMCC Multicultural Award and co-producer of 'A little Empathy goes a long way'. Operates as an agency-side research and advisory peer, helping Fortune-500 brands understand the same American Muslim consumer market that AMCC organizes around.

Broad incumbents

• A.T. Kearney (Islamic Economy Practice): Global management consulting firm that publishes the widely cited 'State of the Global Islamic Economy' report and advises corporates on Muslim-market strategy. Competes with AMCC for corporate mindshare on American Muslim consumer insights at the multinational level.
• Thomson Reuters (Islamic Finance/Economy): Global media and information major that co-created the Innovation 4 Impact Entrepreneur Competition with AMCC for the Global Islamic Economy Summit in Dubai. Operates at much larger scale across Islamic finance and economy intelligence.

Others

• Saffron Road: Halal packaged-food brand and 2012 AMCC Multicultural Award winner. Represents a corporate consumer-products peer in the halal/Islamic consumer space that has leveraged AMCC for category validation rather than competing for the platform role.
• Crescent Foods: Halal meat supplier and 2011 AMCC Entrepreneur of the Year Award recipient. A category-leading halal brand and AMCC community member, but not a research, events, or platform peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/muslimconsumer
• Facebookfacebook.com/muslimconsumer
• LinkedInlinkedin.com/company/american-muslim-consumer-consortium

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Muslim Consumer Consortium (AMCC)