Washington Spirit

What Washington Spirit does

Washington Spirit is a professional women's soccer team competing in the U.S.-based National Women's Soccer League (NWSL), founded in 2012-2013 as part of the league's inaugural season. The club plays home matches at Audi Field in Washington, D.C. (exclusive tenancy since 2023) and was the 2021 NWSL champion. It is owned by Michele Kang, a Korean-American tech entrepreneur (Forbes-ranked self-made woman, $1.2B net worth) who in 2022 acquired majority ownership in a $35 million deal and has since assembled a multi-club portfolio including Olympique Lyonnais (France) and London City Lionesses (England).

The club's product surface spans ticket tiers (single match, match two-packs, mini plans starting at $27/match, half-season plans, full season memberships) and premium hospitality (suites, loge boxes, field tables, cabanas) sold primarily through Ticketmaster, supplemented by merchandise (Spirit Shop), premium behind-the-scenes experiences, and community programs (Read to Achieve, Junior Spirit, Somos Spirit, Bar Network). Monetization flows through four primary streams: ticket sales (transaction-based across 15 home matches), corporate sponsorships (recurring partnership revenue from CVS Pharmacy, Nike, Diageo, Sol de Janeiro, Lafayette Federal Credit Union, FanDuel, Mars, Shady Grove Fertility), merchandise sales (transaction-based), and league-distributed media rights (CBS Sports, ESPN, Prime Video, ION, NWSL+, Victory+). The team's competitive positioning rests on a star-laden roster anchored by Trinity Rodman ($2M+ annually through 2028, NWSL's richest contract), strong community ties across the DMV area, and broadcast reach via national media deals.

The go-to-market operates on two axes: direct-to-consumer ticketing/memberships for individual fans, and enterprise sales for corporate partnerships, premium suites, and group hospitality. The team's $215M estimated 2026 valuation (up from ~$5M in 2020) reflects rapid commercial scaling of women's professional soccer, evidenced by record attendance (19,365 sellout, 63,000+ at Denver Summit inaugural), Top 3 NWSL standing during the 2026 season, and Trinity Rodman's #1 NWSL jersey sales ranking with six Spirit players in the top 10.

Name

Washington Spirit

Legal name

Washington Soccer Properties LLC

Website

https://washingtonspirit.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Washington Spirit is a professional women's soccer team competing in the NWSL at Audi Field in Washington, D.C., owned by Michele Kang as part of a multi-club portfolio including Olympique Lyonnais and London City Lionesses. The franchise serves fans, corporate sponsors, and the DMV-area community through ticketing, premium hospitality, merchandise, and league media rights.

Ownership category

akta.pro rank

Product category

Professional Women's Soccer (Sports Entertainment)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Other Spectator Sports (711219), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ), Championship & Cup Organizers (MPAKADAB)

Keywords

• Professional women's soccer
• NWSL team operations
• Match ticket sales
• Sports sponsorship marketing
• Premium hospitality experiences

Headquarters

HQ city

Boyds

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from single match tickets, season memberships, partial plans, and group sales at Audi Field. The team hosts 15 home matches per season with various ticket tiers.
2. Sponsorships: Corporate sponsorship deals including official partners like CVS Health, Sol de Janeiro, Diageo, Lafayette Federal Credit Union, and others with front-of-kit and activation rights.
3. Merchandise: Sales of official merchandise including jerseys, apparel, and limited-edition items through the Spirit Shop and third-party retailers.
4. Media Rights: Broadcasting revenue from league media rights deals with networks including CBS Sports, ESPN, Prime Video, ION, and NWSL+.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

The Washington Spirit operates a professional women's soccer team competing in the National Women's Soccer League (NWSL), playing 15 home matches per season at Audi Field in Washington, D.C. The team sells single match tickets, season memberships, partial plans, and premium hospitality packages directly to consumers and corporate groups, and earns additional revenue from official merchandise, corporate sponsorships, and league media rights. Supporting the matchday product are grassroots community programs, a regional bar network, and themed event nights.

Product overview

Washington Spirit is a professional women's soccer team competing in the National Women's Soccer League (NWSL), playing home matches at Audi Field in Washington, D.C. The organization offers a multi-tiered ticket and hospitality product portfolio spanning single match tickets, season memberships (full season, half season, and mini plans), and premium seating options including suites, loge boxes, field tables, and cabanas. The core product is access to live NWSL matches, supplemented by merchandise sales through the Spirit Shop, group hospitality experiences, and premium behind-the-scenes packages. Community programs and the Bar Network extend the fan engagement ecosystem beyond matchday. The team is owned by Michele Kang, who also owns Olympique Lyonnais (France) and London City Lionesses (England), forming a multi-club women's soccer investment portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Match Tickets Individual game tickets for Washington Spirit NWSL matches at Audi Field, available through Ticketmaster with mobile-only delivery for fans who want flexible single-match access.
• Season Memberships Full season ticket plans covering all 15 NWSL regular season home matches at Audi Field, with membership tiers (Premium All-Access, Premium, Center Circle Reserved, Reserved) and benefits including priority playoff access, 20–25% merchandise discounts, parking discounts, and flexible exchange programs.
• Half Season Plans Eight-game partial season plans offering same-seat flexibility with 50/50 or pay-in-full payment options and member benefits for fans who want season-style access without a full commitment.
• Mini Plans Four-game flexible partial plans starting at $27 per match, including tickets to In Spirit of Service Night plus three matches of choice, pay-in-full only.
• Match Two Packs Bundled ticket packages for two home matches starting at $45 per person with savings up to 10%, including themed packs such as Spirit Select, Expansion, East vs West, and Rivalry 2-Packs.
• Premium Seating - Suites, Loge Boxes, Field Tables, and Cabanas Premium hospitality products at Audi Field including Club Level Suites (20 tickets), Tower Suites (24–25 tickets), Field Suites (22 tickets), Loge Boxes (4–8 tickets), and Cabanas/Pitchside Party (40 tickets), with all-inclusive food and beverage options targeted at corporate entertainment and high-spend fans.
• Group Tickets & Hospitality Group bookings for 10+ people with preferred block pricing, no per-ticket fees, and access to Matchday Memories experiences including player walkouts, rally tunnels, and field passes for corporate outings and group events.
• Spirit Premium Experiences Behind-the-scenes fan experiences including Spirit Starting XI (full matchday access), Spirit Sideline (coaching staff experience), and Spirit Skills Camp (training session with sporting staff at Audi Field).
• Spirit Shop Merchandise Official Spirit merchandise including authentic jerseys, replica jerseys, goalkeeper kits, prematch tops, training apparel, and themed collections such as the 2026 Pride Collection, sold through the Spirit Shop online storefront.

Quantifiable outcome

• Record sellout of 19,365 fans against Seattle Reign
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Sol de JaneirocoreGTM or Marketing Partner · 17 June 2026Multi-year partnership (2026-2028) establishing Sol de Janeiro as Official Body Care and Celebration Partner. Integration includes 'My Matchday Rituals' content series, stadium Celebration Cam, athlete-inspired limited-edition product drops, and community programming for young athletes.
• Diageo North AmericacoreGTM or Marketing Partner · 28 May 2026Year two renewal of purpose-driven partnership focusing on responsible celebrations, workforce development, and community impact in D.C. region. Includes Take A Minute impaired driving prevention campaign, SoberRide free transportation program, and Learning Skills for Life hospitality training.
• Lafayette Federal Credit UnioncoreGTM or Marketing Partner · 8 April 2026Multi-year agreement designating Lafayette Federal as Official Credit Union of the Spirit. Includes front-of-training-top sponsorship, member discounts on match days and merchandise, exclusive contests, and 'Goal for a Cause' initiative donating to Children's National Hospital for each home goal.
• Victory+coreChannel Partner/ Reseller/ Distributor · 20 March 2026Regional broadcast partnership delivering live match coverage and exclusive club content to fans across DMV area. Seven local Spirit broadcasts throughout 2026 season plus nine national match windows including four NWSL Sunday Night Soccer appearances.
• CVS PharmacycoreGTM or Marketing Partner · 20 February 2026Multi-year partnership as Official Health and Wellness Partner with U.S. Soccer and NWSL. Includes virtual signage rights across 16 NWSL team games, health-focused social media content, club-specific sponsorships, and commitment to develop community soccer fields by 2028.
• Dead DirtminorStrategic or Co-development Partner · 30 September 2025Collaboration launching 'Fast Track to the Future of Women's Sports' Capsule collection merging streetwear influences with vintage soccer aesthetics.
• NikecoreGTM or Marketing PartnerKit supplier for Washington Spirit, providing match kits, training gear, and merchandise. 2026 'Spirit in Bloom' kit designed with cherry blossom theme.
• FanDuel/SportsbookminorGTM or Marketing PartnerSports betting partner visible on official website as team sponsor.
• MarsminorGTM or Marketing PartnerCorporate sponsor of Washington Spirit with branding on official website.
• Shady Grove FertilityminorGTM or Marketing PartnerHealth and wellness sponsor partnership focused on community health.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kansas City Current:
• Angel City FC: NWSL club based in Los Angeles with high-profile celebrity ownership and a similar focus on premium hospitality, sponsorships, and fan experience. Closely comparable in revenue model (tickets, sponsorships, merchandise) and target demographic of women's-sports consumers.
• Orlando Pride: Florida-based NWSL club operating with similar model of premium suite revenue and league-shared broadcast deals. Comparable in roster-building approach and seasonal ticket-membership structure.
• OL Reign (Seattle Reign): Seattle-based NWSL club directly comparable on pitch (16 home matches per season, league-level competition) and commercially. Was the opponent in Spirit's record 19,365 sellout and competes for the same Pacific/Mountain-region corporate sponsorship dollars.
• NJ/NY Gotham FC: Major-market NWSL club playing in a top U.S. media market with similar corporate-partnership opportunities in healthcare, finance, and consumer goods. Comparable in season-membership structure and group-hospitality offerings.
• Portland Thorns FC: Historic NWSL powerhouse that defeated Spirit in the 2021 NWSL Championship. Operates with a similar revenue mix (tickets, sponsorships, merchandise) and a comparable passionate fan base; serves as the benchmark for on-field competitive positioning in the league.
• San Diego Wave FC: NWSL expansion-era club with star-driven marketing (Alex Morgan era) and high on-pitch investment. Directly comparable to Spirit in targeting top-tier free agents, premium matchday pricing, and media-market sponsorship capture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/washingtonspirit
• Xx.com/washspirit
• Facebookfacebook.com/washingtonspirit

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Washington Spirit