Orlando Pride
- Company typePrivate
- Founded2016
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Orlando Pride firmographics
Firmographics- Name
- Orlando Pride
- Legal name
- Orlando Pride
- Website
- https://orlando-pride.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Orlando Pride industry classification
Industry- Product category
- Professional Sports Team
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)
- akta.pro secondary industries
- Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)
Keywords
Where Orlando Pride is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Orlando Pride business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket Sales: Individual match tickets and season ticket memberships sold through Ticketmaster and direct club channels at Inter&Co Stadium.
- Merchandise Sales: E-commerce sales of jerseys, apparel, and commemorative merchandise through the official shoporlandopride.com storefront.
- Sponsorship and Partnership Revenue: Corporate sponsorship deals with partners including AluCup (Official Aluminum Cup Supplier), Orlando Health, Walt Disney World, Ford, Heineken, Publix, Inter, Exploria Resorts, and Ticketmaster.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
Orlando Pride product offering
Product offeringCore offering
Orlando Pride is a professional women's soccer team competing in the National Women's Soccer League (NWSL) that sells live match entertainment, season ticket memberships, individual match tickets, official team merchandise (including the Unity Kit and Decennial Kit), and themed fan experience events at Inter&Co Stadium. Revenue is generated through gate receipts, merchandise e-commerce, and corporate sponsorship partnerships with brands including AluCup, Orlando Health, Walt Disney World, Ford, Heineken, Publix, Inter, Exploria Resorts, and Ticketmaster.
Product overview
Orlando Pride is a professional women's soccer team competing in the National Women's Soccer League (NWSL). The organization's primary offerings include match ticketing, season ticket memberships, official merchandise (Unity Kit and Decennial Kit), the LionNation mobile application, and experiential fan events at Inter&Co Stadium. The product portfolio centers on live sports entertainment, fan engagement, and merchandise sales rather than a unified software platform.
Differentiator
Problem solved
Functional benefit
Brands
- The Unity Kit: Special kit presented by Orlando Health, honoring the strength and togetherness of the Orlando community following the Pulse Nightclub tragedy ten years ago.
- The Decennial Kit
Products and services
- Match Tickets
Companies that use Orlando Pride
Customer profileSegments1 record
Ideal customer profiles2 records
Orlando Pride technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Orlando Pride partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- VerizoncoreVerizon is the presenting sponsor of Orlando Soccer Celebration event and powers 'What to watch for' match previews as a marketing partner.
- Amazon Prime VideominorPrime Video streams select Orlando Pride matches including Pride vs. Kansas City Current.
- TicketmastercoreOfficial ticketing partner and resale platform for Orlando Pride matches.
- Victory+minorStreaming platform broadcasting Orlando Pride matches alongside NWSL+.
- NWSLcoreNational Women's Soccer League - the league in which Orlando Pride competes as a founding/owned member team.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Orlando Pride competitors and assessment
Company assessmentEmerging players
- Bay FC: Recent NWSL expansion franchise backed by significant capital and high-profile investors — comparable as a newer-market women's professional soccer team, with similar revenue ramp dynamics.
Direct peers
- NC Courage: NWSL franchise competing in the same league with a similar mix of ticketing, sponsorship, and merchandise revenue streams, providing a direct competitive and operational comparable.
- Chicago Red Stars: NWSL franchise with comparable stadium-sharing arrangement and corporate sponsor profile; a direct same-league operational comparable.
- Washington Spirit: NWSL franchise with ownership transition history and diversified revenue mix — directly comparable in league positioning, scale, and recent valuation discussion.
- Portland Thorns FC: NWSL franchise affiliated with an MLS parent (Portland Timbers) sharing stadium infrastructure and back-office resources — analogous to Orlando Pride's Orlando City SC affiliation model.
- San Diego Wave FC: NWSL franchise with strong individual-ownership brand identity and diversified revenue — a directly comparable women's professional soccer team competing in the same league.
- Houston Dash: NWSL franchise affiliated with an MLS parent (Houston Dynamo), sharing the same dual-club, shared-stadium model that Orlando Pride operates with Orlando City SC.
- Angel City FC: NWSL franchise (Los Angeles) operating as a privately owned women's professional soccer team with diversified sponsorship, ticketing, and merchandise revenue — directly comparable business model and league economics to Orlando Pride.
- Kansas City Current: NWSL franchise currently leading the league with a purpose-built stadium; serves as the competitive benchmark and recent head-to-head opponent for Orlando Pride.
Broad incumbents
- Orlando City SC: MLS parent club sharing Inter&Co Stadium, LionNation app, and ownership with Orlando Pride — provides a same-market, same-ownership benchmark for revenue, ticketing, and sponsorship economics across men's and women's tiers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Orlando Pride social profiles
Digital presenceOrlando Pride financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orlando Pride leadership team
Management profileNumber of profiles
Profiles1 record
Orlando Pride funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orlando Pride M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orlando Pride
What does Orlando Pride do?
Orlando Pride is a professional women's soccer team competing in the National Women's Soccer League (NWSL) that sells live match entertainment, season ticket memberships, individual match tickets, official team merchandise (including the Unity Kit and Decennial Kit), and themed fan experience events at Inter&Co Stadium. Revenue is generated through gate receipts, merchandise e-commerce, and corporate sponsorship partnerships with brands including AluCup, Orlando Health, Walt Disney World, Ford, Heineken, Publix, Inter, Exploria Resorts, and Ticketmaster.
Is Orlando Pride a public or private company?
Orlando Pride is a private company. It is classified as family owned and is currently operating.
When was Orlando Pride founded?
Orlando Pride was founded in 2016. It employs 11 to 50 people.
Where is Orlando Pride based?
Orlando Pride is headquartered in Orlando, United States, in the North America region.
How does Orlando Pride make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales and sponsorship and Partnership Revenue.
Who are Orlando Pride's main competitors?
Bay FC is listed as an emerging player. Direct peers are NC Courage, Chicago Red Stars, Washington Spirit, Portland Thorns FC, San Diego Wave FC, Houston Dash, Angel City FC and Kansas City Current. Orlando City SC is listed as a broad incumbent.
Does Orlando Pride have an API?
No public API is recorded for Orlando Pride.
What industry is Orlando Pride in?
Orlando Pride's product category is Professional Sports Team. Its primary akta.pro industry code is MPAKALAA, Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors), with a secondary code of MPAKALAB, Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers). Its NAICS code is 711211 and its SIC code is 7997.