Highland Homes
Highland Homes is a privately held Texas homebuilder founded in 1985, operating 104 communities across Dallas/Fort Worth, Houston, Austin, and San Antonio. It sells new single-family homes from roughly $314K to $2.3M to individual homebuyers, supplemented by in-house Highland HomeLoans mortgage services.
- Company typePrivate
- Founded1985
- HeadquartersPlano, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Highland Homes does
Highland Homes is a privately held Texas homebuilder founded in 1985 and headquartered in Plano, TX. The company designs, constructs, and sells new single-family homes across four major Texas metros — Dallas/Fort Worth (45 communities), Houston (29), San Antonio (18), and Austin (12) — for a total of 104 active model-home communities. Its product line spans roughly 200 floor plans from approximately 1,500 to 5,700+ square feet, with list prices ranging from about $314,000 at the entry level to over $2.3 million for luxury offerings. The company operates a direct-to-consumer go-to-market, selling through on-site model homes, the company website (Plan Finder, Room Visualizers, MyHighland account), and dedicated sales phone lines, supported by in-house mortgage financing via Highland HomeLoans.
Highland Homes earns revenue primarily from one-time sales of newly constructed homes to individual homebuyers, with a secondary recurring stream from in-house loan origination fees. Pricing follows a unit-pricing model across four tiered segments — entry/affordable, mid-range ($400K-$700K), luxury ($700K-$1.5M+), and ultra-luxury/executive — differentiated by lot size, square footage, and finish level. The company is organized as a family of brands: the flagship Highland Homes label, Huntington Homes for 100-foot-lot luxury communities, and HHS Residential as an adjacent residential building subsidiary.
Operationally, Highland leverages a volume-builder model with standardized floor plans and shared trade labor across Texas, recognized by regional industry awards including the 2024 Gold Best in DFW People's Choice, 2022 Houston Chronicle Best of the Best, and 2023 Houston Prism Volume Builder of the Year. Leadership is led by CEO Joel Adams; the company is privately held with no disclosed parent, private-equity sponsor, or institutional investor in the source data.
Highland Homes firmographics
Firmographics- Name
- Highland Homes
- Legal name
- Highland Homes, LLC
- Website
- https://highlandhomes.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Highland Homes is a privately held Texas homebuilder founded in 1985, operating 104 communities across Dallas/Fort Worth, Houston, Austin, and San Antonio. It sells new single-family homes from roughly $314K to $2.3M to individual homebuyers, supplemented by in-house Highland HomeLoans mortgage services.
- Ownership category
- akta.pro rank
Highland Homes industry classification
Industry- Product category
- Residential Home Construction
- NAICS
- New Housing For-Sale Builders (236117)
- akta.pro primary industry
- Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)
- akta.pro secondary industry
- Custom Home Building (IMAFABAC)
Keywords
Where Highland Homes is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Highland Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- New Home Sales: One-time sales of newly constructed single-family homes to individual homebuyers. Revenue generated from home sales at various price points ranging from approximately $314,000 to over $2 million depending on location and specifications.
- Highland HomeLoans: In-house mortgage financing services generating revenue through loan origination and financing fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level/affordable homes starting around $314,000 |
| Unit Pricing | Pay-as-you-go | Mid-range homes $400,000-$700,000 |
| Unit Pricing | Pay-as-you-go | Luxury/premium homes $700,000-$1.5M+ |
| Unit Pricing | Pay-as-you-go | Ultra-luxury/executive homes $1.5M+ |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Highland Homes product offering
Product offeringCore offering
Highland Homes designs, builds, and sells newly constructed single-family homes across four major Texas metros through 104 master-planned communities. Customers can purchase quick move-in homes from existing inventory or select from 200+ floor plan designs for a build-to-suit home with design center customization. Mortgage financing is offered in-house through Highland HomeLoans as part of an integrated home buying experience.
Product overview
Highland Homes is a Texas-based residential homebuilder offering new construction homes across four major metro areas (Dallas/Fort Worth, Houston, Austin, and San Antonio). The company operates 104 master-planned communities and offers over 200 distinct floor plan designs spanning entry-level to luxury segments. The core offering consists of quick move-in homes (pre-built inventory) and to-be-built homes with customizable options. Supporting the home buying process, Highland Homes provides in-house mortgage services through Highland HomeLoans, an online plan finder tool, inspiration gallery with room visualizers, and a MyHighland account system for tracking favorites and preferences. Floor plans range from approximately 1,500 to 5,700+ square feet with 2-6 bedrooms, targeting first-time buyers through luxury home buyers.
Differentiator
Problem solved
Functional benefit
Brands
- Huntington Homes: Luxury home building brand operated by Highland Homes family, specializing in 100ft lot communities
- HHS Residential
Companies that use Highland Homes
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Highland Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Highland Homes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Huntington HomesminorFamily brand under Highland Homes family of companies. Operates as a separate brand targeting certain markets with luxury home offerings (e.g., Mustang Lakes Huntington 100ft lots).
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Highland Homes competitors and assessment
Company assessmentDirect peers
- D.R. Horton: Largest U.S. homebuilder by volume with a dominant Dallas/Fort Worth and Houston presence, competing head-to-head with Highland on spec-built single-family homes across entry-level through luxury price points in the same Texas submarkets.
- Lennar Corporation: Top-three national homebuilder operating large-volume production homebuilding divisions in Dallas/Fort Worth, Houston, Austin, and San Antonio with overlapping floor plan strategies and a similar in-house mortgage offering (Lennar Mortgage).
- PulteGroup: National homebuilder (Centex, Pulte, Del Webb, John Wieland brands) actively building across all four Texas metros Highland serves, with comparable entry-level to luxury product tiers and in-house financing through Pulte Mortgage.
- Taylor Morrison: Top-five U.S. homebuilder with a heavy Texas concentration in Dallas/Fort Worth, Houston, and Austin, offering a comparable master-planned community product and move-up/luxury positioning.
- Meritage Homes: Public homebuilder with strong Texas and Arizona footprint, focused on entry-level through move-up single-family homes with energy-efficient construction, directly overlapping Highland's price points and metro geographies.
- KB Home: Public homebuilder operating in Dallas/Fort Worth, Houston, Austin, and San Antonio with a similar build-to-order model, deep customization through design studios, and comparable first-time and move-up buyer focus.
- Toll Brothers: National luxury homebuilder with significant Dallas/Fort Worth, Houston, and Austin operations, competing most directly with Highland's Huntington Homes luxury brand and its $1.5M+ product tier.
- M/I Homes: Mid-large public homebuilder with established operations across Houston, Dallas/Fort Worth, San Antonio, and Austin, offering a similar product mix from entry-level to luxury in master-planned communities.
- Tri Pointe Homes: Public homebuilder with a meaningful Texas footprint (Houston, Dallas/Fort Worth, Austin) under the Tri Pointe, Pardee, and Maracay brands, overlapping with Highland's move-up and luxury segments.
- Perry Homes: Private Texas-based homebuilder operating in Houston, Dallas/Fort Worth, Austin, and San Antonio with a comparable family-owned operating model, master-planned community strategy, and luxury/entry-level product range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Highland Homes social profiles
Digital presenceHighland Homes compliance and trust
Trust signalCompliance5 records
Highland Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Highland Homes leadership team
Management profileNumber of profiles
Profiles1 record
Highland Homes subsidiaries and ownership
Company hierarchySubsidiaries2 records
Highland Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Highland Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Highland Homes
What does Highland Homes do?
Highland Homes designs, builds, and sells newly constructed single-family homes across four major Texas metros through 104 master-planned communities. Customers can purchase quick move-in homes from existing inventory or select from 200+ floor plan designs for a build-to-suit home with design center customization. Mortgage financing is offered in-house through Highland HomeLoans as part of an integrated home buying experience.
Is Highland Homes a public or private company?
Highland Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Highland Homes founded?
Highland Homes was founded in 1985. It employs 501 to 1,000 people.
Where is Highland Homes based?
Highland Homes is headquartered in Plano, United States, in the North America region.
How does Highland Homes make money?
Two revenue lines are on record. New Home Sales are the primary driver. The others are highland HomeLoans.
Who are Highland Homes's main competitors?
Direct peers on record are D.R. Horton, Lennar Corporation, PulteGroup, Taylor Morrison, Meritage Homes, KB Home, Toll Brothers, M/I Homes, Tri Pointe Homes and Perry Homes.
Does Highland Homes have an API?
No public API is recorded for Highland Homes.
What industry is Highland Homes in?
Highland Homes's product category is Residential Home Construction. Its primary akta.pro industry code is IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders), with a secondary code of IMAFABAC, Custom Home Building. Its NAICS code is 236117.