Poland Spring
Poland Spring is a 180-year-old bottled spring water brand sourcing water from 10 Maine springs, sold nationally through major U.S. retailers and Primo Brands' subscription home/office delivery to primarily Northeast consumers.
- Company typePrivate
- Founded1845
- HeadquartersElmsford, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Poland Spring does
Poland Spring is a bottled spring water brand founded in 1845 in Maine, currently operated as a label within BlueTriton Brands (now Primo Brands), a portfolio company of private equity firm One Rock Capital. The brand sources natural spring water from 10 sites spread across approximately 6,000 acres of protected Maine watersheds and produces still and sparkling spring water packaged in recyclable PET bottles and, more recently, 100% recycled aluminum. Its product portfolio spans still and sparkling SKUs in multiple package sizes, with a sustainability-led MadeBetter aluminum line tied to a 1% for the Planet commitment.
The brand sells through two principal channels. The first is broad U.S. mass retail, where it is stocked at Walmart, Target, BJs, Sam's Club, and CVS, alongside other national grocers and club stores. The second is direct-to-consumer subscription home and office water delivery operated by Primo Brands, offering customized still and sparkling water on a recurring basis. Ancillary channels include MLB ballpark concessions and sponsorship-driven activation tied to the league-wide Official Water partnership featuring Ken Griffey Jr.
Poland Spring's commercial positioning leans on 180+ years of brand heritage and its self-claimed status as the #1 selling bottled water in the U.S. Northeast. Marketing activity is anchored by the MLB partnership, the Rewards Drop loyalty program, and ESG/community-impact programs including bottle donations to drought- and disaster-affected communities and Kennebec Highlands land trust contributions. Direct financial disclosure at the brand level is limited; the entity is reported with an 11–50 employee headcount, indicating brand-and-marketing functions rather than standalone production operations.
Poland Spring firmographics
Firmographics- Name
- Poland Spring
- Legal name
- BlueTriton Brands, Inc.
- Website
- https://polandspring.com
- Company type
- Private
- Founded year
- 1845
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Poland Spring is a 180-year-old bottled spring water brand sourcing water from 10 Maine springs, sold nationally through major U.S. retailers and Primo Brands' subscription home/office delivery to primarily Northeast consumers.
- Ownership category
- akta.pro rank
Poland Spring industry classification
Industry- Product category
- Bottled Spring Water
- NAICS
- Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Spring Water Bottling (AFAFACAA)
- akta.pro secondary industries
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Sparkling/Carbonated Bottled Water Production (AFAFACAE), Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH)
Keywords
Where Poland Spring is headquartered
LocationHeadquarters
- HQ city
- Elmsford
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Poland Spring business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Bottled Water Retail Sales: Poland Spring generates revenue through retail sales of bottled spring water and sparkling water products through major retail chains including Walmart, Target, BJs Wholesale, Sam's Club, CVS, Albertsons, Market Basket, and Wegmans. Products sold in various sizes from 8oz single bottles to 5-gallon jugs.
- Primo Brands Water Delivery: Subscription-based direct-to-consumer water delivery service through Primo Brands. Delivers still and sparkling water, teas, and enhanced beverages to homes and offices on scheduled basis (weekly, bi-weekly, or monthly). Features returnable bottles for 3- and 5-gallon containers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail purchase through major retailers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Poland Spring product offering
Product offeringCore offering
Poland Spring sources natural spring water from 10 unique spring sites across approximately 6,000 acres of conserved Maine watersheds and bottles it into still and sparkling spring water products. The brand distributes through major national retail chains (Walmart, Target, BJs, Sam's Club, CVS) and a direct-to-consumer home/office water delivery subscription service operated by Primo Brands.
Product overview
Poland Spring is a bottled spring water brand offering a portfolio of still and sparkling water products sourced from natural Maine springs. The core product line includes still spring water in sizes ranging from 8 oz single-serve bottles to 5-gallon delivery jugs, and sparkling flavored varieties in Watermelon Strawberry and Pineapple Mango. A sustainable aluminum bottle option supports environmental initiatives through the MadeBetter program. The brand operates a direct-to-doorstep Primo Brands delivery service for home and office hydration needs, and maintains a Rewards Drop digital loyalty program that lets consumers earn redeemable points for purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- Poland Spring Still Spring Water Authentic still spring water sourced from natural aquifers in Maine, available in multiple sizes from 8 oz single-serve bottles to 5-gallon jugs for home/office delivery, with naturally occurring electrolytes for a crisp taste. Targeted at Northeast U.S. consumers seeking everyday hydration.
- Poland Spring Sparkling Spring Water Flavored sparkling spring water made with locally sourced Maine spring water, natural fruit flavors, and refreshing bubbles; available in Watermelon Strawberry, Pineapple Mango, and other flavors, with zero calories, zero sugars, and zero sweeteners. Targeted at consumers seeking flavored sparkling hydration.
- Poland Spring 25 oz Aluminum Bottle 25 oz sustainable aluminum bottle expressing commitment to eco-friendly practices; part of the MadeBetter initiative, 100% recyclable, with 1% of sales donated to 1% for the Planet for local environmental causes. Targeted at eco-conscious consumers seeking premium sustainable packaging.
- Primo Brands Water Delivery Service Direct-to-doorstep water delivery service for Poland Spring products through Primo Brands. Offers scheduled deliveries at weekly, bi-weekly, or monthly frequencies with customizable orders and returnable 3-gallon and 5-gallon bottles to reduce single-use plastic. Targeted at households and offices seeking recurring hydration supply.
Quantifiable outcome
- Number one beverage brand in the Northeast market
- +2 more outcomes
Companies that use Poland Spring
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Poland Spring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Poland Spring partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- Major League Baseball (MLB)flagshipPrimo Brands appointed Ken Griffey Jr. as baseball's first 'CEO of H2O' to lead a national healthy hydration campaign for the 2026 MLB season. This marks the third consecutive year Primo Brands serves as MLB's official water. Campaign unifies all six Primo Brands regional spring water brands (Arrowhead, Poland Spring, Ice Mountain, Deer Park, Ozarka, and Zephyrhills) under a single national effort for the first time.
- The Ecology SchoolcoreNearly 20-year relationship with nonprofit education center that transforms how people interact with the environment. Poland Spring sponsors The Teacher Institute to expand environmental stewardship programs nationwide. Also partners with The Ecology School for hands-on environmental education for Maine students.
- Mahoosuc Land TrustcoreNonprofit conservation organization based in Bethel, Maine. Poland Spring has preserved approximately 600 acres of watershed in Rumford for Ellis Spring site since 2018. The trust has conserved 25,000 acres of diverse habitats through preserves and conservation easements in western Maine and northern New Hampshire.
- 1% for the PlanetcorePoland Spring is a proud member of 1% for the Planet, donating 1% of aluminum bottle sales to local environmental causes like Mahoosuc Land Trust. Helps preserve Maine's natural resources and support local communities.
- American Red CrossminorNational disaster relief partner. Poland Spring provides water donations during emergencies and natural disasters to support affected communities.
- Convoy of HopeminorDisaster relief and humanitarian aid organization. Poland Spring partners to provide water during emergencies and urgent situations.
- World Central KitchenminorNonprofit organization that feeds people in communities around the world. Poland Spring provides water support during disaster relief operations.
- Feeding AmericaminorNationwide network of food banks. Poland Spring supports disaster relief and emergency water needs through this network.
- Dempsey CentercoreOfficial Water Sponsor of Dempsey Challenge Run, Walk & Ride event in Lewiston, Maine. Helps ease the journey for those touched by cancer by providing hydration support for event participants.
- Joe Andruzzi FoundationminorProvides help, hope, and a reason to smile for New England cancer patients and their families through financial assistance to ensure access to medical treatment during challenging times.
- Eugenia MellominorArgentinean illustrator and art director based in Brooklyn, NY. Created limited edition MLB bottle artwork celebrating East Coast culture, baseball connection between Boston and New York, and water symbolism.
Scale indicators5 records
Recent moves6 records
Expansion highlights2 records
Poland Spring competitors and assessment
Company assessmentDirect peers
- Deer Park: Deer Park is a sibling brand under BlueTriton/Primo Brands, sourcing spring water from Maryland, Pennsylvania, and other East Coast springs. Like Poland Spring, it sells through retail and DTC delivery, competing for the same Northeast and Mid-Atlantic customers directly on shelf.
- Arrowhead: Arrowhead is a sibling brand under BlueTriton/Primo Brands, sourcing spring water from California mountains. It shares the same product mix (still and sparkling), retail distribution, and Primo Brands delivery infrastructure, making it a direct comparable as a regional spring water brand.
- Ice Mountain: Ice Mountain is a sibling brand under BlueTriton/Primo Brands, sourced from Michigan springs. It shares distribution, pricing, and product formats with Poland Spring and is part of the unified MLB hydration campaign, making it a directly comparable regional spring water brand.
- Ozarka: Ozarka is a sibling brand under BlueTriton/Primo Brands, sourcing spring water from Texas. It is one of the six unified brands in the MLB partnership, with identical product positioning, retail strategy, and operational footprint as Poland Spring.
- Fiji Water: Fiji Water is a premium bottled water brand sourced from artesian aquifer in Fiji, sold through retail and DTC. It competes directly with Poland Spring in the still water category, particularly for premium positioning and sustainability messaging (square bottle, recyclable packaging).
Broad incumbents
- Evian: Evian is a globally recognized premium bottled water brand owned by Danone, sourced from French Alps springs. It competes in the premium still water category with Poland Spring and shares the spring water positioning, though Evian operates globally while Poland Spring is regionally concentrated.
- Aquafina: Aquafina is PepsiCo's bottled water brand, offering purified water at massive national scale. It competes directly with Poland Spring on retail shelf, leveraging PepsiCo's distribution and marketing budgets to attack the same Northeast and national customer base.
- Dasani: Dasani is Coca-Cola's bottled water brand, distributed nationally through Coca-Cola's bottling network. It competes directly with Poland Spring on retail shelf, particularly in the Northeast, with similar purified flavored water and sparkling SKUs.
Emerging players
- Voss Water: Voss is a Norwegian premium bottled water brand sold in distinctive glass bottles, targeting premium and hospitality channels. It competes with Poland Spring for the premium still water consumer, particularly in Northeast urban markets and on-premise dining.
- LaCroix: LaCroix is a leading flavored sparkling water brand owned by National Beverage Corp. It competes with Poland Spring's sparkling line in the zero-calorie flavored sparkling category, particularly among health-conscious consumers seeking alternatives to soda.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Poland Spring social profiles
Digital presencePoland Spring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poland Spring leadership team
Management profileNumber of profiles
Profiles1 record
Poland Spring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poland Spring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poland Spring
What does Poland Spring do?
Poland Spring sources natural spring water from 10 unique spring sites across approximately 6,000 acres of conserved Maine watersheds and bottles it into still and sparkling spring water products. The brand distributes through major national retail chains (Walmart, Target, BJs, Sam's Club, CVS) and a direct-to-consumer home/office water delivery subscription service operated by Primo Brands.
Is Poland Spring a public or private company?
Poland Spring is a private company. It is classified as private equity controlled and is currently operating.
When was Poland Spring founded?
Poland Spring was founded in 1845. It employs 11 to 50 people.
Where is Poland Spring based?
Poland Spring is headquartered in Elmsford, United States, in the North America region.
How does Poland Spring make money?
Two revenue lines are on record. Bottled Water Retail Sales are the primary driver. The others are primo Brands Water Delivery.
Who are Poland Spring's main competitors?
Direct peers on record are Deer Park, Arrowhead, Ice Mountain, Ozarka and Fiji Water. Broad incumbents are Evian, Aquafina and Dasani. Emerging players are Voss Water and LaCroix.
Does Poland Spring have an API?
No public API is recorded for Poland Spring.
What industry is Poland Spring in?
Poland Spring's product category is Bottled Spring Water. Its primary akta.pro industry code is AFAFACAA, Spring Water Bottling, with a secondary code of CRADAHAC, Bottled Water (Still, Sparkling, Enhanced). Its NAICS code is 312112 and its SIC code is 2080.