Fern Hotels
- Company typePrivate
- Founded1996
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
Fern Hotels firmographics
Firmographics- Name
- Fern Hotels
- Legal name
- Concept Hospitality Private Limited
- Website
- https://fernhotels.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Fern Hotels industry classification
Industry- Product category
- Hotel & Resort Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Eco-Boutique & Sustainable Lifestyle Hotels (THAGADAE)
- akta.pro secondary industries
- Luxury Eco-Resorts (THAGACAK), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Rainforest & Jungle Lodges (THAGAIAD)
Keywords
Where Fern Hotels is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Fern Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Room Revenue: Primary revenue from hotel room bookings across 100+ properties in India. Properties include various tiers from Winter Green rooms to Maharaja Suites, targeting leisure and business travelers.
- Event Hosting (Weddings & MICE): Significant revenue from destination weddings (targeting 70-80% of revenue for new properties like Fern Nest Resort Jaipur), corporate events, meetings, and conferences.
- Food & Beverage: In-room dining, restaurants, and bar services at properties. Multiple dining venues mentioned across properties including 1711 Ad Lounge at Bambora Fort.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard room categories across properties |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Fern Hotels product offering
Product offeringCore offering
Fern Hotels & Resorts, operated by Concept Hospitality Private Limited, manages a portfolio of 100+ hotels across 90+ Indian locations with 6,000+ rooms under six sub-brands (The Fern, The Fern Residency, The Fern Nest Resort, The Fern Habitat, The Fern Ecotel, UK27 The Fern). The company sells eco-sensitive hotel accommodations across room categories from entry-level Winter Green rooms to luxury Maharaja Suites, plus ancillary offerings including food & beverage, destination wedding planning (Vivaah by The Fern), corporate event hosting (MICE), curated guest experiences, and the FLprime loyalty program, with select properties co-branded as Series by Marriott.
Product overview
The Fern Hotels & Resorts is a hotel management company operated by Concept Hospitality Private Limited (established 1996), managing a portfolio of 100+ hotels across 90+ locations with 6000+ rooms under 6 distinct brands. The portfolio includes The Fern (core eco-sensitive brand), The Fern Residency (business/extended stay), The Fern Nest Resort (resort/wedding focus), The Fern Habitat (urban properties), The Fern Ecotel/UK27 (eco-certified properties), and sub-brands like SKK The Fern. Supporting services include Vivaah by The Fern (destination wedding planning), Plan an Event (corporate events), Best Rate Guarantee, and Fern Experiences (wellness activities). Room categories across properties include Winter Green Room, Winter Green Premium Room, Fern Classic Room, Hazel Suite, Maharani Suite, and Maharaja Suite. The company operates as part of CG Corp Global and partners with Marriott International for Series by Marriott properties.
Differentiator
Problem solved
Functional benefit
Brands
- The Fern Residency: Standard properties offering comfortable accommodations with eco-friendly practices
- The Fern Nest Resort
- The Fern Ecotel
- UK27 The Fern
- Vivaah by The Fern
- Crown Collection
Products and services
- The Fern (Core Brand) Flagship eco-sensitive hotel brand of Fern Hotels & Resorts offering premium accommodations with sustainability focus across diverse destinations including cities, hills, beaches, and heritage locations in India.
- The Fern Residency Extended-stay and business-oriented hotel properties offering comfortable accommodations for corporate travelers and extended visits, with meeting and event facilities.
- The Fern Nest Resort Resort properties targeting leisure and lifestyle segments with focus on weddings, MICE events, and destination celebrations, including Series by Marriott-affiliated properties.
- The Fern Habitat Urban hotel properties located in city centers offering modern elegance with cultural heritage influences for both business and leisure travelers.
- The Fern Ecotel Eco-certified hotel properties meeting environmental sensitivity standards with green practices integrated into operations.
- UK27 The Fern Premium hotel brand with Ecotel certification in key destinations such as Belagavi, offering eco-friendly luxury accommodations.
- Vivaah by The Fern Dedicated destination wedding planning service offering weddings at royal palaces, beaches, and retreats with customized services for wedding festivities such as haldi, mehndi, sangeet, and ceremonies.
- Plan an Event Corporate events and family gatherings planning service with dedicated venues, banquet halls, and lawns covering business meetings, seminars, conferences, and social celebrations.
- Fern Experiences Curated guest experiences including Yoga, Barbeque, Bird Watching, Spa, Floating Breakfast, and Candlelight Dinner available at select properties.
- FLprime Loyalty Program Loyalty program offering exclusive benefits and rewards for repeat guests staying at Fern Hotels & Resorts properties.
- Best Rate Guarantee Rate assurance program ensuring customers receive the best available rate when booking directly through fernhotels.com, with benefits including free breakfast, free Wi-Fi, free cancellation, and pay-at-hotel options.
Quantifiable outcome
- Targeting 70-80% revenue from weddings at new Fern Nest Resort Jaipur property
Companies that use Fern Hotels
Customer profileSegments4 records
Ideal customer profiles3 records
Fern Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
Fern Hotels partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Marriott InternationalcoreFern Hotels operates properties under 'Series by Marriott' branding, providing access to Marriott's global distribution network, booking platforms, and Marriott Bonvoy loyalty program with 150+ million members. This partnership enhances visibility to international travelers and provides corporate travel partnerships. India led Marriott's APEC growth in 2025 with 99 deals totaling over 12,000 rooms.
- Concept Hospitality Private LimitedcoreConcept Hospitality Private Limited, established in 1996 by hospitality professional Param Kannampilly, is the parent hotel management company behind The Fern Hotels & Resorts brand. The company manages properties across 6 brands with over 100 hotels operational in 90+ locations. Property developers are stakeholders to the company's success.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
Fern Hotels competitors and assessment
Company assessmentDirect peers
- Sarovar Hotels: Indian hotel management company operating 90+ hotels across upscale, mid-scale, and resort segments with similar franchise/management model and geographic spread to Fern's portfolio.
- Lemon Tree Hotels: One of India's largest mid-market hotel chains with 80+ hotels and 8,500+ rooms across business and leisure segments, directly comparable to Fern's mid-market and eco positioning across Indian cities and destinations.
- Sterling Holidays: Indian resort-focused hospitality company operating holiday resorts across leisure destinations, comparable to Fern's resort properties targeting weddings, leisure, and family travelers.
- Royal Orchid Hotels: Mid-market Indian hotel chain operating business and resort hotels across multiple states, comparable to Fern in scale, target segments, and multi-tier brand structure.
Others
- Marriott International: Global hospitality leader and Fern's Series by Marriott partner; relevant as both distribution channel and benchmark for global scale, brand standards, and loyalty reach that Fern leverages.
Emerging players
- Treebo Hotels: Tech-enabled Indian budget hotel chain focused on standardized accommodation in tier-1 and tier-2 cities, comparable in Indian geography and asset-light model, though focused on economy rather than mid-scale.
- Clarks Inn Hotels: Mid-market Indian hotel chain with presence in tier-2/3 cities and resort destinations, comparable to Fern Residency tier in scale and target customers.
Broad incumbents
- ITC Hotels: Major Indian hotel group with luxury (ITC Mughal, ITC Grand), business (Welcomhotel), and budget (Fortune) brands, competing with Fern across MICE, weddings, and eco-resort segments.
- EIH (Oberoi Hotels): Premium and luxury Indian hotel operator (Oberoi, Trident) with strong MICE and wedding business, overlapping Fern at the higher end of resort and event segments.
- Indian Hotels Company (Taj): India's largest luxury hotel operator with Taj, Vivanta, SeleQtions, and Ginger brands spanning luxury, upscale, and mid-market — directly overlapping Fern's MICE, wedding, and mid-tier segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fern Hotels social profiles
Digital presenceFern Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fern Hotels leadership team
Management profileNumber of profiles
Profiles10 records
Fern Hotels funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fern Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fern Hotels
What does Fern Hotels do?
Fern Hotels & Resorts, operated by Concept Hospitality Private Limited, manages a portfolio of 100+ hotels across 90+ Indian locations with 6,000+ rooms under six sub-brands (The Fern, The Fern Residency, The Fern Nest Resort, The Fern Habitat, The Fern Ecotel, UK27 The Fern). The company sells eco-sensitive hotel accommodations across room categories from entry-level Winter Green rooms to luxury Maharaja Suites, plus ancillary offerings including food & beverage, destination wedding planning (Vivaah by The Fern), corporate event hosting (MICE), curated guest experiences, and the FLprime loyalty program, with select properties co-branded as Series by Marriott.
Is Fern Hotels a public or private company?
Fern Hotels is a private company. It is classified as corporate owned and is currently operating.
When was Fern Hotels founded?
Fern Hotels was founded in 1996. It employs 51 to 100 people.
Where is Fern Hotels based?
Fern Hotels is headquartered in Mumbai, India, in the Asia region.
How does Fern Hotels make money?
Three revenue lines are on record. Room Revenue is the primary driver. The others are event Hosting (Weddings & MICE) and food & Beverage.
Who are Fern Hotels's main competitors?
Direct peers on record are Sarovar Hotels, Lemon Tree Hotels, Sterling Holidays and Royal Orchid Hotels. Marriott International is listed as an others. Emerging players are Treebo Hotels and Clarks Inn Hotels. Broad incumbents are ITC Hotels, EIH (Oberoi Hotels) and Indian Hotels Company (Taj).
Does Fern Hotels have an API?
No public API is recorded for Fern Hotels.
What industry is Fern Hotels in?
Fern Hotels's product category is Hotel & Resort Hospitality. Its primary akta.pro industry code is THAGADAE, Eco-Boutique & Sustainable Lifestyle Hotels, with a secondary code of THAGACAK, Luxury Eco-Resorts. Its NAICS code is 72111 and its SIC code is 7000.