Tivity Health
Tivity Health is a Franklin, Tennessee-based, privately-held wellness company that delivers fitness, integrative health, and digital engagement programs to approximately 79 million eligible members through enterprise partnerships with Medicare Advantage plans, Medicare Supplement carriers, group retiree plans, and employers, operating brands including SilverSneakers, ForeverFit, WholeHealth Living, Prime Fitness, and Burnalong.
- Company typePrivate
- Founded1994
- HeadquartersFranklin, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Tivity Health does
Tivity Health is a privately-held U.S. healthcare and wellness company headquartered in Franklin, Tennessee, that delivers fitness, health improvement, and integrative health programs through a B2B2C model. The company partners with Medicare Advantage plans, Medicare Supplement carriers, group retiree plans, and commercial employers, who sponsor benefits on behalf of approximately 79 million eligible members. Services are provided to members at no additional cost through their sponsoring health plans, with the company earning revenue from the sponsoring organizations through subscription-style and managed services contracts. The company employs between 1,001 and 5,000 people and operates a portfolio of five brands: SilverSneakers (senior fitness), ForeverFit (employer and commercial fitness benefit), WholeHealth Living (integrative health and pain management), Prime Fitness (multi-access fitness network), and Burnalong (digital health and engagement platform).
The company's underlying technology stack is a digital fitness platform combining virtual class delivery, a network management infrastructure spanning more than 22,000 fitness locations, and member-facing apps that integrate with Apple Health HealthKit, Google Fit, and other third-party wearable applications. Tivity produces 1,000+ weekly SilverSneakers virtual events alongside proprietary instructor-led classes designed specifically for older adults. The platform collects exercise, activity, sleep, and biometric data through wearable integrations, supporting engagement tracking and personalization features. WholeHealth Living's managed network of chiropractic, rehabilitative therapy, and complementary alternative medicine practitioners extends the platform into specialty pain management and musculoskeletal care, with the WholeHealth Living subsidiary operating as a wholly-owned entity with 30+ years of operating history.
The go-to-market motion is enterprise field sales targeting payer organizations, supported by dedicated account management and turnkey implementation. Originally founded in the early 1990s (with the SilverSneakers program launching in 1994), Tivity Health was previously publicly traded on NASDAQ under the ticker TVTY before being acquired by Francisco Partners and returning to private ownership in 2020. The company historically pursued growth through acquisitions, including Axia Health Management, StatusOne Health Systems, Navvis, HealthHonors, Ascentia Health Care Solutions, Nutrisystem (divested following a $17 million investor settlement over alleged financial disclosure issues), and most recently Burnalong in 2023. In 2024, Natasha Deckmann, MD was appointed Chief Executive Officer, marking a leadership refresh following years of private ownership under Francisco Partners.
Tivity Health firmographics
Firmographics- Name
- Tivity Health
- Legal name
- Tivity Health, Inc.
- Website
- https://tivityhealth.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Tivity Health is a Franklin, Tennessee-based, privately-held wellness company that delivers fitness, integrative health, and digital engagement programs to approximately 79 million eligible members through enterprise partnerships with Medicare Advantage plans, Medicare Supplement carriers, group retiree plans, and employers, operating brands including SilverSneakers, ForeverFit, WholeHealth Living, Prime Fitness, and Burnalong.
- Ownership category
- akta.pro rank
Tivity Health industry classification
Industry- Product category
- Health and Wellness Benefits
- NAICS
- Other Ambulatory Health Care Services (6219), Services for the Elderly and Persons with Disabilities (624120), Health and Welfare Funds (525120)
- SIC
- Services-Health Services (8000), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM)
Keywords
Where Tivity Health is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tivity Health business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Health Plan Partnerships (Medicare Advantage, Medicare Supplement): Tivity Health provides fitness benefits to Medicare Advantage plans, Medicare Supplement carriers, and group retiree plans. Members receive access to fitness locations and virtual classes at no additional cost to them. The company generates revenue through agreements with health plan partners who fund these benefits to attract and retain enrollees.
- Employer Fitness Benefits (ForeverFit): ForeverFit delivers fitness benefits to employers and health plans, offering turnkey implementation and proven engagement marketing. Revenue generated through employer-sponsored benefit programs.
- Integrative Health Solutions (WholeHealth Living): Specialty benefit programs for health plans including integrative health solutions, pain care solutions, and discount programs for acupuncture, chiropractic care, and massage therapy. Revenue through managed network services and specialty benefit design.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Tivity Health product offering
Product offeringCore offering
Tivity Health delivers health and wellness benefit programs through B2B partnerships with Medicare Advantage plans, Medicare Supplement carriers, group retiree plans, and employers. Its offerings grant eligible members access to a national network of 22,000+ fitness locations, 1,000+ weekly virtual classes, wearable-tracked digital workouts, and managed integrative health provider networks covering chiropractic, acupuncture, and massage therapy. Revenue is generated through enterprise contracts with health plan and employer sponsors who fund the benefits for their members and employees.
Product overview
Tivity Health operates as a health and wellness platform offering a portfolio of integrated fitness and wellness brands. The core offerings include SilverSneakers® (a Medicare-focused senior fitness program), ForeverFit® (a flexible employer and health plan fitness benefit), WholeHealth Living® (integrative health solutions for pain management), Prime® Fitness (a multi-access fitness network), and Burnalong® (a digital health and wellbeing platform). The company serves Medicare Advantage plans, employers, and health plan partners by providing access to fitness locations, virtual classes, and integrative health services.
Differentiator
Problem solved
Functional benefit
Brands
- SilverSneakers: Proprietary fitness classes and programs designed specifically for older adults, available through Medicare Advantage plans, Medicare Supplement carriers, and group retiree plans. Delivers access to thousands of fitness locations nationwide along with live and on-demand virtual classes.
- Prime Fitness
- ForeverFit
- WholeHealth Living
- Burnalong
Products and services
- SilverSneakers® A proprietary senior fitness program available through Medicare Advantage plans, Medicare Supplement carriers, and group retiree plans. Members receive access to thousands of fitness locations nationwide along with live and on-demand virtual classes designed specifically for older adults, at no additional cost to the member.
- ForeverFit® A flexible fitness benefit combining an expansive nationwide fitness network with engaging digital workout options, designed for employers and health plans to deliver simplicity, choice, and value across diverse audiences.
- WholeHealth Living® Integrative health solutions including a managed network of chiropractic, rehabilitative therapy, complementary alternative medicine, and other specialty health providers, offering products such as Integrative Health Solutions, Pain Care Solution, and Choices by WholeHealth Living.
- Prime® Fitness A multi-access fitness network including highly recognized national brands, local and regional chains, independently owned locations, 24/7 facilities, and women-only locations, offering access options near home, work, and while traveling.
- Burnalong® An end-to-end digital health solution that includes marketing, social support, relatable programming, inspiring events, inclusive challenges, and personalized recommendations, acquired by Tivity Health on 2023-01-31.
Quantifiable outcome
- 95% member satisfaction rate
- +3 more outcomes
Companies that use Tivity Health
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Tivity Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Tivity Health partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- FiftyForwardminorNon-profit organization supporting adults 50 and older through home care, adult day services and meals on wheels. Tivity Health partners with FiftyForward as part of Tivity Cares community impact initiative.
- About Careminor501(c)(3) non-profit founded in 2006 that empowers independent living for homebound elderly in Chandler, Gilbert, Queen Creek, and San Tan Valley, Arizona. Tivity Health partners through Tivity Cares CSR initiative.
- BrightFundsminorOrganization providing employee giving and volunteering platform. Referenced as community partner in Tivity Cares section.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Tivity Health competitors and assessment
Company assessmentDirect peers
- Wellable: Wellable provides a corporate wellness platform with fitness network aggregation and content similar to Tivity's ForeverFit digital platform, serving employers and health plans.
- American Specialty Health: ASH operates managed networks of complementary healthcare practitioners (chiropractic, acupuncture, massage) for health plans, directly comparable to Tivity's WholeHealth Living subsidiary.
- Virgin Pulse (now Personify Health): Personify Health is a corporate wellness and health engagement platform combining Virgin Pulse with HealthComp, directly competing with Tivity's ForeverFit and Burnalong in employer-sponsored fitness benefits and engagement.
- Limeade: Limeade is an employee well-being and engagement platform sold to enterprise buyers, competing head-to-head with Tivity's employer fitness benefit and digital engagement offerings.
Broad incumbents
- Optum: Optum is UnitedHealth Group's health services arm, with population health, care delivery, and member engagement capabilities that broadly overlap Tivity's payer-facing offerings.
- Rally Health (Optum): Rally Health is a consumer health engagement platform owned by Optum, providing digital wellness tools to health plan members — a broader incumbent in the same engagement space as SilverSneakers.
- Wellness Corporate Solutions (Labcorp): Wellness Corporate Solutions, now part of Labcorp Employer Services, delivers biometric screenings and corporate wellness programs comparable to Tivity's employer benefits and health risk engagement services.
Emerging players
- Peerfit: Peerfit offers fitness benefit programs to health plans and employers via a national network, comparable to Tivity's ForeverFit and Prime Fitness products.
- Hinge Health: Hinge Health delivers virtual MSK and rehab programs to payers and employers, overlapping with Tivity's WholeHealth Living pain care and payer-sponsored rehab offerings.
- Sword Health: Sword Health is a digital MSK care provider for employers and health plans, competing with Tivity's WholeHealth Living and ForeverFit in the virtual rehab and pain management space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Tivity Health social profiles
Digital presenceTivity Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tivity Health leadership team
Management profileNumber of profiles
Profiles11 records
Tivity Health subsidiaries and ownership
Company hierarchySubsidiaries2 records
Tivity Health funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tivity Health M&A and investment
M&A and investmentM&A10 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tivity Health
What does Tivity Health do?
Tivity Health delivers health and wellness benefit programs through B2B partnerships with Medicare Advantage plans, Medicare Supplement carriers, group retiree plans, and employers. Its offerings grant eligible members access to a national network of 22,000+ fitness locations, 1,000+ weekly virtual classes, wearable-tracked digital workouts, and managed integrative health provider networks covering chiropractic, acupuncture, and massage therapy. Revenue is generated through enterprise contracts with health plan and employer sponsors who fund the benefits for their members and employees.
Is Tivity Health a public or private company?
Tivity Health is a private company. It is classified as private equity controlled and is currently operating.
When was Tivity Health founded?
Tivity Health was founded in 1994. It employs 1,001 to 5,000 people.
Where is Tivity Health based?
Tivity Health is headquartered in Franklin, United States, in the North America region.
How does Tivity Health make money?
Three revenue lines are on record. Health Plan Partnerships (Medicare Advantage, Medicare Supplement) is the primary driver. The others are employer Fitness Benefits (ForeverFit) and integrative Health Solutions (WholeHealth Living).
Who are Tivity Health's main competitors?
Direct peers on record are Wellable, American Specialty Health, Virgin Pulse (now Personify Health) and Limeade. Broad incumbents are Optum, Rally Health (Optum) and Wellness Corporate Solutions (Labcorp). Emerging players are Peerfit, Hinge Health and Sword Health.
Does Tivity Health have an API?
No public API is recorded for Tivity Health.
What industry is Tivity Health in?
Tivity Health's product category is Health and Wellness Benefits. Its primary akta.pro industry code is HLACAEAM, Employer/Member Engagement Platforms for Provider-Sponsored Plans. Its NAICS code is 6219 and its SIC code is 8000.