VivaReal
VivaReal is a Brazilian real estate marketplace that connects residential property buyers and renters with sellers, agents, and developers across major Brazilian cities, monetizing via paid professional subscriptions and advertising under owner Grupo OLX.
- Company typePrivate
- Founded2009
- HeadquartersSão Paulo, Brazil
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What VivaReal does
VivaReal is a Brazilian online real estate marketplace that connects residential property buyers and renters with sellers, landlords, real estate agents, and property developers. Founded in 2009 and headquartered on Avenida Paulista in São Paulo, the platform aggregates more than 900,000 rental and 900,000 sale listings across all major Brazilian metropolitan areas, including São Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre, Curitiba, Vitória, Brasília, Salvador, and Goiânia. The consumer-facing experience is delivered through a web platform (vivareal.com.br) and native iOS and Android applications, with free search and advanced filtering by location, price, property type, amenities, and proximity to transit.
The underlying technology is a standard two-sided listings marketplace augmented with financial decisioning tools: a Calculadora de Poder de Compra (buying power calculator) and a Simulador Minha Casa Minha Vida (government housing program simulator), plus city and neighborhood editorial guides (Guia de Cidades, Guia dos Bairros, Blog) used for SEO-driven top-of-funnel acquisition. A personalized recommendation surface called Descobrir is offered to logged-in users. VivaReal is wholly owned by Grupo OLX, a diversified Brazilian classifieds conglomerate, and operates alongside sibling real estate brand ZAP. Notable acquisitions include Suahouse.com (2015) and Geoimovel (2017), and the company has partnered with developer Plano&Plano (Cyrela) on co-branded new-construction lead generation.
VivaReal's revenue model is a mix of recurring subscription plans sold to real estate professionals (corretores and imobiliárias) and individual property owners via anuncie.vivareal.com.br, supplemented by advertising placements and co-branded developer integrations such as the Plano&Plano Minha Casa Minha Vida partnership. Professional plan pricing is tiered on a monthly billing cadence but is not publicly disclosed. The platform monetizes consumer demand primarily by selling access to that demand to listing supply, rather than by charging end consumers for search. Customer segments span residential property buyers and renters, sellers and landlords, individual agents and agencies, and property developers, with a hybrid segmentation approach across use cases and business units.
VivaReal firmographics
Firmographics- Name
- VivaReal
- Legal name
- Viva Real
- Website
- https://vivareal.com.br
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- VivaReal is a Brazilian real estate marketplace that connects residential property buyers and renters with sellers, agents, and developers across major Brazilian cities, monetizing via paid professional subscriptions and advertising under owner Grupo OLX.
- Ownership category
- akta.pro rank
VivaReal industry classification
Industry- Product category
- Online Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)
Keywords
Where VivaReal is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
VivaReal business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
Revenue model
- Professional Listing Plans: Real estate agents and agencies (corretores/imobiliárias) pay for professional advertising plans to list properties on the platform. Plans are available at https://anuncie.vivareal.com.br/planos-profissionais/
- Property Owner Listings: Individual property owners can also list their properties through dedicated owner plans at https://anuncie.vivareal.com.br/proprietarios/
- Advertising and Promotional Placements: The platform features promotional content sections and branded integrations (such as Minha Casa Minha Vida simulator co-branding with developers like Plano&Plano)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional advertising plans for real estate agents and agencies |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
VivaReal product offering
Product offeringCore offering
VivaReal operates an online real estate marketplace that connects property buyers and renters with sellers, landlords, real estate agents, agencies, and property developers across Brazil. The platform aggregates listings for sale, rent, and new construction (lançamentos), offering advanced search, mapping, and financial planning tools such as a buying power calculator and a Minha Casa Minha Vida housing program simulator. Revenue is generated primarily through paid professional advertising plans sold to real estate agents, agencies, and property owners, alongside promotional and co-branded advertising placements.
Product overview
VivaReal is a Brazilian real estate marketplace platform operated by Grupo OLX. The platform operates as a unified portal offering property rental (Aluguel), property sales (Venda), and new property launches (Imóveis Lançamentos). Supporting these core search functions, VivaReal provides value-added tools including a Minha Casa Minha Vida housing finance simulator, a Calculadora de Poder de Compra (buying power calculator), city and neighborhood guides, a blog with real estate tips, and professional advertising subscription plans for real estate agents. The platform primarily serves Brazilian consumers looking to rent, buy, or discover new construction properties.
Differentiator
Problem solved
Functional benefit
Products and services
- Aluguel (Rental Listings) Property rental search service allowing consumers to find apartments, houses, commercial spaces, and other real estate for rent across Brazilian cities.
- Venda (Property Sales) Property purchase search service enabling consumers to find homes, apartments, and commercial properties for sale across Brazil.
- Imóveis Lançamentos (New Property Launches) Pre-construction and new property discovery service showcasing properties at various stages: na planta (off-plan), em construção (under construction), and pronto para morar (ready to move in).
- Simulador Minha Casa Minha Vida Free housing finance simulator that helps users calculate mortgage installments, government subsidies, and property value based on their income and profile under Brazil's Minha Casa Minha Vida program.
- Calculadora de Poder de Compra Buying power calculator tool that helps users determine how much property they can afford based on their monthly income and available down payment/FGTS funds.
- Planos Profissionais (Professional Advertising Plans) Paid subscription plans for real estate agents, agencies, and brokers to advertise property listings on the VivaReal platform. Multiple plan tiers available.
- Owner Advertising Plans Paid subscription plans for individual property owners to list sale and rental properties on the VivaReal platform.
Quantifiable outcome
- Over 908,000 rental listings and 905,000+ sale listings available on platform
Companies that use VivaReal
Customer profileNamed customers3 records
Segments4 records
VivaReal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
VivaReal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Plano&Plano ConstrutoracoreCo-branded partnership for Minha Casa Minha Vida housing program simulator, where Plano&Plano's new development projects are promoted through VivaReal's financial tools and listings platform. Plano&Plano (Cyrela) is a major São Paulo-based property developer with over 20 active listings on VivaReal.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
VivaReal competitors and assessment
Company assessmentBroad incumbents
- OLX Brasil: Generalist Brazilian classifieds platform owned by Grupo OLX (VivaReal's parent). Overlaps with VivaReal in real estate listings within a broader horizontal marketplace for vehicles, goods, and housing.
- Zillow: U.S. online real estate marketplace leader. Analogous business model (agent subscriptions, advertising, and value-add tools like affordability calculators), validating the global real-estate-portal category in which VivaReal operates.
- Realtor.com: Major U.S. residential real estate portal operated by Move, Inc. Comparable portal-plus-tools model with agent subscriptions and consumer-side affordability features akin to VivaReal's Calculadora de Poder de Compra.
Regional players
- ImovelWeb: Latin American real estate classifieds portal (originally Argentine) operating in Brazil. Comparable marketplace model for residential sale and rental listings across major Brazilian cities.
- Idealista: Leading Southern European (Spain, Portugal, Italy) online real estate marketplace. Comparable listings marketplace serving consumer buyers/renters and professional agents across multiple geographies.
- Property Finder: Leading MENA online real estate marketplace. Comparable agent-subscription and lead-generation marketplace model serving consumer buyers/renters and professional agents outside Brazil.
Direct peers
- QuintoAndar: Brazilian digital real estate platform with end-to-end rental management and an expanding sales offering. Competes with VivaReal on rental inventory, agent relationships, and renter demand in major Brazilian metros.
- Chaves na Mão: Brazilian online real estate classifieds portal serving the same agent, owner, and buyer/renter segments as VivaReal, with comparable listing-subscription and advertising monetization.
- ZapImoveis: Brazilian online real estate marketplace for rentals, sales, and new launches; also owned by Grupo OLX. Direct competitor with overlapping listing inventory, professional agent plans, and Brazilian metro coverage.
Emerging players
- CasaMineira: Smaller Brazilian real estate portal focused on residential listings. Comparable marketplace model with narrower scale and geographic focus than VivaReal.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
VivaReal social profiles
Digital presenceVivaReal financial estimates
Financial estimateRevenue estimate
Valuation estimate
VivaReal leadership team
Management profileNumber of profiles
VivaReal funding detail
Funding detailFunding overview
Funding rounds6 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VivaReal M&A and investment
M&A and investmentM&A2 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VivaReal
What does VivaReal do?
VivaReal operates an online real estate marketplace that connects property buyers and renters with sellers, landlords, real estate agents, agencies, and property developers across Brazil. The platform aggregates listings for sale, rent, and new construction (lançamentos), offering advanced search, mapping, and financial planning tools such as a buying power calculator and a Minha Casa Minha Vida housing program simulator. Revenue is generated primarily through paid professional advertising plans sold to real estate agents, agencies, and property owners, alongside promotional and co-branded advertising placements.
Is VivaReal a public or private company?
VivaReal is a private company. It is classified as corporate owned and is currently operating.
When was VivaReal founded?
VivaReal was founded in 2009. It employs 501 to 1,000 people.
Where is VivaReal based?
VivaReal is headquartered in São Paulo, Brazil, in the Latin America region.
How does VivaReal make money?
Three revenue lines are on record. Professional Listing Plans are the primary driver. The others are property Owner Listings and advertising and Promotional Placements.
Who are VivaReal's main competitors?
Broad incumbents on record are OLX Brasil, Zillow and Realtor.com. Regional players are ImovelWeb, Idealista and Property Finder. Direct peers are QuintoAndar, Chaves na Mão and ZapImoveis. CasaMineira is listed as an emerging player.
Does VivaReal have an API?
No public API is recorded for VivaReal.
What industry is VivaReal in?
VivaReal's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is THAMALAE, Direct Booking Platforms & Booking Engines for Hosts/Managers. Its NAICS code is 5312 and its SIC code is 6531.