What Fountain Vitality does

Fountain Vitality, operating under the brand Fountain TRT, is a private direct-to-consumer telehealth company specializing in testosterone replacement therapy (TRT) for men with clinically low testosterone. Founded in 2015 and headquartered in Jacksonville, Florida, the company runs a fully online care pathway: prospective patients complete a Low T assessment, obtain a blood test at a partner laboratory, schedule a telehealth video visit with a Fountain-affiliated physician (board-certified urologists specializing in men's health), and — if appropriate — receive a prescription for a topical testosterone cream applied daily to the shoulder area. Medication is automatically shipped monthly to the patient's home, with follow-up visits scheduled every 3-6 months.

The platform is a vertically integrated telehealth and mail-order pharmacy built around a single recurring product: a $199/month all-inclusive membership that bundles the topical testosterone formulation, video consultations, and ongoing medical support with no hidden fees and no commitment. Fountain differentiates on convenience (no in-person visits, no needles), clinical credibility (co-founded by Doron Stember, MD, a board-certified urologist with 10 years of TRT experience and academic appointments at Mount Sinai and Albert Einstein), and transparent flat-rate pricing. The company operates in 20 U.S. states and is actively expanding.

Fountain is funded by Flatiron Labs across two rounds (2020 and 2023) with undisclosed amounts, holds LegitScript certification, and operates with a small team of 11-50 employees. There is no disclosed institutional investor base beyond Flatiron Labs, no acquisitions or mergers in its history, and no disclosed revenue or subscriber metrics.

Name

Fountain Vitality

Legal name

Fountain TRT

Website

https://FountainTRT.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Fountain Vitality (Fountain TRT) is a Jacksonville-based direct-to-consumer telehealth company that treats men with low testosterone via online assessment, video consultation, and monthly delivery of a topical testosterone cream on a $199/month subscription across 20 U.S. states.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Membership Subscription: All-inclusive monthly membership at $199 per month covering medication (testosterone cream), video visits, and ongoing medical support. Customers receive automatic monthly deliveries of their prescription.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fountain Vitality operates a concierge telemedicine service specializing in testosterone replacement therapy (TRT) for men with low testosterone. The integrated offering includes an online Low T assessment, at-home or partner-lab blood testing, telehealth video consultations with board-certified urologists, and ongoing monthly delivery of a topical testosterone cream prescribed to restore healthy testosterone levels. The service is delivered as a $199/month all-inclusive membership covering medication, video visits, and ongoing medical support.

Product overview

Fountain offers a unified telehealth-based testosterone replacement therapy service. The core product is the Fountain TRT testosterone cream, supported by the Low T Assessment tool for initial eligibility screening and telehealth video consultations with urology specialists. All components are integrated into a single online service where patients complete an assessment, get blood tests at partner labs, consult with doctors via video, and receive monthly medication deliveries.

Differentiator

Problem solved

Functional benefit

Products and services

• Fountain TRT (Testosterone Replacement Therapy) A telehealth-based testosterone replacement therapy service for men with clinically low testosterone. Treatment uses a daily topical testosterone cream applied to the shoulder area, prescribed after an online assessment and video consultation with board-certified Fountain doctors, with medication delivered monthly to the patient's doorstep as part of a $199/month all-inclusive membership.
• Low T Assessment An online symptom evaluation tool created by a board-certified urologist to help men determine whether they have symptoms of low testosterone and meet basic eligibility criteria for Fountain's TRT program. The assessment takes approximately 2 minutes to complete and serves as the first step in Fountain's telehealth care pathway.
• Fountain Telehealth Consultation Real-time two-way video consultations with Fountain doctors (board-certified urologists specializing in men's health and TRT) to review blood test results and discuss treatment options. Consultations are scheduled online and conducted via secure video link, with no in-person office visit required. Follow-up visits are scheduled every 3-6 months.

Quantifiable outcome

• Up to 40% of men over 40 have abnormally low testosterone levels
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Partner LabscoreOthersFountain partners with third-party laboratory facilities for blood testing services. Customers get blood tests at these partner lab locations to determine their exact testosterone levels. A Fountain doctor reviews the lab report and explains results to the patient.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hims & Hers Health: Public, scaled direct-to-consumer telehealth platform that sells testosterone replacement therapy among a broad men's health and wellness portfolio. Competes head-to-head with Fountain in the same DTC telehealth channel and customer demographic.
• Ro (Roman Health): Direct-to-consumer telehealth company offering men's health services including TRT, with pharmacy fulfillment and a national footprint. Directly comparable business model and target patient to Fountain.
• Hone Health: Telehealth platform focused specifically on men's hormone optimization and TRT with at-home lab testing and clinician-led treatment. Closely matches Fountain's specialist, lab-anchored TRT telehealth model.
• Marek Health: Men's hormone and TRT telehealth provider offering lab work, clinician consults, and ongoing treatment plans. Targets the same Low T patient segment with a similar online assessment-to-prescription flow.
• TRT Nation: Telehealth clinic dedicated to testosterone replacement therapy, connecting patients to providers and prescriptions online. Competes in the same niche single-condition TRT telehealth lane as Fountain.
• Defy Medical: Telehealth and clinic provider of hormone replacement therapy, including TRT for men. Comparable patient demographic and treatment focus, with a longer operating history in hormone optimization.
• Vault Health: Men's health and hormone telehealth platform offering lab testing and clinician-prescribed treatments including TRT. Overlaps with Fountain on men's hormone care delivered via a digital channel.
• Ageless Men's Health: Multi-location men's health provider specializing in testosterone replacement therapy and related wellness services. Same clinical specialty and patient demographic as Fountain, delivered through a clinic network rather than pure telehealth.

Broad incumbents

• Endo Pharmaceuticals: Large specialty pharmaceutical company with a portfolio of testosterone products (e.g., AndroGel, Aveed). Operates upstream of Fountain as a key drug supplier and as a broader incumbent in the TRT category.
• AbbVie: Global biopharmaceutical company whose AndroGel franchise historically dominated the U.S. testosterone replacement therapy market. Sets the branded-drug context in which Fountain's compounded topical cream competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fountaintrt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fountain Vitality